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Creativity Hack: Use TRIZ to Solve Problems and Generate Ideas

Creativity Hack: Use TRIZ to Solve Problems and Generate Ideas
    The toolbox known as TRIZ

    TRIZ — the Russian acronym for Theory of Inventive Problem Solving — is a toolbox of techniques for solving problems and generating ideas. It was created in the 1950s by a Soviet naval patent clerk named Genrich Altschuller.

    Altschuller believed that it was possible for people to learn to become inventors. He studied hundreds of thousands of patents and found that there are only about 1,500 basic problems to be solved. In addition, all of these problems can be solved by applying one or more of 40 universal principles.

    Although TRIZ was originally developed in order to help engineers to solve technical problems and create new products, it can be applied to many different areas, such as education, the law, public policy, your small business, and so on. You can use TRIZ in order to solve problems as varied as the following:

    • How can I increase my income?
    • How can I get more blog subscribers?
    • How can I sell more eBooks?
    • How can I improve this product?
    • How can I provide better service for my clients in order to encourage more word of mouth?
    • How can I generate ideas for blog posts, NaNoWriMo, a photography contest, a college art class, and so on?

    When most people have a problem that they need to solve, they use a random approach in order to generate a solution. That is, they sit down and they try to think hard. Although eventually they’ll come up with a solution by using this method, it usually takes a long time. In addition, the solution they come up with is often not particularly creative. A much better approach is to systematically apply the TRIZ principles and begin generating ideas right away. Once you’ve generated several ideas by using TRIZ, you can evaluate them and choose the best one.

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    This article explains and gives examples of the first three TRIZ principles, which are the following:

    • Segmentation
    • Taking Out
    • Local Quality

    You can find out more about each of these TRIZ principles below.

    First TRIZ Principle – Segmentation

    Segmentation is looking at your problem and fragmenting it. It’s about solving a problem by transitioning it to the micro level, or by dividing it into its smallest pieces. The three techniques that you can use in segmentation are the following:

    • Divide an object, or break it down, into independent parts.
    • Make an object easy to disassemble.
    • Increase the degree of fragmentation or segmentation.

    Here are some examples:

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    • Break down furniture into modular components so that it can be configured based on the customer’s needs. More pieces can be added when the customer can afford them, or when their needs change and they need more storage.
    • Quick disconnect joints in plumbing.
    • Break a large project down into smaller tasks.

    In addition, segmentation is often used in marketing. As an example, “Chicken Soup for the Soul” is a book published in the 1990s which contains inspirational stories and motivational essays. It became a huge success and sold millions of copies. The authors – Jack Canfield and Mark Victor Hansen – asked themselves how they could sell even more books.

    They proceeded to launch an entire “Chicken Soup for the Soul” series. Each book in the series applies the same concept as the original book, but each one is directed at different segments of the population and different life circumstances. They’ve already published over 200 titles under the “Chicken Soup for the Soul” umbrella.

    As another example, suppose that you want to start a blog and you’re trying to decide on a niche. You know that the topics that people are most interested in are the following:

    1. Health
    2. Money and Status
    3. Relationships

    Look at each of these topics and ask yourself how it can be segmented. A segment of “Relationships” could be “how to have a strong marriage”. A segment of “how to have a strong marriage” could be “have a strong marriage if you have a blended family”. Continue segmenting until you find a topic that interests you, that has a large enough audience to make it worthwhile, and that isn’t already saturated.

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    Second TRIZ Principle – Taking Out

    The second TRIZ principle is “taking out” or “extraction”. The basic question that you ask yourself with this principle is the following: Is there something that I can take out of this product, service, or situation, in order to increase the good and minimize the bad? There are two basic ideas behind this principle:

    1. Take out or separate an interfering part of a product or service.
    2. Single out the only necessary part (or property) of a product or service.

    Here are four basic examples of this TRIZ principle:

    • Identify how you’re spending your time in your business, pinpoint those activities which are not at the core of your business and which are using up a lot of your time, and consider outsourcing those activities. That is, take those activities out of your business.
    • Air conditioning companies took the noisy compressor out of the air conditioning system so that it could be placed outside of the building, thereby reducing the noise level inside the building.
    • Take out the sound of a barking dog and implement it into a burglar alarm.
    • Franchises are popular because they take out most of the risk and guess work from starting a business. If you open up a McDonald’s you already know that it’s a business model that works, you’re given a marketing plan, you’re given a training manual for your employees, and so on.

    There are a lot of business opportunities for those who can extract the key ideas from complicated concepts and make them easier for others to understand and to apply.

    Third TRIZ Principle – Local Quality

    The principle of local quality is about changing an object’s structure or external environment from a uniform to a non-uniform state. It’s about modifying or enhancing your product so that it matches the environment in which it’s going to be used. For example, fast food establishments will often adapt their menus to meet the needs and wants of customers in different countries.

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    A second example is cell phone skins. With these skins, each person can adapt the look of their cell phone to match their own personal taste. This makes the product more appealing.

    Another example of local quality is related to purifying water in developing nations. The cost of sewage treatment and water treatment plants is out of reach for these countries. Therefore, the solution was not to create an expensive water treatment plant, but to create a small water filter —- called the Life Straw — to be used by each person to filter the water they’re about to drink. A large problem was solved by making it local: it was solved at the level of each individual.

    As a fourth illustration, suppose that you’re a blogger and you write what you consider to be high quality blog posts. You’re convinced that if a high profile blog would link to one of your blog posts it would go viral and you would get your name on the map. Instead of randomly sending out emails to the largest blogs that you can find, think local. That is, identify which blog is most likely to be interested in the topic that you write about. Then, find out which editor from that blog would be most likely to resonate with your writing style and viewpoint. Lastly, target that particular person.

    This last example of local quality is for job hunters. Instead of sending out generic resumes, tailor each resume to each particular company and job description.  In addition, prepare for job interviews by researching the company that you’re interviewing with, so that you can make sure that your answers during the interview are relevant to that company. It’s even better if you can find out who will be interviewing you, and you can find some information about them; for example, where they went to school, if they have any hobbies, articles they’ve published, and so on.

    Conclusion

    The three TRIZ principles explained in this article can help you start generating ideas right away. In addition, there are thirty-seven more TRIZ principles, so there’s a very high likelihood that one of them can help you regardless of what your problem might be. Had you heard of TRIZ before? If so, please share your experience with TRIZ in the comments section below.

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    Marelisa Fabrega

    Marelisa is a lawyer and entrepreneur who blogs about creativity, productivity, and getting the most out of life.

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    Last Updated on November 12, 2020

    What Is Speed Reading and How to Successfully Learn It

    What Is Speed Reading and How to Successfully Learn It

    You have so many books waiting for your attention, but you just don’t have enough time! Don’t you wish you could read faster without compromising your knowledge intake? This is where a valuable learning technique comes to the rescue: speed reading.

    Speed reading is the top skill to learn in 2020. Read on to find out all about this amazing technique!

    What Is Speed Reading?

    On average, an adult can read somewhere between 200 to 300 words per minute. With speed reading skills, you can read much fasteraround 1500 words per minute.[1] Yes, that sounds impossible, but it’s true.

    In order to understand how this skill works, you first need to know how the reading process works inside a human’s brain.

    The Reading Process

    The first step is for the eyes to look at a word. This “fixation” on every word takes around 0.25 seconds.

    Next, you start moving your eyes to the following word. It takes 0.1 seconds for the brain to move from one word to the next. This is called “saccade.”

    Usually, you take in 4-5 words in your head, or a sentence, at once. After all the fixations and saccades, the brain goes over the entire phrase again in order to process the meaning. This takes around half a second.

    All in all, this means average people read 200 to 300 words in a minute.

    Speeding up the Process

    The concept of speed reading is to speed up this process by at least 5 times. Since the saccade period cannot be shortened any further, speed reading emphasizes quicker fixations.

    To accomplish this, scientists recommend that the reader skips the sub-vocalization: when the readers actually say the word in their mind, even when reading silently.

    Basically, speed reading is the technique of only seeing the words instead of speaking them silently.

    Do not confuse this with skimming. When a reader skims through a text, they skip the parts that their brain considers to be unnecessary. You may skip important information in this process, and skimming does not allow the brain to retain what has been read.

    Why Speed Read?

    Speed reading is not just quick, but it’s also effective. This skill saves a lot of of time without sacrificing information.

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    Also, it has been proven to improve memory. The brain’s performance improves during speed reading, which allows the reader to remember more information than before[2].

    Since speed reading stabilizes the brain, the information is processed faster and more efficiently.

    Believe it or not, this technique leads to improved focus, too. As the brain receives a lot of information during speed reading, there is far less chance of distraction. The brain focuses solely on the job at hand.

    Since the brain is, after all, a muscle, the process of speed reading acts as an exercise. Just like the rest of your muscles, your brain needs exercise to grow stronger, too.

    A focused brain means improved logical thinking. As your brain gets used to receiving and organizing so much information so quickly, your thinking process will become faster. As soon as a problem is thrown at you, your brain will quickly put two and two together. You will be able to retrieve stored information, figure out correlations, and come up with new solutions, all within seconds!

    Still not convinced? Read 10 Reasons Why You Should Learn Speed Reading

    Greater Benefits

    With a healthier brain, you can expect better things in other parts of your life, too. A boost in self-esteem is just one of them.

    As you begin to understand information at a faster pace, you will also begin to figure out more opportunities all around you.

    With the ability to deeply understand information in a shorter period of time, your confidence levels will quickly grow.

    Moreover, all the aforementioned benefits will relieve you of stress. With all these advantages, your emotional well-being will be healthier than ever. You’ll feel less stress since your brain will learn to tackle problems efficiently. Speed reading will lead to a relaxed, tension-free lifestyle!

    How to Learn to Speed Read

    Speed reading is a superpower. Fortunately, unlike other superpowers, this one can be learned!

    There are different techniques that can be used to master this skill. Opt for the one that best suits your learning style.

    1. The Pointer Method

    The person who is credited for popularizing speed reading, Evelyn Wood, came up with the pointer method. It is a simple technique in which the reader uses their index finger to slide across the text that they’re reading.

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    As the finger moves, the brain coherently moves along with it. It is an effective technique to keep the eyes focused where the finger goes without causing any distraction.

    Readers have a tendency to back-skip. The pointer method prevents this from happening, thereby saving at least half the reading time.

    2. The Scanning Method

    In this technique, the reader’s eyes move along one part of the page only. This can be the left or right side of the text but is usually the center since that is the most convenient.

    Instead of pacing through the entire text from left to right, the vision shifts from top to bottom.

    This method involves fixation on keywords, such as names, figures, or other specific terms. By doing so, the saccade time is minimized.

    3. Perceptual Expansion

    Generally, a reader focuses on one word at a time. This technique, on the other hand, encourages the brain to read a chunk of words together. In doing so, this method increases the reader’s peripheral vision.

    Here’s the thing: even though the fixation time remains the same with perceptual expansion, the number of words that the eyes fixate on increases.

    Basically, the brain receives 5 times more information within the same amount of time.

    This technique is the hardest to master and takes the most time to learn. You’ll need help from speed reading tools in order to practice the perceptual expansion method.

    However, once you master it, this technique will offer you the fastest reading pace with the maximum knowledge intake.

    The Best Speed Reading Apps

    The easiest tool to aid any process in any part of life these days is your smartphone.

    You can use mobile applications to learn speed reading on the go. It has been proven that regularly practicing speed reading is the fastest way to learn this skill.[3]

    Here are a few great options to look into:

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    1. Reedy

    If you own an Android smartphone, you can download Reedy to your mobile. Otherwise, get the Chrome extension on your laptop to enjoy speed reading with Reedy.

    This app trains readers to read faster by displaying words one by one on the screen. Instead of having to go through lines or long texts, Reedy prepares the user to focus on one word at a time.

    Although this isn’t an effective method to learn speed reading long texts, it is a great way to start.

    2. ReadMe!

    Whether you’re an android or iOS user, you can take advantage of the ReadMe! application. This app even comes with some e-book options to practice speed reading on.

    Start by choosing your desired font size, color, layout, etc. Other than that, there are different reading modes for the user to choose from.

     

    If you want to practice reading sentence by sentence or in short paragraphs, you can choose the focused reading mode.

    The beeline reader mode changes the color of the text to guide the eye to read from the beginning to the end at a certain pace.

    Lastly, there is the spritz mode in which the app focuses on chunks of words at once. This controls the reader’s peripheral vision. However, this mode is not fully available in the free version of the app.

    3. Spreeder

    Spreeder is available on both iOS and Android. However, users may also gain benefits from Spreeder’s website. This application lets the reader paste in any text that they would like to speed read.

    Starting off at a rather low speed, the app flashes words one by one. Gradually, as the user becomes more comfortable, the speed increases.

    Slowly, the user is trained to speed read without having to skip any words.

    This app is different from the rest because it tracks the user’s reading improvements, recording the overall reading time and speed.

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    The Controversy Surrounding Speed Reading

    Truthfully, speed reading does sound too good to be true. It’s hard to believe that it is humanly possible to attain such a fast pace without compromising the quality of information you receive.

    Perhaps as a result, there are people who do not trust the process of speed reading. They believe that when you read through a text at such a high speed, speed readers cannot develop good comprehension.

    It is true that speed reading will be of no use if you do not understand the text you’re reading, no matter how quickly you did it.

    Similarly, if you were to read slowly and still not retain or understand the information you read, that would be useless, too.

    However, there are a few factors to consider here. When reading at a normal pace, there is enough time in between every step of the process for the brain to get distracted.

    Conversely, speed reading leaves behind no time for the brain to focus on something else. It is unlike skimming. No part of the text is skipped, which means that the brain receives every single bit of information.

    If you’re still not convinced, take a look at this video to learn about reading faster:

    Conclusion

    Keeping all of this in mind, speed reading cannot be labeled a hoax or a failure. Science has backed up this technique, and numerous readers have been using this skill to improve their learning ability and reading comprehension, even when reading for pleasure.

    At the end of the day, it is your decision whether or not you want to trust this process.

    However, if you decide to take advantage of the opportunities speed reading provides, you will find a world of possibilities opening up to you.

    We live in a fast-paced world. Consuming information faster will help you keep up with that pace and find further success.

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    Featured photo credit: Blaz Photo via unsplash.com

    Reference

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