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Business Lessons from an Unlikely Source: Children’s Books

Business Lessons from an Unlikely Source: Children’s Books


    Being the father of a 5-year-old, my reading on succeeding in business often includes two classics of business that my daughter also likes: ‘The Little Engine That Could’ and ‘Green Eggs and Ham’.

    These business books take two very different approaches to business and to me, ‘Green Eggs and Ham’ is the clear winner.

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    Both books deal with the same scenario: you face a seemingly insurmountable obstacle. In ‘Green Eggs and Ham’, Sam I Am (our protagonist) needs to sell a plate of food to a customer who presents a valid argument against the purchase: he doesn’t like green eggs and ham. For the engine in ‘The Little Engine That Could’, he needs to climb a mountain while hauling clowns and animals.

    ‘The Little Engine that Could’ is the guidebook for people who confuse effort with results, and is a triumph against the odds. This theme makes for great movies (or children’s books), but is a bad strategy in business. Here’s what’s so terribly wrong about The Little Engine and his chances of succeeding:

    • He is totally unprepared. He wasn’t in shape to climb the mountain.
    • He had no resources. He was an Engine on tracks; he had no flexibility in his goal.
    • Despite this, he lost his focus on getting over the hill — reducing his chances to overcome his obstacle by taking on more clowns and animals at each stop. while well-intentioned, he risks failure by reducing his chances of success.

    Our little Engine — our Rocky Balboa of the railroad set — certainly achieved the impossible. He was setting himself up to fail, yet didn’t because of the author’s simplistic, misguided belief of the following:

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    “If we just try hard enough, it will happen.”

    A lot of business books appear to be based on this. That said, a lot of business books are fit only to keep wobbly tables from rocking back and forth.

    Let’s compare this with Sam I Am from the Dr. Seuss classic:

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    • Sam is prepared – nothing in the book indicates that he was somehow unfit to do the pitch.
    • Sam has multiple resources – foxes, boxes, trains, planes, cars & boats are all at his disposal in order to help sell through the situation. Sam had a network to support him.
    • Sam was focused on his goal – to sell-in those green eggs and ham, but was willing to change his approach.
    • Sam built upon the sell-in incrementally. He didn’t start with all the resources at his disposal, he started small and built upon them incrementally. During this time, he was building a rapport with the potential customer, even though repeatedly rejected. Sam didn’t let rejection stop him, and never took it personally, but used it to alter his approach, and his positive attitude throughout prevented him from becoming off-putting – his customer never rejected Sam as a person.
    • Sam was clear in his message and did not make the mistake that many salespeople do: he asked for the business, clearly and unequivocally.
    • Sam did not dilute his message by offering green coffee, or throwing in a complementary happy meal toy to attempt to get the sale in the face of obstacles. He believed in his product and showed persistence, dedication, and flexibility by offering the customer numerous options while staying on-message.

    In the end, Sam I Am showed the more realistic business approach — combined with a solid work ethic — and was provided the resources and training to succeed. (It is also perhaps the only business book written that rhymes.)

    While both protagonists had the will to succeed, Sam was set for success with his adaptability, focus, and understanding of the marketplace.

    So…would you rather have Sam marketing your product or that Engine?

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    (Photo credit: Children Enjoying Reading via Shutterstock)

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    Last Updated on January 2, 2020

    How to Break Out of Your Comfort Zone

    How to Break Out of Your Comfort Zone

    Over time, we all gather a set of constricting habits around us—ones that trap us in a zone of supposed comfort, well below what our potential would allow us to attain. Pretty soon, such habits slip below the level of our consciousness, but they still determine what we think that we can and cannot do—and what we cannot even bring ourselves to try. As long as you let these habits rule you, you’ll be stuck in a rut.

    Like the tiny, soft bodied creatures that build coral reefs, habits start off small and flexible, and end up by building massive barriers of rock all around your mind. Inside the reefs, the water feels quiet and friendly. Outside, you think it’s going to be rough and stormy. There may be sharks. But if you’re to develop in any direction from where you are today, you must go outside that reef of habits that marks the boundaries of your comfort zone. There’s no other way. There’s even nothing specially wrong with those habits as such. They probably worked for you in the past.

    But now, it’s time to step over them and go into the wider world of your unused potential. Your fears don’t know what’s going to be out there, so they invent monsters and scary beasts to keep you inside.

    Nobody’s born with an instruction manual for life. Despite all the helpful advice from parents, teachers and elders, each of us must make our own way in the world, doing the best we can and quite often getting things wrong.

    Messing up a few times isn’t that big a deal. But if you get scared and try to avoid all mistakes by sticking with just a few “tried and true” behaviors, you’ll miss out on most opportunities as well.

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    Lots of people who suffer from boredom at work are doing it to themselves. They’re bored and frustrated because that’s what their choices have caused them to be. They’re stuck in ruts they’ve dug for themselves while trying to avoid making mistakes and taking risks. People who never make mistakes never make anything else either.

    It’s time to pin down the habits that have become unconscious and are running your life for you, and get rid of them. Here’s how to do it:

    1. Understand the Truth about Your Habits

    They always represent past successes. You have formed habitual, automatic behaviors because you once dealt with something successfully, tried the same response next time, and found it worked again. That’s how habits grow and why they feel so useful.

    To get away from what’s causing your unhappiness and workplace blues, you must give up on many of your most fondly held (and formerly successful) habits. and try new ways of thinking and acting. There truly isn’t any alternative. Those habits are going to block you from finding new and creative ideas. No new ideas, no learning. No learning, no access to successful change.

    2. Do Something—Almost Anything—Differently and See What Happens

    Even the most successful habits eventually lose their usefulness as events change the world and fresh responses are called for. Yet we cling on to them long after their benefit has gone.

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    Past strategies are bound to fail sometime. Letting them become automatic habits that take the controls is a sure road to self-inflicted harm.

    3. Take Some Time out and Have a Detailed Look at Yourself—With No Holds Barred

    Discovering your unconscious habits can be tough. For a start, they’re unconscious, right? Then they fight back.

    Ask anyone who has ever given up smoking if habits are tough to break. You’ve got used to them—and they’re at least as addictive as nicotine or crack cocaine.

    4. Be Who You Are

    It’s easy to assume that you always have to fit in to get on in the world; that you must conform to be liked and respected by others or face exclusion. Because most people want to please, they try to become what they believe others expect, even if it means forcing themselves to be the kind of person they aren’t, deep down.

    You need to start by putting yourself first. You’re unique. We’re all unique, so saying this doesn’t suggest that you’re better than others or deserve more than they do.

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    You need to put yourself first because no one else has as much interest in your life as you do; and because if you don’t, no one else will. Putting others second means giving them their due respect, not ignoring them totally.

    Keeping up a self-image can be a burden. Hanging on to an inflated, unrealistic one is a curse. Give yourself a break.

    5. Slow Down and Let Go

    Most of us want to think of ourselves as good, kind, intelligent and caring people. Sometimes that’s true. Sometimes it isn’t.

    Reality is complex. We can’t function at all without constant input and support from other people.

    Everything we have, everything we’ve learned, came to us through someone else’s hands. At our best, we pass on this borrowed existence to others, enhanced by our contribution. At our worst, we waste and squander it.

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    So recognize that you’re a rich mixture of thoughts and feelings that come and go, some useful, some not. There’s no need to keep up a façade; no need to pretend; no need to fear of what you know to be true.

    When you face your own truth, you’ll find it’s an enormous relief. If you’re maybe not as wonderful as you’d like to be, you aren’t nearly as bad as you fear either.

    The truth really does set you free; free to work on being better and to forgive yourself for being human; free to express your gratitude to others and recognize what you owe them; free to acknowledge your feelings without letting them dominate your life. Above all, you’ll be free to understand the truth of living: that much of what happens to you is no more than chance. It can’t be avoided and is not your fault. There’s no point in beating yourself up about it.

    Final Thoughts

    What is holding you in situations and actions that no longer work for you often isn’t inertia or procrastination. It’s the power of habitual ways of seeing the world and thinking about events. Until you can let go of those old, worn-out habits, they’ll continue to hold you prisoner.

    To stay in your comfort zone through mere habit, or—worse still—to stay there because of irrational fears of what may lie outside, will condemn you to a life of frustration and regret.

    If you can accept the truth about the world and yourself, change whatever is holding you back, and get on with a fresh view on life, you’ll find that single action lets you open the door of your self-imposed prison and walk free. There’s a marvelous world out there. You’ll see, if you try it!

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    Featured photo credit: teigan rodger via unsplash.com

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