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Lessons Learned: What The Liquidation Of Borders Can Teach Us About Stagnation

Lessons Learned: What The Liquidation Of Borders Can Teach Us About Stagnation
    Getty Images / Jeff Mitchell

    If you haven’t heard the news about Borders shutting down its remaining retail stores, then Paid Content has got your back:

    “Borders is closing its 399 remaining stores and 11,000 employees are being laid off. In a statement, Borders Group President Mike Edwards said, “We were all working hard towards a different outcome, but the headwinds we have been facing for quite some time, including the rapidly changing book industry, e-reader revolution, and turbulent economy, have brought us to where we are now.””

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    Being a past Borders’ customer this news sort of saddens me, especially when about 4 months ago they closed my local store. But to tell you the truth it really isn’t that surprising. Borders Group President Mr. Edwards is right about the “headwinds” and the “rapidly changing book industry” but this the exact cause of why Borders is going totally out of business.

    The real reason is stagnation and the idea that “we are too big to fail”, not new unpredictable markets that just swooped in and took up all their business.

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    Years ago, Borders could have done something to counteract the adoption of the Kindle and by the time the iPad made its way to consumer’s hands, Borders was pretty much out of luck.

    Don’t let it happen to you

    I’m a technologist and developer. Because of that, having a up-to-date skills and understanding of technology is something that I have to spend time and attention on. Without it, the “headwinds” of my industry will sweep me away and make me useless. Without spending considerable effort staying current my “changing industry” will eat me alive. Sounds familiar, huh?

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    So, instead of sitting back and being happy with where you are in your skills and understanding of your profession or industry, you should always be identifying opportunities to improve yourself by learning and gaining a better understanding of your work. If you aren’t doing that, then you are stagnating just as Borders has.

    Via [Paid Content]

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    More by this author

    CM Smith

    A technologist and writer who shares advice on personal productivity, creativity and how to use technology to get things done.

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    Last Updated on October 15, 2019

    How to Plan Your Life Goals and Actually Achieve Them in 7 Simple Steps

    How to Plan Your Life Goals and Actually Achieve Them in 7 Simple Steps

    Where do you want to be 5 years from now, 10 years from now, or even this time next year? These places are your goal destinations and although you might know that you don’t want to be standing still in the same place as you are now, it’s not always easy to identify what your real goals are.

    Many people think that setting a goal destination is having a dream that is there in the far distant future but will never be attained. This proves to be a self-fulfilling prophesy because of two things:

    Firstly, that the goal isn’t specifically defined enough in the first place; and secondly, it remains a remote dream waiting for action which is never taken.

    Defining your goal destination is something that you need to take some time to think carefully about. The following steps on how to plan your life goals should get you started on a journey to your destination:

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    1. Make a list of your goal destinations

    Goal destinations are the things that are important to you. Another word for them would be ambitions, but ambitions sound like something which outside of your grasp, whereas goal destinations are certainly achievable if you are willing to put in the effort working towards them.

    So what do you really want to do with your life? What are the main things that you would like to accomplish with your life? What is it that you would really regret not doing if you suddenly found you had a limited amount of time left on the earth?

    Each of these things is a goal. Define each goal destination in one sentence.

    If any of these goals is a stepping stone to another one of the goals, take it off this list as it isn’t a goal destination.

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    2. Think about the time frame to have the goal accomplished

    This is where the 5 year, 10 year, next year plan comes into it.

    Some goals will have a “shelf life” because of age, health, finance, etc, whereas others will be up to you as to when you would like to achieve them by.

    3. Write down your goals clearly

    Write each goal destination at the top of a new piece of paper.

    For each goal, write down what is it that you need and don’t have now that will allow you achieve that goal. This could be some kind of education, career change, finance, a new skill, etc. Any “stepping stone” goals you removed will fit into this exercise. If any of these smaller “goals” have sub-goals, go through the same process with these so that you have precise action points to work with.

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    4. Write down what you need to do for each goal

    Under each item listed, write down the things that you will need to do in order to complete each of the steps required to complete the goal. 

    These items will become a check-list. They are a tangible way of checking how you are progressing towards reaching your goal destinations. A record of your success!

    5. Write down your timeframe with specific and realistic dates

    Using the time frames you created, on each goal destination sheet write down the year in which you will complete the goal by.

    For any goal which has no fixed completion date, think about when you would like to have accomplished it by and use that as your destination date.

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    Work within the time frames for each goal destination, make a note of realistic dates by which you will complete each of the small steps.

    6. Schedule your to-dos

    Now take an overview of all your goal destinations and make a schedule of what you need to do this week, this month, this year – in order to progress along the road towards your goal destinations.

    Write these action points on a schedule so that you have definite dates on which to do things.

    7. Review your progress

    At the end of the year, review what you have done this year, mark things off the check-lists for each goal destination and write up the schedule with the action points you need for the next year.

    Although it may take you several years to, for example, get the promotion you desire because you first need to get the MBA which means getting a job with more money to allow you to finance a part-time degree course, you will ultimately be successful in achieving your goal destination because you have planned out not only what you want, but how to get it, and have been pro-active towards achieving it.

    Featured photo credit: Debby Hudson via unsplash.com

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