Advertising
Advertising

Making Your LinkedIn Business Network Pay Dividends

Making Your LinkedIn Business Network Pay Dividends
LinkedIn Logo

    Haven’t made a dime on LinkedIn? A lot of people on LinkedIn haven’t made a dime from it. Chances are you haven’t made anyone else money either. In expanding your network, the main point is to help you phone or meet someone who may be able to help you in whatever it is you are trying to do. The flip side is you need to help others meet their needs too. Until you think of helping others get what they want, you won’t likely get what you want.

    LinkedIn is just a tool, albeit a powerful one if you have a use for it and know how to make it work. If you are good at what you do, it amplifies it. If you suck, it amplifies that too. We’ll assume the former and give some pointers on how you can make it work more effectively for you. If you find yourself wondering how to better use, derive benefit or get value from this tool, the following suggestions might prove useful. Don’t forget the basic rule of being of service to others.

    Online is online. Compared to meeting someone in the real world, it is much easier to connect with someone online. The flip side is that it is much harder to develop a relationship. Always keep this in mind and prepare to put in a solid effort to turn what looks like a good connection into a relationship.

    The key is to then connect on the phone and in person if possible. One strategy is to email new contacts or call active LinkedIn members if you are in town for a conference or meeting.

    Advertising

    But remember that sending an email is not going to be enough to get you business.

    Focus is key. There are hundreds of online networking sites and tools so you should focus on one and put in a solid effort to make it work.

    If you choose LinkedIn as the one, then develop a strategy around it. This does not mean that you should not use other online networking sites. If LinkedIn is your main one, as part of your strategy, you should have all your other profiles point to LinkedIn. Go to Web2List for a list of networking sites in case you want to see some others.

    As part of your strategy, have a public profile and include your LinkedIn profile on your signature footer and other communication documents you use (ie. fax, website, blog).

    Advertising

    Focus on actively connecting with people you want to know through those you know and start building productive relationships.

    Share, share, share. The more information you share on your profile, the more searchable you become in the database and more chances you will be able to make a real connection with someone. There is a weird non-linear effect that kicks in. One you get past a certain threshold by putting enough good searchable content in your profile and get enough active connections going, the search engines start giving you a better ranking. The higher ranking increases interest in you and your traffic goes up so you add more to your profile and there is a snowballing effect that works to your benefit.

    Some specific tips:

    • You should also customize your public profile URL to be your actual name
    • Use LinkedIn’s new Answers feature to help others and gain exposure
    • Include your LinkedIn profile link on your blog, faxes, letterhead, business cards
    • Utilize all the links you are allowed to incorporate on your profile.

    Set a policy and process and get a life! You should establish a policy and think in terms of running processes to achieve whatever goals you have set for yourself while helping others achieve their goals.

    Advertising

    Here are some policy suggestions:

    • Send only customized requests for connections,
    • Forward requests only if they are specific and contact the recipient in advance before forwarding any such requests,
    • Spend no more than 1 hour a day on LinkedIn,
    • Read people’s profiles before contacting them.

    Here is an example of a simple 2 step process based on the policy you have set:
    1. After you meet someone at an event, check your LinkedIn network to see if you know anyone in common or share a common interest,
    2. Send them useful information that is relevant to their business and request a meeting or ask for their permission to connect on LinkedIn.

    Get involved on forums, read books and interview people on how they benefited from LinkedIn. There are advantages to becoming involved with some of the behind the scenes activities. Join the MyLinkedInPowerForum on yahoo and interview people with more than 5 endorsements and 100 contacts. This is a place you should feel free to ask for help.

    Get Endorsements for your profile. You should think of getting at least 10 endorsements on your profile. These third party endorsements will carry weight, especially if the person checking your profile holds the person giving the endorsement in high esteem.

    Advertising

    Create a list of ways you can use LinkedIn to your advantage. Most people focus on selling and miss out on a many great benefits that include:

    • contacting or identifying media,
    • proactively helping others in your network,
    • researching competitors by contacting former employees (by a company search),
    • reconnecting with past colleges,
    • gaining competitive insights into the company by interviewing past and current employees,
    • learning a company’s buying habits and policies by interviewing current or former staff.

    You won’t make money from LinkedIn without being clear on how to use this highly effective networking tool. Turning connections made online into productive relationships is something you need to know how to do effectively and work at. LinkedIn provides a great shortcut to make initial connections with people who can help you, but you need to do extra work to make the connection something more than an email exchange. And don’t forget that givers gain.

    Tatsuya Nakagawa is president and CEO of Atomica Creative Group Ltd., a strategic product marketing company based in Vancouver Canada. He is a big fan of LinkedIn, yet uses it no more than an hour a day. He has thousands of connections, plenty of endorsements, maintains his profile diligently and gets great mileage. Peter Paul Roosen has an engineering background and founded numerous companies including firms involved in locomotive and plastics manufacturing, computer software and marketing. He is another kind of LinkedIn user, more of a leech. He uses it occasionally, hasn’t filled in his profile after two years on it, prefers to approach rather than be approached and believes he is not alone in this.

    More by this author

    Overcoming The Pain Of A Breakup: 3 Suggestions Based On Science Quit Your Job If You Don’t Like It, No Matter What What Highly Successful People Do Every Day To Perform At Their Best How to Plan Your Life Goals and Actually Achieve Them in 7 Simple Steps 6 Simple Steps to Make Progress Towards Achieving Goals

    Trending in Featured

    1 How to Write a Personal Mission Statement to Ensure Peak Productivity 2 Why Do I Have Bad Luck? 2 Simple Things to Change Your Destiny 3 How to Get Promoted When You Feel Stuck in Your Current Position 4 How to Become an Expert (And Spot out One Nearby) 5 How to Find Your Passion and Live a Fulfilling Life

    Read Next

    Advertising
    Advertising

    Last Updated on October 9, 2018

    How to Write a Personal Mission Statement to Ensure Peak Productivity

    How to Write a Personal Mission Statement to Ensure Peak Productivity

    Most of you made personal, one sentence resolutions like “I want to lose weight” or “I vow to go back to school.” It is a tradition to start the New Year with things you want to achieve, but under the influence resolutions are often unrealistic.

    If you’re wondering when will be a good time to write a mission statement, NOW is the time to take a personal inventory to make this year your most productive year ever. You may be asking yourself, “How am I going to do that?” You, my friends, are going to write personal mission statements.

    Advertising

    A large number of corporations use mission statements to define the purpose of the company’s existence. Sony wants to “become the company most known for changing the worldwide poor-quality image of Japanese products” and 3M wants “to solve unsolved problems innovatively”. A personal mission statement is different than a corporate mission statement, but the fundamentals are the same.

    So why do you need one? A personal statement will help you identify your core values and beliefs in one fluid tapestry of content that you can read anytime and anywhere to stay on task toward success.

    Advertising

    For example, Tom Cruise in Jerry Maguire came to the realization that he had lost track of what was important to him. After writing a personal mission statement, we saw him start his own business and he got the girl, Renee Zelleweger. Not bad, wouldn’t you say? A personal mission statement will make sure that, through all the texting, emailing and constant bombardment of on-the-go activity, you won’t lose sight of what is most important to you.

    Mission statements can be simple and concise while others are longer and filled with detail. The length of your personal mission statement will not be determined until you follow this simple equation to create your motivational springboard for 2008.

    Advertising

    To begin your internal cleansing, you will need to jot down the required information in the following five steps:

    1. What are your values? Values steer your actions and determine where you spend time, energy, and most importantly, money. Be specific and unique to yourself. Too much generalization will not be as effective. It is called a “personal” mission statement for a reason.
    2. What are three important goals you hope to achieve this year? Keep your list of important goals small and give them a date. It is better to focus on the horizon and not the stars. Realistic goals are keys to ultimate success.
    3. What image do you hope to project to yourself? How you see yourself is how the world will view you. Think about this carefully. Your image should encompass what you look like and feel after you have achieved your goals.
    4. Write down action statements from each value describing how you will use those values to achieve your three goals. Start with “I will…”
    5. Rewrite your statement to include only your action statements. Make portable copies for your wallet, car or office.

    If you followed the steps above, congratulations! You have just written your first personal mission statement. Your personal statement will change over the years as your goals change. You can have more than one statement for the different compartments of your life such as your career, family, marriage, etc.

    Advertising

    Writing a personal mission statement is an effective method to ensure your productivity is at its peak. It is an ideal tradition to start so that when next year rolls around, the outdated practice of resolutions will be something you permanently left in the past.

    Featured photo credit: Álvaro Serrano via unsplash.com

    Read Next