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Routing the Yin and Yang of Attention and Distraction

Routing the Yin and Yang of Attention and Distraction

    If you’ve been obsessed with the productivity space for any length of time like those of us here at Lifehack, you’ll no doubt have read more than your fill on the topics of attention and distraction. They work together, a bit of a yin and yang, neither inherently bad or unwanted, but both requiring management and balance.

    Attention is required to complete creative work—and I don’t mean creative work in terms of just songs, stories and paintings, but anything that requires you to create something and produce a tangible result. It also is required for the effective intake of information.

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    Distraction is required to keep our minds open to new ideas, or risk it closing down to what we know and lowering the quality of our work in turn, and to allow us a break and recovery from the stressful hours of concentration and sharp direction of attention we put ourselves through. Without distraction, our ability to pay attention and concentrate suffers. And without attention and concentration, there’s simply nothing to be distracted from.

    So one must allow time for distraction, but distraction at the wrong time can kill precious hours of work, even precious days, or perhaps even more—which is the unthinkable!

    I’ve been thinking about and experimenting with ways to deal with attention and distraction and route the two so that I still can handle both, but at separate times. As a writer, I often go to my feed reader to see what’s trending and hope for a flake of illusory inspiration to alert me to one of the ideas floating through the back of my head (seriously though, waiting for inspiration to strike is a bad thing!).

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    The problem is that the feeds I enjoy reading for my own pleasure and the feeds I read to keep up with the state of the web, the world and everything, are in one place. So the inevitable happens. I go in to see what the daily trends are in areas such as productivity, audio and technology, which are what I most frequently write about, and end up reading some fantastic blog like Boing Boing or Dark Roasted Blend.

    There goes some productive time, just like that. I’m pretty good at flying through the feed reader, though I prefer to look at it as the newspaper you flick through when the urge strikes, so I can ninja through that time, but it’s still time I’d like to—and should’ve—spent working so I could relax and more fully appreciate the enjoyment of reading my favorite sites.

    The solution I came up with was to separate the two and create a subscription list filled to the brim with work-relevant feeds, and one with… well, everything and anything else I wanted to read. The great thing is that I can fill my work-related feed reader with as many relevant feeds as I like; there’s no information overload since this is really a skim account where I duck in and out of articles and mark the rest as read when I’ve got my articles done for the day. There’s no need to manage the onslaught of unread articles but with the click of a button that causes many to tremble in fear.

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    I could’ve created another Google Reader account with which to do this, but I already get frustrated with the need to switch in and out of Google accounts for different roles each day. The plug-ins available aren’t as smooth as I’d like. And it’s too easy to get mixed up and fall into the wrong feed reader at the wrong time with that method. So I decided to fire up the feed reader I used to use every day, NetNewsWire, which I’ve missed in many ways, and use that exclusively for work-related feed reading.

    This has a few benefits; I can stop having pathetically geeky arguments in my head about whether I should be using Google Reader or NetNewsWire, because I’m using both. I suppose that’s not really a benefit so much as a way of shutting myself up; it’s a stupid, stupid thing to be conflicted about.

    More importantly, the apps are separate. I got to enjoy having my reader in a browser tab, but when you’re writing and looking up source material in twenty different tabs, it helps to have a bit of separation and to more easily find your way around.

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    But in the end, the choice of application here isn’t the important thing. The important thing is that I’ve implemented a routing of attention and distraction, steering their paths away from each other without sacrificing accessibility and making it difficult to switch from one mode and into the other, and saved myself from that particular rabbit hole.

    Where else can you do this sort of thing? I’ve always been a big advocate of having one inbox—in fact, admittedly, since I’ve been using three (a personal account and two work accounts for two separate roles), I feel even more inclined that way. But if you get rabbit-holed by email, it might be good to clearly distinguish and separate your work and personal email into two accounts. I don’t get rabbit-holed by email (even when I had just the one inbox), so I don’t bother here. The time spent setting this system up would simply be lost productive time since there was no problem in the first place.

    Another classic example of this practice—one you may not have thought of as being such—is the separation between your home and the office. Keeping them separate does as much good for your work life as it does for your personal life. My office is just off the dining room, which makes coming up with extra ways to separate the two even more important. So I set up signals that tell others how willing to be distracted I am at any given time; door closed means Do Not Disturb Under Pain of Death, three quarters closed means Disturb Only If Necessary, and half-closed means I’m not working on anything requiring much focus and people are free to bug me. I can’t work with a totally open door, so there’s no signal assigned to that one!

    The door is almost always closed during “work hours,” whatever that may mean for someone who works at home. My family didn’t like the idea at first but they’ve come to realize that if I was working in a real office, they couldn’t bug and distract me, so when I’m in there with the door closed, there’s no real difference.

    This is all about keeping things that need to remain separate, but tend to collide, as far apart as possible. How do you route attention and distraction around each other, and in which areas of your life?

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    Last Updated on October 18, 2018

    10 Key Characteristics of a Highly Successful Entrepreneur

    10 Key Characteristics of a Highly Successful Entrepreneur

    When it comes to starting your own business and pursuing your dream of becoming an entrepreneur, it can be advantageous to go all in and embrace the flexibility of finally quitting your day job.

    Keep in mind, though, that it takes a special kind of person to take the business world by storm: a person who has cultivated the key characteristics of entrepreneurial success.

    People with these characteristics are likely to succeed, whereas people without them have difficulty moving forward with even the most brilliant business ideas.

    These characteristics of an entrepreneur are so important that I’ve decided to cover all 10 of them in detail so that you can start your business with your best foot forward.

    1. Successful Entrepreneurs Practice Discipline

    Plenty of business experts claim that you can’t get anywhere as an entrepreneur without vision or creativity, but that’s simply not the truth. Instead, the one quality that no entrepreneur can be successful without is discipline.

    To build an idea into a business, you have to have the discipline to spend time slogging through the least fun parts of running a business (like the bookkeeping), rather than taking that time to do something fun.

    Andrew Carnegie, one of the most financially successful Americans of all time, grew up working dull and difficult jobs in factories. Despite going to bed hungry some nights, he continued doing his best work. He was eventually hired by a railroad company and continued to move up the ladder until starting his own successful businesses. Carnegie is a fine example of an entrepreneur dedicated to discipline and hard work. He truly earned his dreams of prosperity and success.

    When you’re the boss, there’s no one to keep you at work except yourself — and there’s no short-term consequences for skipping out early.

    Sure, if an entrepreneur plays hooky enough he knows that the business just won’t happen, but it’s very hard to convince someone that ‘just this once’ won’t hurt (and to keep ‘just this once’ from becoming a daily occurrence).

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    2. Successful Entrepreneurs Keep Calm

    Things go wrong when you run your own business.

    Most entrepreneurs go through crises with their businesses — and more than a few wind up with outright failures on their hands. But when you’re responsible for a business, you have to be able to keep calm in any situation. Any other reaction — whether you lose your temper or get flustered — compounds the problem.

    Instead, a good entrepreneur must have the ability to keep his cool in an emergency or crisis. It may not make the problem easier to solve, but it certainly won’t make it harder.

    Honestly, losing your calm is a quick path to becoming the kind of person who gives up in the face of adversity. Instead giving in to frustration, remember classic entrepreneur Benjamin Franklin.

    Franklin kept his calm as he experimented and tweaked his inventions again and again in pursuit of success. He didn’t give up during his many failures – he chose to innovate. You can choose innovation, too.

    If an entrepreneur can handle failure without frustration or anger, s/he can move past it to find success.

    3. Successful Entrepreneurs Pay Attention to Details

    Restricting your attention to the big picture can be even more problematic than ‘sweating the small stuff.’

    As an entrepreneur, unless venture capital has magically dropped out of the sky, a small expense can be a killer. It’s attention to detail that can make a small business successful when it has competition and it’s attention to detail that can keep costs down.

    Attention to detail can be difficult to maintain — going over ledgers can be tedious even when you aren’t trying to pay close attention — but keeping your eye on a long-term vision is just asking for a problem to sneak in under a radar.

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    After a business grows, an entrepreneur might be able to hire someone to worry about the details. In the beginning, though, only one person can take responsibility for the details.

    Skeptical about the importance of details? Look no further than Howard Schultz, who grew a small coffee shop called Starbucks into one of the most globally successful coffee businesses in the world through his extreme attention to detail.

    He is famous for taking all aspects of growing a business into account, paying attention not only to financially smart business decisions, but also focusing on socially responsible business decisions. Details can take you far.

    4. Successful Entrepreneurs Embrace Risks

    No entrepreneur has a sure thing, no matter how much money s/he stands to earn on a given product. Even if a product tests well, the market can change, the warehouse can burn down and a whole slew of other misfortune can befall a small business.

    It’s absolutely risky to run a business of your own and while you can get some insurance, it’s not like most investment options. Even worse, if something does go wrong, it’s the entrepreneur’s responsibility — no matter the actual cause. In order to deal with all of that without developing an ulcer, you have to have a good tolerance for risk.

    You don’t need to channel your inner frat boy and take on absolutely stupid risks, but you need to know just how much you can afford to risk — and get a good idea of how likely you are to lose it. If the numbers make you uncomfortable, the risk is too great.

    Embracing risks is essential for growth and additional success, as well. Walt Disney, for example, could have stayed comfortable with his advances in the film and animation industries, but decided to expand his brand with a new dream: a theme park that soared above the competition. Without taking this risk, the incredibly successful Disney theme park empire would never have come about.

    An entrepreneur has to be willing to accept pretty big risks, with some level of comfort.

    5. Successful Entrepreneurs are Balanced

    You can take any characteristic too far. There’s a point at which attention to detail can become obsession or calm can become unemotional response.

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    As an entrepreneur, you have to be able to balance your characteristics, getting the most of them without going over the edge. But balance for an entrepreneur goes far beyond keeping your characteristics in check, though.

    Just as an entrepreneur doesn’t have a boss to keep them at work when necessary, they don’t have one to send them home when they’re done. If you are working for yourself, you have to decide how to balance your work and home life — and if you have a day job to add into the equation, balance just gets more complicated.

    Oprah Winfrey, one of the most successful and influential entrepreneurs out there, understands the importance of balance. Winfrey has a lot going on; she runs her own media kingdom, acts, produces films, publishes print, and more. In an interview with Fast Company,[1] she talks about her efforts to balance priorities and self care, saying that she must ask herself what is truly important in each limited day.

    You may or may not have as much on your plate as Oprah, but learning how to balance whatever you have going on in life will certainly help you farther along down the road as you learn to be a great entrepreneur.

    6. Successful Entrepreneurs are Passionate and Motivated

    In order to develop any of the above characteristics, you must have a foundation of passion. Staying disciplined day after day during the building of your business takes unrivaled motivation.

    Before you start any business, ask yourself if you can sustain true excitement about your idea during even the darkest days ahead of you. If the answer is yes, then good for you! Nurture your natural motivation by taking these action steps throughout your business journey:

    • Commit to making short and long-term goals. Check in with them often to stay on task.
    • Have a plan in place for the inevitable days when you feel discouraged. Make a list of things that will help keep you motivated and focused.
    • Share your ideas with trusted individuals who are just as excited as you are. They will help keep your enthusiasm rolling even when you are feeling down.

    By being prepared for apathetic days and holding fast to your authentic passion, you can actually enjoy your journey to success.

    7. Successful Entrepreneurs Adapt

    Remember this one word: flexibility. Seasoned entrepreneurs know that change is not only a part of life, but also a part of the business world. Expect change and choose to adapt.

    As a new entrepreneur, it will be tempting to cling to your original business plan with no exceptions, even if you notice it isn’t working. Good entrepreneurs know that it’s okay to make smart, informed changes in order to ensure efficiency.

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    8. Successful Entrepreneurs are Marketing and Sales Experts

    No matter what kind of business you are starting, a knowledge of marketing and sales will save you many headaches. A passion for creating a beautiful handmade lifestyle product is not enough to run a successful lifestyle brand; it is critical that you understand key business principles in addition to your natural skills or great product line.

    Not sure how to start? Taking business courses is a great idea, but you can also easily brush up on sales and marketing through free online resources. Check out these 10 Sales Skills Everyone Should Master To Be Successful to begin now.

    9. Successful Entrepreneurs Have Strong Money Management

    Along with sales and marketing skills, money management is a very useful tool in the box of the entrepreneur. Understanding how to best manage your money can be the difference between early success and early failure in the business world.

    If money management isn’t your strongest skill, prepare to hire a financial expert to help you with any tricky business that comes up. Financial guidance and knowledge is never a bad idea.

    10. Successful Entrepreneurs Ask Questions and Continually Improve

    Pride is a natural human quality, but it’s important to humbly conduct some constructive criticism every now and again on both yourself as a leader and your new business as a whole.

    Assess how things are going and be willing to make positive changes if necessary. Here’re 15 ways to cultivate lifelong learning.

    If you are always improving, then how can you ultimately fail?

    The Bottom Line

    Let me remind you of one important fact: the qualities of an entrepreneur listed here are not exclusively available to some people and elusive to others.

    Although some people may have natural strengths and weaknesses, these qualities can be learned by anyone interested in taking up the entrepreneurial challenge. It might not be easy to change old habits, but it is absolutely possible to cultivate these characteristics in yourself.

    Whether you’re a business owner or an aspiring entrepreneur, with hard work, you can train yourself to develop the qualities that truly determine the entrepreneurial spirit and future success.

    Featured photo credit: Unsplash via unsplash.com

    Reference

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