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What Is Your Time Worth?

What Is Your Time Worth?

What Is Your Time Worth?

    I don’t like to take risks.

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    I also haven’t had my own business for very long, so I’ve felt like every penny I made had to be sealed away in a vault for safekeeping in case I’d wake up one morning and have no writing assignments, no consulting clients, and no speaking engagements.

    Mentors told me I needed to invest in my business, but I didn’t really listen. The thought of parting with any of my hard-won cash made me feel a little sick. What if I didn’t get that money back?

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    So even as my business grew, I did everything myself. And I mean everything. If a book needed to be overnighted to a new contact, I ran to the post office over lunch. I learned the rules of small business accounting. I became a scheduling pro.

    In the last year, I decided to develop two workbooks for my corporate seminars on recruiting and retaining members of the Millennial Generation. I designed the first one myself. It looked pretty decent – after all, I do have a modicum of talent when it comes to print design. The only trouble was, all the formatting and tweaking and formatting and tweaking some more took me 22 hours over the course of a week.

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    Online print firms charge about $200 to design the same type of workbook. My hourly consulting rate is $100, so I spent $2200 of my own time.

    That was when I realized that doing any and all tasks myself to save a few bucks was actually harming my business. I could have been spending those 22 hours fostering new client relationships, or improving the ones I already have. These are the relationships that allow me to do what I do, and without them, I wouldn’t have the freedom to do the work that’s personally meaningful to me. Things needed to change.

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    So for the next workbook, I decided to get smarter. I let an online firm handle the design. They finished the project in a week, and it looked just as nice as the first one. I saved $2000. And incidentally, this $2200 figure doesn’t take into account the speaking engagements I do every other week, which command a much higher hourly rate. So if I had used the workbook design time to secure additional speaking gigs, I would have saved thousands more.

    Even if for some reason I didn’t care about the clients or the money, my 21 month old son would love to spend 22 hours with me. I would take him to the park and music class. I would watch him run around the Chicago Children’s Museum squealing with excitement. I would pocket the memories of these hours, because he’s never going to be 21 months old again.

    You all are just as busy as I am. And while there’s this pull to be independent, we need to realize that our time is worth something – a lot, actually. We can all be happier, wealthier, and more successful if we play to our strengths and spend our time doing things that only we have the unique combination of talent and experience to pull off.

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    Last Updated on September 17, 2018

    Why Do I Have Bad Luck? 2 Simple Things to Change Your Destiny

    Why Do I Have Bad Luck? 2 Simple Things to Change Your Destiny

    Are you one of those people who are always suffering setbacks? Does little ever seem to go right for you? Do you sometimes feel that the universe is out to get you? Do you wonder:

    Why do I have bad luck?

    Let me let you into a secret:

    Your luck is no worse—and no better—than anyone else’s. It just feels that way. Better still, there are two simple things you can do which will reverse your feelings of being unlucky.

    1. Stop believing that what happens in your life is down to the vagaries of luck, destiny, supernatural forces, malevolent other people, or anything else outside your self.

    Psychologists call this “external locus of control.” It’s a kind of fatalism, where people believe that they can do little or nothing personally to change their lives.

    Because of this, they either merely hope for the best, focus on trying to change their luck by various kinds of superstition, or submit passively to whatever comes—while complaining that it doesn’t match their hopes.

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    Most successful people take the opposite view. They have “internal locus of control.” They believe that what happens in their life is nearly all down to them; and that even when chance events occur, what is important is not the event itself, but how you respond to it.

    This makes them pro-active, engaged, ready to try new things, and keen to find the means to change whatever in their lives they don’t like.

    They aren’t fatalistic and they don’t blame bad luck for what isn’t right in their world. They look for a way to make things better.

    Are they luckier than the others? Of course not.

    Luck is random—that’s what chance means—so they are just as likely to suffer setbacks as anyone else.

    What’s different is their response. When things go wrong, they quickly look for ways to put them right. They don’t whine, pity themselves, or complain about “bad luck.” They try to learn from what happened to avoid or correct it next time and get on with living their life as best they can.

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    No one is habitually luckier or unluckier than anyone else. It may seem so, over the short term (Random events often come in groups, just as random numbers often lie close together for several instances—which is why gamblers tend to see patterns where none exist).

    When you take a longer perspective, random chance is just . . . random. Yet those who feel that they are less lucky, typically pay far more attention to short-term instances of bad luck, convincing themselves of the correctness of their belief.

    Your locus of control isn’t genetic. You learned it somehow. If it isn’t working for you, change it.

    2. Remember that whatever you pay attention to grows in your mind.

    If you focus on what’s going wrong in your life—especially if you see it as “bad luck” you can do nothing about—it will seem blacker and more malevolent.

    In a short time, you’ll become so convinced that everything is against you that you’ll notice more and more instances where this appears to be true. As a result, you will almost certainly stop trying, convinced that nothing you can do will improve your prospects.

    Fatalism feeds on itself until people become passive “victims” of life’s blows. The “losers” in life are those who are convinced they will fail before they start anything; sure that their “bad luck” will ruin any prospects of success.

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    They rarely notice that the true reasons for their failure are ignorance, laziness, lack of skill, lack of forethought, or just plain foolishness—all of which they could do something to correct, if only they would stop blaming other people or “bad luck” for their personal deficiencies.

    Your attention is under your control. Send it where you want it to go. Starve the negative thoughts until they die.

    To improve your fortune, first decide that what happens is nearly always down to you; then try focusing on what works and what turns out well, not the bad stuff.

    Your “fate” really does depend on the choices that you make. When random events happen, as they always will, do you choose to try to turn them to your advantage or just complain about them?

    Thomas Jefferson is said to have used these words:

    “I’m a great believer in luck and I find the harder I work, the more I have of it.”

    Ralph Waldo Emerson said:

    “Shallow men believe in luck. Strong men believe in cause and effect.”

    Your luck, in the end, is pretty much what you choose it to be.

    Featured photo credit: LoboStudio Hamburg via unsplash.com

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