Advertising
Advertising

The Era of the Unintentional Entrepreneur: An Interview with Kevin Reeth of Outright.com (Part 2)

The Era of the Unintentional Entrepreneur: An Interview with Kevin Reeth of Outright.com (Part 2)

The Era of the Unintentional Entrepreneur

    In Part 1 of this interview, Kevin Reeth (Co-founder and CEO of Outright.com) and I discussed some of the challenges and benefits of entrepreneurship and the emergence of a new breed of “unintentional entrepreneurs” – people who, because of the economic downturn, find themselves exploring the possibility of going freelance, starting their own business, or hiring out as a consultant. In part 2, we discuss some of the technological tools that make entrepreneurship – unintentional or otherwise – a viable option right now.

    Advertising

    Kevin Reeth (KR): One of the good things about the timing now is that it has never been cheaper or easier to start a company from the logistics and marketing perspective. The ability to get your name out there, to get a web presence, to get online, to get people to be able to find you, has never been greater. If you just know the basics, you can use technology to better manage your time, better manage your processes, and then get paid and deal with the money. Open Source software, websites like ours [Outright.com], all this new technology has made it a lot easier.

    Dustin Wax (DW): What are some of the most effective and promising tools that are out there for entrepreneurs?

    Advertising

    KR: We’re big fans of social networks for self-employed people, because what it basically does is kind formalize those informal relationships. And you can get it down without worrying about curstomer relationship software and all that stuff. Of all of them, I think for professionals LinkedIn is the leading candidate.

    Definitely get on Google and use Gmail and Google Calendars. It’s free, it’s awesome,  and you can tie it to your own domain name using Google Apps for Your Domain. Phenomenal toolset, and it’s completely free.

    Advertising

    And we strongly recommend that people take advantage of free online tools to get a web presence. Get a blog on WordPress or Typepad or Blogger. If you want something a little more expensive, get a domain. Go to GoDaddy, get a domain, get cheap hosting, and get something very basic website up.

    We also recommend Craigslist. It’s a great business tool! If you have to buy anything, do not pay retail. See if it’s on Craigslist first. Companies are started and fail all the time. And they’ve bought the things you need and they’re going to want to sell that stuff. You can find a lot of stuff in great condition. Also, you can use Craigslist to promote your services for free or very little.

    Advertising

    And then of course, once you do start making a little bit of money and Uncle Sam wants their piece, then we strongly recommend people take a look at Outright.com.

    DW: I think the real interesting thing right now is the way that data is being shared between different applications, like from Freshbooks to Outright. Once that stuff starts being really integrated, when you can put your LinkedIn contacts for instance into your CRM program or whatever, that’s going to be pretty interesting.

    KR: I think you hit the nail right on the head, and that’s exactly where we’re trying to take this. You see it with The Small Business Web, a site that was put together with the folks at Freshbooks and Shoeboxed and BatchBook and MailChimp. One of the greatest things that has happened in the last few years with the web is, in addition to open source software, the open movement around data flow. You see this with Facebook and  the number of developers they can get building on top of it, you see it with Twitter. Most of the success of Twitter is all the people who’ve built stuff on top of it to extend it in really new and creative ways. Making the data open and available basically creates the opportunity for the broader population to innovate on it and it creates little micro-industries. It’s a massive development and I think we are at the very beginning stages of this.

    In Part 3 of this interview, Kevin and I will discuss the program at Unintentional Entrepreneur and how they’re working to provide knowledge and support to small business owners, solopreneurs, and freelancers. Be sure to check back Monday!

    More by this author

    Is Procrastination Bad? The Truth About Procrastination Revealed How to Take Notes Effectively: Powerful Note-Taking Techniques Becoming Self-Taught (The How-To Guide) The Science of Setting Goals (And How It Affects Your Brain) The Importance of Reminders (And How to Make a Reminder That Works)

    Trending in Featured

    1 Is Procrastination Bad? The Truth About Procrastination Revealed 2 12 Rules for Self-Management 3 How to Take Notes Effectively: Powerful Note-Taking Techniques 4 How to Stop Procrastinating: 11 Practical Ways for Procrastinators 5 How to Master the Art of Prioritization

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on October 15, 2019

    Is Procrastination Bad? The Truth About Procrastination Revealed

    Is Procrastination Bad? The Truth About Procrastination Revealed

    Procrastination is very literally the opposite of productivity. To produce something is to pull it forward, while to procrastinate is to push it forward — to tomorrow, to next week, or ultimately to never.

    Procrastination fills us with shame — we curse ourselves for our laziness, our inability to focus on the task at hand, our tendency to be easily led into easier and more immediate gratifications. And with good reason: for the most part, time spent procrastinating is time spent not doing things that are, in some way or other, important to us.

    There is a positive side to procrastination, but it’s important not to confuse procrastination at its best with everyday garden-variety procrastination.

    Sometimes — sometimes! — procrastination gives us the time we need to sort through a thorny issue or to generate ideas. In those rare instances, we should embrace procrastination — even as we push it away the rest of the time.

    Why we procrastinate after all

    We procrastinate for a number of reasons, some better than others. One reason we procrastinate is that, while we know what we want to do, we need time to let the ideas “ferment” before we are ready to sit down and put them into action.

    Some might call this “creative faffing”; I call it, following copywriter Ray Del Savio’s lead, “concepting”.[1]

    Whatever you choose to call it, it’s the time spent dreaming up what you want to say or do, weighing ideas in your mind, following false leads and tearing off on mental wild goose chases, and generally thinking things through.

    Advertising

    To the outside observer, concepting looks like… well, like nothing much at all. Maybe you’re leaning back in your chair, feet up, staring at the wall or ceiling, or laying in bed apparently dozing, or looking out over the skyline or feeding pigeons in the park or fiddling with the Japanese vinyl toys that stand watch over your desk.

    If ideas are the lifeblood of your work, you have to make time for concepting, and you have to overcome the sensation— often overpowering in our work-obsessed culture — that faffing, however creative, is not work.

    So, is procrastination bad?

    Yes it is.

    Don’t fool yourself into thinking that you’re “concepting” when in fact you’re just not sure what you’re supposed to be doing.

    Spending an hour staring at the wall while thinking up the perfect tagline for a marketing campaign is creative faffing; staring at the wall for an hour because you don’t know how to come up with a tagline, or don’t know the product you’re marketing well enough to come up with one, is just wasting time.

    Lack of definition is perhaps the biggest friend of your procrastination demons. When we’re not sure what to do — whether because we haven’t planned thoroughly enough, we haven’t specified the scope of what we hope to accomplish in the immediate present, or we lack important information, skills, or resources to get the job done.

    It’s easy to get distracted or to trick ourselves into spinning our wheels doing nothing. It takes our mind off the uncomfortable sensation of failing to make progress on something important.

    Advertising

    The answer to this is in planning and scheduling. Rather than giving yourself an unspecified length of time to perform an unspecified task (“Let’s see, I guess I’ll work on that spreadsheet for a while”) give yourself a limited amount of time to work on a clearly defined task (“Now I’ll enter the figures from last months sales report into the spreadsheet for an hour”).

    Giving yourself a deadline, even an artificial one, helps build a sense of urgency and also offers the promise of time to “screw around” later, once more important things are done.

    For larger projects, planning plays a huge role in whether or not you’ll spend too much time procrastinating to reach the end reasonably quickly.

    A good plan not only lists the steps you have to take to reach the end, but takes into account the resources, knowledge and inputs from other people you’re going to need to perform those steps.

    Instead of futzing around doing nothing because you don’t have last month’s sales report, getting the report should be a step in the project.

    Otherwise, you’ll spend time cooling your heels, justifying your lack of action as necessary: you aren’t wasting time because you want to, but because you have to.

    How bad procrastination can be

    Our mind can often trick us into procrastinating, often to the point that we don’t realize we’re procrastinating at all.

    Advertising

    After all, we have lots and lots of things to do; if we’re working on something, aren’t we being productive – even if the one big thing we need to work on doesn’t get done?

    One way this plays out is that we scan our to-do list, skipping over the big challenging projects in favor of the short, easy projects. At the end of the day, we feel very productive: we’ve crossed twelve things off our list!

    That big project we didn’t work on gets put onto the next day’s list, and when the same thing happens, it gets moved forward again. And again.

    Big tasks often present us with the problem above – we aren’t sure what to do exactly, so we look for other ways to occupy ourselves.

    In many cases too, big tasks aren’t really tasks at all; they’re aggregates of many smaller tasks. If something’s sitting on your list for a long time, each day getting skipped over in favor of more immediately doable tasks, it’s probably not very well thought out.

    You’re actively resisting it because you don’t really know what it is. Try to break it down into a set of small tasks, something more like the tasks you are doing in place of the one big task you aren’t doing.

    More consequences of procrastination can be found in this article:

    Advertising

    8 Dreadful Effects of Procrastination That Can Destroy Your Life

    Procrastination, a technical failure

    Procrastination is, more often than not, a sign of a technical failure, not a moral failure.

    It’s not because we’re bad people that we procrastinate. Most times, procrastination serves as a symptom of something more fundamentally wrong with the tasks we’ve set ourselves.

    It’s important to keep an eye on our procrastinating tendencies, to ask ourselves whenever we notice ourselves pushing things forward what it is about the task we’ve set ourselves that simply isn’t working for us.

    Featured photo credit: chuttersnap via unsplash.com

    Reference

    Read Next