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10 Reasons Gift Certificates Make Horrible Gifts

10 Reasons Gift Certificates Make Horrible Gifts

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    I don’t know who came up with gift certificates, but they should receive an award for one of the best marketing jobs ever pulled on the unsuspecting public. How else can you explain how people are willing to trade money, for a less useful and more restrictive form of money at a one-to-one ratio?

    For those of you who can’t think of what to buy your miserly Aunt Josie who doesn’t seem to enjoy any material possessions or your nephew, John, who is involved in the next cult-like fad of card-collecting, baggy clothes or earsplitting music, avoid the temptation to get a gift certificate. Here’s why:

    1) Gift certificates are like money, except less useful.

    Money can be used everywhere. Gift certificates can only be used with specific stores. If the gift certificate offers some kind of special service or discount, this tradeoff might be reasonable. However most gift certificates can’t be redeemed for cash, nor do they offer special treatment so buying one is essentially buying less useful money.

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    2) Gift certificates are a mark of defeat.

    When I’ve given gift certificates in the past, the unstated words are, “I give up.” A gift certificate is basically a sign that you couldn’t think of an actual gift to give the person, so you will just let them pick it out for themselves. If you want a gift that says, “I don’t know you well enough to pick out a gift, but I thought cash was tacky,” get a gift certificate.

    3) Gift certificates have expiry dates.

    Not only are gift certificates a more restricted form of money, now some companies have the nerve to put an expiry date on them. As if trading your money for less valuable money wasn’t enough, now you get the bonus of having money that only lasts for a year or two. Most stores won’t tell you about the expiry dates, but if you check the back most tell you that your less-valuable money will become completely useless after several months.

    4) Gift certificates can backfire.

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    The main argument for a gift certificate over cash, is that it shows at least some thought into preparation. However, this can backfire if you get someone a certificate for a store they never shop at. I’m sure we’ve all had the joy of running over to a store to use a gift certificate to buy an item we don’t need, just to feel like we aren’t wasting it.

    5) Gift certificates can cost your friends and family money.

    When you give a gift certificate, often you are forcing them to pay some of their own money to use it. A twenty-five dollar gift certificate isn’t a whole lot at some fancy outlets and technology stores. You may be forcing your recipient to spend another ten or twenty dollars in order to use your wonderful gift. How thoughtful!

    6) Gift certificates get lost.

    Many stores have started using gift cards instead of certificates. These little devices magnetically store info about the dollar value they hold. Despite the tracking of the gift certificate money electronically, you still need to have the card in order to use it. That means that if your certificate gets lost, the money is gone forever. At least you can deposit cash in the bank.

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    7) Gift certificates have leftovers.

    What actually costs exactly twenty-five or fifty dollars? Usually your lucky gift-card recipient will be left with a couple dollars on their card after buying a gift they probably didn’t really want for themselves. This means your tradeoff for less valuable, expiring money loses an additional dollar or two.

    8 ) Gift certificates mean a trip to the store.

    Buying a real gift for someone says: “I know you don’t like to treat yourself, but I went to the trouble of getting something I know you’ll like at a store to save you the visit.” A gift certificate is the do-it-yourself version of a gift, forcing the receiver to make a trip to whatever store you happened upon and spend hours driving, browsing and fumbling with the card.

    9) Gift certificates don’t earn interest.

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    Okay, so twenty dollars in cash isn’t going to appreciate much in your 1-2% annual interest savings account, but it’s still more than your certificate. Slowly losing the battle against inflation you can be happy knowing your gift becomes less and less valuable each day before it eventually gets lost or expires.

    10) Gift certificates… aren’t all that bad.

    I’ve been giving gift certificates a hard time. Despite their many flaws, sending cash is still a faux pas by many peoples standards. And despite the lack of logic in preferring one to money, many people still do. Many people actually prefer the colorful little cards to gifts if it means they don’t have a choice at all.

    Besides, when it is Christmas Eve and you still need to buy for a half-dozen more relatives, that card at the checkout counter starts to look a little more attractive. Sure it isn’t as thoughtful as a hand wrapped gift complete with ribbon, but Hallmark cards aren’t as romantic as hand-written poetry, but nobody does that either. You might just have to throw up your hands and give in to the brilliant marketing scheme that are gift certificates.

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    Last Updated on October 9, 2018

    How to Write a Personal Mission Statement to Ensure Peak Productivity

    How to Write a Personal Mission Statement to Ensure Peak Productivity

    Most of you made personal, one sentence resolutions like “I want to lose weight” or “I vow to go back to school.” It is a tradition to start the New Year with things you want to achieve, but under the influence resolutions are often unrealistic.

    If you’re wondering when will be a good time to write a mission statement, NOW is the time to take a personal inventory to make this year your most productive year ever. You may be asking yourself, “How am I going to do that?” You, my friends, are going to write personal mission statements.

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    A large number of corporations use mission statements to define the purpose of the company’s existence. Sony wants to “become the company most known for changing the worldwide poor-quality image of Japanese products” and 3M wants “to solve unsolved problems innovatively”. A personal mission statement is different than a corporate mission statement, but the fundamentals are the same.

    So why do you need one? A personal statement will help you identify your core values and beliefs in one fluid tapestry of content that you can read anytime and anywhere to stay on task toward success.

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    For example, Tom Cruise in Jerry Maguire came to the realization that he had lost track of what was important to him. After writing a personal mission statement, we saw him start his own business and he got the girl, Renee Zelleweger. Not bad, wouldn’t you say? A personal mission statement will make sure that, through all the texting, emailing and constant bombardment of on-the-go activity, you won’t lose sight of what is most important to you.

    Mission statements can be simple and concise while others are longer and filled with detail. The length of your personal mission statement will not be determined until you follow this simple equation to create your motivational springboard for 2008.

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    To begin your internal cleansing, you will need to jot down the required information in the following five steps:

    1. What are your values? Values steer your actions and determine where you spend time, energy, and most importantly, money. Be specific and unique to yourself. Too much generalization will not be as effective. It is called a “personal” mission statement for a reason.
    2. What are three important goals you hope to achieve this year? Keep your list of important goals small and give them a date. It is better to focus on the horizon and not the stars. Realistic goals are keys to ultimate success.
    3. What image do you hope to project to yourself? How you see yourself is how the world will view you. Think about this carefully. Your image should encompass what you look like and feel after you have achieved your goals.
    4. Write down action statements from each value describing how you will use those values to achieve your three goals. Start with “I will…”
    5. Rewrite your statement to include only your action statements. Make portable copies for your wallet, car or office.

    If you followed the steps above, congratulations! You have just written your first personal mission statement. Your personal statement will change over the years as your goals change. You can have more than one statement for the different compartments of your life such as your career, family, marriage, etc.

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    Writing a personal mission statement is an effective method to ensure your productivity is at its peak. It is an ideal tradition to start so that when next year rolls around, the outdated practice of resolutions will be something you permanently left in the past.

    Featured photo credit: Álvaro Serrano via unsplash.com

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