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The First Time versus the Insider’s Advantage

The First Time versus the Insider’s Advantage

After you get over your initial surprise that these people actually do exist, there is something very cool about watching someone who has never been in a Starbucks before, come in to one for the very first time.

It is easy to pick them out, for they are the only ones who walk in front of the overhead menu board, step back a few paces to take the whole thing in, and actually begin to read it.

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Everyone else who is already in line waiting, or who might be seated at a nearby table, looks at them and smiles to themselves knowingly. It’s that smile of understanding, of recognition, and in remembrance of their own first time.

Next, this insider’s smugness slowly but surely replaces those looks of understanding and recognition on the faces of all the bystanders. They love the thought that they are now veterans and in the know, and that their own rite of passage is over. They feel they’ve paid their dues and have arrived, and it’s a feeling they like way more than that first-timer’s memory.

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It is very rare to see anyone help the newcomer with a suggestion. On the contrary, sometimes you actually see the ranks close, and the line gets tighter, so the newcomer can be left with no doubt where that line begins and ends. People actually start to anticipate that funny moment the newcomer will approach the barista and order, saying they want “the medium size I guess” instead of the grande.

Starbucks is but one example. If you are a road warrior, think about those airlines you now frequent and those you don’t, and how class distinction is taken to a whole new level with premier lines and those for “everyone else.” There’s a whole slew of businesses where being the veteran with the insider’s advantage is definitely part of the reason you continue to patronize them. In fact, to not be part of a frequent-something club is considered to be downright foolhardy consumer behavior.

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However if you are a business owner, leader, or manager, what I propose to you is this: Capitalizing on making the first-timer’s experience your competitive advantage, because it is as good as it can possibly be, is where you might be missing the boat for both kinds of business potential.

To continue with the Starbucks example, imagine if the barista doing their turn at wiping down tables were focused on those newcomers first, and the dirty tables second. Imagine if they walked up to that newcomer and asked if they needed some help making a choice, and offered to explain some of the coffee lingo. Imagine how the bystanders would now feel, seeing that newcomer get a level of service they don’t recall they’d received their first time. Imagine everyone craning their necks to hear about offerings they’ve never tried because they had on veteran’s blinders, and they now realize that there’s a lot of things offered at Starbucks that they’ve never bothered to try because they’ve just been too comfortable, and they’ve been too accepting of the level of service they no longer get now that they have been trained so well by the coffeehouse’s so-called “insider’s advantage.”

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Interesting to imagine all that, isn’t it?

Rosa Say is the author of Managing with Aloha, Bringing Hawaii’s Universal Values to the Art of Business and the Talking Story blog. She is also the founder and head coach of Say Leadership Coaching, a company dedicated to bringing nobility to the working arts of management and leadership.

Rosa’s Previous Thursday Column was: A Reinvention Revolution; 3 Sacred Cows to Start With.

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Why Do I Procrastinate? 5 Evil Root Causes And How To Tackle Them

Why Do I Procrastinate? 5 Evil Root Causes And How To Tackle Them

Procrastination is something many people can relate to and I, myself, have been there and done that. Yes, I write all about productivity now, but when I first started out on my career path, I would often put off work I didn’t want to do. And most of the time I didn’t even realize I was doing it.

So what changed? It started with reading a lot of books on productivity, learning a great deal and shifting my mind to the reasons why people procrastinate.

My understanding brought me a new perspective on how to put an end to the action of procrastination.

In this article, I want to share with you my insights into the most common reasons for procrastination and put forward strategies to help you eliminate them.

Why do I procrastinate and how to tackle the evil causes?

Procrastination slows your goals and dreams way down. It can create stress and feelings of frustration.

It rears its ugly head on a regular basis for a lot of people. This is particularly apparent at work with day-to-day projects and tasks.

But why do people self-sabotage in this way?

Essentially, there are 5 reasons behind procrastination. See if you can identify with any of these in your own work life.

1. The perfectionist’s fear

Procrastination is sometimes a subconscious fear of failure. If you put off a task enough then you can’t face up to the potential (and usually imagined) negative results.

If you’re a stickler for minor details, the stress of getting things ‘just right’ may be too much and cause you to delay continuing the task.

Either way, fear is at the root cause and can sabotage your desire to move forward.

How to tackle it?

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Try visualizing the completion of your task in a positive way.

For example, you have a presentation that your boss wants you to conduct for a potential client. Visualize yourself standing in the meeting room confident, meeting the eyes of the client and seeing them light up as you explain the concept simply and concisely.

Imagine your boss telling you how great you did and you were the best person for the job. Think about how it would feel to you and focus on this as you move forward with the task.

2. A dreamer’s lack of action

This is a person who is highly creative and has many brilliant ideas but can’t quite seem to bring them to fruition.

The main reason for this is because there’s usually no structure or goal setting involved once the idea has been created. This aimless approach ends up manifesting as a lack of decision-making and significant delays on a project.

How to tackle it?

Write down a timeline of what you want to achieve and by when.

Ideally, do this daily to keep yourself on track and accountable for progression. Creative minds tend to jump from one idea to the next so cultivating focus is essential.

If you’re designing and creating a new product at work, set out a task list for the week ahead with the steps you want to focus on each day.

Doing this ahead of time will stop your mind from wandering across to different ideas.

Learn about how to plan your time and take actions from the successful people:

8 Ways Highly Successful People Plan Their Time

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3. An overwhelmed avoider

This is one of the most common reasons for procrastination; the sheer overwhelm of a daunting task.

The complexity of a task can cause the brain to lose motivation and avoid doing it altogether choosing instead to stay in its comfort zone.

The search then starts for a more enjoyable task and the harder tasks are put off. This can cause stress and dread when the task inevitably comes up to be completed.

How to tackle it?

Break the challenge down into smaller tasks and tackle each one individually.

For example, if you have a project that has technical elements to it that you know you’ll find challenging, list each step you need to take in order to complete these difficult elements. Think of ways you can resolve potential hurdles.

Perhaps you have a coworker that may have time to help or even consider that the solution may be easier than you initially think. Put each task in order of most daunting to least daunting.

Ideally try to deal with the more challenging parts of each task in the morning so that momentum is created as the tasks get easier through the day.

A reward system will also help you stay motivated so, once completed, you can enjoy your treat of choice.

If you want to know how to better handle your feelings and stay motivated, take a look at my other article:

Procrastination Is a Matter of Emotion, Here’s How to Stop It

4. The busy bee who lacks prioritization

Either you have too many tasks or don’t truly acknowledge the differing importance of each task. The result? Getting nothing done.

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Time is spent switching constantly from one task to another or spending too much time deciding what to do.

How to tackle it?

It’s all about priorities and choosing important tasks over urgent ones.

Make sure to question the value and purpose of each task and make a list in order of importance.

For example, throughout your work day, you can waste a lot of time dealing with ‘urgent’ emails from colleagues but you need to ask yourself if these are more important than working on a task that will affect, say, several office projects at once.

Help yourself to prioritize and set a goal of working through your list over the next few hours reassessing the situation once the time is up.

In my other article, I talk about an effective way to prioritze and achieve more in less time:

How to Prioritize Right in 10 Minutes and Work 10X Faster

5. The one with shiny object syndrome (distraction-prone)

This is another common cause for procrastination; just simple distraction.

Our brains aren’t wired to focus for long periods of time and it looks for something else. So throw in a bunch of colleagues equally looking for distractions or checking your phone mindlessly, and you’ve got a recipe for ultimate procrastination.

However, this type of procrastination may not always be an unconscious decision to sabotage and put off work. It’s simply a result of your work setup or types of coworkers you have. Only you know the answer to that.

How to tackle it?

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Be mindful of your workspace and potential distractions. Schedule a specific time to converse with your coworkers, put headphones on to minimize listening to what’s going on around you, and switch your phone off.

Aim to do this for 20-30 minutes at a time and then take a break. This will be a much more efficient way of working and getting what you need done. This is also why scheduling down time is so important for productivity.

Whether this type of procrastination is self-sabotage or being a victim of a distracting environment, either way you can take control.

If you need a little more guidance on how to stay focus, this guide can help you:

How to Focus and Maximize Your Productivity (the Definitive Guide)

I killed the procrastination monster and so can you!

I’m going to be bold and assume you identified with at least one of these procrastination pitfalls.

You could be trapped in the endless cycle of procrastination like I was, that is, until I decided to find out my why behind putting off tasks and projects.

It was only then that I could implement strategies and move forward in a positive and productive way.

As a result, I now complete my tasks more efficiently and completely killed that feeling of stress and falling behind with work that procrastination brings.

I know it’s not easy to stop procrastinating right away, so I also have this complete guide to help you stop it once and for all:

Procrastination – A Step-By-Step Guide to Stop Procrastinating

Featured photo credit: Pexels via pexels.com

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