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Lessons on Email Processing from GMail’s Priority Inbox

Lessons on Email Processing from GMail’s Priority Inbox

    GMail’s latest feature, Priority Inbox, was rolled out this week to much fanfare, amidst claims from Google that it will speed email processing and reduce information overload. The fact that it produces neither result, in spite of the latest secret technology it uses, could help us all learn some important lessons about productive email management.

    Google says that its internal testing revealed that the tool saves the average person some 6 minutes per day.

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    It’s hard to see how, when you realize that all the tool is doing is reshuffling you Inbox email. To draw a simple analogy, imagine your postman delivering your mail in two batches (assuming all the junk mail has been tossed away.) One batch is tied up with string and marked “high priority.” The other batch sits in a small box and is marked “low priority.”

    While this would be a nice service, it would hardly produce any savings in time or effort. Whether you start with the high or low priority items makes hardly any difference to the end result — each piece of mail must still be opened and read, and some decision must be made about the information it contains.

    He could also color-code it, alphabetize it and sort it by weight, zip code and size, but so what?

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    At the end of all that activity, you’d still have the same amount of time to process the entire lot. If this sounds a bit like what my Mom called “playing with your food before eating it” then it should… because that’s all it is; a mildly comforting convenience that makes no difference to the time it takes to process your email, or to the real issues of information overload.

    Here’s what probably happened: a bunch of Googleheads sat around and figured out that they could apply the technology used in Spam filtering to the problem of cutting informationa overload by sorting user’s Inboxes. No-one went the next step to ask the obvious question: “What new habit or behavior change are we trying to promote?”

    When you look at it from that perspective, it’s easy to see that the new tool could promote some bad habits. By now, everyone knows that the Zero Inbox is better to have than an Inbox that is filled with tens of thousands of messages. To those who aren’t careful, Priority Inbox will make it easier to process the highest priority emails, leaving the low priority ones to languish for “later.” This will lead to even further email overload, as illustrated in this example.

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    The average working professional gets over 140 emails per day, and let’s imagine that 20 of those are of high priority. That leaves 120 emails of low priority, which will be ignored on any given day. On the following day, if the same actions are repeated, that number of unread low priority email grows to 240, and then to 360 by the next. “Dealing with the highest priority emails only” is precisely the habit that the Zero Inbox concept was meant to fix, and encourages users to accumulate email in their Inbox.

    The average user of Gmail Priority Inbox might very well make things worse for themselves and others, simply because Google hasn’t done its homework, and figured out exactly what new habits they are asking the user to adapt.

    Luckily for us, there are some good lessons to learn in all this.

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    1. Habit First, Technology Second

    There is more new technology coming at us each day, and it’s a bad idea to evaluate its value to us based on who created it, how fascinating it is or how well it works. Instead, we need to focus our attention on our habit patterns, and ask ourselves “Which beneficial habit change will this new technology facilitate?” and “Can I make the habit changes that are needed?” Only then should we look at the technology that will help us. Too often, we have it all backwards, deciding to use a new technology and leaving the habits to sort themselves out. Witness the problem on our roads of texting while driving as a perfect example of a poor technology-driven habit change.

    2. Productivity First, Convenience Second

    As we evaluate innovations, it’s easy to be distracted by the cool factor. Mobile TV, for example, is becoming a reality, but it’s hard to imagine that anyone will be more productive because they carry a television with them to every meeting, conversation and workshop. We need to be ruthless with our attention, and ensure that the tools we use everyday actually make us more productive, rather than adding a little convenience where it’s not needed.

    3. Focused Attention First, Distractions Second

    Many studies show that our best work comes from quiet focused activity, and definitely not from jumping between random pings, rings, buzzers, beeps and vibrations. We need to pick tools and devices that will help us manage our attention so that we do good work, rather than those that are designed to take us away from what’s important to other stuff that catches our attention simply because we let it.

    There is no end to the innovations that are coming our way, and the rest of our lives are going to be filled with increasingly fascinating breakthroughs. There will be more “Productivity Inboxes” that get the attention of the press, as each company pushes the envelope in order to make more money.

    However, these innovations must all be filtered before they ca be applied to our individual circumstances, and we must be the ones to decide how to impact our habits, productivity and attention so that we end up with the end-results we want in all areas of our lives.

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    Francis Wade

    Author, Management Consultant

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    Last Updated on February 11, 2021

    20 Unusual Uses for Coca-Cola That You’ve Never Considered

    20 Unusual Uses for Coca-Cola That You’ve Never Considered

    Coca-Cola is an adored product the world over. While keeping yourself in good health means moderating how often you enjoy this drink, Coca-Cola lovers will be happy to hear that there are plenty of uses for the soda pop that don’t involve ingesting it. Impressively, Coca-Cola can be used to help you clean, get rid of rust, and even help maintain your garden. Whether you are looking for a way to finally get rid of those pesky stains, or just want to find new ways to love this drink, these 20 jaw-dropping and unusual uses for Coca-Cola will blow you away.

    Kill pests in your garden

    Coca-Cola is also an effective pest control method for your garden. To rid yourself of plant munching slugs and snails, pour a small bowl of Coca-Cola and place it near your garden or flowerbeds. The smell will attract these crawling bugs and the drink’s acidity will kill them.

    Defrost your windshield

    Incredibly, Coca-Cola can also defrost your windscreen in the wintertime. Simply pour Coke liberally across your windshield and wait about a minute. The ice should turn to slush for easy removal.

    Clean your pans

    Coca-Cola is also useful in the kitchen, especially on burnt pans. For any pan with burnt on messes, pour a can of Coke into the pan and simmer. The mess should easily wipe away. You can also soak kettles and other kitchen items in Coca-Cola to remove scale and build up.

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    Clean bugs from your windshield

    Another way Coca-Cola can aid in your car care is by removing bugs and gunk from your windshield. Soak a cloth in coke, then rub across your windshield. Just be careful not to get any on your paint job.

    Remove rust from your car

    Coca-Cola is also useful when removing rust. The simplest method is to dip crumpled tinfoil in Coca-Cola, then give the item a scrub and you should be rust free.

    Loosen rusty bolts

    Similarly, use Coca-Cola to loosen up a rusty bolt. Simply unscrew the bolt half a turn and pour on Coca-Cola. Let it sit, then give the metal a wipe. The bolt and screws will be one hundred percent in no time.

    Remove stains from your fabric

    Surprisingly, Coca-Cola is incredibly helpful when removing stains from clothing and fabric. Coke will easily remove grease stains, as well as blood spots. Remember that Coca-Cola itself is brown, so stains on light fabrics might be better removed another way.

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    Remove oil spots

    Another way to use Coca-Cola is to remove oil stains from cement. Whether it’s your garage or your driveway, soak the stain in Coca-Cola for a few hours then hose off.

    Relieve jellyfish stings

    Should you be unwilling to neutralize a jellyfish sting the traditional way (with urine) pouring Coca-Cola on the sting will also do the job.

    Clean your car engine

    Coca-Cola is also an effective ways to clean your car engine. Believe it or not, Coke distributors have reportedly been a fan of this technique for ages. 

    Use it in cooking

    Coca-Cola is also a fantastic addition to many recipes. Using Coca-Cola to cook pot roast or steaks in will easily tenderize the meat for you. Mixing Coke with ketchup or barbecue sauce also makes for a delightfully sweet glaze.

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    Clean your old coins

    Another way to use Coke to clean is to soak tarnished coins in the soda. About ten minutes should be enough to get rid of the muck.

    Clean your tiles

    Incredibly, Coca-Cola can also be applied to tiles to effectively clean grout. Let Coke sit on the tiles that need cleaning for a few minutes, then wipe away.

    Supercharge your compost

    Coke is also an impressive way to speed up your compost. The sugar in Coca-Cola feeds micro organisms, plus the acidity will help your compost break down faster.

    Remove gum from your hair

    Coca-Cola can also help you avoid a major hair disaster. If you have gum stuck in your hair, dip the gum into a small bowl of Coke and let it sit for a few minutes. The Coca-Cola breaks down the gum, allowing you to wipe it off.

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    Fade unwanted hair dye

    Similarly, if you made a mistake with your hair dye, Coca-Cola comes to the rescue. It’s probably best to get in the shower first, then pour Diet Coke over your hair. Let the soda sit for a few minutes, then wash your hair like normal. This method is effective in removing temporary hair dyes, but will likely only fade professionally applied dyes.

    Clean marker stains

    Coca-Cola is also an easy way to remove marker stains from carpet. Apply a small amount of Coke, scrub the spot, then clean with soapy water. Again, remember that Coca-Cola is brown, so removing stains on white or light-colored carpets might be better achieved with another method.

    Clean your toilet

    Coca-Cola can also help you clean elsewhere in the house. To easily clean a toilet, pour Coca-Cola all around the bowl and let it sit. There’s no need to scrub, simply flush and your toilet should be sparkling clean.

    Feed your plants

    Coca-Cola is also a surprising way to add a little extra life to some flowering plants. Particularly with azaleas and gardenias, adding a small amount of Coca-Cola to the soil can deliver nutrients your plant may be low on.

    Get rid of bugs at a picnic

    The last of our unusual uses for Coca-Cola is to safeguard your picnic or outdoor lunch from pests and wasps. Simply pour a small cup of Coca-Cola and set it out about a half hour before you start to eat. By placing the cup away from your site, bugs will be drawn to the soda and not your lunch.

    Featured photo credit: Omer Wazir via flickr.com

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