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Reference Check: You Are Who Google Says You Are

Reference Check: You Are Who Google Says You Are
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    If first impressions count, then you are who Google says you are. Your reputation is the first 3 pages of search engine hits.

    The internet and its search engines have become so powerful, available and user-friendly that your reputation is becoming defined by what the first 3 pages of yahoo or google search hits turns up. Forget about personal and professional references for making a first impression because the internet search gets done before that.

    Think about how often you will do a quick internet search before meeting a prospective client or supplier coming to your office. How about checking up on a prospective date or hire? Chances are that you might do a quick internet search before meeting. Likewise if you meet someone at a networking event, how often will you look at their website and maybe poke around the net for a couple minutes or more to get a better sense before calling? For most corporate purchasing, the salesperson doesn’t matter much these days so long as there is good information on the website. If you are looking for a product or service, chances are that you would troll the net before doing much else. It is fast, cheap, easy and hassle-free because you can passively review the information without talking to sales people or going through any tedious hoops.

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    There are 3 simple steps you can take to enhance your web profile:

    • Ensure your internet profile from the first 3 pages of hits matches up with who you want others to think you are.
    • Become involved in the online community so there are more cross-references to you and to your website if you have one.
    • Put good content on your website or wherever you leave your mark. If you are submitting articles or participating in searchable forums, make sure the stuff doesn’t work against you later. Presentation also counts so present the content well and not in the wrong places. Porn sites are likely not the best place to post articles, especially if you have a nosy mother-in-law with broadband.

    If you have a website, it should be well maintained and checked often enough to ensure the material there positively supports the online profile you are trying to establish and maintain.

    There are some great ways to enhance your internet profile. Most of them do not involve paying search engine listing fees or buying ads. The better ones include:

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    Publishing articles online. Articles that contain your name, links to your website and key words are automatically picked up by the search engines and will bump up the hit counts on your main website.

    Affiliating with other websites. Your hit counts will get pulled up if you tie into trade association or non-profit organization websites, especially those with higher hit counts than yours. Many non-profit associations have websites and if you are an active member chances are stuff will get onto the website and maybe other places on the net from this.

    Keeping past content on the server. Do not remove past content from your website if it is consistent with your desired messaging and already picked up by search engines. It keeps working to advertise you or your business and adds to your hit count. Conversely, empty hits which are those annoying dead ends when you click on a search engine result that goes to content that has been removed frustrates people.

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    Monitor your hit counts and do regular searches. Use your website hosting company or third party performance measurement and monitoring tools to tune your website and track links to affiliated sites, articles, etcetera. Be mindful that as your traffic increases, it grows geometrically, not linearly. If your site is an early hit on the search engine results lists, it gets additional traffic because people tend to go to the highest hits first, increasing the counts non-linearly by that act alone. Just like in most competitions, 1st place gets much more attention than 3rd place and 4th place gets no notice or prize money. Hitting on your own site can effect the counts and improve search engine placements, especially if you are highly specialized.

    Send people direct links to your content rather than the file itself. A good example would be for articles. Rather than attaching the file itself to an email, put a link in the email with maybe an extract from the article in the body of the email. That way you do not load down people’s emails while you create additional hit counts that raise your positive internet profile.

    Become a great spammer. Spam the internet itself with your messaging. It is not the same thing as sending spam via email. Participate in forums, comment on relevant news pieces (putting in a link to your website), post articles, join lists and get your messaging into as many places as possible.

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    Let your introduction and a positive first impression be made for you by the internet search engines. Whether dating, looking for a job or a client, if you do a good job developing and maintaining a good internet profile, you will have a chance to make a good second impression when you first meet the person.

    Peter Paul Roosen has an engineering background and founded numerous companies including firms involved in locomotive and plastics manufacturing, computer software and marketing. Tatsuya Nakagawa is president and CEO of Atomica Creative Group Ltd., a strategic product marketing company based in Vancouver Canada. He has assisted numerous companies in diverse industries with their early stage deployments and product launches in North America, Europe and Asia.

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    Last Updated on October 16, 2018

    Why Do I Have Bad Luck? 2 Simple Things to Change Your Destiny

    Why Do I Have Bad Luck? 2 Simple Things to Change Your Destiny

    Are you one of those people who are always suffering setbacks? Does little ever seem to go right for you? Do you sometimes feel that the universe is out to get you? Do you wonder:

    Why do I have bad luck? Is bad luck real?

    Let me let you into a secret:

    Your luck is no worse—and no better—than anyone else’s. It just feels that way. Better still, there are two simple things you can do which will reverse your feelings of being unlucky and change your luck.

    1. Stop believing that what happens in your life is down to the vagaries of luck, destiny, supernatural forces, malevolent other people, or anything else outside yourself.

    Psychologists call this “external locus of control.” It’s a kind of fatalism, where people believe that they can do little or nothing personally to change their lives.

    Because of this, they either merely hope for the best, focus on trying to change their luck by various kinds of superstition, or submit passively to whatever comes—while complaining that it doesn’t match their hopes.

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    Most successful people take the opposite view. They have “internal locus of control.” They believe that what happens in their life is nearly all down to them; and that even when chance events occur, what is important is not the event itself, but how you respond to it.

    This makes them pro-active, engaged, ready to try new things, and keen to find the means to change whatever in their lives they don’t like.

    They aren’t fatalistic and they don’t blame bad luck for what isn’t right in their world. They look for a way to make things better.

    Are they luckier than the others? Of course not.

    Luck is random—that’s what chance means—so they are just as likely to suffer setbacks as anyone else.

    What’s different is their response. When things go wrong, they quickly look for ways to put them right. They don’t whine, pity themselves, or complain about “bad luck.” They try to learn from what happened to avoid or correct it next time and get on with living their life as best they can. They have this Motivation Engine, which most people lack, to keep them going.

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    No one is habitually luckier or unluckier than anyone else. It may seem so, over the short term (Random events often come in groups, just as random numbers often lie close together for several instances—which is why gamblers tend to see patterns where none exist).

    When you take a longer perspective, random chance is just . . . random. Yet those who feel that they are less lucky, typically pay far more attention to short-term instances of bad luck, convincing themselves of the correctness of their belief.

    Your locus of control isn’t genetic. You learned it somehow. If it isn’t working for you, change it.

    2. Remember that whatever you pay attention to grows in your mind.

    If you focus on what’s going wrong in your life—especially if you see it as “bad luck” you can do nothing about—it will seem blacker and more malevolent.

    In a short time, you’ll become so convinced that everything is against you that you’ll notice more and more instances where this appears to be true. As a result, you will drown yourself in negative energy and almost certainly stop trying, convinced that nothing you can do will improve your prospects.

    Fatalism feeds on itself until people become passive “victims” of life’s blows. The “losers” in life are those who are convinced they will fail before they start anything; sure that their “bad luck” will ruin any prospects of success.

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    They rarely notice that the true reasons for their failure are ignorance, laziness, lack of skill, lack of forethought, or just plain foolishness—all of which they could do something to correct, if only they would stop blaming other people or “bad luck” for their personal deficiencies.

    Your attention is under your control. Send it where you want it to go. Starve the negative thoughts until they die.

    To improve your fortune and have “good luck”, first decide that what happens is nearly always down to you; then try focusing on what works and what turns out well, not the bad stuff.

    Your “fate” really does depend on the choices that you make. When random events happen, as they always will, do you choose to try to turn them to your advantage or just complain about them?

    If you think you’re “suffering from bad luck”, you can really change things up and start life over. It may even be a lot easier than you thought:

    How to Start Over and Reboot Your Life When It Seems Too Late

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    Thomas Jefferson is said to have used these words:

    “I’m a great believer in luck and I find the harder I work, the more I have of it.”

    Ralph Waldo Emerson said:

    “Shallow men believe in luck. Strong men believe in cause and effect.”

    Your luck, in the end, is pretty much what you choose it to be.

    Featured photo credit: LoboStudio Hamburg via unsplash.com

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