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How brainstorming works best

How brainstorming works best

True, brainstorming session seems not effective at all. Group think and silence-of-death etc are lethal for the discussion. There are ways to improve the effectiveness of brainstorming from a group. A web site called Post-gazette suggests having individual to brainstorm alone may decrease group think and improve discussions:

…David Perkins, a professor at the Harvard Graduate School of Education, warns that sometimes group sessions can result in one person’s bad idea tainting and limiting the range of others’ ideas. “The best way to get good ideas is to get people to write them down privately and then bring them in,” he says. You want group diversity but no more than five to seven people or you risk ending up with “coblabberation.”

“If you stand back and think about (brainstorming), it’s plainly inefficient,” says Prof. Perkins. But, he says, “sometimes you take the brainstorming approach because you want everyone to feel they have a voice.”

That shouldn’t be confused, though, with actually having a voice, says Christopher Holland, a policy analyst for the Australian government. “These things are usually designed to give people the idea that they have input into decisions when the decisions have already been decided.”…

Cubicle Culture: How brainstorming works best – [Post-gazette]

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Last Updated on August 15, 2018

Book summary: A Technique for Producing Ideas

Book summary: A Technique for Producing Ideas

Kirby Ferguson has written a summary for the book A Technique for Producing Ideas. Generating good idea is a fine art, if you have mastered it you will be successful in many fields. The author of the book, James Young, describes five steps on a technique of combining old elements together:

  • Gather new material, both specific and general.
  • The Mental Digestive Process
  • Drop it
  • Poof, the idea appears
  • Work it

Kirby also brought out his own thoughts – drop down every ideas you have in mind – You mind is not always as good as paper and sometimes it only stays for a short period of time. After you’ve dropped your ideas into your notepad, you will also have extra chances of linking and modifying your ideas together.

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Book summary: A Technique for Producing Ideas – [Goodie Bag]

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