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Creativity Hack: Use TRIZ to Solve Problems and Generate Ideas

Creativity Hack: Use TRIZ to Solve Problems and Generate Ideas
    The toolbox known as TRIZ

    TRIZ — the Russian acronym for Theory of Inventive Problem Solving — is a toolbox of techniques for solving problems and generating ideas. It was created in the 1950s by a Soviet naval patent clerk named Genrich Altschuller.

    Altschuller believed that it was possible for people to learn to become inventors. He studied hundreds of thousands of patents and found that there are only about 1,500 basic problems to be solved. In addition, all of these problems can be solved by applying one or more of 40 universal principles.

    Although TRIZ was originally developed in order to help engineers to solve technical problems and create new products, it can be applied to many different areas, such as education, the law, public policy, your small business, and so on. You can use TRIZ in order to solve problems as varied as the following:

    • How can I increase my income?
    • How can I get more blog subscribers?
    • How can I sell more eBooks?
    • How can I improve this product?
    • How can I provide better service for my clients in order to encourage more word of mouth?
    • How can I generate ideas for blog posts, NaNoWriMo, a photography contest, a college art class, and so on?

    When most people have a problem that they need to solve, they use a random approach in order to generate a solution. That is, they sit down and they try to think hard. Although eventually they’ll come up with a solution by using this method, it usually takes a long time. In addition, the solution they come up with is often not particularly creative. A much better approach is to systematically apply the TRIZ principles and begin generating ideas right away. Once you’ve generated several ideas by using TRIZ, you can evaluate them and choose the best one.

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    This article explains and gives examples of the first three TRIZ principles, which are the following:

    • Segmentation
    • Taking Out
    • Local Quality

    You can find out more about each of these TRIZ principles below.

    First TRIZ Principle – Segmentation

    Segmentation is looking at your problem and fragmenting it. It’s about solving a problem by transitioning it to the micro level, or by dividing it into its smallest pieces. The three techniques that you can use in segmentation are the following:

    • Divide an object, or break it down, into independent parts.
    • Make an object easy to disassemble.
    • Increase the degree of fragmentation or segmentation.

    Here are some examples:

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    • Break down furniture into modular components so that it can be configured based on the customer’s needs. More pieces can be added when the customer can afford them, or when their needs change and they need more storage.
    • Quick disconnect joints in plumbing.
    • Break a large project down into smaller tasks.

    In addition, segmentation is often used in marketing. As an example, “Chicken Soup for the Soul” is a book published in the 1990s which contains inspirational stories and motivational essays. It became a huge success and sold millions of copies. The authors – Jack Canfield and Mark Victor Hansen – asked themselves how they could sell even more books.

    They proceeded to launch an entire “Chicken Soup for the Soul” series. Each book in the series applies the same concept as the original book, but each one is directed at different segments of the population and different life circumstances. They’ve already published over 200 titles under the “Chicken Soup for the Soul” umbrella.

    As another example, suppose that you want to start a blog and you’re trying to decide on a niche. You know that the topics that people are most interested in are the following:

    1. Health
    2. Money and Status
    3. Relationships

    Look at each of these topics and ask yourself how it can be segmented. A segment of “Relationships” could be “how to have a strong marriage”. A segment of “how to have a strong marriage” could be “have a strong marriage if you have a blended family”. Continue segmenting until you find a topic that interests you, that has a large enough audience to make it worthwhile, and that isn’t already saturated.

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    Second TRIZ Principle – Taking Out

    The second TRIZ principle is “taking out” or “extraction”. The basic question that you ask yourself with this principle is the following: Is there something that I can take out of this product, service, or situation, in order to increase the good and minimize the bad? There are two basic ideas behind this principle:

    1. Take out or separate an interfering part of a product or service.
    2. Single out the only necessary part (or property) of a product or service.

    Here are four basic examples of this TRIZ principle:

    • Identify how you’re spending your time in your business, pinpoint those activities which are not at the core of your business and which are using up a lot of your time, and consider outsourcing those activities. That is, take those activities out of your business.
    • Air conditioning companies took the noisy compressor out of the air conditioning system so that it could be placed outside of the building, thereby reducing the noise level inside the building.
    • Take out the sound of a barking dog and implement it into a burglar alarm.
    • Franchises are popular because they take out most of the risk and guess work from starting a business. If you open up a McDonald’s you already know that it’s a business model that works, you’re given a marketing plan, you’re given a training manual for your employees, and so on.

    There are a lot of business opportunities for those who can extract the key ideas from complicated concepts and make them easier for others to understand and to apply.

    Third TRIZ Principle – Local Quality

    The principle of local quality is about changing an object’s structure or external environment from a uniform to a non-uniform state. It’s about modifying or enhancing your product so that it matches the environment in which it’s going to be used. For example, fast food establishments will often adapt their menus to meet the needs and wants of customers in different countries.

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    A second example is cell phone skins. With these skins, each person can adapt the look of their cell phone to match their own personal taste. This makes the product more appealing.

    Another example of local quality is related to purifying water in developing nations. The cost of sewage treatment and water treatment plants is out of reach for these countries. Therefore, the solution was not to create an expensive water treatment plant, but to create a small water filter —- called the Life Straw — to be used by each person to filter the water they’re about to drink. A large problem was solved by making it local: it was solved at the level of each individual.

    As a fourth illustration, suppose that you’re a blogger and you write what you consider to be high quality blog posts. You’re convinced that if a high profile blog would link to one of your blog posts it would go viral and you would get your name on the map. Instead of randomly sending out emails to the largest blogs that you can find, think local. That is, identify which blog is most likely to be interested in the topic that you write about. Then, find out which editor from that blog would be most likely to resonate with your writing style and viewpoint. Lastly, target that particular person.

    This last example of local quality is for job hunters. Instead of sending out generic resumes, tailor each resume to each particular company and job description.  In addition, prepare for job interviews by researching the company that you’re interviewing with, so that you can make sure that your answers during the interview are relevant to that company. It’s even better if you can find out who will be interviewing you, and you can find some information about them; for example, where they went to school, if they have any hobbies, articles they’ve published, and so on.

    Conclusion

    The three TRIZ principles explained in this article can help you start generating ideas right away. In addition, there are thirty-seven more TRIZ principles, so there’s a very high likelihood that one of them can help you regardless of what your problem might be. Had you heard of TRIZ before? If so, please share your experience with TRIZ in the comments section below.

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    Marelisa Fabrega

    Marelisa is a lawyer and entrepreneur who blogs about creativity, productivity, and getting the most out of life.

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    1 7 Helpful Reminders When You Want to Make Big Life Changes 2 Why Do I Procrastinate? 5 Root Causes & How to Tackle Them 3 9 Powerful Questions That Can Improve Your Quality of Life 4 How to Plan Your Life Goals and Actually Achieve Them 5 20 Time Management Tips to Super Boost Your Productivity

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    Last Updated on September 15, 2020

    7 Helpful Reminders When You Want to Make Big Life Changes

    7 Helpful Reminders When You Want to Make Big Life Changes

    Overcoming fear and making life changes is hard. It’s even harder when it’s a big change—breaking up with someone you love, leaving your old job, starting your own business, or hundreds of other difficult choices.

    Even if it’s obvious that making a big change will be beneficial, it can be tough. Our mind wants to stay where it’s comfortable, which means doing the same things we’ve always done[1].

    We worry: how do we know if we’re making the right decision? We wish we knew more. How do we make a decision without all of the necessary information?

    We feel stuck. How do we get past fear and move forward with that thing we want to do?

    Well, I certainly don’t have all the answers, but here are 7 things to remember when you want to move forward and make positive life changes.

    1. You’ll Never Have All the Information

    We often avoid making important decisions because we want more information before we make a tough call.

    Yes, it’s certainly true that you need to do your research, but if you’re waiting for the crystal clear answer to come to you, then you’re going to be waiting a long time. As humans, we are curious creatures, and our need for information can be paralyzing.

    Life is a series of guesses, mistakes, and revisions. Make the best decision you can at the time and continue to move forward. This also means learning to listen to and trust your intuition. Here’s how.

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    2. Have the Courage to Trust Yourself

    We make all sorts of excuses for not making important life changes, but the limiting belief that often underlies many of them is that we don’t trust ourselves to do the right thing.

    We think that if we get into a new situation, we won’t know what to do or how to react. We’re worried that the uncharted territory of the future will be too much for us to handle.

    Give yourself more credit than that.

    You’ve dealt with unexpected changes before, right? And when your car got a flat tire on the way to work, how did that end up? Or when you were unexpectedly dumped?

    In the end, you were fine.

    Humans are amazingly adaptable, and your whole life has been helping you develop skills to face unexpected challenges.

    Have enough courage to trust yourself. No matter what happens, you’ll figure out a way to make it work.

    3. What’s the Worst That Could Happen?

    Like jealousy, most of your fears are created in your own head.

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    When you actually sit down and think about the worst case scenario, you’ll realize that there are actually very few risks that you can’t recover from.

    Ask yourself, “What’s the worst that could happen?” Once you realize the worst isn’t that bad, you’ll be ready to crush it.

    When you’re preparing to make a big life change, write down all of the things you’re afraid of. Are you afraid of failing? Of looking silly? Of losing money? Of being unhappy?

    Then, address each fear by writing down ways you can overcome them. For example, if you’re afraid of losing money, can you take a few months to save up a safety net?

    4. It’s Just as Much About the Process as It Is About the Result

    We’re so wrapped up in results when we think about major life changes. We worry that if we start out towards a big goal, then we might not make it to the finish line.

    However, you’re allowed to change your mind. And failing will only help you learn what not to do next time.

    Furthermore, just because you don’t reach the final goal doesn’t mean you failed. You chose the goal in the first place, but you’re allowed to alter it if you find that the goal isn’t working out the way you hoped. Failure is not a destination, and neither is success.

    Enjoy the process of moving forward[2].

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    5. Continue to Pursue Opportunity

    If you’re on the fence about a big decision, then you might be worried about getting locked into a position that you can’t escape from.

    Think about it a different way. New choices rarely limit your options.

    In fact, new pursuits often open up even more opportunities. One of the best things about going after important goals with passion is that they open up chances and options that you never could have expected in the beginning.

    If you pursue the interesting opportunities that arise along the path to your goal, then you can be sure that you’ll always have choices.

    6. Effort Matters, So Use It

    It sounds simple, but one of the big reasons we don’t make life changes is because we don’t try. And we don’t try because then it’s easy to make excuses for why we don’t get what we want.

    Flunked that test? Are you stupid? “Of course I’m not stupid. I just didn’t study. I would have gotten an A if I actually studied.”

    Stuck in a job you hate? Why haven’t you found a new job yet? “Well, I haven’t really tried to get a new job. I could totally ace that interview if I wanted.”

    Why do we make excuses like these to ourselves? It’s because if we try and fail, then we just failed. But if we don’t try, we can chalk it up to laziness.

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    Get over it. Failure happens to everyone.

    And the funny thing is, if you actually try—because it’s pretty clear that most people aren’t trying—then you’ll win a lot more than you think.

    7. Start With Something Manageable

    You can’t climb Everest if you don’t try hiking beforehand.

    Maybe applying for your dream job seems intimidating right now. What can you start with today?

    Can you talk to someone who already has that position and see what they think makes them successful? Can you improve your skills so you meet one of the qualifications? Can you take a free online course to expand your resume?

    Maybe you’re not quite ready for a long-term relationship, but you know you want to start dating. Could you try asking out a mutual friend? Can you go out more with friends to practice your communication skills and meet new people?

    You don’t need to be a world changer today; you just need to make small life changes in your own world.

    More Tips to Help You Make Life Changes

    Featured photo credit: Victor Rodriguez via unsplash.com

    Reference

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