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What Is Your Time Worth?

What Is Your Time Worth?
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What Is Your Time Worth?

    I don’t like to take risks.

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    I also haven’t had my own business for very long, so I’ve felt like every penny I made had to be sealed away in a vault for safekeeping in case I’d wake up one morning and have no writing assignments, no consulting clients, and no speaking engagements.

    Mentors told me I needed to invest in my business, but I didn’t really listen. The thought of parting with any of my hard-won cash made me feel a little sick. What if I didn’t get that money back?

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    So even as my business grew, I did everything myself. And I mean everything. If a book needed to be overnighted to a new contact, I ran to the post office over lunch. I learned the rules of small business accounting. I became a scheduling pro.

    In the last year, I decided to develop two workbooks for my corporate seminars on recruiting and retaining members of the Millennial Generation. I designed the first one myself. It looked pretty decent – after all, I do have a modicum of talent when it comes to print design. The only trouble was, all the formatting and tweaking and formatting and tweaking some more took me 22 hours over the course of a week.

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    Online print firms charge about $200 to design the same type of workbook. My hourly consulting rate is $100, so I spent $2200 of my own time.

    That was when I realized that doing any and all tasks myself to save a few bucks was actually harming my business. I could have been spending those 22 hours fostering new client relationships, or improving the ones I already have. These are the relationships that allow me to do what I do, and without them, I wouldn’t have the freedom to do the work that’s personally meaningful to me. Things needed to change.

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    So for the next workbook, I decided to get smarter. I let an online firm handle the design. They finished the project in a week, and it looked just as nice as the first one. I saved $2000. And incidentally, this $2200 figure doesn’t take into account the speaking engagements I do every other week, which command a much higher hourly rate. So if I had used the workbook design time to secure additional speaking gigs, I would have saved thousands more.

    Even if for some reason I didn’t care about the clients or the money, my 21 month old son would love to spend 22 hours with me. I would take him to the park and music class. I would watch him run around the Chicago Children’s Museum squealing with excitement. I would pocket the memories of these hours, because he’s never going to be 21 months old again.

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    You all are just as busy as I am. And while there’s this pull to be independent, we need to realize that our time is worth something – a lot, actually. We can all be happier, wealthier, and more successful if we play to our strengths and spend our time doing things that only we have the unique combination of talent and experience to pull off.

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    Last Updated on November 18, 2020

    15 Tips to Restart the Exercise Habit (and How to Keep It)

    15 Tips to Restart the Exercise Habit (and How to Keep It)
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    It’s okay, you can finally admit it. It’s been two months since you’ve seen the inside of the gym. Getting sick, family crisis, overtime at work and school papers that needed to get finished all kept you for exercising. Now, the question is: how do you start again?
    Once you have an exercise habit, it becomes automatic. You just go to the gym, there is no force involved. But after a month, two months or possibly a year off, it can be hard to get started again. Here are some tips to climb back on that treadmill after you’ve fallen off.

    1. Don’t Break the Habit – The easiest way to keep things going is simply not to stop. Avoid long breaks in exercising or rebuilding the habit will take some effort. This may be advice a little too late for some people. But if you have an exercise habit going, don’t drop it at the first sign of trouble.
    2. Reward Showing Up – Woody Allen once said that, “Half of life is showing up.” I’d argue that 90% of making a habit is just making the effort to get there. You can worry about your weight, amount of laps you run or the amount you can bench press later.
    3. Commit for Thirty Days – Make a commitment to go every day (even just for 20 minutes) for one month. This will solidify the exercise habit. By making a commitment you also take pressure off yourself in the first weeks back of deciding whether to go.
    4. Make it Fun – If you don’t enjoy yourself at the gym, it is going to be hard to keep it a habit. There are thousands of ways you can move your body and exercise, so don’t give up if you’ve decided lifting weights or doing crunches isn’t for you. Many large fitness centers will offer a range of programs that can suit your tastes.
    5. Schedule During Quiet Hours – Don’t put exercise time in a place where it will easily be pushed aside by something more important. Right after work or first thing in the morning are often good places to put it. Lunch-hour workouts might be too easy to skip if work demands start mounting.
    6. Get a Buddy – Grab a friend to join you. Having a social aspect to exercising can boost your commitment to the exercise habit.
    7. X Your Calendar – One person I know has the habit of drawing a red “X” through any day on the calendar he goes to the gym. The benefit of this is it quickly shows how long it has been since you’ve gone to the gym. Keeping a steady amount of X’s on your calendar is an easy way to motivate yourself.
    8. Enjoyment Before Effort – After you finish any work out, ask yourself what parts you enjoyed and what parts you did not. As a rule, the enjoyable aspects of your workout will get done and the rest will be avoided. By focusing on how you can make workouts more enjoyable, you can make sure you want to keep going to the gym.
    9. Create a Ritual – Your workout routine should become so ingrained that it becomes a ritual. This means that the time of day, place or cue automatically starts you towards grabbing your bag and heading out. If your workout times are completely random, it will be harder to benefit from the momentum of a ritual.
    10. Stress Relief – What do you do when your stressed? Chances are it isn’t running. But exercise can be a great way to relieve stress, releasing endorphin which will improve your mood. The next time you feel stressed or tired, try doing an exercise you enjoy. When stress relief is linked to exercise, it is easy to regain the habit even after a leave of absence.
    11. Measure Fitness – Weight isn’t always the best number to track. Increase in muscle can offset decreases in fat so the scale doesn’t change even if your body is. But fitness improvements are a great way to stay motivated. Recording simple numbers such as the number of push-ups, sit-ups or speed you can run can help you see that the exercise is making you stronger and faster.
    12. Habits First, Equipment Later – Fancy equipment doesn’t create a habit for exercise. Despite this, some people still believe that buying a thousand dollar machine will make up for their inactivity. It won’t. Start building the exercise habit first, only afterwards should you worry about having a personal gym.
    13. Isolate Your Weakness – If falling off the exercise wagon is a common occurrence for you, find out why. Do you not enjoy exercising? Is it a lack of time? Is it feeling self-conscious at the gym? Is it a lack of fitness know-how? As soon as you can isolate your weakness, you can make steps to improve the situation.
    14. Start Small – Trying to run fifteen miles your first workout isn’t a good way to build a habit. Work below your capacity for the first few weeks to build the habit. Otherwise you might scare yourself off after a brutal workout.
    15. Go for Yourself, Not to Impress – Going to the gym with the only goal of looking great is like starting a business with only the goal to make money. The effort can’t justify the results. But if you go to the gym to push yourself, gain energy and have a good time, then you can keep going even when results are slow.

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