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Want to make an impression? Go offline

Want to make an impression? Go offline
Postcard

    Let me tell you a little story.

    Among the things I do is a blog called MyMicroISV.com for people starting or running their own micro software companies. A few week’s ago, I did what I call – Site Review Monday – where I review a fellow micro-ISV’s web site from a marketing and effectiveness point of view of Scott Carpenter’s InvoicePlace online invoicing service.

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    Now I beat up Scott a fair amount in this review – he’s got a great product, but his web site needs some major nip and tuck. I chatted with him later that day via Skype, and that was pretty much it. Things move on in the blogosphere, and digital relationships with people come and go every day.

    Then I get a postcard. From Scott. From Australia (I’m in California), thanking me for the review and my time. Wow.

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    In two plus years of writing blogs and books, replying to people who wanted to ask about this or that, in all those hundreds of fleeting contacts, no one has ever sent taken the time to sit down, handwrite a real card and mail it to me. Let alone from another country.

    Sure, you might be thinking I’ve been living a sheltered digital life for too long, but when is the last time someone took the time and trouble to thank you in writing? I thought so.

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    I guess there’s three points to this post:

    • Nothing beats a sincere and physical thank you for making a positive impression.
    • Email/online thank you messages just don’t have the impact, the weight, of an actual card or letter.
    • In an age of hundreds of fleeting digital messages and relationships, of faster, faster, faster!, go offline if you really want to make an favorable impression on someone you only know digitally.

    I know Scott’s postcard favorably impressed me!

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    Last Updated on September 22, 2019

    The Lifehack Show Episode 8: On Personal Success

    The Lifehack Show Episode 8: On Personal Success
    In this episode of The Lifehack Show, we interview Robert Glazer, who is the founder and CEO of Acceleration Partners, and author of the book Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others.

    Robert shares with us how capacity building can radically improve your life and how his new book acts as a guide to getting started.

      Robert Glazer

      Episode 8: On Personal Success

      Also available on Apple Podcasts 

      Featured photo credit: Austin Ban via unsplash.com

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