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Why A Good Web Site Matters To Your Business

Why A Good Web Site Matters To Your Business

lifehack-web

    For most businesses, a web site is one of the most important investments you can make. Entrepreneurs are either overspending or underspending on their web sites, and many have no idea what they’re doing or why. So today I’m going to talk about why a good, solid web site really matters to your business, and in the next two weeks, I’ll follow up with articles on the core components your web site needs to work well for you, and how to hire a solid web firm to build your site affordably.

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    1. Your web site reflects you as a business owner and professional.

    If your web site looks professional, your potential clients will think you’re a professional who has enough clients and enough income to have a site built for you. If potential clients visit your web site and it looks half-assed and home-built that’s how they’ll perceive you.

    If you’re a web developer, by all means, build your own site, as that will reflect your capabilities. Everyone else, hire a solid company that can do a good job, not just in building your web site, but in getting it seen and in building it wisely to maximize the traffic you’ll get.

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    2. Your web site can mean extra local business.

    Even if you’re primarily brick and mortar, having a solid web site can mean extra business. Local clientele often perform seaches online and find your web site, encouraging them to walk into your store. If they find your competitors and they look more reputable or solid than you (or if they have a web site and you don’t), you’ll lose business, just because of your web site. And, when you’re mentioned in the media or on review sites like Angie’s List, you’ll need a web site to help people find you.

    3. Your web site can mean global business.

    Did you ever think about getting orders from Australia or Malaysia? Launching a fantastic web site means you’ll instantly become a global business, allowing you to expand your clientele to a much larger audience. Your web site is visible in almost every country around the globe, and that means you expand your potential client base by millions. You’ll still want to keep your target market in mind, but an international audience may still find you appealing.

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    4. Your web site can generate media interest.

    If a journalist is looking for an expert in your field to quote for an article, s/he is more likely to choose the business owner whose web site looks professional and clean than someone who looks like they don’t really know what they’re doing. And as most of you know, a mention in the media can be powerful for your business!

    Don’t do your business a disservice by putting up a shoddy web site. Take care and invest wisely in your business web site by hiring someone who knows what they’re doing. Next week I’ll talk about what components you need in your web, and in two weeks, I’ll cover how to hire a web company.

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    1 8 Steps to Continuous Self Motivation Even During the Difficult Times 2 Why Being A Perfectionist May Not Be So Perfect 3 Becoming Self-Taught (The How-To Guide) 4 How to Break Out of Your Comfort Zone 5 The Science of Setting Goals (And Its Effect on Your Brain)

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    Last Updated on May 12, 2020

    8 Steps to Continuous Self Motivation Even During the Difficult Times

    8 Steps to Continuous Self Motivation Even During the Difficult Times

    Many of us find ourselves in motivational slumps that we have to work to get out of. Sometimes it’s like a continuous cycle where we are motivated for a period of time, fall out and then have to build things back up again.

    There is nothing more powerful for self-motivation than the right attitude. You can’t choose or control your circumstance, but you can choose your attitude towards your circumstances.

    How I see this working is while you’re developing these mental steps, and utilizing them regularly, self-motivation will come naturally when you need it.

    The key, for me, is hitting the final step to Share With Others. It can be somewhat addictive and self-motivating when you help others who are having trouble.

    A good way to have self motivation continuously is to implement something like these 8 steps from Ian McKenzie.[1] I enjoyed Ian’s article but thought it could use some definition when it comes to trying to build a continuous drive of motivation. Here is a new list on how to self motivate:

    1. Start Simple

    Keep motivators around your work area – things that give you that initial spark to get going.

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    These motivators will be the Triggers that remind you to get going.

    2. Keep Good Company

    Make more regular encounters with positive and motivated people. This could be as simple as IM chats with peers or a quick discussion with a friend who likes sharing ideas.

    Positive and motivated people are very different from the negative ones. They will help you grow and see opportunities during tough times.

    Here’re more reasons why you should avoid negative people: 10 Reasons Why You Should Avoid Negative People

    3. Keep Learning

    Read and try to take in everything you can. The more you learn, the more confident you become in starting projects.

    You can train yourself to crave lifelong learning with these tips: How to Develop a Lifelong Learning Habit

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    4. See the Good in Bad

    When encountering obstacles or challenging goals, you want to be in the habit of finding what works to get over them.

    Here are 10 tips to make positive thinking easy.

    5. Stop Thinking

    Just do. If you find motivation for a particular project lacking, try getting started on something else. Something trivial even, then you’ll develop the momentum to begin the more important stuff.

    When you’re thinking and worrying about it too much, you’re just wasting time. These tried worry busting techniques can help you.

    6. Know Yourself

    Keep notes on when your motivation sucks and when you feel like a superstar. There will be a pattern that, once you are aware of, you can work around and develop.

    Read for yourself how the magic of marking down your mood works.

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    7. Track Your Progress

    Keep a tally or a progress bar for ongoing projects. When you see something growing, you will always want to nurture it.

    Take a look at these 4 simple ways to track your progress so you have motivation to achieve your goals.

    8. Help Others

    Share your ideas and help friends get motivated. Seeing others do well will motivate you to do the same. Write about your success and get feedback from readers.

    Helping others actually helps yourself, here’s why.

    What I would hope happens here is you will gradually develop certain skills that become motivational habits.

    Once you get to the stage where you are regularly helping others keep motivated – be it with a blog or talking with peers – you’ll find the cycle continuing where each facet of staying motivated is refined and developed.

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    Too Many Steps?

    If you could only take one step? Just do it!

    Once you get started on something, you’ll almost always just get into it and keep going. There will be times when you have to do things you really don’t want to: that’s where the other steps and tips from other writers come in handy.

    However, the most important thing, that I think is worth repeating, is to just get started.

    Get that momentum going and then when you need to, take Ian’s Step 7 and Take A Break. No one wants to work all the time!

    More Tips for Boosting Motivation

    Featured photo credit: Japheth Mast via unsplash.com

    Reference

    [1] Ian McKenzie: 8 mental steps to self-motivation

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