Advertising
Advertising

Reference Check: You Are Who Google Says You Are

Reference Check: You Are Who Google Says You Are
Google

    If first impressions count, then you are who Google says you are. Your reputation is the first 3 pages of search engine hits.

    The internet and its search engines have become so powerful, available and user-friendly that your reputation is becoming defined by what the first 3 pages of yahoo or google search hits turns up. Forget about personal and professional references for making a first impression because the internet search gets done before that.

    Think about how often you will do a quick internet search before meeting a prospective client or supplier coming to your office. How about checking up on a prospective date or hire? Chances are that you might do a quick internet search before meeting. Likewise if you meet someone at a networking event, how often will you look at their website and maybe poke around the net for a couple minutes or more to get a better sense before calling? For most corporate purchasing, the salesperson doesn’t matter much these days so long as there is good information on the website. If you are looking for a product or service, chances are that you would troll the net before doing much else. It is fast, cheap, easy and hassle-free because you can passively review the information without talking to sales people or going through any tedious hoops.

    Advertising

    There are 3 simple steps you can take to enhance your web profile:

    • Ensure your internet profile from the first 3 pages of hits matches up with who you want others to think you are.
    • Become involved in the online community so there are more cross-references to you and to your website if you have one.
    • Put good content on your website or wherever you leave your mark. If you are submitting articles or participating in searchable forums, make sure the stuff doesn’t work against you later. Presentation also counts so present the content well and not in the wrong places. Porn sites are likely not the best place to post articles, especially if you have a nosy mother-in-law with broadband.

    If you have a website, it should be well maintained and checked often enough to ensure the material there positively supports the online profile you are trying to establish and maintain.

    There are some great ways to enhance your internet profile. Most of them do not involve paying search engine listing fees or buying ads. The better ones include:

    Advertising

    Publishing articles online. Articles that contain your name, links to your website and key words are automatically picked up by the search engines and will bump up the hit counts on your main website.

    Affiliating with other websites. Your hit counts will get pulled up if you tie into trade association or non-profit organization websites, especially those with higher hit counts than yours. Many non-profit associations have websites and if you are an active member chances are stuff will get onto the website and maybe other places on the net from this.

    Keeping past content on the server. Do not remove past content from your website if it is consistent with your desired messaging and already picked up by search engines. It keeps working to advertise you or your business and adds to your hit count. Conversely, empty hits which are those annoying dead ends when you click on a search engine result that goes to content that has been removed frustrates people.

    Advertising

    Monitor your hit counts and do regular searches. Use your website hosting company or third party performance measurement and monitoring tools to tune your website and track links to affiliated sites, articles, etcetera. Be mindful that as your traffic increases, it grows geometrically, not linearly. If your site is an early hit on the search engine results lists, it gets additional traffic because people tend to go to the highest hits first, increasing the counts non-linearly by that act alone. Just like in most competitions, 1st place gets much more attention than 3rd place and 4th place gets no notice or prize money. Hitting on your own site can effect the counts and improve search engine placements, especially if you are highly specialized.

    Send people direct links to your content rather than the file itself. A good example would be for articles. Rather than attaching the file itself to an email, put a link in the email with maybe an extract from the article in the body of the email. That way you do not load down people’s emails while you create additional hit counts that raise your positive internet profile.

    Become a great spammer. Spam the internet itself with your messaging. It is not the same thing as sending spam via email. Participate in forums, comment on relevant news pieces (putting in a link to your website), post articles, join lists and get your messaging into as many places as possible.

    Advertising

    Let your introduction and a positive first impression be made for you by the internet search engines. Whether dating, looking for a job or a client, if you do a good job developing and maintaining a good internet profile, you will have a chance to make a good second impression when you first meet the person.

    Peter Paul Roosen has an engineering background and founded numerous companies including firms involved in locomotive and plastics manufacturing, computer software and marketing. Tatsuya Nakagawa is president and CEO of Atomica Creative Group Ltd., a strategic product marketing company based in Vancouver Canada. He has assisted numerous companies in diverse industries with their early stage deployments and product launches in North America, Europe and Asia.

    More by this author

    Overcoming The Pain Of A Breakup: 3 Suggestions Based On Science Quit Your Job If You Don’t Like It, No Matter What What Highly Successful People Do Every Day To Perform At Their Best How to Plan Your Life Goals and Actually Achieve Them in 7 Simple Steps Seven Budget-Friendly Things to do in San Juan, Puerto Rico

    Trending in Featured

    1 7 Steps For Making a New Year’s Resolution and Keeping It 2 New Years Resolutions Don’t Work – Here’s Why 3 40 Top Productivity Apps for iPhone (2019 Updated) 4 How to Become an Early Riser and Stay Energetic Throughout the Day 5 Lifehack Challenge: Become An Early Riser In 5 Days

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on January 2, 2019

    7 Steps For Making a New Year’s Resolution and Keeping It

    7 Steps For Making a New Year’s Resolution and Keeping It

    Are you keen to reinvent yourself this year? Or at least use the new year as a long overdue excuse to get rid of bad habits or pick up new ones?

    Yes, it’s that time of year again. The time of year when we feel as if we have to turn over a new leaf. The time when we misguidedly imagine that the arrival of a new year will magically provide the catalyst, motivation and persistence we need to reinvent ourselves.

    Traditionally, New Year’s Day is styled as the ideal time to kick start a new phase in your life and the time when you must make your all important new year’s resolution. Unfortunately, the beginning of the year is also one of the worst times to make a major change in your habits because it’s often a relatively stressful time, right in the middle of the party and vacation season.

    Don’t set yourself up for failure this year by vowing to make huge changes that will be hard to keep. Instead follow these seven steps for successfully making a new year’s resolution you can stick to for good.

    1. Just pick one thing

    If you want to change your life or your lifestyle don’t try to change the whole thing at once. It won’t work. Instead pick one area of your life to change to begin with.

    Advertising

    Make it something concrete so you know exactly what change you’re planning to make. If you’re successful with the first change you can go ahead and make another change after a month or so. By making small changes one after the other, you still have the chance to be a whole new you at the end of the year and it’s a much more realistic way of doing it.

    Don’t pick a New Year’s resolution that’s bound to fail either, like running a marathon if you’re 40lbs overweight and get out of breath walking upstairs. If that’s the case resolve to walk every day. When you’ve got that habit down pat you can graduate to running in short bursts, constant running by March or April and a marathon at the end of the year. What’s the one habit you most want to change?

    2. Plan ahead

    To ensure success you need to research the change you’re making and plan ahead so you have the resources available when you need them. Here are a few things you should do to prepare and get all the systems in place ready to make your change.

    Read up on it – Go to the library and get books on the subject. Whether it’s quitting smoking, taking up running or yoga or becoming vegan there are books to help you prepare for it. Or use the Internet. If you do enough research you should even be looking forward to making the change.

    Plan for success – Get everything ready so things will run smoothly. If you’re taking up running make sure you have the trainers, clothes, hat, glasses, ipod loaded with energetic sounds at the ready. Then there can be no excuses.

    Advertising

    3. Anticipate problems

    There will be problems so make a list of what they’ll be. If you think about it, you’ll be able to anticipate problems at certain times of the day, with specific people or in special situations. Once you’ve identified the times that will probably be hard work out ways to cope with them when they inevitably crop up.

    4. Pick a start date

    You don’t have to make these changes on New Year’s Day. That’s the conventional wisdom, but if you truly want to make changes then pick a day when you know you’ll be well-rested, enthusiastic and surrounded by positive people. I’ll be waiting until my kids go back to school in February.

    Sometimes picking a date doesn’t work. It’s better to wait until your whole mind and body are fully ready to take on the challenge. You’ll know when it is when the time comes.

    5. Go for it

    On the big day go for it 100%. Make a commitment and write it down on a card. You just need one short phrase you can carry in your wallet. Or keep it in your car, by your bed and on your bathroom mirror too for an extra dose of positive reinforcement.

    Your commitment card will say something like:

    Advertising

    • I enjoy a clean, smoke-free life.
    • I stay calm and in control even under times of stress.
    • I’m committed to learning how to run my own business.
    • I meditate daily.

    6. Accept failure

    If you do fail and sneak a cigarette, miss a walk or shout at the kids one morning don’t hate yourself for it. Make a note of the triggers that caused this set back and vow to learn a lesson from them.

    If you know that alcohol makes you crave cigarettes and oversleep the next day cut back on it. If you know the morning rush before school makes you shout then get up earlier or prepare things the night before to make it easier on you.

    Perseverance is the key to success. Try again, keep trying and you will succeed.

    7. Plan rewards

    Small rewards are great encouragement to keep you going during the hardest first days. After that you can probably reward yourself once a week with a magazine, a long-distance call to a supportive friend, a siesta, a trip to the movies or whatever makes you tick.

    Later you can change the rewards to monthly and then at the end of the year you can pick an anniversary reward. Something that you’ll look forward to. You deserve it and you’ll have earned it.

    Advertising

    Whatever your plans and goals are for this year, I’d do wish you luck with them but remember, it’s your life and you make your own luck.

    Decide what you want to do this year, plan how to get it and go for it. I’ll definitely be cheering you on.

    Are you planning to make a New Year’s resolution? What is it and is it something you’ve tried to do before or something new?

    Read Next