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10 Reasons Gift Certificates Make Horrible Gifts

10 Reasons Gift Certificates Make Horrible Gifts

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    I don’t know who came up with gift certificates, but they should receive an award for one of the best marketing jobs ever pulled on the unsuspecting public. How else can you explain how people are willing to trade money, for a less useful and more restrictive form of money at a one-to-one ratio?

    For those of you who can’t think of what to buy your miserly Aunt Josie who doesn’t seem to enjoy any material possessions or your nephew, John, who is involved in the next cult-like fad of card-collecting, baggy clothes or earsplitting music, avoid the temptation to get a gift certificate. Here’s why:

    1) Gift certificates are like money, except less useful.

    Money can be used everywhere. Gift certificates can only be used with specific stores. If the gift certificate offers some kind of special service or discount, this tradeoff might be reasonable. However most gift certificates can’t be redeemed for cash, nor do they offer special treatment so buying one is essentially buying less useful money.

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    2) Gift certificates are a mark of defeat.

    When I’ve given gift certificates in the past, the unstated words are, “I give up.” A gift certificate is basically a sign that you couldn’t think of an actual gift to give the person, so you will just let them pick it out for themselves. If you want a gift that says, “I don’t know you well enough to pick out a gift, but I thought cash was tacky,” get a gift certificate.

    3) Gift certificates have expiry dates.

    Not only are gift certificates a more restricted form of money, now some companies have the nerve to put an expiry date on them. As if trading your money for less valuable money wasn’t enough, now you get the bonus of having money that only lasts for a year or two. Most stores won’t tell you about the expiry dates, but if you check the back most tell you that your less-valuable money will become completely useless after several months.

    4) Gift certificates can backfire.

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    The main argument for a gift certificate over cash, is that it shows at least some thought into preparation. However, this can backfire if you get someone a certificate for a store they never shop at. I’m sure we’ve all had the joy of running over to a store to use a gift certificate to buy an item we don’t need, just to feel like we aren’t wasting it.

    5) Gift certificates can cost your friends and family money.

    When you give a gift certificate, often you are forcing them to pay some of their own money to use it. A twenty-five dollar gift certificate isn’t a whole lot at some fancy outlets and technology stores. You may be forcing your recipient to spend another ten or twenty dollars in order to use your wonderful gift. How thoughtful!

    6) Gift certificates get lost.

    Many stores have started using gift cards instead of certificates. These little devices magnetically store info about the dollar value they hold. Despite the tracking of the gift certificate money electronically, you still need to have the card in order to use it. That means that if your certificate gets lost, the money is gone forever. At least you can deposit cash in the bank.

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    7) Gift certificates have leftovers.

    What actually costs exactly twenty-five or fifty dollars? Usually your lucky gift-card recipient will be left with a couple dollars on their card after buying a gift they probably didn’t really want for themselves. This means your tradeoff for less valuable, expiring money loses an additional dollar or two.

    8 ) Gift certificates mean a trip to the store.

    Buying a real gift for someone says: “I know you don’t like to treat yourself, but I went to the trouble of getting something I know you’ll like at a store to save you the visit.” A gift certificate is the do-it-yourself version of a gift, forcing the receiver to make a trip to whatever store you happened upon and spend hours driving, browsing and fumbling with the card.

    9) Gift certificates don’t earn interest.

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    Okay, so twenty dollars in cash isn’t going to appreciate much in your 1-2% annual interest savings account, but it’s still more than your certificate. Slowly losing the battle against inflation you can be happy knowing your gift becomes less and less valuable each day before it eventually gets lost or expires.

    10) Gift certificates… aren’t all that bad.

    I’ve been giving gift certificates a hard time. Despite their many flaws, sending cash is still a faux pas by many peoples standards. And despite the lack of logic in preferring one to money, many people still do. Many people actually prefer the colorful little cards to gifts if it means they don’t have a choice at all.

    Besides, when it is Christmas Eve and you still need to buy for a half-dozen more relatives, that card at the checkout counter starts to look a little more attractive. Sure it isn’t as thoughtful as a hand wrapped gift complete with ribbon, but Hallmark cards aren’t as romantic as hand-written poetry, but nobody does that either. You might just have to throw up your hands and give in to the brilliant marketing scheme that are gift certificates.

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    Scott H Young

    Scott is obsessed with personal development. For the last ten years, he's been experimenting to find out how to learn and think better.

    22 Tips for Effective Deadlines 15 Ways to Cultivate Lifelong Learning for a Sharper Brain How to Motivate Yourself: 13 Simple Ways You Can Try Right Now 18 Tricks to Make New Habits Stick 18 Tips for Killer Presentations

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    Last Updated on February 15, 2019

    How Setting Personal Goals Makes You a Greater Achiever

    How Setting Personal Goals Makes You a Greater Achiever

    Achieving personal goals deserves a huge amount of celebration but setting these goals in the first place is a massive achievement in itself.

    While the big goals serve as a destination, the journey is probably the most important part of the process. It reflects your progress, your growth and your ability take control and steer your life towards positive change.

    Whatever your goal is, whether it’s losing 20lbs or learning a new language, there will always be a set amount of steps you need to take in order to achieve it. Once you’ve set your sights on your goal, the next stage is to take an assertive path towards how you will get there.

    The aim of this article is to guide you through how to take action towards your personal goals in a way that will help you achieve them strategically and successfully.

    1. Get very specific

    When it comes to setting your personal goals, honing in on its specifics is crucial for success.

    It’s common to have a broad idea of where you want to go or what you want to achieve, but this can sabotage your efforts in the long run.

    Get clear on what you want your goal to look like so you can create solid steps towards it.

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    Say you have a vision on retiring early. This goal feels good to you and you can envision filling your days of work-free life with worldly adventures and time with loved ones.

    If retiring early is a serious personal goal for you, you will need to insert a timeframe. So your goal has changed from “I’d like to someday retire early and travel the world” to “I’m going to retire by 50 and travel the world”.

    It may not seem significant, but creating this tweak in your goal by specifying a definite time, will help create and structure the steps needed to achieve it in a more purposeful way.

    2. Identify the preparation you need to achieve your goal

    It’s easy to set a goal and excitedly, yet aimlessly move towards it. But this way of going about achieving goals will only leave you eventually lost and feeling like you’ll never achieve it.

    You have to really think about what you need to do in order to make this goal possible. It’s all very well wanting it to happen, but if you just sit back and hope you’ll get there one day will result in disappointment.

    Self-managing your goals is a crucial step in the process. This involves taking control of your goal, owning it and making sure you are in a great position to make it happen.

    In the early retirement example, this would mean you will need to think about your financial situation.

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    What will your finances ideally need to look like if you were to retire early and travel the world? How much money will you need to put into your retirement fund to retire at 50? How much extra savings will you need to support your travels? You could also start researching the places you’d like to travel to and how long you’d like to travel for.

    Outlining these factors will, not only make your goal seem more tangible, but also create a mind shift to one of forward motion. Seeing the steps more clearly will help you make a more useful plan of action and seeing your goal as a reality.

    3. Breakdown each step into more manageable goals

    The secret to achieving your goals is to create smaller goals within each step and take action. Remember, you’re looking for progress, no matter how small it may seem.

    These small steps build up and get you to the top. By doing this, you also make the whole process much less daunting and overwhelming.

    In the early retirement scenario, there are several smaller goals you could implement here:

    • Decide to make an appointment with a financial advisor asking what financial options would be available to you if you were to go into early retirement and travel. Get advice on how much you would need to top up your funds in order to reach your goal on time.
    • Set up and start to make payments into the retirement fund.
    • Research savings accounts with good rates of interest and commit to depositing a certain amount each month.
    • Make sure you meet with your financial advisor each year to make sure your retirement plan remains the best one for you. Research new savings accounts to move your money into to reap the best returns in interest rates.
    • Start investing in travel books, building up a library that covers where you want to go.
    • Think about starting a language course that will help you get the most out of your travel experience.

    4. Get started on the journey

    Creating a goal planner in which you can start writing down your next steps is where the magic happens. This is where the real momentum towards your dream starts!

    Create a schedule and start by writing in when you will start the first task and on which day. Commit to completing this small task and feel the joy of crossing it off your list. Do this with every little step until your first mini goal has been reached.

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    In the early retirement example, schedule in a meeting with a financial advisor. That’s it. Easy.

    As I mentioned before, it may seem such a small step but it’s the momentum that’s the most important element here. Once you cross this off, you can focus on the meeting itself, then once that’s ticked off, you are in a position of starting a profitable retirement fund…and so the momentum continues. You are now on your journey to achieving your dream goal.

    5. Create an annual review

    Taking a step back and reviewing your progress is essential for keeping yourself on the right track. Sometimes you can be moving full steam ahead towards your goal but miss seeing the opportunities to improve a process or even re-evaluate your feelings towards the goal.

    Nominate a day each year to sit down and take a look at your progress. Celebrate your achievements and how far you’ve come. But also think about changing any of the remaining steps in light of new circumstances.

    Has anything changed? Perhaps you got a promotion at work and you feel you can add more to your monthly savings.

    Do you still feel the same about your goal? It’s normal for our desires to change over time and our personal goals need to reflect this.

    Perhaps you’d like to take someone new with you on your travels and you need to take this into account regarding timelines. Are there any new steps you want to add as a result?

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    Remember, reflection is a useful tool in realigning your goal to any changes and it’s important to keep on the right trajectory towards it.

    Strive to become the best goal-setter you can be

    Having personal goals gives you purpose and the feeling of becoming a better version of yourself.

    But it’s the smaller steps within these big goals that the growth and achievement really lies:

    • Whatever your goal is, make sure you get specific on when you want to achieve it. This helps you focus on the necessary steps much more efficiently.
    • Research the actionable steps required to get to the end result and…
    • Break these down into smaller, manageable goals.
    • Create a daily or weekly schedule for these smaller goals and start the positive momentum.
    • Reflect each year on your goal journey and purpose, readjusting steps according to changes in circumstance or desire.

    Keep going and always have the end goal in sight. Remember the ‘why’ behind your goal throughout to keep you motivated and positive.

    More Resources About Setting & Achieving Goals

    Featured photo credit: Pexels via pexels.com

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