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The First Time versus the Insider’s Advantage

The First Time versus the Insider’s Advantage

After you get over your initial surprise that these people actually do exist, there is something very cool about watching someone who has never been in a Starbucks before, come in to one for the very first time.

It is easy to pick them out, for they are the only ones who walk in front of the overhead menu board, step back a few paces to take the whole thing in, and actually begin to read it.

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Everyone else who is already in line waiting, or who might be seated at a nearby table, looks at them and smiles to themselves knowingly. It’s that smile of understanding, of recognition, and in remembrance of their own first time.

Next, this insider’s smugness slowly but surely replaces those looks of understanding and recognition on the faces of all the bystanders. They love the thought that they are now veterans and in the know, and that their own rite of passage is over. They feel they’ve paid their dues and have arrived, and it’s a feeling they like way more than that first-timer’s memory.

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It is very rare to see anyone help the newcomer with a suggestion. On the contrary, sometimes you actually see the ranks close, and the line gets tighter, so the newcomer can be left with no doubt where that line begins and ends. People actually start to anticipate that funny moment the newcomer will approach the barista and order, saying they want “the medium size I guess” instead of the grande.

Starbucks is but one example. If you are a road warrior, think about those airlines you now frequent and those you don’t, and how class distinction is taken to a whole new level with premier lines and those for “everyone else.” There’s a whole slew of businesses where being the veteran with the insider’s advantage is definitely part of the reason you continue to patronize them. In fact, to not be part of a frequent-something club is considered to be downright foolhardy consumer behavior.

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However if you are a business owner, leader, or manager, what I propose to you is this: Capitalizing on making the first-timer’s experience your competitive advantage, because it is as good as it can possibly be, is where you might be missing the boat for both kinds of business potential.

To continue with the Starbucks example, imagine if the barista doing their turn at wiping down tables were focused on those newcomers first, and the dirty tables second. Imagine if they walked up to that newcomer and asked if they needed some help making a choice, and offered to explain some of the coffee lingo. Imagine how the bystanders would now feel, seeing that newcomer get a level of service they don’t recall they’d received their first time. Imagine everyone craning their necks to hear about offerings they’ve never tried because they had on veteran’s blinders, and they now realize that there’s a lot of things offered at Starbucks that they’ve never bothered to try because they’ve just been too comfortable, and they’ve been too accepting of the level of service they no longer get now that they have been trained so well by the coffeehouse’s so-called “insider’s advantage.”

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Interesting to imagine all that, isn’t it?

Rosa Say is the author of Managing with Aloha, Bringing Hawaii’s Universal Values to the Art of Business and the Talking Story blog. She is also the founder and head coach of Say Leadership Coaching, a company dedicated to bringing nobility to the working arts of management and leadership.

Rosa’s Previous Thursday Column was: A Reinvention Revolution; 3 Sacred Cows to Start With.

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Rosa Say

Rosa is an author and blogger who dedicates to helping people thrive in the work and live with purpose.

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Last Updated on November 19, 2019

How to Become an Early Riser and Stay Energetic

How to Become an Early Riser and Stay Energetic

When you become an early riser, you’ll experience a lot of benefits including feeling more energized and having more time to do what you want.

If you’d like to become an early riser, there are some things you should know before you run off to set your oft-ignored alarm clock.

So how to become an early riser?

Here are five tips I’ve discovered to be most helpful in making the transition from erratic sleeper to early morning wizard:

1. Choose to Get up Before You Go to Sleep

You’re not very good at making decisions when you’ve just woken up. You were in the middle of a dream in which [insert celebrity crush of choice here] is serving you breakfast in bed only to be rudely awakened by the harsh tones of your alarm clock. You’re frustrated, angry, confused, and surprised. This is not the time to be making decisions about whether or not you should stay in bed! And yet, most of us leave the first decision of our day to be made in a blur of partial wakefulness.

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No more!

If you want to be a consistently early riser, try making your decision to rise at a specific time before you go to sleep the night before. This frees you from making the decision in the morning when you’ve just woken up. Instead of making a decision, you have only to follow through on your decision from the night before.

Easier said than done? Of course. But only for the first few times. Eventually, your need for raw willpower to get out of bed will diminish and you’ll be the proud parent of a new habit!

Steve Pavlina suggests you practice getting out of bed during the day[1] to get a few of the “practice sessions” out of the way without the early morning fog in your head.

2. Have a Plan for Your Extra Time

Let’s say you’ve actually made it out of bed 2 hours before you normally would. Now what? What are you going to do with all this time you’ve discovered in your day?

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If you don’t have something planned to do with your extra time, you risk falling for the temptation of a “morning nap” that wipes out all the work you put into getting up.

What to do? Before you go to bed, make a quick note of what you’d like to get done during your extra hours the following day. Do you have a book to write, paper to read, or garage to clean? Make a plan for your early hours and you’ll do more than protect yourself from backsliding into bed.

You’ll get things done and those results will fuel your desire to build rising early into a habit!

3. Make Rising Early a Social Activity

Your internet or social media buddies just don’t have enough pull to make your new habit stick in the long term. The same cannot be said for the people you spend time with as part of your early morning routine.

Sure, you could choose to read blogs for two hours every morning. But wouldn’t it be great to join an early breakfast club, running group, or play chess in the park at 5am?

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The more people you get involved in making your new habit a daily part of your life, the easier it’ll be to succeed.

4. Don’t Use an Alarm That Makes You Angry

If we’re all wired differently, why do we all insist on torturing ourselves with the same sort of alarm each morning?

I spent years trying to wake up before my alarm went off so I wouldn’t have to hear it. I got pretty good, too. Then I started using a cellphone as my alarm clock and quickly realized that different ring tones irritated me less but worked just as well to wake me up. I now use the ring tone alarm as a back up for my bedside lamp plugged in to a timer.

When the bright light doesn’t work, the cellphone picks up the slack and I wake up on time. The lesson learned? Experiment a bit and see what works best for you. Light, sound, smells, temperature, or even some contraption that dumps water on you might be more pleasant than your old alarm clock. Give something new a try!

5. Get Your Blood Flowing Right After Waking

If you don’t have a neighbor, you can pick fights with at 5am, you’ll have to settle with a more mundane exercise. It doesn’t take much to get your blood flowing and chase the sleep from your head.

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Just pick something you don’t mind doing and go through the motions until your heart rate is up. Jumping rope, push-ups, crunches, or a few minutes of yoga are typically enough to do the trick. (Just don’t do anything your doctor hasn’t approved.)

If you live in a beautiful part of the world like me, you might want to use a bit of your early morning to go for a walk and enjoy the beauty of the world around you.

If you have a coffee shop open within walking distance, dragging yourself out of bed for a cup of coffee to savor on your walk home as the world wakes around you is a wonderful experience. Try it!

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Featured photo credit: Nomadic Julien via unsplash.com

Reference

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