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Business Lessons from an Unlikely Source: Children’s Books

Business Lessons from an Unlikely Source: Children’s Books


    Being the father of a 5-year-old, my reading on succeeding in business often includes two classics of business that my daughter also likes: ‘The Little Engine That Could’ and ‘Green Eggs and Ham’.

    These business books take two very different approaches to business and to me, ‘Green Eggs and Ham’ is the clear winner.

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    Both books deal with the same scenario: you face a seemingly insurmountable obstacle. In ‘Green Eggs and Ham’, Sam I Am (our protagonist) needs to sell a plate of food to a customer who presents a valid argument against the purchase: he doesn’t like green eggs and ham. For the engine in ‘The Little Engine That Could’, he needs to climb a mountain while hauling clowns and animals.

    ‘The Little Engine that Could’ is the guidebook for people who confuse effort with results, and is a triumph against the odds. This theme makes for great movies (or children’s books), but is a bad strategy in business. Here’s what’s so terribly wrong about The Little Engine and his chances of succeeding:

    • He is totally unprepared. He wasn’t in shape to climb the mountain.
    • He had no resources. He was an Engine on tracks; he had no flexibility in his goal.
    • Despite this, he lost his focus on getting over the hill — reducing his chances to overcome his obstacle by taking on more clowns and animals at each stop. while well-intentioned, he risks failure by reducing his chances of success.

    Our little Engine — our Rocky Balboa of the railroad set — certainly achieved the impossible. He was setting himself up to fail, yet didn’t because of the author’s simplistic, misguided belief of the following:

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    “If we just try hard enough, it will happen.”

    A lot of business books appear to be based on this. That said, a lot of business books are fit only to keep wobbly tables from rocking back and forth.

    Let’s compare this with Sam I Am from the Dr. Seuss classic:

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    • Sam is prepared – nothing in the book indicates that he was somehow unfit to do the pitch.
    • Sam has multiple resources – foxes, boxes, trains, planes, cars & boats are all at his disposal in order to help sell through the situation. Sam had a network to support him.
    • Sam was focused on his goal – to sell-in those green eggs and ham, but was willing to change his approach.
    • Sam built upon the sell-in incrementally. He didn’t start with all the resources at his disposal, he started small and built upon them incrementally. During this time, he was building a rapport with the potential customer, even though repeatedly rejected. Sam didn’t let rejection stop him, and never took it personally, but used it to alter his approach, and his positive attitude throughout prevented him from becoming off-putting – his customer never rejected Sam as a person.
    • Sam was clear in his message and did not make the mistake that many salespeople do: he asked for the business, clearly and unequivocally.
    • Sam did not dilute his message by offering green coffee, or throwing in a complementary happy meal toy to attempt to get the sale in the face of obstacles. He believed in his product and showed persistence, dedication, and flexibility by offering the customer numerous options while staying on-message.

    In the end, Sam I Am showed the more realistic business approach — combined with a solid work ethic — and was provided the resources and training to succeed. (It is also perhaps the only business book written that rhymes.)

    While both protagonists had the will to succeed, Sam was set for success with his adaptability, focus, and understanding of the marketplace.

    So…would you rather have Sam marketing your product or that Engine?

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    (Photo credit: Children Enjoying Reading via Shutterstock)

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    Last Updated on February 11, 2021

    20 Unusual Uses for Coca-Cola That You’ve Never Considered

    20 Unusual Uses for Coca-Cola That You’ve Never Considered

    Coca-Cola is an adored product the world over. While keeping yourself in good health means moderating how often you enjoy this drink, Coca-Cola lovers will be happy to hear that there are plenty of uses for the soda pop that don’t involve ingesting it. Impressively, Coca-Cola can be used to help you clean, get rid of rust, and even help maintain your garden. Whether you are looking for a way to finally get rid of those pesky stains, or just want to find new ways to love this drink, these 20 jaw-dropping and unusual uses for Coca-Cola will blow you away.

    Kill pests in your garden

    Coca-Cola is also an effective pest control method for your garden. To rid yourself of plant munching slugs and snails, pour a small bowl of Coca-Cola and place it near your garden or flowerbeds. The smell will attract these crawling bugs and the drink’s acidity will kill them.

    Defrost your windshield

    Incredibly, Coca-Cola can also defrost your windscreen in the wintertime. Simply pour Coke liberally across your windshield and wait about a minute. The ice should turn to slush for easy removal.

    Clean your pans

    Coca-Cola is also useful in the kitchen, especially on burnt pans. For any pan with burnt on messes, pour a can of Coke into the pan and simmer. The mess should easily wipe away. You can also soak kettles and other kitchen items in Coca-Cola to remove scale and build up.

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    Clean bugs from your windshield

    Another way Coca-Cola can aid in your car care is by removing bugs and gunk from your windshield. Soak a cloth in coke, then rub across your windshield. Just be careful not to get any on your paint job.

    Remove rust from your car

    Coca-Cola is also useful when removing rust. The simplest method is to dip crumpled tinfoil in Coca-Cola, then give the item a scrub and you should be rust free.

    Loosen rusty bolts

    Similarly, use Coca-Cola to loosen up a rusty bolt. Simply unscrew the bolt half a turn and pour on Coca-Cola. Let it sit, then give the metal a wipe. The bolt and screws will be one hundred percent in no time.

    Remove stains from your fabric

    Surprisingly, Coca-Cola is incredibly helpful when removing stains from clothing and fabric. Coke will easily remove grease stains, as well as blood spots. Remember that Coca-Cola itself is brown, so stains on light fabrics might be better removed another way.

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    Remove oil spots

    Another way to use Coca-Cola is to remove oil stains from cement. Whether it’s your garage or your driveway, soak the stain in Coca-Cola for a few hours then hose off.

    Relieve jellyfish stings

    Should you be unwilling to neutralize a jellyfish sting the traditional way (with urine) pouring Coca-Cola on the sting will also do the job.

    Clean your car engine

    Coca-Cola is also an effective ways to clean your car engine. Believe it or not, Coke distributors have reportedly been a fan of this technique for ages. 

    Use it in cooking

    Coca-Cola is also a fantastic addition to many recipes. Using Coca-Cola to cook pot roast or steaks in will easily tenderize the meat for you. Mixing Coke with ketchup or barbecue sauce also makes for a delightfully sweet glaze.

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    Clean your old coins

    Another way to use Coke to clean is to soak tarnished coins in the soda. About ten minutes should be enough to get rid of the muck.

    Clean your tiles

    Incredibly, Coca-Cola can also be applied to tiles to effectively clean grout. Let Coke sit on the tiles that need cleaning for a few minutes, then wipe away.

    Supercharge your compost

    Coke is also an impressive way to speed up your compost. The sugar in Coca-Cola feeds micro organisms, plus the acidity will help your compost break down faster.

    Remove gum from your hair

    Coca-Cola can also help you avoid a major hair disaster. If you have gum stuck in your hair, dip the gum into a small bowl of Coke and let it sit for a few minutes. The Coca-Cola breaks down the gum, allowing you to wipe it off.

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    Fade unwanted hair dye

    Similarly, if you made a mistake with your hair dye, Coca-Cola comes to the rescue. It’s probably best to get in the shower first, then pour Diet Coke over your hair. Let the soda sit for a few minutes, then wash your hair like normal. This method is effective in removing temporary hair dyes, but will likely only fade professionally applied dyes.

    Clean marker stains

    Coca-Cola is also an easy way to remove marker stains from carpet. Apply a small amount of Coke, scrub the spot, then clean with soapy water. Again, remember that Coca-Cola is brown, so removing stains on white or light-colored carpets might be better achieved with another method.

    Clean your toilet

    Coca-Cola can also help you clean elsewhere in the house. To easily clean a toilet, pour Coca-Cola all around the bowl and let it sit. There’s no need to scrub, simply flush and your toilet should be sparkling clean.

    Feed your plants

    Coca-Cola is also a surprising way to add a little extra life to some flowering plants. Particularly with azaleas and gardenias, adding a small amount of Coca-Cola to the soil can deliver nutrients your plant may be low on.

    Get rid of bugs at a picnic

    The last of our unusual uses for Coca-Cola is to safeguard your picnic or outdoor lunch from pests and wasps. Simply pour a small cup of Coca-Cola and set it out about a half hour before you start to eat. By placing the cup away from your site, bugs will be drawn to the soda and not your lunch.

    Featured photo credit: Omer Wazir via flickr.com

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