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Book Review: Outrageous Guilt-Free Selling, Unforgetable Service

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Book Review: Outrageous Guilt-Free Selling, Unforgetable Service
Outrageous Guilt-Free Selling, Unforgetable Service

    A T. Scott Gross book published by Oakhill Press, 1996, 304 pages. Nonfiction: Business and Personal Growth. The book theme: Sell a customer, get paid once…serve a customer, get paid again and again.

    His mantra…

    1. Reward high pressure service not high pressure sales.

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    2. Teach guilt free selling.

    3. Be an example of a servant leader.

    This book conducts a survey of the strategies the author terms “POS” (Positively Outrageous Selling) and its impact on business growth, profitability and personal success.

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    The author sees the book as a “buddy in a binding.” His writing assumes the voice of a friend to the reader. He avoids the usual standards of business theory and profitability. Instead he tries to provide a workbook, or rather a handbook, for successful operations.

    The treatment of the material takes on a “Do this next” or “insert tab A into slot B” voice.

    The author began his business experiences in the restaurant world (a chicken franchise in Texas!). Now, unless you have a gourmet set up, one restaurant is about like another. There are only so many ways you can cook a steak. So, to be successful, the restaurateur must make a connection with his patrons either by amazing service or sheer force of personality.

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    Gross has blended the two.

    The layout of the book is very sequential in one sense. For example, “Step 1 is…part A of step 1 is… section i of part A of step 1 is…,” and so on.

    All in all, it is a fair overview of marketing through service. But, it is a little high energy to read much of at one sitting. There is a lot of use of all CAPITALS, bold font, underlining and tons of exclamation points! These tend to distract me from the content itself.

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    I did particularly enjoy the “Wows and Bloopers” section at the end of the book. There are some very interesting turnaround stories from some pretty big business and Gross does a lot of namedropping.

    In summary, if you like reading bits of things that you can pull out and use; this is a good choice for you. On the other hand, if you like to read a whole book to understand the continuity of the message this tome will make you a little batty.

    Reg Adkins writes on behavior and the human experience at (elementaltruths.blogspot.com).

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    Last Updated on November 25, 2021

    Protecting Your Online Life With Secure Passwords

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    Protecting Your Online Life With Secure Passwords

    With all of the recent online services and companies falling under attack to hackers in the past few months, it seems only fitting to talk about password creation and management. There are a lot of resources out there discussing this, but it never hurts to revisit this topic time and again because of its importance.

    Password management isn’t necessarily a difficult thing to do, yet it does seem like a bit of an annoyance to most people. When it comes to password management, you will hear the famous line, “I don’t really care about changing my passwords regularly. I have nothing important online anyways.” Let’s see if you have nothing important online when your PayPal account gets taken over because you thought the password “password” was good enough.

    In my opinion, it is an “internet user’s” responsibility to make sure that they keep secure passwords and update them on a regular basis. In this article we will discuss how to make your online presence more secure and keep it secure.

    The easy fundamentals

    First thing is first; creating a strong password.

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    A strong password is a mixture of alpha-numeric characters and symbols, has a good length (hopefully 15 characters or longer), and doesn’t necessarily represent some word or phrase. If the service you are signing up for doesn’t allow passwords over a certain length, like 8 characters, always use the maximum length.

    Here are some examples of strong passwords:
    * i1?,2,2\1′(:-%Y
    * ZQ5t0466VC44PmJ
    * mp]K{ dCFKVplGe]PBm1mKdinLSOoa (30 characters)

    And not so good examples
    * sammy1234
    * password123
    * christopher

    You can check out PC Tools Password Generator here. This is a great way to make up some very strong passwords. Of course the more random passwords are harder to remember, but that is where password management comes into play.

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    Managing your passwords

    I know some people that keep their passwords in an unencrypted text file. That’s not a good idea. I suppose that if you aren’t doing much online and are decent at avoiding viruses and such, it could be OK, but I would never recommend it.

    So, where do you keep your strong passwords for all the services that you visit on a daily basis?

    There are a ton of password safes out there including KeePass, RoboForm, Passpack, Password Safe, LastPass, and 1Password. If and when I recommend any of these I always count on LastPass and 1Password.

    Both LastPass and 1Password offer different entry types for online services logins (PayPal, Twitter, Facebook, Gmail, etc.), credit cards and bank accounts, online identities, and other types of sensitive information. Both have excellent reviews and only differ in a few subtle ways. One of the ways that is more notable is that LastPass keeps your encrypted password Vault online where 1Password allows you to keep it locally or shared through Dropbox. Either way, you are the holder of the encryption keys and both ways are very secure.

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    LastPass and 1Password both offer cross-platform support as well as support for Android and iOS (LastPass even has BlackBerry support). 1Password is a little pricey ($39.99 for either Windows or Mac) where LastPass has free options as well as premium upgrades that allow for mobile syncing.

    Upkeep

    You should probably change your passwords for your “important” accounts at least every 6 weeks. When I say “important” accounts I am referring to ones that you just couldn’t imagine losing access to. For me that would be Gmail, PayPal, eBay, Amazon, all my FTP accounts and hosting accounts, Namecheap, etc. Basically these include any account where financial information could be lost or accessed as well as accounts that could be totally screwed up (like my webserver).

    There is no hard and fast rule to how often you should change your passwords, but 6 to 8 weeks should be pretty good.

    Alternatives

    You may think that all of this is just too much to manage on a daily basis. I will admit it is kind of annoying to have to change your passwords and use a password manager on a daily basis. For those people out there that don’t want to go through all of the hub-bub of super-secure, encrypted, password management, here are a few tips to keep you safe:

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    1. Create a unique and hard to guess “base password” and then a pattern to use for each site you logon onto. For instance a base password could be “Ih2BaSwAa” (this stands for “I have two brothers and sisters who are annoying”). Then you would add something “site specific” to the end of it. For Twitter Ih2BaSwAaTWTTR, Facebook Ih2BaSwAaFCBK, etc. This is sort of unsecure, but probably more secure than 99% of the passwords out there.
    2. Don’t write your passwords down in public places. If you want to keep track of passwords on something written, keep it on you at least. The problem is that if you get your wallet stolen you are still out of luck.
    3. Don’t use the same passwords for every service. I’m not even going to explain this; just don’t do it.

    These are just a few things that can be done rather than keeping your passwords in a management system. Personally, with over 100 entries in my password management system, I couldn’t even dream of doing any other way. But those out there with only a few passwords, having a simpler system may be beneficial.

    So, if you want to be a “responsible internet citizen” or you just don’t want to lose your precious account data, then creating and maintaining strong passwords for your online accounts is a must.

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