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Reference Check: You Are Who Google Says You Are

Reference Check: You Are Who Google Says You Are
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    If first impressions count, then you are who Google says you are. Your reputation is the first 3 pages of search engine hits.

    The internet and its search engines have become so powerful, available and user-friendly that your reputation is becoming defined by what the first 3 pages of yahoo or google search hits turns up. Forget about personal and professional references for making a first impression because the internet search gets done before that.

    Think about how often you will do a quick internet search before meeting a prospective client or supplier coming to your office. How about checking up on a prospective date or hire? Chances are that you might do a quick internet search before meeting. Likewise if you meet someone at a networking event, how often will you look at their website and maybe poke around the net for a couple minutes or more to get a better sense before calling? For most corporate purchasing, the salesperson doesn’t matter much these days so long as there is good information on the website. If you are looking for a product or service, chances are that you would troll the net before doing much else. It is fast, cheap, easy and hassle-free because you can passively review the information without talking to sales people or going through any tedious hoops.

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    There are 3 simple steps you can take to enhance your web profile:

    • Ensure your internet profile from the first 3 pages of hits matches up with who you want others to think you are.
    • Become involved in the online community so there are more cross-references to you and to your website if you have one.
    • Put good content on your website or wherever you leave your mark. If you are submitting articles or participating in searchable forums, make sure the stuff doesn’t work against you later. Presentation also counts so present the content well and not in the wrong places. Porn sites are likely not the best place to post articles, especially if you have a nosy mother-in-law with broadband.

    If you have a website, it should be well maintained and checked often enough to ensure the material there positively supports the online profile you are trying to establish and maintain.

    There are some great ways to enhance your internet profile. Most of them do not involve paying search engine listing fees or buying ads. The better ones include:

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    Publishing articles online. Articles that contain your name, links to your website and key words are automatically picked up by the search engines and will bump up the hit counts on your main website.

    Affiliating with other websites. Your hit counts will get pulled up if you tie into trade association or non-profit organization websites, especially those with higher hit counts than yours. Many non-profit associations have websites and if you are an active member chances are stuff will get onto the website and maybe other places on the net from this.

    Keeping past content on the server. Do not remove past content from your website if it is consistent with your desired messaging and already picked up by search engines. It keeps working to advertise you or your business and adds to your hit count. Conversely, empty hits which are those annoying dead ends when you click on a search engine result that goes to content that has been removed frustrates people.

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    Monitor your hit counts and do regular searches. Use your website hosting company or third party performance measurement and monitoring tools to tune your website and track links to affiliated sites, articles, etcetera. Be mindful that as your traffic increases, it grows geometrically, not linearly. If your site is an early hit on the search engine results lists, it gets additional traffic because people tend to go to the highest hits first, increasing the counts non-linearly by that act alone. Just like in most competitions, 1st place gets much more attention than 3rd place and 4th place gets no notice or prize money. Hitting on your own site can effect the counts and improve search engine placements, especially if you are highly specialized.

    Send people direct links to your content rather than the file itself. A good example would be for articles. Rather than attaching the file itself to an email, put a link in the email with maybe an extract from the article in the body of the email. That way you do not load down people’s emails while you create additional hit counts that raise your positive internet profile.

    Become a great spammer. Spam the internet itself with your messaging. It is not the same thing as sending spam via email. Participate in forums, comment on relevant news pieces (putting in a link to your website), post articles, join lists and get your messaging into as many places as possible.

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    Let your introduction and a positive first impression be made for you by the internet search engines. Whether dating, looking for a job or a client, if you do a good job developing and maintaining a good internet profile, you will have a chance to make a good second impression when you first meet the person.

    Peter Paul Roosen has an engineering background and founded numerous companies including firms involved in locomotive and plastics manufacturing, computer software and marketing. Tatsuya Nakagawa is president and CEO of Atomica Creative Group Ltd., a strategic product marketing company based in Vancouver Canada. He has assisted numerous companies in diverse industries with their early stage deployments and product launches in North America, Europe and Asia.

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    Last Updated on June 18, 2019

    15 Ways to Cultivate Continuous Learning for a Sharper Brain

    15 Ways to Cultivate Continuous Learning for a Sharper Brain

    Assuming the public school system didn’t crush your soul, learning is a great activity. It expands your viewpoint. It gives you new knowledge you can use to improve your life. It is important for your personal growth. Even if you discount the worldly benefits, the act of learning can be a source of enjoyment.

    “I have never let my schooling interfere with my education.” — Mark Twain

    But in a busy world, it can often be hard to fit in time to learn anything that isn’t essential. The only things learned are those that need to be. Everything beyond that is considered frivolous. Even those who do appreciate the practice of lifelong learning, can find it difficult to make the effort.

    Here are some tips for installing the habit of contiuous learning:

    1. Always have a book

    It doesn’t matter if it takes you a year or a week to read a book. Always strive to have a book that you are reading through, and take it with you so you can read it when you have time.

    Just by shaving off a few minutes in-between activities in my day I can read about a book per week. That’s at least fifty each year.

    2. Keep a “To-Learn” List

    We all have to-do lists. These are the tasks we need to accomplish. Try to also have a “to-learn” list. On it you can write ideas for new areas of study.

    Maybe you would like to take up a new language, learn a skill or read the collective works of Shakespeare. Whatever motivates you, write it down.

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    3. Get More Intellectual Friends

    Start spending more time with people who think. Not just people who are smart, but people who actually invest much of their time in learning new skills. Their habits will rub off on you.

    Even better, they will probably share some of their knowledge with you.

    4. Guided Thinking

    Albert Einstein once said,

    “Any man who reads too much and uses his own brain too little falls into lazy habits of thinking.”

    Simply studying the wisdom of others isn’t enough, you have to think through ideas yourself. Spend time journaling, meditating or contemplating over ideas you have learned.

    5. Put it Into Practice

    Skill based learning is useless if it isn’t applied. Reading a book on C++ isn’t the same thing as writing a program. Studying painting isn’t the same as picking up a brush.

    If your knowledge can be applied, put it into practice.

    In this information age, we’re all exposed to a lot of information, it’s important to re-learn how to learn so as to put the knowledge into practice.

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    6. Teach Others

    You learn what you teach. If you have an outlet of communicating ideas to others, you are more likely to solidify that learning.

    Start a blog, mentor someone or even discuss ideas with a friend.

    7. Clean Your Input

    Some forms of learning are easy to digest, but often lack substance.

    I make a point of regularly cleaning out my feed reader for blogs I subscribe to. Great blogs can be a powerful source of new ideas. But every few months, I realize I’m collecting posts from blogs that I am simply skimming.

    Every few months, purify your input to save time and focus on what counts.

    8. Learn in Groups

    Lifelong learning doesn’t mean condemning yourself to a stack of dusty textbooks. Join organizations that teach skills.

    Workshops and group learning events can make educating yourself a fun, social experience.

    9. Unlearn Assumptions

    You can’t add water to a full cup. I always try to maintain a distance away from any idea. Too many convictions simply mean too few paths for new ideas.

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    Actively seek out information that contradicts your worldview.

    Our minds can’t be trusted, but this is what we can do about it to be wiser.

    10. Find Jobs that Encourage Learning

    Pick a career that encourages continual learning. If you are in a job that doesn’t have much intellectual freedom, consider switching to one that does.

    Don’t spend forty hours of your week in a job that doesn’t challenge you.

    11. Start a Project

    Set out to do something you don’t know how. Forced learning in this way can be fun and challenging.

    If you don’t know anything about computers, try building one. If you consider yourself a horrible artist, try a painting.

    12. Follow Your Intuition

    Lifelong learning is like wandering through the wilderness. You can’t be sure what to expect and there isn’t always an end goal in mind.

    Letting your intuition guide you can make self-education more enjoyable. Most of our lives have been broken down to completely logical decisions, that making choices on a whim has been stamped out.

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    13. The Morning Fifteen

    Productive people always wake up early. Use the first fifteen minutes of your morning as a period for education.

    If you find yourself too groggy, you might want to wait a short time. Just don’t put it off later in the day where urgent activities will push it out of the way.

    14. Reap the Rewards

    Learn information you can use. Understanding the basics of programming allows me to handle projects that other people would require outside help. Meeting a situation that makes use of your educational efforts can be a source of pride.

    15 .Make Learning a Priority

    Few external forces are going to persuade you to learn. The desire has to come from within. Once you decide you want to make lifelong learning a habit, it is up to you to make it a priority in your life.

    In fact, you can train your brain to crave lifelong learning! Here’s how to become a lifelong learner:

    How to Train Your Brain to Crave Lifelong Learning (And Why It’s Good)

    More Resources About Continuous Learning

    Featured photo credit: Paul Schafer via unsplash.com

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