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Why “Just Do It” Just Doesn’t Do It for You

Why “Just Do It” Just Doesn’t Do It for You

Just Do It?

    “Just do it!”

    “Do Something!”

    “Act now!”

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    “Ready, Fire, Aim!”

    We are surrounded, on a day-to-day basis, by the exhortation to act. Hustle, hustle, hustle, get a move on, get going. Whether its a friend giving us advice or a multi-million dollar ad campaign, everyone seems to be telling us – in the vaguest way possible – to get off our butts and go do something. Any-thing.

    New research out of the University of Illinois suggests that this social pressure to be always-on and always on the go may lead us to act, but only accidentally in productive ways (if at all).

    The study, led by Dr. Dolores Albarracin, explored issues related to “priming”, which I’ve written about before (Your Brain Is Not Your Firend). In a nutshell, priming is what happens when your brain receives certain stimuli that channel its responses in specific ways. For example, the smell of cleaning fluid seems to prime us to desire cleanliness, and people in rooms scented with cleaning products tend to act in neat and orderly ways, cleaning up after themselves for instance.

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    In Albarracin’s study, the primes were words that conveyed action or inaction, like “go” or “motivation” for action and “rest” and “stop” for inaction. After priming the subjects, researchers were asked to perform tasks such as doodling, eating, or memorizing new information. The intensity of the subjects’ performance was measured – and, in a couple of studies where subjects were given the option not to perform the task, of their non-performance.

    As you’d expect, subjects primed with action words were more active, overall, than those primed with inactive ones. That outcome has been seen before, and was expected. What wasn’t expected, though, was that it didn’t matter what task subjects were asked to perform – once primed to act, they attacked whatever task was placed in front of them with gusto.

    The summary in ScienceDaily quotes Dr. Albarracin:

    What you end up promoting is a very general message to be active. You can be active by exercising or learning, but you can also be active by driving fast or taking drugs. That is the danger of a global message to be active.

    Pressure to Spin Your Wheels

    In other words, once primed for action, we don’t really care what action we take. We may sit down and churn out that report that’s due tomorrow – or we might get really into updating our Twitter account, or playing Solitaire, or cleaning our desk.

    And we’re always primed for action. Our social space is positively filled with general messages to be active, constantly “pinging” our consciousness and pushing us to do something, and do it now. Aside from the stress this can cause, Albarracin’s research suggests that the non-specific pressure to act might be leading us to do all sorts of non-productive wheel-spinning, actually detracting from our ability to get anything worthwhile done.

    Perhaps you’ve experienced it? You’re facing a daunting task that you’re not really looking forward to, and finally decide it’s time to “get moving”. “Let’s get some work done!” you tell yourself, and stride purposefully to your desk where you get down to work… sorting your pencil cup. And there’s the vacuuming to do, and that letter to drop in the mailbox, and a load of laundry to do, and a voicemail to return, and…

    Specificity Counts

    This research has several implications for productivity – both in terms of how we motivate ourselves to get things done and how we motivate others. In all things, it suggests, specificity counts.

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    That’s why it’s important to write down tasks that are as specific as possible on your to-do lists. What a to-do list does, essentially, is to prime your brain to focus on a single task long enough to complete it. If the task is too vague – for example, “Write” instead of “Draft the marketing and demographics section of the Acme Widgets proposal” – it gets our brains all fired up without giving it anything concrete to focus on. Albarracin’s research suggests that the vaguely-primed brain will latch onto the first task placed in front of it that loosely relates to its prime – you might write that proposal section, or you might write your shopping list, an email to your mother, or the 10 things you hate most about writing proposals.

    Likewise, it seems that all those inspirational messages, from Nike ads to motivational posters, are filling us up with a feel-good energy but not necessarily bringing us any closer to our goals. In fact, they could lead us to waste time on random stuff that doesn’t advance us in any way.

    Instead, we should be sending specific messages when trying to motivate our staff, our team, our customers, or our friends – not just a call for action but a call for this particular action. If the goal is to get someone to eat, then “eat” is the prime you want, not “get busy!”

    Finally, since it’s unlikely that we’ll be able to escape the social pressures all around us to “act now” without offering any focus, it might pay to keep an “action kit” handy – to keep a couple of tasks ready to go and to develop the self-discipline to turn to them when the urge to “do something” strikes. Albarracin’s research doesn’t suggest remedies, but clearly there are people in our society who cope with the demand to “just do it”, becuase meaningful work gets done along with all the busywork. Priming can offer us a great deal of energy, but channeling it into something productive is, it seems, up to each of us individually.

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    More by this author

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    Last Updated on February 13, 2020

    What Is Speed Reading and How to Successfully Learn It

    What Is Speed Reading and How to Successfully Learn It

    Too much to read, too little time! Don’t you wish you could read faster without compromising your knowledge intake? This is where a valuable learning technique comes to the rescue: speed reading.

    Speed reading is the top skill to learn in 2020. Read on to find out all about this amazing technique!

    What Is Speed Reading?

    On average, an adult can read somewhere between 200 to 300 words per minute. With speed reading, you can read around 1500 words per minute.[1] Yes, that sounds impossible, but it is true.

    In order to understand how this skill works, you first need to know how the reading process works inside a human’s brain.

    The Reading Process

    The first step is for the eyes to look at a word. This “fixation” on every word takes around 0.25 seconds.

    Next, the eye moves on to the following word. It takes 0.1 seconds for the brain to move from one word to the next. This is called “saccade.”

    Usually, a person reads 4 to 5 words or a sentence at once. After all the fixations and saccades, the brain goes over the entire phrase again in order to process the meaning. This takes around half a second.

    All in all, this allows the average person to read 200 to 300 words in a minute.

    Speeding up the Process

    The concept of speed reading is to speed up this process at least 5 times. Since the saccade period cannot be shortened any further, speed reading emphasizes quicker fixations.

    To accomplish this, scientists recommend that the reader skips the subvocalization: when the readers actually say the word in their mind, even when reading silently.

    Basically, speed reading is the technique of only seeing the words instead of speaking them silently.

    Do not confuse this with skimming. When a reader skims through a text, they skip the parts that their brain considers to be unnecessary.

    You may skip important information in this process. Moreover, skimming does not allow the brain to retain what has been read.

    Why Speed Read?

    Speed reading is not just quick, but also effective. This skill saves a lot of of time without sacrificing information.

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    Also, it has been proven to improve memory. The brain’s performance improves during speed reading, which allows the reader to remember more information than before.

    Since speed reading stabilizes the brain, the information is processed faster and more efficiently.

    Believe it or not, this technique leads to improved focus, too. As the brain receives a lot of information during speed reading, there is far less chance of distraction. The brain focuses solely on the job at hand.

    Since the brain is, after all, a muscle, the process of speed reading acts as an exercise. Just like the rest of your muscles, your brain needs exercise to grow stronger, too.

    A focused brain means improved logical thinking. As your brain gets used to receiving and organizing so much information so quickly, your thinking process will become faster.

    As soon as a problem is thrown at you, your brain will quickly put two and two together. You will be able to retrieve stored information, figure out correlations, and come up with new solutions, all within seconds!

    Still not convinced? Read 10 Reasons Why You Should Learn Speed Reading

    Greater Benefits

    With a healthier brain, you can expect better things in other parts of your life, too. A boost in self-esteem is just one of them.

    As you begin to understand information at a faster pace, you will also begin to figure out more opportunities all around you.

    With the ability to deeply understand information in a shorter period of time, your confidence levels will quickly grow higher.

    Moreover, all the aforementioned benefits will relieve you of stress. You will manage your readings in lesser time, your brain will be healthier, and you will feel so much better about yourself.

    With all these advantages, your emotional well-being will be healthier than ever. You’ll feel less stress since your brain will learn to tackle problems efficiently. Speed reading will lead to a relaxed, tension-free lifestyle!

    How to Learn to Speed Read

    Speed reading is a superpower. Fortunately, unlike other superpowers, this one can be learned!

    There are different techniques that can be used to master this skill. Opt for the one that best suits your learning style.

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    1. The Pointer Method

    The person who is credited for popularizing speed reading, Evelyn Wood, came up with the pointer method. It is a simple technique in which the reader uses their index finger to slide across the text that they’re reading.

    As the finger moves, the brain coherently moves along with it. It is an effective technique to keep the eyes focused where the finger goes without causing any distraction.

    Readers have a tendency to back-skip. The pointer method prevents this from happening, thereby saving at least half the reading time.

    2. The Scanning Method

    In this technique, the reader’s eyes move along one part of the page only. This can be the left or right side of the text but is usually the center since that is the most convenient.

    Instead of pacing through the entire text from left to right, the vision shifts from top to bottom.

    This method involves fixation on keywords such as names, figures, or other specific terms. By doing so, the saccade time is minimized.

    3. Perceptual Expansion

    Generally, a reader focuses on one word at a time. This technique, on the other hand, encourages the brain to read a chunk of words together. In doing so, this method increases the reader’s peripheral vision.

    Here’s the thing: even though the fixation time remains the same with perceptual expansion, the number of words that the eyes fixate on increases.

    So basically, the brain receives 5 times more information within the same amount of time.

    This technique is the hardest to master and takes the most time to learn. You’ll need help from speed reading tools in order to practice the perceptual expansion method.

    However, once you master it, this technique will offer you the fastest reading pace with the maximum knowledge intake.

    The Best Speed Reading Apps

    The easiest tool to aid any process in any part of life these days is your smartphone.

    You can use mobile applications to learn speed reading on the go. It has been proven that regularly practicing speed reading is the fastest way to learn this skill. [2]

    Here are a few great options to look into:

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    1. Reedy

    If you own an Android smartphone, you can download Reedy to your mobile. Otherwise, get the chrome extension on your laptop to enjoy speed reading with Reedy.

    This app trains readers to read faster by displaying words one by one on the screen. Instead of having to go through lines or long texts, Reedy prepares the user to focus on one word at a time.

    Although this isn’t an effective method to learn speed reading long texts, it is a great way to start.

    Once your brain gets used to the idea, you can shift to another app to train speed reading sentences or longer texts.

    2. ReadMe!

    Whether you’re an android or iOS user, you can take advantage of the ReadMe! application. This app even comes with some e-book options to practice speed reading on.

    Start by choosing your desired font size, color, layout, etc. Other than that, there are different reading modes for the user to choose from.

    If you want to practice reading sentence by sentence or in short paragraphs, you can choose the focused reading mode.

    The beeline reader mode changes the color of the text to guide the eye to read from the beginning to the end at a certain pace.

    Lastly, there is the spritz mode in which the app focuses on chunks of words at once. This controls the reader’s peripheral vision. However, this mode is not fully available in the free version of the app.

    3. Spreeder

    Spreeder is available on both iOS and Android. However, users may also gain benefits from Spreeder’s website. This application lets the reader paste in any text that they would like to speed read.

    Starting off at a rather low speed, the app flashes words one by one. Gradually, as the user becomes more comfortable, the speed increases.

    Slowly, the user is trained to speed read without having to skip any words.

    This app is different from the rest because it tracks the user’s reading improvements, recording the overall reading time and speed.

    The progress and improvement are tracked in order to motivate the user to perform even better.

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    Adjustable settings, such as the speed of the text, background color, etc. are in the control of the user.

    The Controversy Surrounding Speed Reading

    Truthfully, speed reading does sound too good to be true. It’s hard to believe that it is humanly possible to attain such a fast pace in reading without compromising the quality of information you receive.

    Perhaps as a result, there are people who do not trust the process of speed reading. They believe that when you read through a text at such a high speed, you cannot comprehend the information successfully.

    According to these people, your brain is unable to process information at the speed that you’re reading, and so, they regard speed reading as problematic.

    It is true that speed reading will be of no use if you do not understand the text you’re reading, no matter how quickly you did it.

    Similarly, if you were to read slowly and still not retain or understand the information you read, that would be useless, too.

    However, there a few factors to consider here. When reading at a normal pace, there is enough time in between every step of the process for the brain to get distracted.

    Conversely, speed reading leaves behind no time for the brain to focus on something else. It is unlike skimming. No part of the text is skipped, which means that the brain receives every single bit of information.

    Conclusion

    Keeping all of this in mind, speed reading cannot be labeled a hoax or a failure. Science has backed up this technique, and numerous readers have been using this skill to improve their learning ability.

    At the end of the day, it is your decision whether or not you want to trust this process.

    However, if you decide to take advantage of the opportunities speed reading provides, you will find a world of possibilities opening up to you.

    We live in a fast-paced world. Consuming information faster will help you keep up with that pace and find further success.

    Speed Read Like a Pro!

    Featured photo credit: Blaz Photo via unsplash.com

    Reference

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