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Lessons on Email Processing from GMail’s Priority Inbox

Lessons on Email Processing from GMail’s Priority Inbox

    GMail’s latest feature, Priority Inbox, was rolled out this week to much fanfare, amidst claims from Google that it will speed email processing and reduce information overload. The fact that it produces neither result, in spite of the latest secret technology it uses, could help us all learn some important lessons about productive email management.

    Google says that its internal testing revealed that the tool saves the average person some 6 minutes per day.

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    It’s hard to see how, when you realize that all the tool is doing is reshuffling you Inbox email. To draw a simple analogy, imagine your postman delivering your mail in two batches (assuming all the junk mail has been tossed away.) One batch is tied up with string and marked “high priority.” The other batch sits in a small box and is marked “low priority.”

    While this would be a nice service, it would hardly produce any savings in time or effort. Whether you start with the high or low priority items makes hardly any difference to the end result — each piece of mail must still be opened and read, and some decision must be made about the information it contains.

    He could also color-code it, alphabetize it and sort it by weight, zip code and size, but so what?

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    At the end of all that activity, you’d still have the same amount of time to process the entire lot. If this sounds a bit like what my Mom called “playing with your food before eating it” then it should… because that’s all it is; a mildly comforting convenience that makes no difference to the time it takes to process your email, or to the real issues of information overload.

    Here’s what probably happened: a bunch of Googleheads sat around and figured out that they could apply the technology used in Spam filtering to the problem of cutting informationa overload by sorting user’s Inboxes. No-one went the next step to ask the obvious question: “What new habit or behavior change are we trying to promote?”

    When you look at it from that perspective, it’s easy to see that the new tool could promote some bad habits. By now, everyone knows that the Zero Inbox is better to have than an Inbox that is filled with tens of thousands of messages. To those who aren’t careful, Priority Inbox will make it easier to process the highest priority emails, leaving the low priority ones to languish for “later.” This will lead to even further email overload, as illustrated in this example.

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    The average working professional gets over 140 emails per day, and let’s imagine that 20 of those are of high priority. That leaves 120 emails of low priority, which will be ignored on any given day. On the following day, if the same actions are repeated, that number of unread low priority email grows to 240, and then to 360 by the next. “Dealing with the highest priority emails only” is precisely the habit that the Zero Inbox concept was meant to fix, and encourages users to accumulate email in their Inbox.

    The average user of Gmail Priority Inbox might very well make things worse for themselves and others, simply because Google hasn’t done its homework, and figured out exactly what new habits they are asking the user to adapt.

    Luckily for us, there are some good lessons to learn in all this.

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    1. Habit First, Technology Second

    There is more new technology coming at us each day, and it’s a bad idea to evaluate its value to us based on who created it, how fascinating it is or how well it works. Instead, we need to focus our attention on our habit patterns, and ask ourselves “Which beneficial habit change will this new technology facilitate?” and “Can I make the habit changes that are needed?” Only then should we look at the technology that will help us. Too often, we have it all backwards, deciding to use a new technology and leaving the habits to sort themselves out. Witness the problem on our roads of texting while driving as a perfect example of a poor technology-driven habit change.

    2. Productivity First, Convenience Second

    As we evaluate innovations, it’s easy to be distracted by the cool factor. Mobile TV, for example, is becoming a reality, but it’s hard to imagine that anyone will be more productive because they carry a television with them to every meeting, conversation and workshop. We need to be ruthless with our attention, and ensure that the tools we use everyday actually make us more productive, rather than adding a little convenience where it’s not needed.

    3. Focused Attention First, Distractions Second

    Many studies show that our best work comes from quiet focused activity, and definitely not from jumping between random pings, rings, buzzers, beeps and vibrations. We need to pick tools and devices that will help us manage our attention so that we do good work, rather than those that are designed to take us away from what’s important to other stuff that catches our attention simply because we let it.

    There is no end to the innovations that are coming our way, and the rest of our lives are going to be filled with increasingly fascinating breakthroughs. There will be more “Productivity Inboxes” that get the attention of the press, as each company pushes the envelope in order to make more money.

    However, these innovations must all be filtered before they ca be applied to our individual circumstances, and we must be the ones to decide how to impact our habits, productivity and attention so that we end up with the end-results we want in all areas of our lives.

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    Francis Wade

    Author, Management Consultant

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    Last Updated on October 9, 2018

    How to Write a Personal Mission Statement to Ensure Peak Productivity

    How to Write a Personal Mission Statement to Ensure Peak Productivity

    Most of you made personal, one sentence resolutions like “I want to lose weight” or “I vow to go back to school.” It is a tradition to start the New Year with things you want to achieve, but under the influence resolutions are often unrealistic.

    If you’re wondering when will be a good time to write a mission statement, NOW is the time to take a personal inventory to make this year your most productive year ever. You may be asking yourself, “How am I going to do that?” You, my friends, are going to write personal mission statements.

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    A large number of corporations use mission statements to define the purpose of the company’s existence. Sony wants to “become the company most known for changing the worldwide poor-quality image of Japanese products” and 3M wants “to solve unsolved problems innovatively”. A personal mission statement is different than a corporate mission statement, but the fundamentals are the same.

    So why do you need one? A personal statement will help you identify your core values and beliefs in one fluid tapestry of content that you can read anytime and anywhere to stay on task toward success.

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    For example, Tom Cruise in Jerry Maguire came to the realization that he had lost track of what was important to him. After writing a personal mission statement, we saw him start his own business and he got the girl, Renee Zelleweger. Not bad, wouldn’t you say? A personal mission statement will make sure that, through all the texting, emailing and constant bombardment of on-the-go activity, you won’t lose sight of what is most important to you.

    Mission statements can be simple and concise while others are longer and filled with detail. The length of your personal mission statement will not be determined until you follow this simple equation to create your motivational springboard for 2008.

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    To begin your internal cleansing, you will need to jot down the required information in the following five steps:

    1. What are your values? Values steer your actions and determine where you spend time, energy, and most importantly, money. Be specific and unique to yourself. Too much generalization will not be as effective. It is called a “personal” mission statement for a reason.
    2. What are three important goals you hope to achieve this year? Keep your list of important goals small and give them a date. It is better to focus on the horizon and not the stars. Realistic goals are keys to ultimate success.
    3. What image do you hope to project to yourself? How you see yourself is how the world will view you. Think about this carefully. Your image should encompass what you look like and feel after you have achieved your goals.
    4. Write down action statements from each value describing how you will use those values to achieve your three goals. Start with “I will…”
    5. Rewrite your statement to include only your action statements. Make portable copies for your wallet, car or office.

    If you followed the steps above, congratulations! You have just written your first personal mission statement. Your personal statement will change over the years as your goals change. You can have more than one statement for the different compartments of your life such as your career, family, marriage, etc.

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    Writing a personal mission statement is an effective method to ensure your productivity is at its peak. It is an ideal tradition to start so that when next year rolls around, the outdated practice of resolutions will be something you permanently left in the past.

    Featured photo credit: Álvaro Serrano via unsplash.com

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