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Sell Like a Pirate

Sell Like a Pirate

The Remix Culture Rules!!! Over at Simplenomics, Mike has rewritten my (somewhat controversial) Work Like a Pirate post into a rework: Sell Like a Pirate. The advice is swell, especially considering I’m a cruddy salesperson and love to learn about it from those in the know. Here’s an example of one of Mike’s rewrites:

A Pirate Is Not His Ship – Your product or service is only the start. What you can do for or with the customer is the real product. Benefits are the reason we buy anything. I bought a new masonry drill bit because I wanted a hole thru my bricks for my Dish Network cable, not because I wanted the new drill bit.

Learn to sell the end result and not the features and you won’t spend as much time on each sale or worse, as much time lost on not selling.

Provided you’re in the camp who were willing to abstract the premise from history, please by all means, check out this interesting viewpoint regarding sales.

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Sell Like a Pirate – [Simplenomics]

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Last Updated on August 15, 2018

Book summary: A Technique for Producing Ideas

Book summary: A Technique for Producing Ideas

Kirby Ferguson has written a summary for the book A Technique for Producing Ideas. Generating good idea is a fine art, if you have mastered it you will be successful in many fields. The author of the book, James Young, describes five steps on a technique of combining old elements together:

  • Gather new material, both specific and general.
  • The Mental Digestive Process
  • Drop it
  • Poof, the idea appears
  • Work it

Kirby also brought out his own thoughts – drop down every ideas you have in mind – You mind is not always as good as paper and sometimes it only stays for a short period of time. After you’ve dropped your ideas into your notepad, you will also have extra chances of linking and modifying your ideas together.

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Book summary: A Technique for Producing Ideas – [Goodie Bag]

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