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The Era of the Unintentional Entrepreneur: An Interview with Kevin Reeth of Outright.com (Part 2)

The Era of the Unintentional Entrepreneur: An Interview with Kevin Reeth of Outright.com (Part 2)

The Era of the Unintentional Entrepreneur

    In Part 1 of this interview, Kevin Reeth (Co-founder and CEO of Outright.com) and I discussed some of the challenges and benefits of entrepreneurship and the emergence of a new breed of “unintentional entrepreneurs” – people who, because of the economic downturn, find themselves exploring the possibility of going freelance, starting their own business, or hiring out as a consultant. In part 2, we discuss some of the technological tools that make entrepreneurship – unintentional or otherwise – a viable option right now.

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    Kevin Reeth (KR): One of the good things about the timing now is that it has never been cheaper or easier to start a company from the logistics and marketing perspective. The ability to get your name out there, to get a web presence, to get online, to get people to be able to find you, has never been greater. If you just know the basics, you can use technology to better manage your time, better manage your processes, and then get paid and deal with the money. Open Source software, websites like ours [Outright.com], all this new technology has made it a lot easier.

    Dustin Wax (DW): What are some of the most effective and promising tools that are out there for entrepreneurs?

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    KR: We’re big fans of social networks for self-employed people, because what it basically does is kind formalize those informal relationships. And you can get it down without worrying about curstomer relationship software and all that stuff. Of all of them, I think for professionals LinkedIn is the leading candidate.

    Definitely get on Google and use Gmail and Google Calendars. It’s free, it’s awesome,  and you can tie it to your own domain name using Google Apps for Your Domain. Phenomenal toolset, and it’s completely free.

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    And we strongly recommend that people take advantage of free online tools to get a web presence. Get a blog on WordPress or Typepad or Blogger. If you want something a little more expensive, get a domain. Go to GoDaddy, get a domain, get cheap hosting, and get something very basic website up.

    We also recommend Craigslist. It’s a great business tool! If you have to buy anything, do not pay retail. See if it’s on Craigslist first. Companies are started and fail all the time. And they’ve bought the things you need and they’re going to want to sell that stuff. You can find a lot of stuff in great condition. Also, you can use Craigslist to promote your services for free or very little.

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    And then of course, once you do start making a little bit of money and Uncle Sam wants their piece, then we strongly recommend people take a look at Outright.com.

    DW: I think the real interesting thing right now is the way that data is being shared between different applications, like from Freshbooks to Outright. Once that stuff starts being really integrated, when you can put your LinkedIn contacts for instance into your CRM program or whatever, that’s going to be pretty interesting.

    KR: I think you hit the nail right on the head, and that’s exactly where we’re trying to take this. You see it with The Small Business Web, a site that was put together with the folks at Freshbooks and Shoeboxed and BatchBook and MailChimp. One of the greatest things that has happened in the last few years with the web is, in addition to open source software, the open movement around data flow. You see this with Facebook and  the number of developers they can get building on top of it, you see it with Twitter. Most of the success of Twitter is all the people who’ve built stuff on top of it to extend it in really new and creative ways. Making the data open and available basically creates the opportunity for the broader population to innovate on it and it creates little micro-industries. It’s a massive development and I think we are at the very beginning stages of this.

    In Part 3 of this interview, Kevin and I will discuss the program at Unintentional Entrepreneur and how they’re working to provide knowledge and support to small business owners, solopreneurs, and freelancers. Be sure to check back Monday!

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    Last Updated on May 12, 2020

    8 Steps to Continuous Self Motivation Even During the Difficult Times

    8 Steps to Continuous Self Motivation Even During the Difficult Times

    Many of us find ourselves in motivational slumps that we have to work to get out of. Sometimes it’s like a continuous cycle where we are motivated for a period of time, fall out and then have to build things back up again.

    There is nothing more powerful for self-motivation than the right attitude. You can’t choose or control your circumstance, but you can choose your attitude towards your circumstances.

    How I see this working is while you’re developing these mental steps, and utilizing them regularly, self-motivation will come naturally when you need it.

    The key, for me, is hitting the final step to Share With Others. It can be somewhat addictive and self-motivating when you help others who are having trouble.

    A good way to have self motivation continuously is to implement something like these 8 steps from Ian McKenzie.[1] I enjoyed Ian’s article but thought it could use some definition when it comes to trying to build a continuous drive of motivation. Here is a new list on how to self motivate:

    1. Start Simple

    Keep motivators around your work area – things that give you that initial spark to get going.

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    These motivators will be the Triggers that remind you to get going.

    2. Keep Good Company

    Make more regular encounters with positive and motivated people. This could be as simple as IM chats with peers or a quick discussion with a friend who likes sharing ideas.

    Positive and motivated people are very different from the negative ones. They will help you grow and see opportunities during tough times.

    Here’re more reasons why you should avoid negative people: 10 Reasons Why You Should Avoid Negative People

    3. Keep Learning

    Read and try to take in everything you can. The more you learn, the more confident you become in starting projects.

    You can train yourself to crave lifelong learning with these tips: How to Develop a Lifelong Learning Habit

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    4. See the Good in Bad

    When encountering obstacles or challenging goals, you want to be in the habit of finding what works to get over them.

    Here are 10 tips to make positive thinking easy.

    5. Stop Thinking

    Just do. If you find motivation for a particular project lacking, try getting started on something else. Something trivial even, then you’ll develop the momentum to begin the more important stuff.

    When you’re thinking and worrying about it too much, you’re just wasting time. These tried worry busting techniques can help you.

    6. Know Yourself

    Keep notes on when your motivation sucks and when you feel like a superstar. There will be a pattern that, once you are aware of, you can work around and develop.

    Read for yourself how the magic of marking down your mood works.

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    7. Track Your Progress

    Keep a tally or a progress bar for ongoing projects. When you see something growing, you will always want to nurture it.

    Take a look at these 4 simple ways to track your progress so you have motivation to achieve your goals.

    8. Help Others

    Share your ideas and help friends get motivated. Seeing others do well will motivate you to do the same. Write about your success and get feedback from readers.

    Helping others actually helps yourself, here’s why.

    What I would hope happens here is you will gradually develop certain skills that become motivational habits.

    Once you get to the stage where you are regularly helping others keep motivated – be it with a blog or talking with peers – you’ll find the cycle continuing where each facet of staying motivated is refined and developed.

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    Too Many Steps?

    If you could only take one step? Just do it!

    Once you get started on something, you’ll almost always just get into it and keep going. There will be times when you have to do things you really don’t want to: that’s where the other steps and tips from other writers come in handy.

    However, the most important thing, that I think is worth repeating, is to just get started.

    Get that momentum going and then when you need to, take Ian’s Step 7 and Take A Break. No one wants to work all the time!

    More Tips for Boosting Motivation

    Featured photo credit: Japheth Mast via unsplash.com

    Reference

    [1] Ian McKenzie: 8 mental steps to self-motivation

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