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The Era of the Unintentional Entrepreneur: An Interview with Kevin Reeth of Outright.com (Part 3)

The Era of the Unintentional Entrepreneur: An Interview with Kevin Reeth of Outright.com (Part 3)

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    This is the third and final installment of my interview with Kevin Reeth of Outright.com (See Part 1 and Part 2). In this part of the interview, I talk to Kevin about the new organization he’s helped create, Unintentional Entrepreneur, which is currently holding events around the country to help provide newcomers to the world of entrepreneurship with the tools and skills they need to get started and build a successful business.

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      Dustin Wax (DW): Where did the idea for Unintentional Entrepreneur come from?

      Kevin Reeth
        Kevin Reeth (KR):

        We were doing a promotion with Newtwork Solutions, giving away free websites for businesses, and we thought, there’s gotta be more that we can do than just running this promotion. It could be providing help and guidance ourselves, but also connecting folks with other entrepreneurs.

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        We learned an awful lot actually watching what Chris Hutchins did at Laid-Off Camp. I was up at the first Laid-Off Camp and it was something that kind of grew organically and went nationwide. Chris organized several of the initial ones and then they started to spring up and other people who were passionate about this picked it up and ran with it.

        DW: What kind of support is out there already for beginning entrepreneurs?

        KR: There’s a ton of support but it’s all over the place. You can start with local Small Business Administration and SCORE offices around the country. Meetups have also become a very interesting form of support for these folks, where they’ve done a good job of getting people in certain disciplines together. And there are the older, formal networking groups: professional associations, things like that.

        But a lot of it, the really good support, tends to be smaller and more organic. We see this a lot with our customers who sell on Etsy and eBay. They’ve got very active communities where people share stories about what they’re trying to do. They like to get together and they share knowledge, and it’s not just the practical tips and tricks but it’s also the motivation and the inspiration and what keeps them going – the emotional connection that’s important as well.

        DW: What do you think is missing from these existing sources of support? What is your role here?

        KR: With Unintentional Entrepreneur, the focus really is on those folks who may find themselves in this position but they’re not quite prepared. There’s a pretty significant education component, just in terms of what it means to be self-employed. Just the fact that you now have to pay both social security and Medicare is one of those “You’ve got to be kidding me” moments.

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        We really wanted to be able to get those basic discussions going, and introduce people to other folks who are maybe a few months ahead of them. If you’re a brand new entrepreneur, you don’t necessarily want to get advice from somebody who’s already made 10 million dollars, because they probably don’t remember what it was like when you’re trying to get that first or second customer. You want to talk to someone who is a few months ahead of you, who’s figured a few things out. That’s really the charter of this initiative: get those people who aren’t quite prepared and help them get a little bit more prepared.

        DW: I know you’re still sort of feeling out what you’re doing, but what is the short term goal? Are you hoping to produce local user groups, or are you planning to build this around special events, or what?

        KR: The immediate goal is just to generate awareness about this. We don’t have a very clear end game for it. If I had to say what I think an awesome ultimate goal would be, would be if these events spawn groups of committed folks or multiple groups that build up their own networks. But honestly the best thing that could come out of this are a bunch of people who feel empowered to go off and make a go of it on their own and start generating successful businesses. And start interacting with each other themselves.

        DW: You just had your first event [at the end of July; there have been more since then]. How did that go?

        KR: It went great! There was a very good mixture of people who are evaluating, should I do it, should I not, should I keep looking for a job? And there were some people who had the idea that they did want to make the leap and were wondering if now might be the right time. We had good attendance, we had great energy from the group, a good cross-section, and we also learned a lot about what people are looking for.

        Because this was our first event we were very much using it as a sounding board to help figure out what people are looking for, how can we improve this, what kind of resources? So we’re at the very beginning of those conversations. But the fact that we’re having those conversations and people are engaging is very encouraging.

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        DW: Tell me about the event, what exactly was it? What do you do?

        KR: We had people come in, we did half an hour of meet-and-greet, have some pizza and soda and beers, and just kind of socialize and share stories. Then we had three speakers. I actually kicked off the initial one, which was basically “Let’s get the least sexy stuff out of the way, here’s all the stuff you have to do according to the IRS if you’re self-employed.” I gave pretty much an overview of all the compliance stuff, all the tracking and reporting and bookkeeping and taxes and tax tips and things to think about, and then we moved into more of business stuff.

        The second presentation was about going out and getting some business: Building a personal brand, letting people know what you’re trying to do, getting online and getting a presence. And then we capped it off with Lorna Li who spoke more specifically on online marketing – how to use the technology to increase leads, how to take advantage of the Internet to maximize your impact from an inbound sales and lead generation perspective.

        Those went pretty well, but we got some good feedback from folks in terms of other places where they might like some help and so we’re going to modify that.

        DW: One thing that really interests me in general is how at one level in business, everything’s about competition, but at the personal level, there’s this kind of cooperation, a kind of “sharing-ness”. You see these big companies in cut-throat competition but you get a bunch of bloggers or a bunch of developers in a room , and they all just want to help each other out. It’s kind of fascinating.

        KR: That’s absolutely true, especially of small business owners. Because very few of them actually do compete directly. They love to just learn from each other and seek to help each other out, and they seek advice from others, and so that organic and community-based nature wins out. For example, we’re in downtown Campbell, and you see the local merchants here, out on the street, talking to each other and swapping stories. There is this great sense of camaraderie – they know that they’re in this together, they all share similar goals and challenges and so they share and learn from each other.

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        With Unintentional Entrepreneur, too, there’s almost a little bit of the little guy vs. big corporate America, especially if you just left corporate America. To be out there with other self-employed people is empowering! And it’s also a replacement for your social interaction, because it can be lonely – you don’t have your office mates, you don’t have the big crew of people that you could rely on. You’re out there and it’s pretty much you and maybe a couple of other people you interact with, some customers and vendors, so there’s also that social element to this.

        DW: How will you know if Unintentional Entrepreneur is successful? What’s your best-case scendario?

        KR: For us the ultimate great outcome is that the people who come to these events find that they can be successful, that if they’re good at it and they love it and they stick with it, they’re never going to have to rely on somebody else to give them a job again!

        The first round of Unintentional Entrepreneur events appears to be over, but Kevin told me they’re already planning a new series of events, so stay tuned for an event near you – or contact the folks at Unintentional Entrepreneur and see about organizing an event in your own community! Be sure, too, to join the Unintentional Entrepreneur LinkedIn group to stay up-to-date on the latest news.

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        Last Updated on December 10, 2019

        How to Stay Motivated and Reach Your Big Goals in Life

        How to Stay Motivated and Reach Your Big Goals in Life

        It is hardly a secret that the key to successfully accomplishing one goal after another is staying motivated. There are, of course, tasks which successful people may not like at all, yet they find motivation to complete them because they recognize how each particular task serves a greater goal.

        So how to stay motivated most of the time? Here are 5 simple yet effective ways on how to stay motivated and get what you want:

        1. Find Your Good Reasons

        Anything you do, no matter how simple, has a number of good reasons behind it.

        You may not be able to find good reasons to do some tasks at first but, if you take just a few moments to analyze them, you will easily spot something good. We also have many tasks which don’t need any reasoning at all – we’ve been doing them for so long that they feel natural.

        If you’re ever stuck with some tasks you hate and there seems to be no motivation to complete it whatsoever, here’s what you need to do: find your good reasons.

        Even when you set goals, there needs to be reasons behind these goals. They may not be obvious, but stay at it until you see some, as this will bring your motivation back and will help you finish the task.

        Some ideas for what a good reason can be:

        • A material reward – quite often, you will get paid for doing something you normally don’t like doing at all.
        • Personal gain – you will learn something new or will perhaps improve yourself in a certain way.
        • A feeling of accomplishment – at least you’ll be able to walk away feeling great about finding the motivation and courage to complete such a tedious task.
        • A step closer to your bigger goal – even the biggest accomplishments in history have started small and relied on simple and far less pleasant tasks than you might be working on. Every task you complete brings you closer to the ultimate goal, and acknowledging this always feels good.

        2. Make It Fun

        When it comes to motivation, attitude is everything. Different people may have completely opposite feelings towards the same task: some will hate it, others will love it.

        Why do you think this happens? It’s simple: some of us find ways to make any task interesting and fun to do!

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        Take sports for example. Visiting your local gym daily for a half-an-hour workout session sounds rather boring to some. Yet many others love the idea!

        They like exercising not only because they recognize the good reasons behind it, but simply because it’s fun! At certain time of their daily schedule, they find going to gym to be the best thing to do, simply because nothing else will fit their time and lifestyle so perfectly.

        Depending on how you look at it, you can have fun doing just about anything! Just look for ways of having fun, and you’ll find them!

        A simple approach is to start working on any task by asking yourself a few questions:

        • How can I enjoy this task?
        • What can I do to make this task fun for myself and possibly for others?
        • How can I make this work the best part of my day?

        As long as you learn to have the definite expectation of any task being potentially enjoyable, you will start to feel motivated.

        Some of you will probably think of a thing or two which are valid exceptions from this statement, like something you always hate doing no matter how hard you try making it fun. You’re probably right, and that’s why I don’t claim everything to be fun.

        However, most tasks have a great potential of being enjoyable, and so looking for ways to have fun while working is definitely a good habit to acquire.

        3. Change Your Approach And Don’t Give Up

        When something doesn’t feel right, it’s always a good time to take a moment and look for a different approach for the task.

        You may be doing everything correctly and most efficiently, but such approach isn’t necessarily the most motivating one. Quite often, you can find a number of obvious tweaks to your current approach which will both change your experience and open up new possibilities.

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        That’s why saying “one way or another” is so common — if you really want to accomplish your goal, there is always a way; and most likely, there’s more than one way.

        If a certain approach doesn’t work for you, find another one, and keep trying until you find the one which will both keep you motivated and get you the desired results.

        Some people think that trying a different approach means giving up. They take pride in being really stubborn and refusing to try any other options on their way towards the goal.

        My opinion on this is that the power of focus is great, but you should be focusing on your goal, and not limiting your options by focusing on just one way to accomplish it it.

        4. Recognize Your Progress

        Everything you may be working on can be easily split into smaller parts and stages. For most goals, it is quite natural to split the process of accomplishing them into smaller tasks and milestones. There are a few reasons behind doing this, and one of them is tracking your progress.

        We track our progress automatically with most activities. But to stay motivated, you need to recognize your progress, not merely track it.

        Here’s how tracking and recognizing your progress is different:

        Tracking is merely taking a note of having reached a certain stage in your process. Recognizing is taking time to look at a bigger picture and realize where exactly you are, and how much more you have left to do.

        For example, if you’re going to read a book, always start by going through the contents table. Getting familiar with chapter titles and memorizing their total number will make it easier for you to recognize your progress as you read. Confirming how many pages your book has before starting it is also a good idea.

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        You see, reading any book you will be automatically looking at page numbers and chapter titles, but without knowing the total number of pages, this information will have little meaning.

        Somehow, it is human nature to always want things to happen in short term or even at once. Even though we split complex tasks into simpler actions, we don’t quite feel the satisfaction until all is done and the task is fully complete.

        For many scenarios though, the task is so vast that such approach will drain all the motivation out of you long before you have a chance to reach your goal. That’s why it is important to always take small steps and recognize the positive different and progress made. This is how your motivation can sustain in long term.

        5. Reward Yourself

        This is a trick everyone likes: rewarding yourself is always pleasant. This is also one of the easiest and at the same time most powerful ways to stay motivated!

        Feeling down about doing something? Dread the idea of working on some task? Hate the whole idea of working? You’re not alone.

        Right from the beginning, agree on some deliverables which will justify yourself getting rewarded. As soon as you get one of the agreed results, take time to reward yourself in some way.

        For some tasks, just taking a break and relaxing for a few minutes will do.

        For others, you may want to get a fresh cup of coffee and even treat yourself a dessert.

        For even bigger and more demanding tasks, reward yourself by doing something even more enjoyable, like going to a cinema or taking a trip to some place nice, or even buying yourself something.

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        Your progress may not seem to others like anything worth celebrating but, take time and do it anyway! It is your task and your reward, so any ways to stay motivated are good.

        The more you reward yourself for the honestly made progress, the more motivated you will feel about reaching new milestones, thus finally accomplishing your goal.

        Mix and Match

        Now that you have these five ways of staying motivated, it is a good moment to give you the key to them all: mix and match!

        Pick one of the techniques and apply it to your situation. If it doesn’t work, or if you simply want to get more motivated, try another technique right way. Mix different approaches and match them to your task for the best results.

        Just think about it: Finding good reasons to work on your task is bound to helping you feel better; and identifying ways to make it fun will help you enjoy the task even more.

        Or, if you plan a few points for easier tracking of your progress and on top of that, agree on rewarding yourself as you go; this will make you feel most motivated about anything you have to work through.

        More to Boost Your Motivation

        Featured photo credit: Lucas Lenzi via unsplash.com

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