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The Era of the Unintentional Entrepreneur: An Interview with Kevin Reeth of Outright.com (Part 2)

The Era of the Unintentional Entrepreneur: An Interview with Kevin Reeth of Outright.com (Part 2)

The Era of the Unintentional Entrepreneur

    In Part 1 of this interview, Kevin Reeth (Co-founder and CEO of Outright.com) and I discussed some of the challenges and benefits of entrepreneurship and the emergence of a new breed of “unintentional entrepreneurs” – people who, because of the economic downturn, find themselves exploring the possibility of going freelance, starting their own business, or hiring out as a consultant. In part 2, we discuss some of the technological tools that make entrepreneurship – unintentional or otherwise – a viable option right now.

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    Kevin Reeth (KR): One of the good things about the timing now is that it has never been cheaper or easier to start a company from the logistics and marketing perspective. The ability to get your name out there, to get a web presence, to get online, to get people to be able to find you, has never been greater. If you just know the basics, you can use technology to better manage your time, better manage your processes, and then get paid and deal with the money. Open Source software, websites like ours [Outright.com], all this new technology has made it a lot easier.

    Dustin Wax (DW): What are some of the most effective and promising tools that are out there for entrepreneurs?

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    KR: We’re big fans of social networks for self-employed people, because what it basically does is kind formalize those informal relationships. And you can get it down without worrying about curstomer relationship software and all that stuff. Of all of them, I think for professionals LinkedIn is the leading candidate.

    Definitely get on Google and use Gmail and Google Calendars. It’s free, it’s awesome,  and you can tie it to your own domain name using Google Apps for Your Domain. Phenomenal toolset, and it’s completely free.

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    And we strongly recommend that people take advantage of free online tools to get a web presence. Get a blog on WordPress or Typepad or Blogger. If you want something a little more expensive, get a domain. Go to GoDaddy, get a domain, get cheap hosting, and get something very basic website up.

    We also recommend Craigslist. It’s a great business tool! If you have to buy anything, do not pay retail. See if it’s on Craigslist first. Companies are started and fail all the time. And they’ve bought the things you need and they’re going to want to sell that stuff. You can find a lot of stuff in great condition. Also, you can use Craigslist to promote your services for free or very little.

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    And then of course, once you do start making a little bit of money and Uncle Sam wants their piece, then we strongly recommend people take a look at Outright.com.

    DW: I think the real interesting thing right now is the way that data is being shared between different applications, like from Freshbooks to Outright. Once that stuff starts being really integrated, when you can put your LinkedIn contacts for instance into your CRM program or whatever, that’s going to be pretty interesting.

    KR: I think you hit the nail right on the head, and that’s exactly where we’re trying to take this. You see it with The Small Business Web, a site that was put together with the folks at Freshbooks and Shoeboxed and BatchBook and MailChimp. One of the greatest things that has happened in the last few years with the web is, in addition to open source software, the open movement around data flow. You see this with Facebook and  the number of developers they can get building on top of it, you see it with Twitter. Most of the success of Twitter is all the people who’ve built stuff on top of it to extend it in really new and creative ways. Making the data open and available basically creates the opportunity for the broader population to innovate on it and it creates little micro-industries. It’s a massive development and I think we are at the very beginning stages of this.

    In Part 3 of this interview, Kevin and I will discuss the program at Unintentional Entrepreneur and how they’re working to provide knowledge and support to small business owners, solopreneurs, and freelancers. Be sure to check back Monday!

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    Last Updated on November 26, 2019

    How to Motivate Yourself: 13 Simple Ways to Try Now

    How to Motivate Yourself: 13 Simple Ways to Try Now

    Who needs Tony Robbins when you can motivate yourself? Overcoming the emotional hurdle to get stuff done when you’d rather sit on the couch isn’t always easy. But unless calling in sick and waking up at noon have no consequences for you, it’s often a must.

    For those of you who never procrastinate, distract yourself or drag your feet when you should be doing something important, well done so far! But for the rest of you, it’s good to have a library of motivational boosters to move along.

    Despite your best efforts, passion, habits and a flow-producing environment can fail. In that case, it’s time to find whatever emotional pump-up you can use to get started.

    Whether you’re starting a business, trying to los weight or breaking a bad habit, you’ll learn how to motivate yourself with different techniques here:

    1. Go Back to “Why”

    Focusing on a dull task doesn’t make it any more attractive. Zooming out and asking yourself why you are bothering in the first place will make it more appealing.

    If you can’t figure out why, then there’s a good chance you shouldn’t bother with it in the first place.

    2. Go for Five

    Start working for five minutes. Often that little push will be enough to get you going.

    3. Move Around

    Get your body moving as you would if you were extremely motivated to do something. This ‘faking it’ approach to motivation may seem silly or crude but it works.

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    4. Find the Next Step

    If it seems impossible to work on a project for you, you can try to focus on the next immediate step.

    Fighting an amorphous blob of work will only cause procrastination. Chunk it up so that it becomes manageable. Learn how to stop procrastinating in this guide.

    5. Find Your Itch

    What is keeping you from working? Don’t let the itch continue without isolating it and removing the problem.

    Are you unmotivated because you feel overwhelmed, tired, afraid, bored, restless or angry? Maybe it is because you aren’t sure you have time or delegated tasks haven’t been finished yet?

    6. Deconstruct Your Fears

    I’m sure you don’t have a phobia about getting stuff done. But at the same time, hidden fears or anxieties can keep you from getting real work completed.

    Isolate the unknowns and make yourself confident, you can handle the worst case scenario.

    7. Get a Partner

    Find someone who will motivate you when you’re feeling lazy. I have a friend I go to the gym with. Besides spotting weight, having a friend can help motivate you to work hard when you’d normally quit.

    8. Kickstart Your Day

    Plan out tomorrow. Get up early and place all the important things early in the morning. Building momentum early in the day can usually carry you forward far later.

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    Having a morning routine is a good idea for you to stay motivated!

    9. Read Books

    Read not just self-help or motivational books but any book that has new ideas. New ideas get your mental gears turning and can build motivation. Here’re more reasons to read every day.

    Learning new ideas puts your brain in motion so it requires less time to speed up to your tasks.

    10. Get the Right Tools

    Your environment can have a profound effect on your enthusiasm. Computers that are too slow, inefficient applications or a vehicle that breaks down constantly can kill your motivation.

    Building motivation is almost as important as avoiding the traps that can stop it.

    11. Be Careful with the Small Problems

    The worst killer of motivation is facing a seemingly small problem that creates endless frustration.

    Reframe little problems that must be fixed as bigger ones or they will kill any drive you have.

    12. Develop a Mantra

    Find a few statements that focus your mind and motivate you. It doesn’t matter whether they are pulled from a tacky motivational poster or just a few words to tell you what to do.

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    If you aren’t sure where to start, a good personal mantra is “Do it now!” You can find more here too: 7 Empowering Affirmations That Will Help You Be Mentally Strong

    13. Build on Success

    Success creates success. When you’ve just won, it is easy to feel motivated about almost anything. Emotions tend not to be situation specific, so a small win, whether it is a compliment from a colleague or finishing two thirds of your tasks before noon can turn you into a juggernaut.

    There are many ways you can place small successes earlier on to spur motivation later. Structuring your to-do lists, placing straightforward tasks such as exercising early in the day or giving yourself an affirmation can do the trick.

    Bonus: Staying Motivated Forever

    The best way to motivate yourself is to organize your life so you don’t have to. If work is a constant battle for you, perhaps it is time to start thinking about a new job. The idea is that explicit motivational techniques should be a backup, not your regular routine.

    Here are some other things to consider making work flow more naturally:

    Passion

    Do things you have a passion for. We all have to do things we don’t want to. But if life has become a chronic source of dull chores, you’ve got a big problem that needs fixing.

    Not sure what your passion is to get you motivated? This will help you: How to Get Motivated and Be Happy Every Day When You Wake Up

    Habits

    You can’t put everything on autopilot. I’ve found putting a few core habits in place creates a structure for the day.

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    Waking up at the same time, working at the same times and having a similar productive routine makes it easier to do the next day.

    This guide will be useful for you if you’re looking to build good habits: Understand Your Habits to Control Them 100%

    Flow

    Flow is the state where your mind is completely focused on the task at hand. While there are many factors that go into producing this state, having the right challenge level is a big part.

    Find ways to tweak your tasks so they hover in that sweet spot between boredom and maddening frustration.

    Easily distracted and hard to focus? Here’s your solution.

    Final Thoughts

    With all these tips I’ve shared with you, now you know what to do when you’re feeling unmotivated.

    Find your passion and develop a positive mantra so when the next time negativity hits you again, you know how to stay positive and motivated!

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    Featured photo credit: Pexels via pexels.com

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