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Reference Check: You Are Who Google Says You Are

Reference Check: You Are Who Google Says You Are
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    If first impressions count, then you are who Google says you are. Your reputation is the first 3 pages of search engine hits.

    The internet and its search engines have become so powerful, available and user-friendly that your reputation is becoming defined by what the first 3 pages of yahoo or google search hits turns up. Forget about personal and professional references for making a first impression because the internet search gets done before that.

    Think about how often you will do a quick internet search before meeting a prospective client or supplier coming to your office. How about checking up on a prospective date or hire? Chances are that you might do a quick internet search before meeting. Likewise if you meet someone at a networking event, how often will you look at their website and maybe poke around the net for a couple minutes or more to get a better sense before calling? For most corporate purchasing, the salesperson doesn’t matter much these days so long as there is good information on the website. If you are looking for a product or service, chances are that you would troll the net before doing much else. It is fast, cheap, easy and hassle-free because you can passively review the information without talking to sales people or going through any tedious hoops.

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    There are 3 simple steps you can take to enhance your web profile:

    • Ensure your internet profile from the first 3 pages of hits matches up with who you want others to think you are.
    • Become involved in the online community so there are more cross-references to you and to your website if you have one.
    • Put good content on your website or wherever you leave your mark. If you are submitting articles or participating in searchable forums, make sure the stuff doesn’t work against you later. Presentation also counts so present the content well and not in the wrong places. Porn sites are likely not the best place to post articles, especially if you have a nosy mother-in-law with broadband.

    If you have a website, it should be well maintained and checked often enough to ensure the material there positively supports the online profile you are trying to establish and maintain.

    There are some great ways to enhance your internet profile. Most of them do not involve paying search engine listing fees or buying ads. The better ones include:

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    Publishing articles online. Articles that contain your name, links to your website and key words are automatically picked up by the search engines and will bump up the hit counts on your main website.

    Affiliating with other websites. Your hit counts will get pulled up if you tie into trade association or non-profit organization websites, especially those with higher hit counts than yours. Many non-profit associations have websites and if you are an active member chances are stuff will get onto the website and maybe other places on the net from this.

    Keeping past content on the server. Do not remove past content from your website if it is consistent with your desired messaging and already picked up by search engines. It keeps working to advertise you or your business and adds to your hit count. Conversely, empty hits which are those annoying dead ends when you click on a search engine result that goes to content that has been removed frustrates people.

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    Monitor your hit counts and do regular searches. Use your website hosting company or third party performance measurement and monitoring tools to tune your website and track links to affiliated sites, articles, etcetera. Be mindful that as your traffic increases, it grows geometrically, not linearly. If your site is an early hit on the search engine results lists, it gets additional traffic because people tend to go to the highest hits first, increasing the counts non-linearly by that act alone. Just like in most competitions, 1st place gets much more attention than 3rd place and 4th place gets no notice or prize money. Hitting on your own site can effect the counts and improve search engine placements, especially if you are highly specialized.

    Send people direct links to your content rather than the file itself. A good example would be for articles. Rather than attaching the file itself to an email, put a link in the email with maybe an extract from the article in the body of the email. That way you do not load down people’s emails while you create additional hit counts that raise your positive internet profile.

    Become a great spammer. Spam the internet itself with your messaging. It is not the same thing as sending spam via email. Participate in forums, comment on relevant news pieces (putting in a link to your website), post articles, join lists and get your messaging into as many places as possible.

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    Let your introduction and a positive first impression be made for you by the internet search engines. Whether dating, looking for a job or a client, if you do a good job developing and maintaining a good internet profile, you will have a chance to make a good second impression when you first meet the person.

    Peter Paul Roosen has an engineering background and founded numerous companies including firms involved in locomotive and plastics manufacturing, computer software and marketing. Tatsuya Nakagawa is president and CEO of Atomica Creative Group Ltd., a strategic product marketing company based in Vancouver Canada. He has assisted numerous companies in diverse industries with their early stage deployments and product launches in North America, Europe and Asia.

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    Last Updated on June 26, 2020

    How to Stay Motivated and Reach Your Big Goals in Life

    How to Stay Motivated and Reach Your Big Goals in Life

    It is hardly a secret that the key to successfully accomplishing one goal after another is staying motivated. There are, of course, tasks which successful people may not like at all, yet they find motivation to complete them because they recognize how each particular task serves a greater goal.

    So how to stay motivated most of the time? Here are 5 simple yet effective ways on how to be motivated and get what you want:

    1. Find Your Good Reasons

    Anything you do, no matter how simple, has a number of good reasons behind it.

    You may not be able to find good reasons to do some tasks at first but, if you take just a few moments to analyze them, you will easily spot something good. We also have many tasks which don’t need any reasoning at all – we’ve been doing them for so long that they feel natural.

    If you’re ever stuck with some tasks you hate and there seems to be no motivation to complete it whatsoever, here’s what you need to do: find your good reasons.

    Even when you set goals, there needs to be reasons behind these goals. They may not be obvious, but stay at it until you see some, as this will bring your motivation back and will help you finish the task.

    Some ideas for what a good reason can be:

    • A material reward – quite often, you will get paid for doing something you normally don’t like doing at all.
    • Personal gain – you will learn something new or will perhaps improve yourself in a certain way.
    • A feeling of accomplishment – at least you’ll be able to walk away feeling great about finding the motivation and courage to complete such a tedious task.
    • A step closer to your bigger goal – even the biggest accomplishments in history have started small and relied on simple and far less pleasant tasks than you might be working on. Every task you complete brings you closer to the ultimate goal, and acknowledging this always feels good.

    Here’re 9 Types of Motivation That Make It Possible to Reach Your Dreams.

    2. Make It Fun

    When it comes to motivation, attitude is everything. Different people may have completely opposite feelings towards the same task: some will hate it, others will love it.

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    Why do you think this happens? It’s simple: some of us find ways to make any task interesting and fun to do!

    Take sports for example. Visiting your local gym daily for a half-an-hour workout session sounds rather boring to some. Yet many others love the idea!

    They like exercising not only because they recognize the good reasons behind it, but simply because it’s fun! At certain time of their daily schedule, they find going to gym to be the best thing to do, simply because nothing else will fit their time and lifestyle so perfectly.

    Depending on how you look at it, you can have fun doing just about anything! Just look for ways of having fun, and you’ll find them!

    A simple approach is to start working on any task by asking yourself a few questions:

    • How can I enjoy this task?
    • What can I do to make this task fun for myself and possibly for others?
    • How can I make this work the best part of my day?

    As long as you learn to have the definite expectation of any task being potentially enjoyable, you will start to feel motivated.

    Some of you will probably think of a thing or two which are valid exceptions from this statement, like something you always hate doing no matter how hard you try making it fun. You’re probably right, and that’s why I don’t claim everything to be fun.

    However, most tasks have a great potential of being enjoyable, and so looking for ways to have fun while working is definitely a good habit to acquire.

    3. Change Your Approach And Don’t Give Up

    When something doesn’t feel right, it’s always a good time to take a moment and look for a different approach for the task.

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    You may be doing everything correctly and most efficiently, but such approach isn’t necessarily the most motivating one. Quite often, you can find a number of obvious tweaks to your current approach which will both change your experience and open up new possibilities.

    That’s why saying “one way or another” is so common — if you really want to accomplish your goal, there is always a way; and most likely, there’s more than one way.

    If a certain approach doesn’t work for you, find another one, and keep trying until you find the one which will both keep you motivated and get you the desired results.

    Some people think that trying a different approach means giving up. They take pride in being really stubborn and refusing to try any other options on their way towards the goal.

    My opinion on this is that the power of focus is great, but you should be focusing on your goal, and not limiting your options by focusing on just one way to accomplish it it.

    4. Recognize Your Progress

    Everything you may be working on can be easily split into smaller parts and stages. For most goals, it is quite natural to split the process of accomplishing them into smaller tasks and milestones. There are a few reasons behind doing this, and one of them is tracking your progress.

    We track our progress automatically with most activities. But to stay motivated, you need to recognize your progress, not merely track it.

    Here’s how tracking and recognizing your progress is different:

    Tracking is merely taking a note of having reached a certain stage in your process. Recognizing is taking time to look at a bigger picture and realize where exactly you are, and how much more you have left to do.

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    For example, if you’re going to read a book, always start by going through the contents table. Getting familiar with chapter titles and memorizing their total number will make it easier for you to recognize your progress as you read. Confirming how many pages your book has before starting it is also a good idea.

    You see, reading any book you will be automatically looking at page numbers and chapter titles, but without knowing the total number of pages, this information will have little meaning.

    Somehow, it is human nature to always want things to happen in short term or even at once. Even though we split complex tasks into simpler actions, we don’t quite feel the satisfaction until all is done and the task is fully complete.

    For many scenarios though, the task is so vast that such approach will drain all the motivation out of you long before you have a chance to reach your goal. That’s why it is important to always take small steps and recognize the positive different and progress made. This is how your motivation can sustain in long term.

    5. Reward Yourself

    This is a trick everyone likes: rewarding yourself is always pleasant. This is also one of the easiest and at the same time most powerful ways to stay motivated!

    Feeling down about doing something? Dread the idea of working on some task? Hate the whole idea of working? You’re not alone.

    Right from the beginning, agree on some deliverables which will justify yourself getting rewarded. As soon as you get one of the agreed results, take time to reward yourself in some way.

    For some tasks, just taking a break and relaxing for a few minutes will do.

    For others, you may want to get a fresh cup of coffee and even treat yourself a dessert.

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    For even bigger and more demanding tasks, reward yourself by doing something even more enjoyable, like going to a cinema or taking a trip to some place nice, or even buying yourself something.

    Your progress may not seem to others like anything worth celebrating but, take time and do it anyway! It is your task and your reward, so any ways to stay motivated are good.

    The more you reward yourself for the honestly made progress, the more motivated you will feel about reaching new milestones, thus finally accomplishing your goal.

    Mix and Match for the Best Effect!

    Now that you have these five ways of staying motivated, it is a good moment to give you the key to them all: mix and match!

    Pick one of the techniques and apply it to your situation. If it doesn’t work, or if you simply want to get more motivated, try another technique right away. Mix different approaches and match them to your task for the best results.

    Just think about it: Finding good reasons to work on your task is bound to helping you feel better; and identifying ways to make it fun will help you enjoy the task even more.

    Or, if you plan a few points for easier tracking of your progress and on top of that, agree on rewarding yourself as you go; this will make you feel most motivated about anything you have to work through.

    More Tips to Boost Your Motivation

    Featured photo credit: Lucas Lenzi via unsplash.com

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