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My Best Presentation Tricks

My Best Presentation Tricks

Giving presentations can be a complete and utter thrill. Too bad attending them can be a complete and utter bore. If you are on the giving side, I want to offer you up a collection of my best presentation tricks to date. I’ve written on presentation and the storyteller’s promise before at my site. I’ve written what has oddly become my top-rated post of all time, Bring out your inner David Lee Roth. This will draw from these concepts and more.

Stories and Characters

With few exceptions, a presentation is an opportunity for you to tell a story to an audience. You have the conch shell. You are the wielder of the fire stick. And your audience enters into a relationship with you from the moment they choose to sit in your presence. (Here’s a hack- what if you gave a presentation and provided no chairs? What would a standing audience look and feel like?) As such, your audience is expecting a story.

A story has a beginning, a middle, and an end. You’ve heard this before, and you understand, but apply it to your presentation. And no, I don’t mean, “Here’s what we’ll talk about, talk-talk, that’s what we talked about.” Stories also have characters. So, start your story at the beginning with a character. If you’re describing a product, start with the user of the product. Or start with the person who moves your product from one business to the other. But put PEOPLE in your story.

At the beginning, your character should have a problem. Maybe she has too many spreadsheets and not enough linking, and people are starting to give her information in ways that her spreadsheets are overflowing their banks. In the middle, your character meets the new product, a database, and now she’s really excited because the database can do EVERYTHING the spreadsheets were lacking. By the end of the story, your character is poised on all the great new ways the database will save her in the future, and she’s looking forward to applying her new skills to a new challenge.

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Ads are presentations. Watch TV for a few minutes and see the stories; think about them in terms of a story with a character, a structure, etc. Do you see it?

Touch Their Eyes

Presentations are not opportunities for people to read in a group setting. Your slides, if you choose to use them, should not be textual orgies. Use visual shorthand. Are you talking about budget numbers? How about a big picture of a cash register, with the numbers showing up as the register tape? If you can turn your information into a visual summation, even if you read actual statistics and numbers out over the presentation of the slide, that’s useful.

Remember that a slide deck doesn’t have to equal the handout provided after the presentation. You can send people off with a document containing all the textual support of your presentation. But truly, do you think people want to sit around the room and read complex graphs of numbers, huge text dumps regarding a new product, or anything else that requires an intense amount of leaning in and squinting? (Yes, exceptions to this concept exist in abundance, but please consider whether your presentation is the exception, or more likely, is a target for more imagery and fewer words).

There are all kinds of great sources for interesting graphics and images to add to your slide deck. Heck, even Flickr offers lots of material that’s licensed for use under Creative Commons. (I use them frequently)

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A Presentation Doesn’t Equal a PowerPoint Side Deck

I was once in an argument with someone over the fact that I didn’t have slide deck materials to give her. She said I couldn’t present without slides. I said that slides were merely one tool. In the end, she wouldn’t relent, so I sent her a slide deck with 24 slides of all black background with orange title headers. I knew she would be printing (call me spiteful), and yes, when I got there to present, she’d dutifully depleted the earth of several ink catridges to be faithful to her documentation bent.

You can present without a slide deck. It’s scary, because you are the focus of the audience. They are all staring at you, and every point you make, either causes eyeballs to refocus on you, or every time you lose them, it causes eyeballs to drift away and examine the walls, the ceiling, their BlackBerrys. It becomes much more of a “live without a net” feeling to have a presentation without a slide deck to serve as backup.

Which is why it’s really powerful.

If you can pull off this kind of presentation, it’s often very memorable. People will hold on to the words you used to paint stories in their heads. It will keep their visual memory working, which is why great radio programs can often engage more of our senses than you’d expect. Try it once in a while. You might find it truly terrifying, but you might also see a reward.

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You are an Entertainer

Presenting, even to your coworkers and colleagues, is an entertainment experience. If not, why are you standing there with a room full of people looking at you? You could just send an email, mail out a brochure. The presumption is that there’s something inherent in your presence that people can’t get from just browsing the brochure. Most people incorrectly assume that they ship a human along with the presentation merely for the Q&A session that follows.

Wrong.

This is your opportunity to breathe life into material that might not stand so well on its own. It’s a chance to give a face and a voice to something that might not be easily humanized. (What if you’re selling waste treatment engineering supplies? I’m doubting people can see the “story” in that easily). It’s a chance to connect with an audience and give them something that they’re never going to receive directly from the product or service or material you’re presenting about. Why present about your last quarter’s numbers? Because either you’re presenting the proud face of a group’s accomplishment, or you’re giving the story and the news behind why you didn’t measure up.

Entertainers are strong on giving their stories life, but they are also strong on reading the room. An entertainer will know whether the people in the audience are being bored by something you’re presenting, and perhaps they’ll mix it up a bit. This requires work. Again, if all you had to do was send an audio voiceover with the slides, you would. Entertainers, er, presenters, are there to make sure the audience is playing along at the same pace, and that everyone is connecting with the material. It goes back to the relationship I mentioned in the storytelling section.

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Why Not You?

If you think your presentations can’t benefit from the above, why not? What line of work are you in that humans don’t want to be engaged? What serious business do you conduct that can’t be brought to riveting and rapt attention by giving your information a flair? Do you doubt for a moment that even the most grave information you see on the news isn’t built into a presentation? Even there, the aspect of storytelling and connection to the audience through a human character is the point that brings back great feedback and connection.

Humans want to connect. They are built to want to belong. A great presentation is a fire to gather around and share an experience. Use every opportunity you have to present to tell a story, and I guarantee that you will be sought out to present material of more and more importance. As a presenter, you have the opportunity to give a rockstar performance that gives people something to think about. Why not? Are you saving your performance for some other venue?

–Chris Brogan writes about self-improvement and creativity at [chrisbrogan.com]. He recently launched the Grasshopper Factory.

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Last Updated on February 11, 2021

20 Unusual Uses for Coca-Cola That You’ve Never Considered

20 Unusual Uses for Coca-Cola That You’ve Never Considered

Coca-Cola is an adored product the world over. While keeping yourself in good health means moderating how often you enjoy this drink, Coca-Cola lovers will be happy to hear that there are plenty of uses for the soda pop that don’t involve ingesting it. Impressively, Coca-Cola can be used to help you clean, get rid of rust, and even help maintain your garden. Whether you are looking for a way to finally get rid of those pesky stains, or just want to find new ways to love this drink, these 20 jaw-dropping and unusual uses for Coca-Cola will blow you away.

Kill pests in your garden

Coca-Cola is also an effective pest control method for your garden. To rid yourself of plant munching slugs and snails, pour a small bowl of Coca-Cola and place it near your garden or flowerbeds. The smell will attract these crawling bugs and the drink’s acidity will kill them.

Defrost your windshield

Incredibly, Coca-Cola can also defrost your windscreen in the wintertime. Simply pour Coke liberally across your windshield and wait about a minute. The ice should turn to slush for easy removal.

Clean your pans

Coca-Cola is also useful in the kitchen, especially on burnt pans. For any pan with burnt on messes, pour a can of Coke into the pan and simmer. The mess should easily wipe away. You can also soak kettles and other kitchen items in Coca-Cola to remove scale and build up.

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Clean bugs from your windshield

Another way Coca-Cola can aid in your car care is by removing bugs and gunk from your windshield. Soak a cloth in coke, then rub across your windshield. Just be careful not to get any on your paint job.

Remove rust from your car

Coca-Cola is also useful when removing rust. The simplest method is to dip crumpled tinfoil in Coca-Cola, then give the item a scrub and you should be rust free.

Loosen rusty bolts

Similarly, use Coca-Cola to loosen up a rusty bolt. Simply unscrew the bolt half a turn and pour on Coca-Cola. Let it sit, then give the metal a wipe. The bolt and screws will be one hundred percent in no time.

Remove stains from your fabric

Surprisingly, Coca-Cola is incredibly helpful when removing stains from clothing and fabric. Coke will easily remove grease stains, as well as blood spots. Remember that Coca-Cola itself is brown, so stains on light fabrics might be better removed another way.

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Remove oil spots

Another way to use Coca-Cola is to remove oil stains from cement. Whether it’s your garage or your driveway, soak the stain in Coca-Cola for a few hours then hose off.

Relieve jellyfish stings

Should you be unwilling to neutralize a jellyfish sting the traditional way (with urine) pouring Coca-Cola on the sting will also do the job.

Clean your car engine

Coca-Cola is also an effective ways to clean your car engine. Believe it or not, Coke distributors have reportedly been a fan of this technique for ages. 

Use it in cooking

Coca-Cola is also a fantastic addition to many recipes. Using Coca-Cola to cook pot roast or steaks in will easily tenderize the meat for you. Mixing Coke with ketchup or barbecue sauce also makes for a delightfully sweet glaze.

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Clean your old coins

Another way to use Coke to clean is to soak tarnished coins in the soda. About ten minutes should be enough to get rid of the muck.

Clean your tiles

Incredibly, Coca-Cola can also be applied to tiles to effectively clean grout. Let Coke sit on the tiles that need cleaning for a few minutes, then wipe away.

Supercharge your compost

Coke is also an impressive way to speed up your compost. The sugar in Coca-Cola feeds micro organisms, plus the acidity will help your compost break down faster.

Remove gum from your hair

Coca-Cola can also help you avoid a major hair disaster. If you have gum stuck in your hair, dip the gum into a small bowl of Coke and let it sit for a few minutes. The Coca-Cola breaks down the gum, allowing you to wipe it off.

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Fade unwanted hair dye

Similarly, if you made a mistake with your hair dye, Coca-Cola comes to the rescue. It’s probably best to get in the shower first, then pour Diet Coke over your hair. Let the soda sit for a few minutes, then wash your hair like normal. This method is effective in removing temporary hair dyes, but will likely only fade professionally applied dyes.

Clean marker stains

Coca-Cola is also an easy way to remove marker stains from carpet. Apply a small amount of Coke, scrub the spot, then clean with soapy water. Again, remember that Coca-Cola is brown, so removing stains on white or light-colored carpets might be better achieved with another method.

Clean your toilet

Coca-Cola can also help you clean elsewhere in the house. To easily clean a toilet, pour Coca-Cola all around the bowl and let it sit. There’s no need to scrub, simply flush and your toilet should be sparkling clean.

Feed your plants

Coca-Cola is also a surprising way to add a little extra life to some flowering plants. Particularly with azaleas and gardenias, adding a small amount of Coca-Cola to the soil can deliver nutrients your plant may be low on.

Get rid of bugs at a picnic

The last of our unusual uses for Coca-Cola is to safeguard your picnic or outdoor lunch from pests and wasps. Simply pour a small cup of Coca-Cola and set it out about a half hour before you start to eat. By placing the cup away from your site, bugs will be drawn to the soda and not your lunch.

Featured photo credit: Omer Wazir via flickr.com

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