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The First Time versus the Insider’s Advantage

The First Time versus the Insider’s Advantage

After you get over your initial surprise that these people actually do exist, there is something very cool about watching someone who has never been in a Starbucks before, come in to one for the very first time.

It is easy to pick them out, for they are the only ones who walk in front of the overhead menu board, step back a few paces to take the whole thing in, and actually begin to read it.

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Everyone else who is already in line waiting, or who might be seated at a nearby table, looks at them and smiles to themselves knowingly. It’s that smile of understanding, of recognition, and in remembrance of their own first time.

Next, this insider’s smugness slowly but surely replaces those looks of understanding and recognition on the faces of all the bystanders. They love the thought that they are now veterans and in the know, and that their own rite of passage is over. They feel they’ve paid their dues and have arrived, and it’s a feeling they like way more than that first-timer’s memory.

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It is very rare to see anyone help the newcomer with a suggestion. On the contrary, sometimes you actually see the ranks close, and the line gets tighter, so the newcomer can be left with no doubt where that line begins and ends. People actually start to anticipate that funny moment the newcomer will approach the barista and order, saying they want “the medium size I guess” instead of the grande.

Starbucks is but one example. If you are a road warrior, think about those airlines you now frequent and those you don’t, and how class distinction is taken to a whole new level with premier lines and those for “everyone else.” There’s a whole slew of businesses where being the veteran with the insider’s advantage is definitely part of the reason you continue to patronize them. In fact, to not be part of a frequent-something club is considered to be downright foolhardy consumer behavior.

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However if you are a business owner, leader, or manager, what I propose to you is this: Capitalizing on making the first-timer’s experience your competitive advantage, because it is as good as it can possibly be, is where you might be missing the boat for both kinds of business potential.

To continue with the Starbucks example, imagine if the barista doing their turn at wiping down tables were focused on those newcomers first, and the dirty tables second. Imagine if they walked up to that newcomer and asked if they needed some help making a choice, and offered to explain some of the coffee lingo. Imagine how the bystanders would now feel, seeing that newcomer get a level of service they don’t recall they’d received their first time. Imagine everyone craning their necks to hear about offerings they’ve never tried because they had on veteran’s blinders, and they now realize that there’s a lot of things offered at Starbucks that they’ve never bothered to try because they’ve just been too comfortable, and they’ve been too accepting of the level of service they no longer get now that they have been trained so well by the coffeehouse’s so-called “insider’s advantage.”

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Interesting to imagine all that, isn’t it?

Rosa Say is the author of Managing with Aloha, Bringing Hawaii’s Universal Values to the Art of Business and the Talking Story blog. She is also the founder and head coach of Say Leadership Coaching, a company dedicated to bringing nobility to the working arts of management and leadership.

Rosa’s Previous Thursday Column was: A Reinvention Revolution; 3 Sacred Cows to Start With.

More by this author

Rosa Say

Rosa is an author and blogger who dedicates to helping people thrive in the work and live with purpose.

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Last Updated on February 11, 2021

20 Unusual Uses for Coca-Cola That You’ve Never Considered

20 Unusual Uses for Coca-Cola That You’ve Never Considered

Coca-Cola is an adored product the world over. While keeping yourself in good health means moderating how often you enjoy this drink, Coca-Cola lovers will be happy to hear that there are plenty of uses for the soda pop that don’t involve ingesting it. Impressively, Coca-Cola can be used to help you clean, get rid of rust, and even help maintain your garden. Whether you are looking for a way to finally get rid of those pesky stains, or just want to find new ways to love this drink, these 20 jaw-dropping and unusual uses for Coca-Cola will blow you away.

Kill pests in your garden

Coca-Cola is also an effective pest control method for your garden. To rid yourself of plant munching slugs and snails, pour a small bowl of Coca-Cola and place it near your garden or flowerbeds. The smell will attract these crawling bugs and the drink’s acidity will kill them.

Defrost your windshield

Incredibly, Coca-Cola can also defrost your windscreen in the wintertime. Simply pour Coke liberally across your windshield and wait about a minute. The ice should turn to slush for easy removal.

Clean your pans

Coca-Cola is also useful in the kitchen, especially on burnt pans. For any pan with burnt on messes, pour a can of Coke into the pan and simmer. The mess should easily wipe away. You can also soak kettles and other kitchen items in Coca-Cola to remove scale and build up.

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Clean bugs from your windshield

Another way Coca-Cola can aid in your car care is by removing bugs and gunk from your windshield. Soak a cloth in coke, then rub across your windshield. Just be careful not to get any on your paint job.

Remove rust from your car

Coca-Cola is also useful when removing rust. The simplest method is to dip crumpled tinfoil in Coca-Cola, then give the item a scrub and you should be rust free.

Loosen rusty bolts

Similarly, use Coca-Cola to loosen up a rusty bolt. Simply unscrew the bolt half a turn and pour on Coca-Cola. Let it sit, then give the metal a wipe. The bolt and screws will be one hundred percent in no time.

Remove stains from your fabric

Surprisingly, Coca-Cola is incredibly helpful when removing stains from clothing and fabric. Coke will easily remove grease stains, as well as blood spots. Remember that Coca-Cola itself is brown, so stains on light fabrics might be better removed another way.

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Remove oil spots

Another way to use Coca-Cola is to remove oil stains from cement. Whether it’s your garage or your driveway, soak the stain in Coca-Cola for a few hours then hose off.

Relieve jellyfish stings

Should you be unwilling to neutralize a jellyfish sting the traditional way (with urine) pouring Coca-Cola on the sting will also do the job.

Clean your car engine

Coca-Cola is also an effective ways to clean your car engine. Believe it or not, Coke distributors have reportedly been a fan of this technique for ages. 

Use it in cooking

Coca-Cola is also a fantastic addition to many recipes. Using Coca-Cola to cook pot roast or steaks in will easily tenderize the meat for you. Mixing Coke with ketchup or barbecue sauce also makes for a delightfully sweet glaze.

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Clean your old coins

Another way to use Coke to clean is to soak tarnished coins in the soda. About ten minutes should be enough to get rid of the muck.

Clean your tiles

Incredibly, Coca-Cola can also be applied to tiles to effectively clean grout. Let Coke sit on the tiles that need cleaning for a few minutes, then wipe away.

Supercharge your compost

Coke is also an impressive way to speed up your compost. The sugar in Coca-Cola feeds micro organisms, plus the acidity will help your compost break down faster.

Remove gum from your hair

Coca-Cola can also help you avoid a major hair disaster. If you have gum stuck in your hair, dip the gum into a small bowl of Coke and let it sit for a few minutes. The Coca-Cola breaks down the gum, allowing you to wipe it off.

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Fade unwanted hair dye

Similarly, if you made a mistake with your hair dye, Coca-Cola comes to the rescue. It’s probably best to get in the shower first, then pour Diet Coke over your hair. Let the soda sit for a few minutes, then wash your hair like normal. This method is effective in removing temporary hair dyes, but will likely only fade professionally applied dyes.

Clean marker stains

Coca-Cola is also an easy way to remove marker stains from carpet. Apply a small amount of Coke, scrub the spot, then clean with soapy water. Again, remember that Coca-Cola is brown, so removing stains on white or light-colored carpets might be better achieved with another method.

Clean your toilet

Coca-Cola can also help you clean elsewhere in the house. To easily clean a toilet, pour Coca-Cola all around the bowl and let it sit. There’s no need to scrub, simply flush and your toilet should be sparkling clean.

Feed your plants

Coca-Cola is also a surprising way to add a little extra life to some flowering plants. Particularly with azaleas and gardenias, adding a small amount of Coca-Cola to the soil can deliver nutrients your plant may be low on.

Get rid of bugs at a picnic

The last of our unusual uses for Coca-Cola is to safeguard your picnic or outdoor lunch from pests and wasps. Simply pour a small cup of Coca-Cola and set it out about a half hour before you start to eat. By placing the cup away from your site, bugs will be drawn to the soda and not your lunch.

Featured photo credit: Omer Wazir via flickr.com

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