A dollar is a dollar, not a percentage of what you’re buying. Remember that saving 5% on a $10000 item is not at all like saving 5% on a $10 item.
In a difficult economy, most of us are looking for ways to put more money in our pockets, but we don’t want to feel like misers. We don’t want to drastically alter our lifestyles either. We want it fast and we want it easy. Small savings can add up and big savings can feel like winning the lottery, just without all of the taxes.