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10+ Powerful Sales Concepts For Blogging Success

10+ Powerful Sales Concepts For Blogging Success
Sales

Selling Subscriptions to Your Blog

If you’re giving away subscriptions for free, why is it so hard to get subscribers? Well, because there is a cost to subscribing, and the cost is in the form of people’s most valuable currency, time. If you want more RSS subscribers to your blog, then you will need to sell those subscriptions. How do you do that? Simple. You use the same sales principles that any good salesperson needs to employ. Here they are:

1. Sales are Achieved Through Meeting People’s Needs

This is the core task you must achieve. Everything should center around this hub. What are the needs of your target audience? What kind of content do they need: interesting, useful, inspiring, thoughtful, humorous, entertaining, etc? Are you increasing their productivity, helping them make money, save moeny, laugh, feel good, feel excited, and finding them valuable resources? Figure out what your target audience wants and make sure that your content delivers on meeting those needs.


2. People Buy Based on Feelings not Rational Thoughts

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When it comes down to a final purchase of a product, after all the research, people usually go with their gut feeling. Their decision will often boil down to what “feels right.” When it comes to subscribing to a blog, how do you make that decision? Do you find that it is just automatic? You get the feeling of “I want to see more of this” and you just click on that orange button. How can you make your audience feel that way too? Find a way to make them FEEL like they can’t live without your blog. How? The simplest way is with great writing.

3. Ask for the Sale

Oftentimes a sale is lost simply because the seller didn’t ask for the sale. The buyer likes the product, likes the salesperson, but is ambivalent about taking action. Are you asking your readers to subscribe? How? Is it in a place on your blog where readers will “hear it” or is there too much “noise” elsewhere and they miss it? Make sure you’re being heard by clearing out any “visual noise” that is getting in the way of your message.

4. Ask For Referrals

Are you graciously asking for a “referrals” in the form of social bookmarking and emailing to friends? What ways could you be more creative about this? Do you offer an incentive? Are you able to personalize it, such as in replies to your readers’ comments? What would make you want to refer a site? What could an author do to entice you? Test something new. Asking for and receiving referrals will gain you more readers and subscribers in the long run.

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5. It’s a Numbers Game:

Sales is a game of perseverance. In some ways it is kind of like certain aspects of the Survivor show, in that personal drive to win is a big factor in winning. Do you have the tenacity to stick with it during the “lean” times of low subscribers? By staying disciplined, always striving to improve and meet your readers needs, over time you will gain more readers. Stick with it! If your numbers are really going nowhere for a long time, then seek out feedback from your readers, and guidance from other bloggers whom you respect.

6. Networking is King

Sales people spend a lot of time at conferences, golfing, and at networking mixers all in the name of building business (and having fun too). Bloggers also need to network for the purpose of building a readership and also learning from others. Of course there are many ways to network online such as MyBlogLog, BlogCatalog, StumbleUpon, Digg, Delicious, and many more that are springing up all the time. Then there is commenting on blogs and forums, and emailing and IM’ing fellow bloggers. Just like traditional sales networking, it’s important to know what your goal is and stay focused on that. Don’t be the one who got totally drunk at the conference and was too hung over to really learn anything. Have fun, but remember what you are trying to accomplish.

7. SW³: Some Will, Some Won’t, So What!

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Some will like your blog and some won’t. Don’t let it get you down. Stay upbeat and positive. Keep focusing on writing to meet your readers’ needs. Follow your instinct. I read once that if you don’t get dissenting comments at some point, then you are not doing it right. Slow and steady wins the race.

8. People Like to Buy from Positive People

What is the tone of your blog? Is it positive or negative or neutral? You’re more likely to attract readers if there is something positive going on at your site. I’m not saying that you can’t have dark material or negative content. Some readers are looking for heavier subjects. But if they can still walk away with a good feeling then they will want to return. Think about blogs in your genre and what kind of culture they have there. What do you want your culture to be, and how can you make it a positive experience for your readers?

9. People Like to Buy Things That are Shiny, New and Sparkly

If you’re not improving you’re falling behind. I heard that once. I didn’t like it. But it’s true. You need to always be prepared to adjust to the times or your readers’ interest or to new technologies. You need to stay on top of your field. Does anything on your site need updating or improving? Ask a few people you trust to give you the brutal truth, and then take some action on comments you hear from multiple sources.

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10. If I Trust You, I Will Buy from You

Trust is built over time. Are you consistent in your writing, in your opinions? Take notice of whether you give different opinions from one day to the next on a particular topic. This doesn’t mean that you can’t adapt over time, but when you do change opinions you acknowledge that fact and explain why. Trust is also built by consistency in your posting frequency. Do you follow through with promises you make to your readers, such as future posts or followup on questions? Make sure your readers can count on you. They are watching more carefully than you think.

BONUS: #11. The Price is Right – not necessarily the lowest, but the fairest with respect to the value.

The longer your posts are and the more frequently you write, the more “expensive” your subscription is to a reader. Make sure that the value you provide is commensurate with these two aspects of your blog. How do you figure that out? Here’s one way: when you consider writing each post imagine the top blog that you know of in your field which has thousands of subscribers, and ask yourself “Would I be comfortable submitting this as a guest post on that blog?” If not, then go back to the drawing board. Ask yourself what makes you click on a story, and then try to emulate those types of articles.

What do you think are the success principles for selling blog subscriptions? Please share your thoughts!

K. Stone is author of Life Learning Today, a blog about daily life improvements. A few of her most popular articles are 7 Easy Ways to Improve Your Financial Life, Make Money with Your Blog: The Ultimate Resource List, 3 Tips to Landing the Job You Want, and 5 Big Secrets “They” Don’t Want You to Know About Investing.

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Last Updated on October 20, 2020

10 Principles for Success to Start Living Your Dream Life

10 Principles for Success to Start Living Your Dream Life

Are you stressed out and overwhelmed, wishing you had more time to do the things that really matter? Are you ready to do something better, something special in your life or your career? If you’re ready to take responsibility for your life, then you need to tap into some principles for success.

Many people—maybe you—stopped following their passion and purpose way too early in life because their talents were ignored, minimized, or shamed. They didn’t have the chops to win an American Idol competition or nab an Olympic gold medal, so they stopped expressing their inborn gifts altogether.

You don’t need to be an award winner to rock your life. Living your dream life is about discovering your superpowers and feeling vibrant and joyful when you use them. It’s about owning what makes you unique and finding like-minded people to support you.

Here are 10 success principles to help you reach your goals and live a rich life on your terms.

1. Get a Hobby to Move Closer to Your Dreams

If you never became a professional dancer or a world-renowned author, it does NOT mean you should stop dancing or writing! These activities make you come alive, even if you “only” do them as favorite pastimes.

Engaging in a hobby is one of the most important success principles you can follow to move closer to your dreams.

When you try something creative for the first time or in a long while, you begin to see opportunities at work and in life that you were unaware of before. You also feel happier and more energized, according to a recent study from New Zealand[1].

Some of my most burned-out executive clients reinvigorated their careers by discovering a creative outlet that refueled them after the workday ended. Research at San Francisco State University shows that having a hobby lowers stress and helps you succeed at work[2].

Give yourself permission to try new things and revisit old passions you gave up long ago. Setting aside just one hour a week for personal exploration can significantly change your life and help you focus on goal setting.

2. Focus on Your Strengths

Did you know that you are more likely to succeed when you develop your natural strengths rather than work on your weaknesses? The problem is that you probably don’t know where your true talents lie.

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Once you understand what makes you tick, you can use these skills at work and your personal life to get more done in less time. If you boost your unique abilities through practice and study, you can accelerate your career and become a leader in a field that matters to you. It’s worth investing in yourself this way.

3. Jumping off a Cliff is NOT Required

Here’s the deal: most people are too afraid to change. When participants first come to my workshops, they tell me they have mouths to feed, bills to pay, and fear that if they follow their dreams, someone will get hurt.

The old saying “leap and the net shall appear” does not comfort them. Because they are hesitant to plunge into the unknown, they believe their only option is to stay put where they are in life. Can you relate?

You do not have to sacrifice the life you have now to start a new one. I was a psychology professor by day and singer by night for years before I transitioned into a full-time music career.

To use this principle for success, take a little time out each week to do what enlivens you through a hobby, volunteer work, etc. Get a feel for it. Is it what you really want? If it’s what you really want to be doing, increase the time you spend doing it and make the transition when the time feels right.

4. Give Your Inner Critic Some Love

The main culprit that keeps you from stepping outside your comfort zone and getting the life of your dreams is KCRP or K-CRAP, the radio station that plays 24/7 in your head. The moment you try to do something interesting with your life, it slaps you down with such chart-topping killer hooks as “Who do you think you are?” and “You’ll never be good enough!”.

Have you ever noticed that KCRP’s mean-spirited DJ sounds like your parents, teachers, bosses, and other authority figures who shut you down creatively? These folks don’t need to stifle you any longer (although they often still do) because your inner critic does it for them. That keeps you stuck in a rut[3].

Silencing your inner critic is one of the best principles for success.

    To break free, try thinking of this DJ as a gruff old grandfather who gives you crap to keep you safe. Remember, this grumpy grandpa is woefully out of touch with the times. Give him a pat on the back for his good intentions, and put your focus back on what makes you come alive.

    This is one of the principles for success that will give you the courage to venture into the unknown where you can dance to the beat of your own drummer.

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    5. Embrace Your Inner Self

    Many of us don’t go after our dreams because we’re afraid people will find out how odd or strange we are. However, our little eccentricities often turn out to be our greatest strengths.

    Odds are that you lost track of your true passions and talents before you were even old enough to know you were getting off-track. You became slowly “adulterated” by learning to:

    • Take on family roles that don’t match who you really are.
    • Spit back what teachers taught you in school rather than risk getting bad grades for being original.
    • Hide parts of yourself that don’t seem acceptable to certain social groups.

    The price for fitting in is that you may wind up leading a life that doesn’t fit you all that well. Your true calling becomes clear when you embrace what makes you different from others and allow yourself to stand out from the crowd, even if it feels awkward. Often, the very qualities you view as your flaws are your greatest gifts.

    Here’s How to Listen to Your Inner Voice for Greater Fulfillment.

    6. See the Bigger Picture to Find Your True Calling

    I cannot stress the importance of this success principle enough. Your true calling is right in front of you, but you may miss it because you’re looking for it in the wrong place.

    To “see” it clearly, try widening your point of view.

    Case in point: Maria felt she needed to retire early from being a police detective, so she could travel abroad. I encouraged Maria to think of ways that she could continue to serve as a law enforcer (a career she loved) and travel overseas at the same time.

    A few months later, Maria landed a job with the United Nations in Bosnia training the local police force to understand and embrace human rights procedures.

    Like Maria, you are an everyday rock star capable of accomplishing greater things than you can imagine. Is what you’re looking for right in front of you, too? Do you have an inkling of what it may be?

    Look beyond your day-to-day activities, your current job, and even the town you live in. View your life from an eagle’s perspective and be open to new possibilities.

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    7. Try a Little Wish-List Magic

    Pretend I’m your fairy godmother, and I give you permission right now to be your most magnificent self. What kind of life would be music to your ears? It doesn’t matter whether it seems unattainable or even downright crazy. Write it down on a wish list.

    What would you like your career, your relationships, your health, your finances, and your spiritual life to be like? Jot down enough details so that your wishes seem tangible to you. Then, look at this list every morning before you start your day and every night before you go to sleep.

    8. Take Breaks to Get Clues About Your Ideal Future

    Did you know that working straight through to a deadline leads to diminishing returns? Research shows that taking a break for 15 minutes every 75 to 90 minutes can help you recharge, refresh your focus, and get more done in less time[4].

    Furthermore, a Stanford study shows that walking increases your creative output by 60 percent. Doing repetitive activities such as walking, running, riding your bike, swimming, and sweeping allow solutions to problems to pop into your mind out of nowhere[5].

    What does this success principle have to do with creating your dream life?

    These mini-breaks allow you to get vital clues for what to do next to attain your ideal future. Plus, you won’t waste precious time and energy getting lost in other people’s agendas.

    9. Take Action on Your Inspired Ideas

    Once an inspired thought pops into your mind, take action.

    This is one of the most powerful principles for success for turning your dreams into reality; the sooner the better. Whatever it is—from calling an old friend to taking a new route home—be sure to do it!

    Pay attention to your oddball hunches. You need to go after what you want, not just dream about it. As comedian Jim Carrey warns,

    “You can’t just visualize and go eat a sandwich.”

    To learn more about how to get off autopilot and take specific actions towards your goals, check out this video:

    10. Count Your Rockstar Moments

    Still not sure you have what it takes to get your dream life? This final success principle is guaranteed to help.

    Make a list of everything you’ve ever accomplished. As you read back through it, put a star next to each item, and let it sink in.

    You’ll be pleasantly surprised by how good you’ll feel about yourself afterward. You’ll also see how effective you’ve been in the past at getting what you want. You’ve succeeded before, and you can succeed again.

    Final Thoughts

    Eleanor Roosevelt said,

    “The future belongs to those who believe in the beauty of their dreams.”

    Following these principles for success will help you find the time and energy to achieve your goals and live with clear intention.

    Stand still, get quiet, and listen. Your life is constantly telling you what you need to do to realize your own rock star potential in life and business. It may be just a whisper now, but the more you pay attention to it, the louder it will get, and the easier it will be to follow.

    More About Success in Life

    Featured photo credit: Rahul Dey via unsplash.com

    Reference

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