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Making Your LinkedIn Business Network Pay Dividends

Making Your LinkedIn Business Network Pay Dividends
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    Haven’t made a dime on LinkedIn? A lot of people on LinkedIn haven’t made a dime from it. Chances are you haven’t made anyone else money either. In expanding your network, the main point is to help you phone or meet someone who may be able to help you in whatever it is you are trying to do. The flip side is you need to help others meet their needs too. Until you think of helping others get what they want, you won’t likely get what you want.

    LinkedIn is just a tool, albeit a powerful one if you have a use for it and know how to make it work. If you are good at what you do, it amplifies it. If you suck, it amplifies that too. We’ll assume the former and give some pointers on how you can make it work more effectively for you. If you find yourself wondering how to better use, derive benefit or get value from this tool, the following suggestions might prove useful. Don’t forget the basic rule of being of service to others.

    Online is online. Compared to meeting someone in the real world, it is much easier to connect with someone online. The flip side is that it is much harder to develop a relationship. Always keep this in mind and prepare to put in a solid effort to turn what looks like a good connection into a relationship.

    The key is to then connect on the phone and in person if possible. One strategy is to email new contacts or call active LinkedIn members if you are in town for a conference or meeting.

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    But remember that sending an email is not going to be enough to get you business.

    Focus is key. There are hundreds of online networking sites and tools so you should focus on one and put in a solid effort to make it work.

    If you choose LinkedIn as the one, then develop a strategy around it. This does not mean that you should not use other online networking sites. If LinkedIn is your main one, as part of your strategy, you should have all your other profiles point to LinkedIn. Go to Web2List for a list of networking sites in case you want to see some others.

    As part of your strategy, have a public profile and include your LinkedIn profile on your signature footer and other communication documents you use (ie. fax, website, blog).

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    Focus on actively connecting with people you want to know through those you know and start building productive relationships.

    Share, share, share. The more information you share on your profile, the more searchable you become in the database and more chances you will be able to make a real connection with someone. There is a weird non-linear effect that kicks in. One you get past a certain threshold by putting enough good searchable content in your profile and get enough active connections going, the search engines start giving you a better ranking. The higher ranking increases interest in you and your traffic goes up so you add more to your profile and there is a snowballing effect that works to your benefit.

    Some specific tips:

    • You should also customize your public profile URL to be your actual name
    • Use LinkedIn’s new Answers feature to help others and gain exposure
    • Include your LinkedIn profile link on your blog, faxes, letterhead, business cards
    • Utilize all the links you are allowed to incorporate on your profile.

    Set a policy and process and get a life! You should establish a policy and think in terms of running processes to achieve whatever goals you have set for yourself while helping others achieve their goals.

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    Here are some policy suggestions:

    • Send only customized requests for connections,
    • Forward requests only if they are specific and contact the recipient in advance before forwarding any such requests,
    • Spend no more than 1 hour a day on LinkedIn,
    • Read people’s profiles before contacting them.

    Here is an example of a simple 2 step process based on the policy you have set:
    1. After you meet someone at an event, check your LinkedIn network to see if you know anyone in common or share a common interest,
    2. Send them useful information that is relevant to their business and request a meeting or ask for their permission to connect on LinkedIn.

    Get involved on forums, read books and interview people on how they benefited from LinkedIn. There are advantages to becoming involved with some of the behind the scenes activities. Join the MyLinkedInPowerForum on yahoo and interview people with more than 5 endorsements and 100 contacts. This is a place you should feel free to ask for help.

    Get Endorsements for your profile. You should think of getting at least 10 endorsements on your profile. These third party endorsements will carry weight, especially if the person checking your profile holds the person giving the endorsement in high esteem.

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    Create a list of ways you can use LinkedIn to your advantage. Most people focus on selling and miss out on a many great benefits that include:

    • contacting or identifying media,
    • proactively helping others in your network,
    • researching competitors by contacting former employees (by a company search),
    • reconnecting with past colleges,
    • gaining competitive insights into the company by interviewing past and current employees,
    • learning a company’s buying habits and policies by interviewing current or former staff.

    You won’t make money from LinkedIn without being clear on how to use this highly effective networking tool. Turning connections made online into productive relationships is something you need to know how to do effectively and work at. LinkedIn provides a great shortcut to make initial connections with people who can help you, but you need to do extra work to make the connection something more than an email exchange. And don’t forget that givers gain.

    Tatsuya Nakagawa is president and CEO of Atomica Creative Group Ltd., a strategic product marketing company based in Vancouver Canada. He is a big fan of LinkedIn, yet uses it no more than an hour a day. He has thousands of connections, plenty of endorsements, maintains his profile diligently and gets great mileage. Peter Paul Roosen has an engineering background and founded numerous companies including firms involved in locomotive and plastics manufacturing, computer software and marketing. He is another kind of LinkedIn user, more of a leech. He uses it occasionally, hasn’t filled in his profile after two years on it, prefers to approach rather than be approached and believes he is not alone in this.

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    How to Motivate Yourself: 13 Simple Ways You Can Try Right Now

    How to Motivate Yourself: 13 Simple Ways You Can Try Right Now

    Who needs Tony Robbins when you can motivate yourself? Overcoming the emotional hurdle to get stuff done when you’d rather sit on the couch isn’t always easy. Bu unless calling in sick and waking up at noon have no consequences for you, it’s often a must.

    For those of you who never procrastinate, distract yourself or drag your feet when you should be doing something important, well done so far! But for the rest of you, it’s good to have a library of motivational boosters to move along.

    Stay motivated even without motivation tricks

    The best way to motivate yourself is to organize your life so you don’t have to. If work is a constant battle for you, perhaps it is time to start thinking about a new job. The idea is that explicit motivational techniques should be a backup, not your regular routine.

    Here are some other things to consider making work flow more naturally:

    • Passion – Do things you have a passion for. We all have to do things we don’t want to. But if life has become a chronic source of dull chores, you’ve got a big problem that needs fixing.
    • Habits – You can’t put everything on autopilot. I’ve found putting a few core habits in place creates a structure for the day. Waking up at the same time, working at the same times and having a similar productive routine makes it easier to do the next day.
    • Flow – Flow is the state where your mind is completely focused on the task at hand. While there are many factors that go into producing this state, having the right challenge level is a big part. Find ways to tweak your tasks so they hover in that sweet spot between boredom and maddening frustration.

    13 Simple ways to motivate yourself

    Despite your best efforts, passion, habits and a flow-producing environment can fail. In that case, it’s time to find whatever emotional pump-up you can use to get started:

    1. Go back to “why”

    Focusing on a dull task doesn’t make it any more attractive. Zooming out and asking yourself why you are bothering in the first place will make it more appealing.

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    If you can’t figure out why, then there’s a good chance you shouldn’t bother with it in the first place.

    2. Go for five

    Start working for five minutes. Often that little push will be enough to get you going.

    3. Move around

    Get your body moving as you would if you were extremely motivated to do something. This ‘faking it’ approach to motivation may seem silly or crude but it works.

    4. Find the next step

    If it seems impossible to work on a project for you, you can try to focus on the next immediate step.

    Fighting an amorphous blob of work will only cause procrastination. Chunk it up so that it becomes manageable.

    5. Find your itch

    What is keeping you from working? Don’t let the itch continue without isolating it and removing the problem.

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    Are you unmotivated because you’re tired, afraid, bored, restless or angry? Maybe it is because you aren’t sure you have time or delegated tasks haven’t been finished yet?

    6. Deconstruct your fears

    I’m sure you don’t have a phobia about getting stuff done. But at the same time, hidden fears or anxieties can keep you from getting real work completed.

    Isolate the unknowns and make yourself confident, you can handle the worst case scenario.

    7. Get a partner

    Find someone who will motivate you when you’re feeling lazy. I have a friend I go to the gym with. Besides spotting weight, having a friend can help motivate you to work hard when you’d normally quit.

    8. Kickstart your day

    Plan out tomorrow. Get up early and place all the important things early in the morning. Building momentum early in the day can usually carry you forward far later.

    Having a morning routine is a good idea for you to stay motivated!

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    9. Read books

    Read not just self-help or motivational books but any book that has new ideas. New ideas get your mental gears turning and can build motivation. Here’re more reasons to read every day.

    Learning new ideas puts your brain in motion so it requires less time to speed up to your tasks.

    10. Get the right tools

    Your environment can have a profound effect on your enthusiasm. Computers that are too slow, inefficient applications or a vehicle that breaks down constantly can kill your motivation.

    Building motivation is almost as important as avoiding the traps that can stop it.

    11. Be careful with the small problems

    The worst killer of motivation is facing a seemingly small problem that creates endless frustration.

    Reframe little problems that must be fixed as bigger ones or they will kill any drive you have.

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    12. Develop a mantra

    Find a few statements that focus your mind and motivate you. It doesn’t matter whether they are pulled from a tacky motivational poster or just a few words to tell you what to do.

    If you aren’t sure where to start, a good personal mantra is “Do it now!” You can find more here too: 7 Empowering Affirmations That Will Help You Be Mentally Strong

    13. Build on Success

    Success creates success. When you’ve just won, it is easy to feel motivated about almost anything. Emotions tend not to be situation specific, so a small win, whether it is a compliment from a colleague or finishing two thirds of your tasks before noon can turn you into a juggernaut.

    There are many ways you can place small successes earlier on to spur motivation later. Structuring your to-do lists, placing straightforward tasks such as exercising early in the day or giving yourself an affirmation can do the trick.

    With all these tips I’ve shared with you, now you know what to do when you’re feeling unmotivated. Find your passion and develop a positive mantra so when the next time negativity hits you again, you know how to stay positive and motivated!

    Featured photo credit: Pexels via pexels.com

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