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Why Henry Ford Knew More Than “The Secret”

Why Henry Ford Knew More Than “The Secret”

“If you think you can do a thing or think you can’t do a thing, you’re right.” – Henry Ford

Henry Ford

This famous quote from quintessential American success story Henry Ford encapsulates the very core of why positive thinking works, and why it is one of the most often touted tool of personal development literature. It also highlights, by contrast, what is wrong with the (in)famous book and DVD “The Secret”, cited recently by another blogger as one of the most successful infomercials ever.

Positive thinking works not because of any cosmic or pseudo-scientific forces at work, but because our thinking can be one of the most crucial limits on our capabilities.

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Let’s first take a closer look at what Henry Ford said, and how that wisdom can work for us, before looking at what’s wrong with “The Secret”.

Apply Ford’s wisdom to achieve your dreams
Ford told us that if we think we can do something, we’re right — and if we think we can’t do something, we’re also right. The surprising conclusion of that quote highlights the fact that if we tell ourselves we cannot do something, we’re restricting ourselves. There is no way we can succeed if we believe that we will fail. It’s just shooting ourselves in the foot.

But by believing in our own success, we are setting ourselves up for failure. Does that mean that I will be able to fly just by thinking that I can? Of course not. It is only by hard work, by finding creative solutions, by persistence even with repeated failures, that we will be able to fly. Ask the Wright brothers.

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Sure, you say, this stuff is obvious. But if it’s so obvious, are you applying it to your daily life? Have you taken the time to define your dreams, and the steps that it will take to get there? Have you asked yourself if you believe in yourself, and if you believe you can achieve those dreams? And what steps are you taking today — not tomorrow or next year — to make those dreams a reality.

If you are doing all of these things already, I congratulate you. You’ve taken the steps necessary to be a success. But if you aren’t, ask yourself why not? What is holding you back? Too much stuff going on in your life? Or maybe your dreams are something that you’ll get to “someday”, but not today? Or maybe you don’t really believe you can do it. You need to analyze that and make some changes.

Btw, Ford was great when it comes to success quotes. Here’s just one more of many: “It has been my observation that most people get ahead during the time that others waste.”

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The Problem with “The Secret”
Now let’s take a (brief) look at the very popular movie and book, “The Secret”. First, let me say that there are some very good concepts in the Law of Attraction, which is highlighted in “The Secret” — basically, the Law of Attraction is just new packaging of some older, but successful, concepts, namely the power of positive thinking and visualization.

Positive thinking, as discussed above, can be a powerful force in making your dreams a reality. And the method of visualizing your dreams has been proven repeatedly to be a great way to making them come true — in athletics and business and everywhere in between. By seeing something, in your mind, in vivid detail, you are making it more likely that you will find a way to turn that picture into reality. Again, it will still take hard work and creative thinking and problem-solving, but this is one method for getting there.

But “The Secret” takes these concepts and turns them into pseudo-scientific concepts, shrouded in a conspiracy theory. Which cheapens the whole deal, IMO. The movie uses “electromagnetic waves” and concepts of quantum physics to explain why the Law of Attraction works.

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The problem is that it takes real scientific phenomena and twists them in ways that have not been proven. There is no scientific evidence that the electromagnetic waves that we actually do send out into the universe have any effect in changing the world around us in the way that we want the world to change (or have any discernible effect on these things at all).

Why Positive Thinking Works
The thing is, none of these pseudo-scientific facts are necessary to explain why positive thinking and visualization work. The explanation is very simple, and it’s encapsulated in Ford’s quote:

  • First, if you think you can’t do something, you won’t. It’s that simple.
  • Second, if you think you can, you’re more likely to do the things necessary to make it happen.
  • Third, if you have a very clear picture of what you want, you are more likely to find the path necessary to get there than if you don’t really know what you want. It’s simply defining your target, as opposed to not knowing where your target is.

That’s all. Nothing fancy, nothing pseudo-scientific, no conspiracies — just simple, powerful concepts that actually work. Concepts that you can, and should, apply to your every day life right now.

Leo Babauta blogs regularly about achieving goals and becoming productive through daily habits on Zen Habits. Read his articles on the Top 50 Productivity Blogs, doubling your productivity, keeping your inbox empty, becoming an early riser, and the Top 20 Motivation Hacks.

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Leo Babauta

Founder of Zen Habits and expert in habits building and goals achieving.

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Last Updated on July 17, 2019

The Science of Setting Goals (And How It Affects Your Brain)

The Science of Setting Goals (And How It Affects Your Brain)

What happens in our heads when we set goals?

Apparently a lot more than you’d think.

Goal setting isn’t quite so simple as deciding on the things you’d like to accomplish and working towards them.

According to the research of psychologists, neurologists, and other scientists, setting a goal invests ourselves into the target as if we’d already accomplished it. That is, by setting something as a goal, however small or large, however near or far in the future, a part of our brain believes that desired outcome is an essential part of who we are – setting up the conditions that drive us to work towards the goals to fulfill the brain’s self-image.

Apparently, the brain cannot distinguish between things we want and things we have. Neurologically, then, our brains treat the failure to achieve our goal the same way as it treats the loss of a valued possession. And up until the moment, the goal is achieved, we have failed to achieve it, setting up a constant tension that the brain seeks to resolve.

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Ideally, this tension is resolved by driving us towards accomplishment. In many cases, though, the brain simply responds to the loss, causing us to feel fear, anxiety, even anguish, depending on the value of the as-yet-unattained goal.

Love, Loss, Dopamine, and Our Dreams

The brains functions are carried out by a stew of chemicals called neurotransmitters. You’ve probably heard of serotonin, which plays a key role in our emotional life – most of the effective anti-depressant medications on the market are serotonin reuptake inhibitors, meaning they regulate serotonin levels in the brain leading to more stable moods.

Somewhat less well-known is another neurotransmitter, dopamine. Among other things, dopamine acts as a motivator, creating a sensation of pleasure when the brain is stimulated by achievement. Dopamine is also involved in maintaining attention – some forms of ADHD are linked to irregular responses to dopamine.[1]

So dopamine plays a key role in keeping us focused on our goals and motivating us to attain them, rewarding our attention and achievement by elevating our mood. That is, we feel good when we work towards our goals.

Dopamine is related to wanting – to desire. The attainment of the object of our desire releases dopamine into our brains and we feel good. Conversely, the frustration of our desires starves us of dopamine, causing anxiety and fear.

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One of the greatest desires is romantic love – the long-lasting, “till death do us part” kind. It’s no surprise, then, that romantic love is sustained, at least in part, through the constant flow of dopamine released in the presence – real or imagined – of our true love. Loss of romantic love cuts off that supply of dopamine, which is why it feels like you’re dying – your brain responds by triggering all sorts of anxiety-related responses.

Herein lies obsession, as we go to ever-increasing lengths in search of that dopamine reward. Stalking specialists warn against any kind of contact with a stalker, positive or negative, because any response at all triggers that reward mechanism. If you let the phone ring 50 times and finally pick up on the 51st ring to tell your stalker off, your stalker gets his or her reward, and learns that all s/he has to do is wait for the phone to ring 51 times.

Romantic love isn’t the only kind of desire that can create this kind of dopamine addiction, though – as Captain Ahab (from Moby Dick) knew well, any suitably important goal can become an obsession once the mind has established ownership.

The Neurology of Ownership

Ownership turns out to be about a lot more than just legal rights. When we own something, we invest a part of ourselves into it – it becomes an extension of ourselves.

In a famous experiment at Cornell University, researchers gave students school logo coffee mugs, and then offered to trade them chocolate bars for the mugs. Very few were willing to make the trade, no matter how much they professed to like chocolate. Big deal, right? Maybe they just really liked those mugs![2]

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But when they reversed the experiment, handing out chocolate and then offering to trade mugs for the candy, they found that now, few students were all that interested in the mugs. Apparently the key thing about the mugs or the chocolate wasn’t whether students valued whatever they had in their possession, but simply that they had it in their possession.

This phenomenon is called the “endowment effect”. In a nutshell, the endowment effect occurs when we take ownership of an object (or idea, or person); in becoming “ours” it becomes integrated with our sense of identity, making us reluctant to part with it (losing it is seen as a loss, which triggers that dopamine shut-off I discussed above).

Interestingly, researchers have found that the endowment effect doesn’t require actual ownership or even possession to come into play. In fact, it’s enough to have a reasonable expectation of future possession for us to start thinking of something as a part of us – as jilted lovers, gambling losers, and 7-year olds denied a toy at the store have all experienced.

The Upshot for Goal-Setters

So what does all this mean for would-be achievers?

On one hand, it’s a warning against setting unreasonable goals. The bigger the potential for positive growth a goal has, the more anxiety and stress your brain is going to create around it’s non-achievement.

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It also suggests that the common wisdom to limit your goals to a small number of reasonable, attainable objectives is good advice. The more goals you have, the more ends your brain thinks it “owns” and therefore the more grief and fear the absence of those ends is going to cause you.

On a more positive note, the fact that the brain rewards our attentiveness by releasing dopamine means that our brain is working with us to direct us to achievement. Paying attention to your goals feels good, encouraging us to spend more time doing it. This may be why outcome visualization — a favorite technique of self-help gurus involving imagining yourself having completed your objectives — has such a poor track record in clinical studies. It effectively tricks our brain into rewarding us for achieving our goals even though we haven’t done it yet!

But ultimately, our brain wants us to achieve our goals, so that it’s a sense of who we are that can be fulfilled. And that’s pretty good news!

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Featured photo credit: Alexa Williams via unsplash.com

Reference

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