Advertising
Advertising

The Golden Rule Of Referrals: Learn to Give a Perfect Referral

The Golden Rule Of Referrals: Learn to Give a Perfect Referral
Handshake

The subject of getting referrals has been written to death. Unfortunately, when you read and follow one of those articles or networking books on the subject of getting referrals, you are probably starting on the wrong foot. A better approach is to become really good at giving great referrals. It is a bit like the “giver’s gain” concept in networking which basically goes that those who give great service to others are rewarded for doing so. The golden rule of “do unto others as you would have them do unto you” applies to referrals too.

When you give a referral, the people on both sides should feel like they are being treated with respect – like V.I.P.s or the very important persons that they are. You should be able to give a perfect referral so that the people on both sides get back to you expressing their gratitude for your having made the referral.

Advertising

To give a perfect referral, there needs to be a perfect process and it needs to involve perfect people. You will need to create your own process according to your style and preferred approaches. Whether you only have enough time to squeeze out a few phone calls and emails between things or can fly to Jamaica for a round of golf or day of windsurfurfing to make proper introductions depends on your circumstances. Whatever your process, it needs to be sound.

There is a sliding scale of referral process quality from bad to good. Where do your referrals fit on the scale?

Advertising

  1. Name-dropping referral. This is when you allow someone to use your name “talk to this person, use my name” with the other side not having been set up expecting something. In other words, permission has not been obtained so it becomes little more than an awkward cold call. This is bad.
  2. Email referral or what we call “referral spamming”. This is when you cc people as you would do with subordinates in an office. There is notice but it is a one way thing without there being permission granted from the other side. The appropriateness of the request has not been confirmed by asking the anticipated recipient before the email notice goes out. This is so so.
  3. Perfect referral. When you talk to both people, get permissions and also confirm the fit before going forward. Followed by a confirmation (maybe by email) and a follow up on how the meeting went and possibly attending the meeting itself. This is what a perfect referral looks like. Your process needs to cover these elements.

Making referrals should not be a high volume operation. One good one done well is better than making 10 crappy ones that can embarrass a bunch of people.

To ensure a perfect referral is given, you need to give it to the right people. These people should have the following attributes:

Advertising

  1. They should be the best at whatever it is that they do. “An empty bag will not stand upright.” – Benjamin Franklin.
  2. These should be people that keep their word. There is not much point in referring people who are unable to keep their word. That type of referral is unlikely to produce anything constructive.
  3. They should be easy to deal with. People who are cheerful and pleasant to deal with are the best to have involved in the referral process.
  4. They should say “thank you” and prove it. It depends on the nature of the referral. Something slightly above the ordinary or expected can have long-lasting, positive effects. Sending a hand-written follow up card, flowers or a token gift to someone who would not be expecting it can make a strong positive impression. People who obtain referrals should not take their referrers for granted and should acknowledge them both privately and publicly for the referral.

Everyone involved in the referral should be treated with respect. Since first impressions count and referrals by definition are for making introductions, everyone involved with the process should be mindful of the consequences of a bad first impression that can be caused by a glitched referral.

For you as the referrer, the goal is to have both sides thank you after the referral has taken place. This will make it easy to obtain referrals later from these people when you need them.

Advertising

The perfect people using the perfect process creates the perfect referral. Can you say that three times fast?

Peter Paul Roosen and Tatsuya Nakagawa are co-founders of Atomica Creative Group , a specialized strategic product marketing firm. Through leading edge insight and research, sound strategic planning and effective project management, Atomica helps companies achieve greater success in bringing new products to market and in improving their existing businesses. They have co-authored Overcoming Inventoritis: Happy About® Not flushing Away Your Innovation Dollars now available.

More by this author

The Golden Rule Of Referrals: Learn to Give a Perfect Referral Burn The Business Plan: Write a Book Instead How to Give a Killer Evaluation Increasing your Credibility in 30 days: How to Brag without Bragging How to build your business before quitting your day job

Trending in Featured

1 22 Tips for Effective Deadlines 2 How to Get out of a Rut: 12 Useful Ways to Get Unstuck 3 15 Ways to Cultivate Lifelong Learning for a Sharper Brain 4 How to Get Promoted When You Feel Stuck in Your Current Position 5 Building Relationships: 11 Rules for Self-Promotion

Read Next

Advertising
Advertising
Advertising

Last Updated on April 8, 2019

22 Tips for Effective Deadlines

22 Tips for Effective Deadlines

Unless you’re infinitely rich or prepared to rack up major debt, you need to budget your income. Setting limits on how much you are willing to spend helps control expenses. But what about your time? Do you budget your time or spend it carelessly?

Deadlines are the chronological equivalent of a budget. By setting aside a portion of time to complete a task, goal or project in advance you avoid over-spending. Deadlines can be helpful but they can also be a source of frustration if set improperly. Here are some tips for making deadlines work:

Advertising

  1. Use Parkinson’s Law – Parkinson’s Law states that tasks expand to fill the time given to them. By setting a strict deadline in advance you can cut off this expansion and focus on what is most important.
  2. Timebox – Set small deadlines of 60-90 minutes to work on a specific task. After the time is up you finish. This cuts procrastinating and forces you to use your time wisely.
  3. 80/20 – The Pareto Principle suggests that 80% of the value is contained in 20% of the input. Apply this rule to projects to focus on that critical 20% first and fill out the other 80% if you still have time.
  4. Project VS Deadline – The more flexible your project, the stricter your deadline. If a task has relatively little flexibility in completion a softer deadline will keep you sane. If the task can grow easily, keep a tight deadline to prevent waste.
  5. Break it Down – Any deadline over one day should be broken down into smaller units. Long deadlines fail to motivate if they aren’t applied to manageable units.
  6. Hofstadter’s Law – Basically this law states that it always takes longer than you think. A rule I’ve heard in software development is to double the time you think you need. Then add six months. Be patient and give yourself ample time for complex projects.
  7. Backwards Planning – Set the deadline first and then decide how you will achieve it. This approach is great when choices are abundant and projects could go on indefinitely.
  8. Prototype – If you are attempting something new, test out smaller versions of a project to help you decide on a final deadline. Write a 10 page e-book before your 300 page novel or try to increase your income by 10% before aiming to double it.
  9. Find the Weak Link – Figure out what could ruin your plans and accomplish it first. Knowing the unknown can help you format your deadlines.
  10. No Robot Deadlines – Robots can work without sleep, relaxation or distractions. You aren’t a robot. Don’t schedule your deadline with the expectation you can work sixteen hour days to complete it. Deathmarches aren’t healthy.
  11. Get Feedback – Get a realistic picture from people working with you. Giving impossible deadlines to contractors or employees will only build resentment.
  12. Continuous Planning – If you use a backwards planning model, you need to constantly be updating plans to fit your deadline. This means making cuts, additions or refinements so the project will fit into the expected timeframe.
  13. Mark Excess Baggage – Identify areas of a task or project that will be ignored if time grows short. What e-mails will you have to delete if it takes too long to empty your inbox? What features will your product lack if you need a rapid finish?
  14. Review – For deadlines over a month long take a weekly review to track your progress. This will help you identify methods you can use to speed up work and help you plan more efficiently for the future.
  15. Find Shortcuts – Almost any task or project has shortcuts you can use to save time. Is there a premade library you can use instead of building your own functions? An autoresponder to answer similar e-mails? An expert you can call to help solve a problem?
  16. Churn then Polish – Set a strict deadline for basic completion and then set a more comfortable deadline to enhance and polish afterwards. Often churning out the basics of a task quickly will require no more polishing afterwards than doing it slowly.
  17. Reminders – Post reminders of your deadlines everywhere. Creating a sense of urgency with your deadlines is necessary to keep them from getting pushed aside by distractions.
  18. Forward Planning – Not mutually exclusive with backwards planning, this involves planning the details of a project out before setting a deadline. Great for achieving clarity about what you are trying to accomplish before making arbitrary time limits.
  19. Set a Timer – Get one that beeps. Somehow the countdown of a timer appears more realistic for a ninety minute timebox than just glancing at your clock.
  20. Write them Down – Any deadline over a few hours needs to be written down. Otherwise it is an inclination not a goal. Having written deadlines makes them more tangible than internal decisions alone.
  21. Cheap/Fast/Good – Ben Casnocha in My Start Up Life mentions that you can have only have two of the three. Pick two of the cheap/fast/good dimensions before starting a project to help you prioritize.
  22. Be Patient – Using a deadline may seem to be the complete opposite of patience. But being patient with inflexible tasks is necessary to focus on their completion. The paradox is that the more patient you are, the more you can focus. The more you can focus the quicker the results will come!

Featured photo credit: Estée Janssens via unsplash.com

Advertising

Advertising

Read Next