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Making Your LinkedIn Business Network Pay Dividends

Making Your LinkedIn Business Network Pay Dividends
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    Haven’t made a dime on LinkedIn? A lot of people on LinkedIn haven’t made a dime from it. Chances are you haven’t made anyone else money either. In expanding your network, the main point is to help you phone or meet someone who may be able to help you in whatever it is you are trying to do. The flip side is you need to help others meet their needs too. Until you think of helping others get what they want, you won’t likely get what you want.

    LinkedIn is just a tool, albeit a powerful one if you have a use for it and know how to make it work. If you are good at what you do, it amplifies it. If you suck, it amplifies that too. We’ll assume the former and give some pointers on how you can make it work more effectively for you. If you find yourself wondering how to better use, derive benefit or get value from this tool, the following suggestions might prove useful. Don’t forget the basic rule of being of service to others.

    Online is online. Compared to meeting someone in the real world, it is much easier to connect with someone online. The flip side is that it is much harder to develop a relationship. Always keep this in mind and prepare to put in a solid effort to turn what looks like a good connection into a relationship.

    The key is to then connect on the phone and in person if possible. One strategy is to email new contacts or call active LinkedIn members if you are in town for a conference or meeting.

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    But remember that sending an email is not going to be enough to get you business.

    Focus is key. There are hundreds of online networking sites and tools so you should focus on one and put in a solid effort to make it work.

    If you choose LinkedIn as the one, then develop a strategy around it. This does not mean that you should not use other online networking sites. If LinkedIn is your main one, as part of your strategy, you should have all your other profiles point to LinkedIn. Go to Web2List for a list of networking sites in case you want to see some others.

    As part of your strategy, have a public profile and include your LinkedIn profile on your signature footer and other communication documents you use (ie. fax, website, blog).

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    Focus on actively connecting with people you want to know through those you know and start building productive relationships.

    Share, share, share. The more information you share on your profile, the more searchable you become in the database and more chances you will be able to make a real connection with someone. There is a weird non-linear effect that kicks in. One you get past a certain threshold by putting enough good searchable content in your profile and get enough active connections going, the search engines start giving you a better ranking. The higher ranking increases interest in you and your traffic goes up so you add more to your profile and there is a snowballing effect that works to your benefit.

    Some specific tips:

    • You should also customize your public profile URL to be your actual name
    • Use LinkedIn’s new Answers feature to help others and gain exposure
    • Include your LinkedIn profile link on your blog, faxes, letterhead, business cards
    • Utilize all the links you are allowed to incorporate on your profile.

    Set a policy and process and get a life! You should establish a policy and think in terms of running processes to achieve whatever goals you have set for yourself while helping others achieve their goals.

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    Here are some policy suggestions:

    • Send only customized requests for connections,
    • Forward requests only if they are specific and contact the recipient in advance before forwarding any such requests,
    • Spend no more than 1 hour a day on LinkedIn,
    • Read people’s profiles before contacting them.

    Here is an example of a simple 2 step process based on the policy you have set:
    1. After you meet someone at an event, check your LinkedIn network to see if you know anyone in common or share a common interest,
    2. Send them useful information that is relevant to their business and request a meeting or ask for their permission to connect on LinkedIn.

    Get involved on forums, read books and interview people on how they benefited from LinkedIn. There are advantages to becoming involved with some of the behind the scenes activities. Join the MyLinkedInPowerForum on yahoo and interview people with more than 5 endorsements and 100 contacts. This is a place you should feel free to ask for help.

    Get Endorsements for your profile. You should think of getting at least 10 endorsements on your profile. These third party endorsements will carry weight, especially if the person checking your profile holds the person giving the endorsement in high esteem.

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    Create a list of ways you can use LinkedIn to your advantage. Most people focus on selling and miss out on a many great benefits that include:

    • contacting or identifying media,
    • proactively helping others in your network,
    • researching competitors by contacting former employees (by a company search),
    • reconnecting with past colleges,
    • gaining competitive insights into the company by interviewing past and current employees,
    • learning a company’s buying habits and policies by interviewing current or former staff.

    You won’t make money from LinkedIn without being clear on how to use this highly effective networking tool. Turning connections made online into productive relationships is something you need to know how to do effectively and work at. LinkedIn provides a great shortcut to make initial connections with people who can help you, but you need to do extra work to make the connection something more than an email exchange. And don’t forget that givers gain.

    Tatsuya Nakagawa is president and CEO of Atomica Creative Group Ltd., a strategic product marketing company based in Vancouver Canada. He is a big fan of LinkedIn, yet uses it no more than an hour a day. He has thousands of connections, plenty of endorsements, maintains his profile diligently and gets great mileage. Peter Paul Roosen has an engineering background and founded numerous companies including firms involved in locomotive and plastics manufacturing, computer software and marketing. He is another kind of LinkedIn user, more of a leech. He uses it occasionally, hasn’t filled in his profile after two years on it, prefers to approach rather than be approached and believes he is not alone in this.

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    Last Updated on April 8, 2019

    22 Tips for Effective Deadlines

    22 Tips for Effective Deadlines

    Unless you’re infinitely rich or prepared to rack up major debt, you need to budget your income. Setting limits on how much you are willing to spend helps control expenses. But what about your time? Do you budget your time or spend it carelessly?

    Deadlines are the chronological equivalent of a budget. By setting aside a portion of time to complete a task, goal or project in advance you avoid over-spending. Deadlines can be helpful but they can also be a source of frustration if set improperly. Here are some tips for making deadlines work:

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    1. Use Parkinson’s Law – Parkinson’s Law states that tasks expand to fill the time given to them. By setting a strict deadline in advance you can cut off this expansion and focus on what is most important.
    2. Timebox – Set small deadlines of 60-90 minutes to work on a specific task. After the time is up you finish. This cuts procrastinating and forces you to use your time wisely.
    3. 80/20 – The Pareto Principle suggests that 80% of the value is contained in 20% of the input. Apply this rule to projects to focus on that critical 20% first and fill out the other 80% if you still have time.
    4. Project VS Deadline – The more flexible your project, the stricter your deadline. If a task has relatively little flexibility in completion a softer deadline will keep you sane. If the task can grow easily, keep a tight deadline to prevent waste.
    5. Break it Down – Any deadline over one day should be broken down into smaller units. Long deadlines fail to motivate if they aren’t applied to manageable units.
    6. Hofstadter’s Law – Basically this law states that it always takes longer than you think. A rule I’ve heard in software development is to double the time you think you need. Then add six months. Be patient and give yourself ample time for complex projects.
    7. Backwards Planning – Set the deadline first and then decide how you will achieve it. This approach is great when choices are abundant and projects could go on indefinitely.
    8. Prototype – If you are attempting something new, test out smaller versions of a project to help you decide on a final deadline. Write a 10 page e-book before your 300 page novel or try to increase your income by 10% before aiming to double it.
    9. Find the Weak Link – Figure out what could ruin your plans and accomplish it first. Knowing the unknown can help you format your deadlines.
    10. No Robot Deadlines – Robots can work without sleep, relaxation or distractions. You aren’t a robot. Don’t schedule your deadline with the expectation you can work sixteen hour days to complete it. Deathmarches aren’t healthy.
    11. Get Feedback – Get a realistic picture from people working with you. Giving impossible deadlines to contractors or employees will only build resentment.
    12. Continuous Planning – If you use a backwards planning model, you need to constantly be updating plans to fit your deadline. This means making cuts, additions or refinements so the project will fit into the expected timeframe.
    13. Mark Excess Baggage – Identify areas of a task or project that will be ignored if time grows short. What e-mails will you have to delete if it takes too long to empty your inbox? What features will your product lack if you need a rapid finish?
    14. Review – For deadlines over a month long take a weekly review to track your progress. This will help you identify methods you can use to speed up work and help you plan more efficiently for the future.
    15. Find Shortcuts – Almost any task or project has shortcuts you can use to save time. Is there a premade library you can use instead of building your own functions? An autoresponder to answer similar e-mails? An expert you can call to help solve a problem?
    16. Churn then Polish – Set a strict deadline for basic completion and then set a more comfortable deadline to enhance and polish afterwards. Often churning out the basics of a task quickly will require no more polishing afterwards than doing it slowly.
    17. Reminders – Post reminders of your deadlines everywhere. Creating a sense of urgency with your deadlines is necessary to keep them from getting pushed aside by distractions.
    18. Forward Planning – Not mutually exclusive with backwards planning, this involves planning the details of a project out before setting a deadline. Great for achieving clarity about what you are trying to accomplish before making arbitrary time limits.
    19. Set a Timer – Get one that beeps. Somehow the countdown of a timer appears more realistic for a ninety minute timebox than just glancing at your clock.
    20. Write them Down – Any deadline over a few hours needs to be written down. Otherwise it is an inclination not a goal. Having written deadlines makes them more tangible than internal decisions alone.
    21. Cheap/Fast/Good – Ben Casnocha in My Start Up Life mentions that you can have only have two of the three. Pick two of the cheap/fast/good dimensions before starting a project to help you prioritize.
    22. Be Patient – Using a deadline may seem to be the complete opposite of patience. But being patient with inflexible tasks is necessary to focus on their completion. The paradox is that the more patient you are, the more you can focus. The more you can focus the quicker the results will come!

    Featured photo credit: Estée Janssens via unsplash.com

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