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Pick a number: It can simplify your life

Pick a number: It can simplify your life
Number 3

So, what does Jerry Seinfeld and a typical sales person have in common? A focus on a key number. Seinfeld always needed new jokes so early in his career he used a calendar and a big red marker to cross out each day he sat down for a session to write new material. He needed one session per day and made sure every day on his calendar was marked. His number “1” helped him to become number 1 in his area. Anyone working in sales is quite familiar with “meeting the number”, whatever that number is for his or her manager or company.

We often over-think and over-complicate the methods we use for achieving our goals. A great way to achieve our goals is to define a key number and use that as our motivator, measuring stick or target. Here are some examples of how a simple number can positively impact goals and likelihood of achieving them. Use whatever number you want to relate to whatever is important to you. The examples relate to simple numbers (1-10) and are in a range of areas.

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  • Number 1: the special thing you do every day to become number one.
  • Number 2: education – read two books per month.
  • Number 3: dieting – the maximum number big meals taken at a restaurant per week.
  • Number 4: fitness – the number of exercise days per week.
  • Number 5: sales – the number of appointments per week for new prospects.
  • Number 6: television – the maximum number of viewing hours per week.
  • Number 7: goal review – the number of days each week for a review.
  • Number 8: sleep – eight hours per night is best for most people.
  • Number 9: goals – the maximum number of items on the goal list.
  • Number 10: networking – meet ten new people per week (or month).

The main idea here is not to create a list like this one, but to simply pick one or more simple things to attach a simple number to. If exercise is a key, pick the number of sessions per week and put a system in place for getting it done. The simpler the number, the easier it is to remember and visualize it being accomplished. Seinfeld had his big full year wall calendar and reminded himself to never break the chain of marked out days.

Why does this work? Because there is no ambiguity nor is there a place to make excuses when there is sufficient importance put on the simple number. When we establish complex systems for our goals, it becomes easier to defeat them through clever means. They are also harder to remember and visualize. They are also harder to explain to others. With something simple like deciding whether or not to watch a television movie, it becomes easier to switch the thing off if the 6, 10, 2 or whatever hour per week quota has already been met.

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Be careful about building tolerances into the numbers. There is a place for a zero tolerance or zero deviation goals, but they should be used sparingly and only for the main goal. Build in a little flexibility for other goals that are less important. Beating yourself up for not meeting arbitrary goals can be unhealthy. Another aspect is that the goal number needs to be achievable, even under unusual circumstances. Reading two books per month becomes more difficult if you are traveling on a six week vacation and forgot to bring reading glasses along. No need to force-read four the following month or stress yourself out during the vacation because that would be counterproductive.

An important aspect of picking a simple number is that this works better for the long term than for the short term. This technique is great when you are trying to form habits and create lifestyle changes. If you have a financial problem and are working your way out of debt, a simple goal like a “a minimum $20 per day increase in net worth” won’t do much in the short term. After a few years of this, the outcome can be quite dramatic. Similarly, a weight loss goal for an obese person of say “1 pound per month or sustainable weight loss” won’t do much in the first year but it will form the habit for longer term results.

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Don’t forget to build in a termination clause. Keep the weight loss goal going too long and there might be a problem at the other end of the scale. Build in a “mission accomplished” goal number and reward yourself for achieving your desired outcome. Seinfeld probably doesn’t write every day anymore now that his show was a big hit and ran its course. There would have been some great parties and he likely has new goals.

There are a couple points on process that matter. Like with other types of goal setting, there needs to be a visual, tangible way of setting these things down. Use a calendar, notebook, wall chart or some other type of written list to make the number stick to reality. This helps with visualization, demonstrating it to others, maintaining accountability and providing a record. Keep a log of your exercise activities if fitness is your goal. Make it as real as possible. If motivation is a problem, get a partner to help. Having a goal of killing the television viewing won’t work very well if your spouse loves movies but will work great if you are both working on reading more or spending more time in bed.

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So, simplify your life by focusing on key numbers. It worked for Seinfeld.

What’s your number?

Peter Paul Roosen and Tatsuya Nakagawa are co-founders of Atomica Creative Group , a specialized strategic product marketing firm. Through leading edge insight and research, sound strategic planning and effective project management, Atomica helps companies achieve greater success in bringing new products to market and in improving their existing businesses. They have co-authored Overcoming Inventoritis now available.

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Last Updated on November 5, 2019

How to Cultivate Continuous Learning to Stay Competitive

How to Cultivate Continuous Learning to Stay Competitive

Assuming the public school system didn’t crush your soul, learning is a great activity. It expands your viewpoint. It gives you new knowledge you can use to improve your life. It is important for your personal growth. Even if you discount the worldly benefits, the act of learning can be a source of enjoyment.

“I have never let my schooling interfere with my education.” — Mark Twain

But in a busy world, it can often be hard to fit in time to learn anything that isn’t essential. The only things learned are those that need to be. Everything beyond that is considered frivolous. Even those who do appreciate the practice of lifelong learning, can find it difficult to make the effort.

Here are some tips for installing the habit of continuous learning:

1. Always Have a Book

It doesn’t matter if it takes you a year or a week to read a book. Always strive to have a book that you are reading through, and take it with you so you can read it when you have time.

Just by shaving off a few minutes in-between activities in my day I can read about a book per week. That’s at least fifty each year.

2. Keep a “To-Learn” List

We all have to-do lists. These are the tasks we need to accomplish. Try to also have a “to-learn” list. On it you can write ideas for new areas of study.

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Maybe you would like to take up a new language, learn a skill or read the collective works of Shakespeare. Whatever motivates you, write it down.

3. Get More Intellectual Friends

Start spending more time with people who think. Not just people who are smart, but people who actually invest much of their time in learning new skills. Their habits will rub off on you.

Even better, they will probably share some of their knowledge with you.

4. Guided Thinking

Albert Einstein once said,

“Any man who reads too much and uses his own brain too little falls into lazy habits of thinking.”

Simply studying the wisdom of others isn’t enough, you have to think through ideas yourself. Spend time journaling, meditating or contemplating over ideas you have learned.

5. Put it Into Practice

Skill based learning is useless if it isn’t applied. Reading a book on C++ isn’t the same thing as writing a program. Studying painting isn’t the same as picking up a brush.

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If your knowledge can be applied, put it into practice.

In this information age, we’re all exposed to a lot of information, it’s important to re-learn how to learn so as to put the knowledge into practice.

6. Teach Others

You learn what you teach. If you have an outlet of communicating ideas to others, you are more likely to solidify that learning.

Start a blog, mentor someone or even discuss ideas with a friend.

7. Clean Your Input

Some forms of learning are easy to digest, but often lack substance.

I make a point of regularly cleaning out my feed reader for blogs I subscribe to. Great blogs can be a powerful source of new ideas. But every few months, I realize I’m collecting posts from blogs that I am simply skimming.

Every few months, purify your input to save time and focus on what counts.

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8. Learn in Groups

Lifelong learning doesn’t mean condemning yourself to a stack of dusty textbooks. Join organizations that teach skills.

Workshops and group learning events can make educating yourself a fun, social experience.

9. Unlearn Assumptions

You can’t add water to a full cup. I always try to maintain a distance away from any idea. Too many convictions simply mean too few paths for new ideas.

Actively seek out information that contradicts your worldview.

Our minds can’t be trusted, but this is what we can do about it to be wiser.

10. Find Jobs that Encourage Learning

Pick a career that encourages continual learning. If you are in a job that doesn’t have much intellectual freedom, consider switching to one that does.

Don’t spend forty hours of your week in a job that doesn’t challenge you.

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11. Start a Project

Set out to do something you don’t know how. Forced learning in this way can be fun and challenging.

If you don’t know anything about computers, try building one. If you consider yourself a horrible artist, try a painting.

12. Follow Your Intuition

Lifelong learning is like wandering through the wilderness. You can’t be sure what to expect and there isn’t always an end goal in mind.

Letting your intuition guide you can make self-education more enjoyable. Most of our lives have been broken down to completely logical decisions, that making choices on a whim has been stamped out.

13. The Morning Fifteen

Productive people always wake up early. Use the first fifteen minutes of your morning as a period for education.

If you find yourself too groggy, you might want to wait a short time. Just don’t put it off later in the day where urgent activities will push it out of the way.

14. Reap the Rewards

Learn information you can use. Understanding the basics of programming allows me to handle projects that other people would require outside help. Meeting a situation that makes use of your educational efforts can be a source of pride.

15. Make Learning a Priority

Few external forces are going to persuade you to learn. The desire has to come from within. Once you decide you want to make lifelong learning a habit, it is up to you to make it a priority in your life.

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Featured photo credit: Paul Schafer via unsplash.com

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