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Slow Down to Win Customers

Slow Down to Win Customers

Winning new customers and keeping current ones happy isn’t helped by trying to work too fast. Customers are rarely as impressed by sheer speed as they are by clear evidence that you are trying to understand their real needs and make sure you can deal with them fully.

The easiest way to make anyone feel special is to give them your time and undivided attention. By slowing down, giving each customer more attention, and taking the time you and they need to work out what they truly want, you’ll get better results than the people who try to rush through their time with any one customer to hurry on to the next.

The Power of Attention

When someone gives you their full attention, you naturally feel valued and important. It’s an automatic human response. In contrast, if you get the feeling that the other person is paying you scant attention, it passes a clear message that something or someone else is more important than you are.

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It’s fatally easy when you feel harassed and under pressure to deal with other people, even customers, with the greater part of your attention elsewhere. If that is what happens, you will be sending that customer a silent message that, whatever words come out of your mouth, you are actually less interested in them and their needs that you are in something else.

It is a myth that pressure concentrates or focuses the mind. The reverse is true. Under pressure, human minds do not work so well. Anxious brains are far less effective than calm ones. Look at the problems many people experience with examination nerves, or how they become flustered and anxious when they must give an important presentation. No one can think as clearly in a rush as they can when they feel calm and relaxed.

Slowing Down Helps Focus

The best way to restore full focus on the task in hand, or the customer in front of you, is to slow down. Which is better: to rush from client to client, never quite giving any of them your full attention (and so gaining little or no business as they respond to the sense they are of little value), or to deal with fewer clients in a day and give each your full attention? If you take the second course, you can be nearly certain you’ll win more business overall.

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Customers prefer to deal with people and organizations that treat them well and make them feel important. They judge value by how well their needs are met and any problems they have are solved, fully and permanently. They aren’t interested in your sales quota or the pressures you face to make your budget. As far as each customer is concerned, they are the only one, and that’s how they expect, deep down, to be treated.

Quick Fixes Won’t Help

Imagine yourself as a customer with a problem or a concern. Which of these experiences will make you feel better?

  • Before you have even fully explained you problem, the sales person jumps in with a solution. You aren’t convinced he or she even listened to you properly. Besides, their suggestion sounds like an off-the-shelf answer. It works, sort of‚ but it doesn’t quite solve your problem to the full. You suspect you’ve been given the quick fix.
  • The sales person listens carefully, asks questions and seems to have all the time in the world to deal with you and your concerns. When you finish, the sales person asks for a little time to think carefully about what you said to be able to come up with a good solution. A day or so later, the sales person contacts you with a response that exactly fits your problem and leaves you confident it has been solved and you will face no further hassle.

Most sales people know the second approach is right. What prevents them from following it is unreasonable pressure from their own management, who often equate more business with more busyness.

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Time is a Precious Gift

Organizations that drive sales and customer service staff so hard that they cannot spend the necessary time with customers are shooting themselves in both feet. In their mad urge to maximize short-term results, they end by alienating their long-term customer base and driving them to competitors. Winning a new customer is extremely expensive; keeping an existing one saves costs and provides stable and predictable sales—the holy grail of most organizations.

Few gifts are as precious as your time. When you deal with people calmly and without haste, you increase their feelings of our value and their sense of confidence in what you have to offer. The harassed doctor giving each patient five minutes and a prescription will handle scores of people in a day, yet send each one away uncertain about their treatment and worried about the diagnosis. The school teacher facing too many pupils cannot spend enough time with any of them to make a difference to their learning. The overworked sales or customer service professional trying to deal as quickly as possible with current clients to free time to prospect for more, is forced into actions that are very likely to lose business instead of win it. The employer who forces this on them to supposedly save costs is acting in the most shortsighted way imaginable.

Slowing down seems counterintuitive when you are feeling under pressure, but it is nearly always the best way forward. Try it.

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P.S. You may already be aware of ChangeThis: It’s a site that publishes 15-20 page PDF “manifestos” on topics of interest to people who think about their world. To be able to publish a manifesto on ChangeThis, you must first submit a proposal. Visitors to the site then have the opportunity to vote on the manifestos they would most like to see written. Those with the highest number of votes are the ones chosen for publication.

Slow Leadership has submitted a proposal to publish a manifesto. You can find it here. Please go to the site and vote for us! That’s the only way to make sure the manifesto is published. Thanks. We need your help on this one.

Adrian Savage is a writer, an Englishman and a retired business executive. He lives in Tucson, Arizona. You can read his serious thoughts most days at Slow Leadership, the site for everyone who wants to bring back the taste, zest and satisfaction to leadership; and his crazier ones at The Coyote Within.

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Last Updated on February 11, 2021

20 Unusual Uses for Coca-Cola That You’ve Never Considered

20 Unusual Uses for Coca-Cola That You’ve Never Considered

Coca-Cola is an adored product the world over. While keeping yourself in good health means moderating how often you enjoy this drink, Coca-Cola lovers will be happy to hear that there are plenty of uses for the soda pop that don’t involve ingesting it. Impressively, Coca-Cola can be used to help you clean, get rid of rust, and even help maintain your garden. Whether you are looking for a way to finally get rid of those pesky stains, or just want to find new ways to love this drink, these 20 jaw-dropping and unusual uses for Coca-Cola will blow you away.

Kill pests in your garden

Coca-Cola is also an effective pest control method for your garden. To rid yourself of plant munching slugs and snails, pour a small bowl of Coca-Cola and place it near your garden or flowerbeds. The smell will attract these crawling bugs and the drink’s acidity will kill them.

Defrost your windshield

Incredibly, Coca-Cola can also defrost your windscreen in the wintertime. Simply pour Coke liberally across your windshield and wait about a minute. The ice should turn to slush for easy removal.

Clean your pans

Coca-Cola is also useful in the kitchen, especially on burnt pans. For any pan with burnt on messes, pour a can of Coke into the pan and simmer. The mess should easily wipe away. You can also soak kettles and other kitchen items in Coca-Cola to remove scale and build up.

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Clean bugs from your windshield

Another way Coca-Cola can aid in your car care is by removing bugs and gunk from your windshield. Soak a cloth in coke, then rub across your windshield. Just be careful not to get any on your paint job.

Remove rust from your car

Coca-Cola is also useful when removing rust. The simplest method is to dip crumpled tinfoil in Coca-Cola, then give the item a scrub and you should be rust free.

Loosen rusty bolts

Similarly, use Coca-Cola to loosen up a rusty bolt. Simply unscrew the bolt half a turn and pour on Coca-Cola. Let it sit, then give the metal a wipe. The bolt and screws will be one hundred percent in no time.

Remove stains from your fabric

Surprisingly, Coca-Cola is incredibly helpful when removing stains from clothing and fabric. Coke will easily remove grease stains, as well as blood spots. Remember that Coca-Cola itself is brown, so stains on light fabrics might be better removed another way.

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Remove oil spots

Another way to use Coca-Cola is to remove oil stains from cement. Whether it’s your garage or your driveway, soak the stain in Coca-Cola for a few hours then hose off.

Relieve jellyfish stings

Should you be unwilling to neutralize a jellyfish sting the traditional way (with urine) pouring Coca-Cola on the sting will also do the job.

Clean your car engine

Coca-Cola is also an effective ways to clean your car engine. Believe it or not, Coke distributors have reportedly been a fan of this technique for ages. 

Use it in cooking

Coca-Cola is also a fantastic addition to many recipes. Using Coca-Cola to cook pot roast or steaks in will easily tenderize the meat for you. Mixing Coke with ketchup or barbecue sauce also makes for a delightfully sweet glaze.

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Clean your old coins

Another way to use Coke to clean is to soak tarnished coins in the soda. About ten minutes should be enough to get rid of the muck.

Clean your tiles

Incredibly, Coca-Cola can also be applied to tiles to effectively clean grout. Let Coke sit on the tiles that need cleaning for a few minutes, then wipe away.

Supercharge your compost

Coke is also an impressive way to speed up your compost. The sugar in Coca-Cola feeds micro organisms, plus the acidity will help your compost break down faster.

Remove gum from your hair

Coca-Cola can also help you avoid a major hair disaster. If you have gum stuck in your hair, dip the gum into a small bowl of Coke and let it sit for a few minutes. The Coca-Cola breaks down the gum, allowing you to wipe it off.

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Fade unwanted hair dye

Similarly, if you made a mistake with your hair dye, Coca-Cola comes to the rescue. It’s probably best to get in the shower first, then pour Diet Coke over your hair. Let the soda sit for a few minutes, then wash your hair like normal. This method is effective in removing temporary hair dyes, but will likely only fade professionally applied dyes.

Clean marker stains

Coca-Cola is also an easy way to remove marker stains from carpet. Apply a small amount of Coke, scrub the spot, then clean with soapy water. Again, remember that Coca-Cola is brown, so removing stains on white or light-colored carpets might be better achieved with another method.

Clean your toilet

Coca-Cola can also help you clean elsewhere in the house. To easily clean a toilet, pour Coca-Cola all around the bowl and let it sit. There’s no need to scrub, simply flush and your toilet should be sparkling clean.

Feed your plants

Coca-Cola is also a surprising way to add a little extra life to some flowering plants. Particularly with azaleas and gardenias, adding a small amount of Coca-Cola to the soil can deliver nutrients your plant may be low on.

Get rid of bugs at a picnic

The last of our unusual uses for Coca-Cola is to safeguard your picnic or outdoor lunch from pests and wasps. Simply pour a small cup of Coca-Cola and set it out about a half hour before you start to eat. By placing the cup away from your site, bugs will be drawn to the soda and not your lunch.

Featured photo credit: Omer Wazir via flickr.com

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