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Repositioning Your Personal Brand in This Economy

Repositioning Your Personal Brand in This Economy

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      The economy isn’t getting better anytime soon and tons of people are losing their jobs every second.  The number of unemployed persons increased by 851,000 to 12.5 million in February, and the unemployment rate rose to 8.1 percent.

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      When you get laid off, you have far more choices than you could possibly imagine.  The problem that most people have is that they freak out and quickly apply to as many jobs as possible, while spamming their network, praying to (insert person you worship here) and becoming extremely stressed out in the process.  I know things are tough right now, but it also means that there are enormous opportunities for you to either start over, rethink your career jobs and create the future you want! 

      That is why today I’m going to take you through a process you can use to reposition your brand in this economy, so that you can surface as a champion when we get out of it.  The first thing you want to do is to take a deep breath and stay as optimistic and open minded as you possibly can.  If you can’t do that, then it’s hard for any advice to work for you.

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      What are your options

        If you are one of the millions of people that are laid off, then you really need to understand what options you have before you start applying for jobs or launch a new company.  A good way to do this is to start conversations with the people that surround your life and those who have already lost their job and are in the same position as you.  If you’re an introvert, then doing this online is a wise idea.  You should join groups on Facebook, LinkedIn and Ning to locate people that are just like you and find out what they are doing right now.  This way, you won’t make job searching mistakes and you’ll have other people to support you during this tough time.

        Here are some options:

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        • Start a company: If you have a bright idea or a friend with a business plan, then just go for it because you have nothing to lose right now.  You can always have a few side jobs to have some cash flow to support you, while you build your company.  It will be hard to get venture capital money, unless you already have a personal brand with a history of success, but you can start something small right now and grow it when the economy turns around.  There is always money out there for great ideas!
        • Search for a new job: You can reposition yourself in a completely new field.  It helps to have transferrable skills though and a lot of passion.  Finding a new job is tricky if you haven’t built up a strong network of professionals.  Use all the social networks out there in your industry to either connect or reconnet with people that can help you.  Put less emphasis on applying for jobs through job boards and corporate websites and more on meeting hiring managers directly through social media websites.
        • Consult companies/individuals: Depending on your skill set and background, you’ll be able to get some clients during this recession or none at all.  Those who have get track records of results in a specific niche will have no problem finding clients.  Of course, if you don’t have much experience, this path won’t work well for you.
        • Go back to college: A lot of students right now are staying in college because they fear the current job market.  Also, people who are getting laid off are pursuing advanced degrees to stall out the recession.  Unless you have goals behind going to graduate school, don’t waste the money.  Spend 15 hours a day searching for a job instead.

        The bottom line is that you need to do something because employers frown upon slackers and every new person you meet will ask you “what do you do” and you better have a good answer.  If you do nothing, you’ll appear to be uninteresting and you’ll be ostracized as a result.

        A repositioning process

        1. Conduct an assessment of your current situation, including how much money you need to make each money to get by, what your family needs are and where you want to take your career in the future.
        2. Decide if you want to continue to pursue your current career or if you want to reposition your brand into a new market segment.
        3. Construct a new personal brand statement that tells the world what you do and who you do it for, while updating all of your marketing collateral to reflect this change, such as having a new “objective” in your resume.
        4. Research all the websites on the planet that have potential customers or hiring managers at companies you want to work for.
        5. Start creating content (blog/podcast, etc) on what you know and are passionate about.
        6. Research out to potential customers and hiring managers about your services/wanting to work there and direct them to your blog and other content that you’ve created.

        Some guidance from career experts

          “If you’re job hunting, or just trying to hold onto a job in this economy, your personal brand must demonstrate that you are hard-working, self-sufficient, loyal, positive, and most importantly, that you get results.  Everything from your website to the way you answer questions must communicate these characteristics.  Managers who have hundreds of resumes for every opening at their fingertips won’t waste time employing (or even interviewing) people who need too much hand-holding or think they are entitled to meaningful work.”

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          “To job hunt in a bad economy you need to be a specialist. In a good economy, people hire generalists. In a bad economy, hiring managers can be very picky and they look for a perfect fit. Specialists fit perfectly, not generalists. So talk about yourself as if you are specialized, and then people will think of you when a job that fits comes up. Also, retool your resume to look specialized. You don’t need to have everything you’ve ever done on your resume: It’s a marketing document, not your life story.”

          Right now a lot of people are scared and they are hoarding what (and who) they know. I recommend the opposite: When you give generously of your knowledge – career ideas, recommendations of resources, networking tips, etc. – you strengthen your image as a “go-to” person, someone others can rely on even in tough times. Share your knowledge by speaking on pro bono panels, commenting on blogs, sharing article links on Facebook or Twitter, answering questions on LinkedIn Answers, etc. The more you share your knowledge, the more knowledge (including networking contacts and job leads!) you’ll receive from others in return.

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          Last Updated on February 19, 2020

          15 Positive Thinking Books You Need for a Happy Life

          15 Positive Thinking Books You Need for a Happy Life

          Books give us the opportunity to live vicariously through the lives of people with greater wisdom than ourselves. They stimulate our brains and help us not only solve the problems we struggle with, but also motivate and inspire us with new ideas.

          One of the great things about people who think positively and live happy lives is that they love to help others do the same. There are countless positive-thinking books and these 15 are a great way to help you start living a happy life.

          1. Man’s Search For Meaning by Victor E. Frankl

          mans search for meaning

            This book goes through the horrific struggle of Viktor Frankl who survived holocaust concentration camps. The only thing that kept him going was his idea that everything, even the worst of human suffering, had to have meaning. If you’re struggling through anything in your life, I guarantee the words of Viktor will give you courage to press on and find happiness.

            2. Tuesdays with Morrie by Mitch Albom

            tuesday with morrie

               

              What is life’s greatest lesson? Morrie, a retired professor with a fatal disease, opts to use his predicament to share that message as opposed to just giving up and dying. Following the last few months of Morrie’s life will help you realize what is truly important in life.

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              3. The Last Lecture by Randy Pausch

              Lecture_Book

                Similar to Tuesdays with Morrie, Randy is a college professor who finds he has a fatal disease with only a few months to live. It is customary for professors at his university (Carnegie Mellon) to give a final lecture with the basis of ‘what wisdom would you impart to a large group of people if it was your last chance?’ Randy stays incredibly positive throughout and even keeps the lecture humorous and entertaining. Amidst it all, his wisdom is a powerful reminder about how to live a happy, full life.

                4. Earning Freedom by Michael Santos

                earning freedom

                  Michael Santos was sentenced to 45 years is prison for selling drugs. During his term he fought hard to earn a masters degree and half of a doctorate (halted by the warden) while writing numerous books educating students about the criminal justice system. This book provides a fascinating window into his entire sentence (released in 2012) and how a positive attitude and strong work ethic got him through it. If he found happiness in prison through positive thinking, we can do it anywhere.

                  If you don’t have the attention span to finish a long book, the following quick reads are shorter but just as powerful.

                  5. The Little Engine That Could by Watty Piper

                  little engine that could

                    This book has shaped childrens’ minds for years. It illustrates the undeniable fact that when you think positively and believe in yourself, you can accomplish extraordinary things.

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                    6. The Giving Tree by Shel Silverstein

                    The_Giving_Tree

                      Happiness is found in giving. What does it mean to love someone? What would you sacrifice for someone you love? This children’s book teaches a valuable lesson about unconditional love and what it truly means to be happy.

                      7. The Dash by Linda Ellis and Mac Anderson

                      the dash

                        “When your life is over, everything you did will be represented by a single dash between two dates—what will that dash mean for the people you have known and loved?” (Linda Ellis) We don’t choose a lot of things about our life – parents, birthplace, etc. – but we can choose what that dash between those two dates means. This short book will give you a great perspective on making your life worthwhile.

                        8. As a Man Thinketh by James Allen

                        As-a-Man-Thinketh

                          “The outer conditions of a person’s life will always be found to be harmoniously related to his inner state… Men do not attract that which they want, but that which they are.” (James Allen) This book might be short, but it is jam-packed with statements that will make you stop and think. We truly become what we think we are. Negative thoughts affect us more than we know. Positive thinking = happy life.

                          9. A Million Miles in a Thousand Years by Donald  Miller

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                          a-million-miles-in-a-thousand-years

                            You are the author of your story. No matter how boring or dull your life has been, you can always turn it around. Donald was in a rut in his life. He had no desire to get out of bed and found himself questioning the meaning of life. Eventually he realized he wasn’t a slave to a pre-written script. He used that mindset to turn around his thoughts, actions, and life. When the closing credits roll on the story of your life, what will people say? Never forget that you have the power to push your limits and live an interesting, happy life.

                            10. The Traveler’s Gift by Andy Andrews

                            travelersgift

                              The Traveler’s Gift is a fictional story about a man who is overwhelmed with life and finds himself thrown into numerous true events from history – including Abraham Lincoln’s Gettysburg Address. He interacts and learns important life lessons from seven different experiences. The book is full of ways to think more positively and find more success in life.

                              11. David and Goliath by Malcolm Gladwell

                              david and goliath

                                Malcolm Gladwell motivates you to challenge your preconceptions of underdogs and misfits in this thought-provoking book. When you break down the facts in the story of David and Goliath from the Bible, you find that David really wasn’t an underdog at all – he was the one with the advantage. This book outlines story after story after story of people who were at a disadvantage and learned to find the strength in their weakness.

                                12. How Will You Measure Your Life by Clayton M. Christensen

                                how will you measure

                                  How would you feel if you got to the end of your life only to realize you had been measuring success wrong? Clayton provides a mass amount of wisdom and advice on how to live a life you won’t regret.

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                                  13. Don’t Sweat the Small Stuff by Richard Carlson

                                  Dont_Sweat_Small_Stuff

                                    The small things we worry about every day may not seem like a big deal, but they wear us down slowly and stop us from living up to our full potential. Learn how to get rid of those worries and negative thoughts and live a happier life.

                                    14. Mere Christianity by C.S. Lewis

                                    mere christianity

                                      C.S. Lewis, who used to be an Atheist, explains how he came to find meaning in life through Christianity. He breaks down all the reasons we doubt and falter in life and how living the principles of Christianity fixes our weaknesses. Lewis is famous for his deep, thought-provoking quotes and this book is no exception.

                                      15. Bushido: The Way of the Samurai by Tsunetomo Yamamoto

                                      bushido

                                        Bushido is based on the Hagakure, a document that served as the basis for samurai warrior behavior. The document’s purpose was to shape the mind and the spirit of the samurai warrior.

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                                        Featured photo credit: Annie Spratt via unsplash.com

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