Brevity Rules

Brevity Rules

I contemplated making the title the entirety of the post.

Pay attention to how people communicate over the next two days, especially how they speak and what they produce for print media. How often do people spend a lot of their time “clearing their throat” before getting to the meat of what they want to discuss? How often after the main point is made do people repeat pretty much the same thing, as if this will somehow reinforce it?


I have theories.

One is that people think more is better. It’s not. Better is better. Less can be far better than more. Putting less fluff, clutter, and repetition in your communication, whether in print or verbal, allows people to better isolate and consume the main point you’d like to make.


On paper, a great way to accomplish this is to hit them straight between the eyes right after the title. Sure, you can use a little bit of introductory material to explain the circumstances as they stand today, usually the “problem” to be solved. But then, go right to the shortest, most succinct, easiest to digest version of what you have to say. If you want things to change, say, “Things have to change. Here’s how.” Make the point so stand-alone that people can’t avoid seeing it, feeling it, and absorbing it. Thereafter, you can build on the point, explain it out a little more, give it flesh and dimensions.

When speaking, consider the mental, emotional, and stress states of the person or people about to receive your message. If you want to tell your team that you’ve decided to take a job elsewhere, but they’re still talking about the coffee pot exploding early that morning, you might start with something that cues them to the eventual impact of your statement. “I have some important news.” It’s brief, not dramatic, and it sets the mental so that the team pays attention. Then, you can say, “I’ve decided to move on to a new role at a different company, effective three weeks from yesterday.” That’s a very succinct message, and it gives people a chance to think about all you’ve said. Note that I didn’t go into the reasons. Give them time to consider first.


And on presentations (which seem to be on my mind lately), brief rules the day. Use words on slides as if they cost you personally $3000 a word. Make the words powerful icons of the meaning underneath them. If you’re selling the best lawn mower in the world, slap up a huge colorful picture of that baby and put the words: “It cuts better.” I swear to *.deity that you will get a powerful response from fewer words. Put up a novel on every slide, and people will check their Blackberry so much that you worry about their necks.

Now that I’ve chewed up hundreds of words telling you to be brief, let me close by saying that the recipients of your message will appreciate it greatly. Further, it might even help shift the culture a bit to adopt your amazing new brief style. Try it.


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Last Updated on September 28, 2020

How To Study Effectively: 7 Simple Tips

How To Study Effectively: 7 Simple Tips

The brain is a tangled web of information. We don’t remember single facts, but instead we interlink everything by association. Anytime we experience a new event, our brains tie the sights, smells, sounds and our own impressions together into a new relationship.

Our brain remembers things by repetition, association, visual imagery, and all five senses. By knowing a bit about how the brain works, we can become better learners, absorbing new information faster than ever.

Here are some study tips to help get you started:

1. Use Flashcards

Our brains create engrained memories through repetition. The more times we hear, see, or repeat something to ourselves, the more likely we are to remember it.

Flashcards can help you learn new subjects quickly and efficiently. Flashcards allow you to study anywhere at any time. Their portable nature lends them to quick study sessions on the bus, in traffic, at lunch, or in the doctor’s office. You can always whip out your flashcards for a quick 2 to 3 minute study session.


To create effective flashcards, you need to put one point on each flashcard. Don’t load up the entire card with information. That’s just overload. Instead, you should dedicate one concept to each card.

One of the best ways to make flashcards is to put 1 question on the front and one answer on the back. This way, you can repeatedly quiz yourself into you have mastered any topic of your choice.

Commit to reading through your flash cards at least 3 times a day and you will be amazed at how quickly you pick up new information.

As Tony Robbins says,

“Repetition is the mother of skill”.

2. Create the Right Environment

Often times, where you study can be just as important as how you study. For an optimum learning environment, you’ll want to find a nice spot that is fairly peaceful. Some people can’t stand a deafening silence, but you certainly don’t want to study near constant distractions.

Find a spot that you can call your own, with plenty of room to spread out your stuff. Go there each time you study and you will find yourself adapting to a productive study schedule. When you study in the same place each time, you become more productive in that spot because you associate it with studying.

3. Use Acronyms to Remember Information

In your quest for knowledge, you may have once heard of an odd term called “mnemonics”. However, even if you haven’t heard of this word, you have certainly heard of its many applications. One of the most popular mnemonic examples is “Every Good Boy Does Fine”. This is an acronym used to help musicians and students to remember the notes on a treble clef stave.

An acronym is simply an abbreviation formed using the intial letters of a word. These types of memory aids can help you to learn large quantities of information in a short period of time.

4. Listen to Music

Research has long shown that certain types of music help you to recall information. Information learned while listening to a particular song can often be remembered simply by “playing” the songs mentally in your head.


5. Rewrite Your Notes

This can be done by hand or on the computer. However, you should keep in mind that writing by hand can often stimulate more neural activity than when writing on the computer.

Everyone should study their notes at home but often times, simply re-reading them is too passive. Re-reading your notes can cause you to become disengaged and distracted.

To get the most out of your study time, make sure that it is active. Rewriting your notes turns a passive study time into an active and engaging learning tool. You can begin using this technique by buying two notebooks for each of your classes. Dedicate one of the notebooks for making notes during each class. Dedicate the other notebook to rewriting your notes outside of class.

6. Engage Your Emotions

Emotions play a very important part in your memory. Think about it. The last time you went to a party, which people did you remember? The lady who made you laugh, the man who hurt your feelings, and the kid who went screaming through the halls are the ones you will remember. They are the ones who had an emotional impact.

Fortunately, you can use the power of emotion in your own study sessions. Enhance your memory by using your five senses. Don’t just memorize facts. Don’t just see and hear the words in your mind. Create a vivid visual picture of what you are trying to learn.


For example, if you are trying to learn the many parts of a human cell, begin physically rotating the cell in your minds eye. Imagine what each part might feel like. Begin to take the cell apart piece by piece and then reconstruct it. Paint the human cell with vivid colors. Enlarge the cell in your mind’s eye so that it is now six feet tall and putting on your own personal comedy show. This visual and emotional mind play will help deeply encode information into your memory.

7. Make Associations

One of the best ways to learn new things is to relate what you want to learn with something you already know. This is known as association, and it is the mental glue that drives your brain.

Have you ever listened to a song and been flooded by memories that were connected to it? Have you ever seen an old friend that triggered memories from childhood? This is the power of association.

To maximize our mental powers, we must constantly be looking for ways to relate new information with old ideas and concepts that we are already familiar with.

You can do this with the use of mindmapping. A mind map is used to diagram words, pictures, thoughts, and ideas into a an interconnected web of information. This simple practice will help you to connect everything you learn into a global network of knowledge that can be pulled from at any moment.


Learn more about mindmapping here: How to Mind Map to Visualize Your Thoughts (With Mind Map Examples)

Featured photo credit: Alissa De Leva via

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