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Book Review: Outrageous Guilt-Free Selling, Unforgetable Service

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Book Review: Outrageous Guilt-Free Selling, Unforgetable Service
Outrageous Guilt-Free Selling, Unforgetable Service

    A T. Scott Gross book published by Oakhill Press, 1996, 304 pages. Nonfiction: Business and Personal Growth. The book theme: Sell a customer, get paid once…serve a customer, get paid again and again.

    His mantra…

    1. Reward high pressure service not high pressure sales.

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    2. Teach guilt free selling.

    3. Be an example of a servant leader.

    This book conducts a survey of the strategies the author terms “POS” (Positively Outrageous Selling) and its impact on business growth, profitability and personal success.

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    The author sees the book as a “buddy in a binding.” His writing assumes the voice of a friend to the reader. He avoids the usual standards of business theory and profitability. Instead he tries to provide a workbook, or rather a handbook, for successful operations.

    The treatment of the material takes on a “Do this next” or “insert tab A into slot B” voice.

    The author began his business experiences in the restaurant world (a chicken franchise in Texas!). Now, unless you have a gourmet set up, one restaurant is about like another. There are only so many ways you can cook a steak. So, to be successful, the restaurateur must make a connection with his patrons either by amazing service or sheer force of personality.

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    Gross has blended the two.

    The layout of the book is very sequential in one sense. For example, “Step 1 is…part A of step 1 is… section i of part A of step 1 is…,” and so on.

    All in all, it is a fair overview of marketing through service. But, it is a little high energy to read much of at one sitting. There is a lot of use of all CAPITALS, bold font, underlining and tons of exclamation points! These tend to distract me from the content itself.

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    I did particularly enjoy the “Wows and Bloopers” section at the end of the book. There are some very interesting turnaround stories from some pretty big business and Gross does a lot of namedropping.

    In summary, if you like reading bits of things that you can pull out and use; this is a good choice for you. On the other hand, if you like to read a whole book to understand the continuity of the message this tome will make you a little batty.

    Reg Adkins writes on behavior and the human experience at (elementaltruths.blogspot.com).

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