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Creativity Hack: Use TRIZ to Solve Problems and Generate Ideas

Creativity Hack: Use TRIZ to Solve Problems and Generate Ideas
    The toolbox known as TRIZ

    TRIZ — the Russian acronym for Theory of Inventive Problem Solving — is a toolbox of techniques for solving problems and generating ideas. It was created in the 1950s by a Soviet naval patent clerk named Genrich Altschuller.

    Altschuller believed that it was possible for people to learn to become inventors. He studied hundreds of thousands of patents and found that there are only about 1,500 basic problems to be solved. In addition, all of these problems can be solved by applying one or more of 40 universal principles.

    Although TRIZ was originally developed in order to help engineers to solve technical problems and create new products, it can be applied to many different areas, such as education, the law, public policy, your small business, and so on. You can use TRIZ in order to solve problems as varied as the following:

    • How can I increase my income?
    • How can I get more blog subscribers?
    • How can I sell more eBooks?
    • How can I improve this product?
    • How can I provide better service for my clients in order to encourage more word of mouth?
    • How can I generate ideas for blog posts, NaNoWriMo, a photography contest, a college art class, and so on?

    When most people have a problem that they need to solve, they use a random approach in order to generate a solution. That is, they sit down and they try to think hard. Although eventually they’ll come up with a solution by using this method, it usually takes a long time. In addition, the solution they come up with is often not particularly creative. A much better approach is to systematically apply the TRIZ principles and begin generating ideas right away. Once you’ve generated several ideas by using TRIZ, you can evaluate them and choose the best one.

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    This article explains and gives examples of the first three TRIZ principles, which are the following:

    • Segmentation
    • Taking Out
    • Local Quality

    You can find out more about each of these TRIZ principles below.

    First TRIZ Principle – Segmentation

    Segmentation is looking at your problem and fragmenting it. It’s about solving a problem by transitioning it to the micro level, or by dividing it into its smallest pieces. The three techniques that you can use in segmentation are the following:

    • Divide an object, or break it down, into independent parts.
    • Make an object easy to disassemble.
    • Increase the degree of fragmentation or segmentation.

    Here are some examples:

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    • Break down furniture into modular components so that it can be configured based on the customer’s needs. More pieces can be added when the customer can afford them, or when their needs change and they need more storage.
    • Quick disconnect joints in plumbing.
    • Break a large project down into smaller tasks.

    In addition, segmentation is often used in marketing. As an example, “Chicken Soup for the Soul” is a book published in the 1990s which contains inspirational stories and motivational essays. It became a huge success and sold millions of copies. The authors – Jack Canfield and Mark Victor Hansen – asked themselves how they could sell even more books.

    They proceeded to launch an entire “Chicken Soup for the Soul” series. Each book in the series applies the same concept as the original book, but each one is directed at different segments of the population and different life circumstances. They’ve already published over 200 titles under the “Chicken Soup for the Soul” umbrella.

    As another example, suppose that you want to start a blog and you’re trying to decide on a niche. You know that the topics that people are most interested in are the following:

    1. Health
    2. Money and Status
    3. Relationships

    Look at each of these topics and ask yourself how it can be segmented. A segment of “Relationships” could be “how to have a strong marriage”. A segment of “how to have a strong marriage” could be “have a strong marriage if you have a blended family”. Continue segmenting until you find a topic that interests you, that has a large enough audience to make it worthwhile, and that isn’t already saturated.

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    Second TRIZ Principle – Taking Out

    The second TRIZ principle is “taking out” or “extraction”. The basic question that you ask yourself with this principle is the following: Is there something that I can take out of this product, service, or situation, in order to increase the good and minimize the bad? There are two basic ideas behind this principle:

    1. Take out or separate an interfering part of a product or service.
    2. Single out the only necessary part (or property) of a product or service.

    Here are four basic examples of this TRIZ principle:

    • Identify how you’re spending your time in your business, pinpoint those activities which are not at the core of your business and which are using up a lot of your time, and consider outsourcing those activities. That is, take those activities out of your business.
    • Air conditioning companies took the noisy compressor out of the air conditioning system so that it could be placed outside of the building, thereby reducing the noise level inside the building.
    • Take out the sound of a barking dog and implement it into a burglar alarm.
    • Franchises are popular because they take out most of the risk and guess work from starting a business. If you open up a McDonald’s you already know that it’s a business model that works, you’re given a marketing plan, you’re given a training manual for your employees, and so on.

    There are a lot of business opportunities for those who can extract the key ideas from complicated concepts and make them easier for others to understand and to apply.

    Third TRIZ Principle – Local Quality

    The principle of local quality is about changing an object’s structure or external environment from a uniform to a non-uniform state. It’s about modifying or enhancing your product so that it matches the environment in which it’s going to be used. For example, fast food establishments will often adapt their menus to meet the needs and wants of customers in different countries.

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    A second example is cell phone skins. With these skins, each person can adapt the look of their cell phone to match their own personal taste. This makes the product more appealing.

    Another example of local quality is related to purifying water in developing nations. The cost of sewage treatment and water treatment plants is out of reach for these countries. Therefore, the solution was not to create an expensive water treatment plant, but to create a small water filter —- called the Life Straw — to be used by each person to filter the water they’re about to drink. A large problem was solved by making it local: it was solved at the level of each individual.

    As a fourth illustration, suppose that you’re a blogger and you write what you consider to be high quality blog posts. You’re convinced that if a high profile blog would link to one of your blog posts it would go viral and you would get your name on the map. Instead of randomly sending out emails to the largest blogs that you can find, think local. That is, identify which blog is most likely to be interested in the topic that you write about. Then, find out which editor from that blog would be most likely to resonate with your writing style and viewpoint. Lastly, target that particular person.

    This last example of local quality is for job hunters. Instead of sending out generic resumes, tailor each resume to each particular company and job description.  In addition, prepare for job interviews by researching the company that you’re interviewing with, so that you can make sure that your answers during the interview are relevant to that company. It’s even better if you can find out who will be interviewing you, and you can find some information about them; for example, where they went to school, if they have any hobbies, articles they’ve published, and so on.

    Conclusion

    The three TRIZ principles explained in this article can help you start generating ideas right away. In addition, there are thirty-seven more TRIZ principles, so there’s a very high likelihood that one of them can help you regardless of what your problem might be. Had you heard of TRIZ before? If so, please share your experience with TRIZ in the comments section below.

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    Marelisa Fabrega

    Marelisa is a lawyer and entrepreneur who blogs about creativity, productivity, and getting the most out of life.

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    Last Updated on February 15, 2019

    How Setting Personal Goals Makes You a Greater Achiever

    How Setting Personal Goals Makes You a Greater Achiever

    Achieving personal goals deserves a huge amount of celebration but setting these goals in the first place is a massive achievement in itself.

    While the big goals serve as a destination, the journey is probably the most important part of the process. It reflects your progress, your growth and your ability take control and steer your life towards positive change.

    Whatever your goal is, whether it’s losing 20lbs or learning a new language, there will always be a set amount of steps you need to take in order to achieve it. Once you’ve set your sights on your goal, the next stage is to take an assertive path towards how you will get there.

    The aim of this article is to guide you through how to take action towards your personal goals in a way that will help you achieve them strategically and successfully.

    1. Get very specific

    When it comes to setting your personal goals, honing in on its specifics is crucial for success.

    It’s common to have a broad idea of where you want to go or what you want to achieve, but this can sabotage your efforts in the long run.

    Get clear on what you want your goal to look like so you can create solid steps towards it.

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    Say you have a vision on retiring early. This goal feels good to you and you can envision filling your days of work-free life with worldly adventures and time with loved ones.

    If retiring early is a serious personal goal for you, you will need to insert a timeframe. So your goal has changed from “I’d like to someday retire early and travel the world” to “I’m going to retire by 50 and travel the world”.

    It may not seem significant, but creating this tweak in your goal by specifying a definite time, will help create and structure the steps needed to achieve it in a more purposeful way.

    2. Identify the preparation you need to achieve your goal

    It’s easy to set a goal and excitedly, yet aimlessly move towards it. But this way of going about achieving goals will only leave you eventually lost and feeling like you’ll never achieve it.

    You have to really think about what you need to do in order to make this goal possible. It’s all very well wanting it to happen, but if you just sit back and hope you’ll get there one day will result in disappointment.

    Self-managing your goals is a crucial step in the process. This involves taking control of your goal, owning it and making sure you are in a great position to make it happen.

    In the early retirement example, this would mean you will need to think about your financial situation.

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    What will your finances ideally need to look like if you were to retire early and travel the world? How much money will you need to put into your retirement fund to retire at 50? How much extra savings will you need to support your travels? You could also start researching the places you’d like to travel to and how long you’d like to travel for.

    Outlining these factors will, not only make your goal seem more tangible, but also create a mind shift to one of forward motion. Seeing the steps more clearly will help you make a more useful plan of action and seeing your goal as a reality.

    3. Breakdown each step into more manageable goals

    The secret to achieving your goals is to create smaller goals within each step and take action. Remember, you’re looking for progress, no matter how small it may seem.

    These small steps build up and get you to the top. By doing this, you also make the whole process much less daunting and overwhelming.

    In the early retirement scenario, there are several smaller goals you could implement here:

    • Decide to make an appointment with a financial advisor asking what financial options would be available to you if you were to go into early retirement and travel. Get advice on how much you would need to top up your funds in order to reach your goal on time.
    • Set up and start to make payments into the retirement fund.
    • Research savings accounts with good rates of interest and commit to depositing a certain amount each month.
    • Make sure you meet with your financial advisor each year to make sure your retirement plan remains the best one for you. Research new savings accounts to move your money into to reap the best returns in interest rates.
    • Start investing in travel books, building up a library that covers where you want to go.
    • Think about starting a language course that will help you get the most out of your travel experience.

    4. Get started on the journey

    Creating a goal planner in which you can start writing down your next steps is where the magic happens. This is where the real momentum towards your dream starts!

    Create a schedule and start by writing in when you will start the first task and on which day. Commit to completing this small task and feel the joy of crossing it off your list. Do this with every little step until your first mini goal has been reached.

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    In the early retirement example, schedule in a meeting with a financial advisor. That’s it. Easy.

    As I mentioned before, it may seem such a small step but it’s the momentum that’s the most important element here. Once you cross this off, you can focus on the meeting itself, then once that’s ticked off, you are in a position of starting a profitable retirement fund…and so the momentum continues. You are now on your journey to achieving your dream goal.

    5. Create an annual review

    Taking a step back and reviewing your progress is essential for keeping yourself on the right track. Sometimes you can be moving full steam ahead towards your goal but miss seeing the opportunities to improve a process or even re-evaluate your feelings towards the goal.

    Nominate a day each year to sit down and take a look at your progress. Celebrate your achievements and how far you’ve come. But also think about changing any of the remaining steps in light of new circumstances.

    Has anything changed? Perhaps you got a promotion at work and you feel you can add more to your monthly savings.

    Do you still feel the same about your goal? It’s normal for our desires to change over time and our personal goals need to reflect this.

    Perhaps you’d like to take someone new with you on your travels and you need to take this into account regarding timelines. Are there any new steps you want to add as a result?

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    Remember, reflection is a useful tool in realigning your goal to any changes and it’s important to keep on the right trajectory towards it.

    Strive to become the best goal-setter you can be

    Having personal goals gives you purpose and the feeling of becoming a better version of yourself.

    But it’s the smaller steps within these big goals that the growth and achievement really lies:

    • Whatever your goal is, make sure you get specific on when you want to achieve it. This helps you focus on the necessary steps much more efficiently.
    • Research the actionable steps required to get to the end result and…
    • Break these down into smaller, manageable goals.
    • Create a daily or weekly schedule for these smaller goals and start the positive momentum.
    • Reflect each year on your goal journey and purpose, readjusting steps according to changes in circumstance or desire.

    Keep going and always have the end goal in sight. Remember the ‘why’ behind your goal throughout to keep you motivated and positive.

    More Resources About Setting & Achieving Goals

    Featured photo credit: Pexels via pexels.com

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