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9 Strategies to Make Selling Your Ideas More Successful

9 Strategies to Make Selling Your Ideas More Successful

    A frequent question from people in all career phases is what a person can do to better sell a new idea, whether to a customer or inside an organization. As much as it would be nice to have a standard formula that always works, success really depends on the particulars of your situation.

    There are, however, a number of common strategies you can consider. Your best course of action is to be adept at using a variety of approaches to make your ideas more powerful and compelling. These nine strategies are a strong start to include in your idea-selling toolkit:

    1. Get the Facts in Place behind Your Idea

    Make sure you build fact-based, logical support as the underpinning for your idea. If the facts aren’t readily available, look for new or nontraditional information sources. Assemble the information you need to develop a fact-based case for why your idea will deliver results the organization needs.

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    2. Link Emotions to the Facts Supporting Your Idea

    Think about the world’s great stories. Very few are made up solely of facts. They all are strongly rooted in characters and emotions. Develop the most compelling storyline which makes sense with your idea and creates emotional connections to it among potential supporters.

    3. Depict Your Idea

    Based on whatever is appropriate, create an early mock up of what you’re trying to accomplish. It could be a picture, a storyboard, a video, or an actual prototype, among other things. Help others buy-in to your idea by making it easy to interact with an early version of the end result you’re attempting to deliver.

    4. Create a Clear Implementation Roadmap

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    If there aren’t obvious steps for how an idea can become reality, it may be dead on arrival in an organization. Break down the “how-to’s” behind your idea so key stakeholders can clearly see the effort and investment necessary to bring an idea to fruition.

    5. Make Your Idea Easier to Support

    Do the groundwork to make choosing your idea easy for decision makers by removing as many obstacles as possible. Think about whether it makes sense to break your idea up into easier to digest (i.e., support, fund, implement) pieces. Maybe you can better sell your idea by going the Goldilocks route, with “too much” and “too little” versions surrounding the option you want. Push for the BIG idea, but be happy to settle for the “just right” option in between.

    6. Quietly Build Your Support One-by-One

    Rather than waiting for a big meeting to introduce your idea and see how things go, build your support person-by-person ahead of time. Talk to individuals in advance, share where you’re headed, and solicit both input and support. If someone is supportive individually but becomes antagonistic or noncommittal in a later “big meeting,” you can always tactfully refresh their memory about an earlier favorable position.

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    7. Be Ready for the Right Moment

    Some ideas will be ahead of their time when you’re working on them. Keep going. Perform all the preparation, get your assumptions and ideas challenged by others, and make refinements. Then read the organizational or market tea leaves as best you can so you’re ready to introduce the idea when it’s really the right time.

    8. Secure Visible Third-Party Validation for Your Idea

    It always helps to have an influential spokesperson backing your idea. Inside an organization, your third-party validation may not be from a TV star; it’s likely to come from senior leaders willing to expend their political capital to support good things for the organization. Identify who the key influencers are and start building their interest and support for your idea.

    9. Pick a Different Salesperson

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    It could be someone else can run with your idea more effectively than you. If you think that’s the case, consider recruiting THAT person to be the salesperson. Or maybe even give the idea away to someone who can nurture and develop it better than you can. If you’re really interested in bettering the organization first and foremost, seeing the idea pushed forward and implemented by someone else should be more important than retaining ownership of a great idea which never sees the light of day.

    Summary

    These strategies are a starting point. Adapt, combine, or pull them apart so they’ll work most effectively in your organization to take full advantage of successful new ideas.

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    Last Updated on February 19, 2020

    15 Positive Thinking Books You Need for a Happy Life

    15 Positive Thinking Books You Need for a Happy Life

    Books give us the opportunity to live vicariously through the lives of people with greater wisdom than ourselves. They stimulate our brains and help us not only solve the problems we struggle with, but also motivate and inspire us with new ideas.

    One of the great things about people who think positively and live happy lives is that they love to help others do the same. There are countless positive-thinking books and these 15 are a great way to help you start living a happy life.

    1. Man’s Search For Meaning by Victor E. Frankl

    mans search for meaning

      This book goes through the horrific struggle of Viktor Frankl who survived holocaust concentration camps. The only thing that kept him going was his idea that everything, even the worst of human suffering, had to have meaning. If you’re struggling through anything in your life, I guarantee the words of Viktor will give you courage to press on and find happiness.

      2. Tuesdays with Morrie by Mitch Albom

      tuesday with morrie

         

        What is life’s greatest lesson? Morrie, a retired professor with a fatal disease, opts to use his predicament to share that message as opposed to just giving up and dying. Following the last few months of Morrie’s life will help you realize what is truly important in life.

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        3. The Last Lecture by Randy Pausch

        Lecture_Book

          Similar to Tuesdays with Morrie, Randy is a college professor who finds he has a fatal disease with only a few months to live. It is customary for professors at his university (Carnegie Mellon) to give a final lecture with the basis of ‘what wisdom would you impart to a large group of people if it was your last chance?’ Randy stays incredibly positive throughout and even keeps the lecture humorous and entertaining. Amidst it all, his wisdom is a powerful reminder about how to live a happy, full life.

          4. Earning Freedom by Michael Santos

          earning freedom

            Michael Santos was sentenced to 45 years is prison for selling drugs. During his term he fought hard to earn a masters degree and half of a doctorate (halted by the warden) while writing numerous books educating students about the criminal justice system. This book provides a fascinating window into his entire sentence (released in 2012) and how a positive attitude and strong work ethic got him through it. If he found happiness in prison through positive thinking, we can do it anywhere.

            If you don’t have the attention span to finish a long book, the following quick reads are shorter but just as powerful.

            5. The Little Engine That Could by Watty Piper

            little engine that could

              This book has shaped childrens’ minds for years. It illustrates the undeniable fact that when you think positively and believe in yourself, you can accomplish extraordinary things.

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              6. The Giving Tree by Shel Silverstein

              The_Giving_Tree

                Happiness is found in giving. What does it mean to love someone? What would you sacrifice for someone you love? This children’s book teaches a valuable lesson about unconditional love and what it truly means to be happy.

                7. The Dash by Linda Ellis and Mac Anderson

                the dash

                  “When your life is over, everything you did will be represented by a single dash between two dates—what will that dash mean for the people you have known and loved?” (Linda Ellis) We don’t choose a lot of things about our life – parents, birthplace, etc. – but we can choose what that dash between those two dates means. This short book will give you a great perspective on making your life worthwhile.

                  8. As a Man Thinketh by James Allen

                  As-a-Man-Thinketh

                    “The outer conditions of a person’s life will always be found to be harmoniously related to his inner state… Men do not attract that which they want, but that which they are.” (James Allen) This book might be short, but it is jam-packed with statements that will make you stop and think. We truly become what we think we are. Negative thoughts affect us more than we know. Positive thinking = happy life.

                    9. A Million Miles in a Thousand Years by Donald  Miller

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                    a-million-miles-in-a-thousand-years

                      You are the author of your story. No matter how boring or dull your life has been, you can always turn it around. Donald was in a rut in his life. He had no desire to get out of bed and found himself questioning the meaning of life. Eventually he realized he wasn’t a slave to a pre-written script. He used that mindset to turn around his thoughts, actions, and life. When the closing credits roll on the story of your life, what will people say? Never forget that you have the power to push your limits and live an interesting, happy life.

                      10. The Traveler’s Gift by Andy Andrews

                      travelersgift

                        The Traveler’s Gift is a fictional story about a man who is overwhelmed with life and finds himself thrown into numerous true events from history – including Abraham Lincoln’s Gettysburg Address. He interacts and learns important life lessons from seven different experiences. The book is full of ways to think more positively and find more success in life.

                        11. David and Goliath by Malcolm Gladwell

                        david and goliath

                          Malcolm Gladwell motivates you to challenge your preconceptions of underdogs and misfits in this thought-provoking book. When you break down the facts in the story of David and Goliath from the Bible, you find that David really wasn’t an underdog at all – he was the one with the advantage. This book outlines story after story after story of people who were at a disadvantage and learned to find the strength in their weakness.

                          12. How Will You Measure Your Life by Clayton M. Christensen

                          how will you measure

                            How would you feel if you got to the end of your life only to realize you had been measuring success wrong? Clayton provides a mass amount of wisdom and advice on how to live a life you won’t regret.

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                            13. Don’t Sweat the Small Stuff by Richard Carlson

                            Dont_Sweat_Small_Stuff

                              The small things we worry about every day may not seem like a big deal, but they wear us down slowly and stop us from living up to our full potential. Learn how to get rid of those worries and negative thoughts and live a happier life.

                              14. Mere Christianity by C.S. Lewis

                              mere christianity

                                C.S. Lewis, who used to be an Atheist, explains how he came to find meaning in life through Christianity. He breaks down all the reasons we doubt and falter in life and how living the principles of Christianity fixes our weaknesses. Lewis is famous for his deep, thought-provoking quotes and this book is no exception.

                                15. Bushido: The Way of the Samurai by Tsunetomo Yamamoto

                                bushido

                                  Bushido is based on the Hagakure, a document that served as the basis for samurai warrior behavior. The document’s purpose was to shape the mind and the spirit of the samurai warrior.

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                                  Featured photo credit: Annie Spratt via unsplash.com

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