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Making Fake Deadlines Real: Completing Projects with Self-Assigned Deadlines

Making Fake Deadlines Real: Completing Projects with Self-Assigned Deadlines
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    As a freelance writer, nothing annoys me more than a client who tells me, “Oh, just get it to me whenever you can.” I hate it! I need deadlines in order to schedule and prioritize my work. I do what I can to get clients to nail down a deadline, but sometimes that just doesn’t happen. That’s when I have to go to Plan B: the ‘fake’ deadline.

    Fake is a bit of a misnomer — I should really refer to it as a self-assigned deadline. There is a reason that I call such deadlines fakes, though: there doesn’t really seem to be any sort of consequence for not completing the project on time, or even ever. I hear “whenever” from a client and I translate it to “never.” I’ve even worked it out logically. If a client doesn’t feel a project is important enough to have a deadline, it must not be important to her. I know I’m far more likely to procrastinate on a project that doesn’t feel important, and even if I get to it, I’ll dilly-dally on it. I won’t put out my full effort to getting it done and off my to-do list like I would for a time-sensitive project.

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    Following Through on Fake Deadlines

    My reasoning aside, though, I don’t get paid for projects that don’t get done. I have to make sure that I finish projects, even those without deadlines, so that I can move on to other work and other paychecks. I have to make those self-assigned deadlines feel real.

    Give the Client a Deadline: I’ve found that I can make a deadline real by getting a client’s approval for it. I may do nothing more than send out an email saying that I’ll have the project done by Friday — or any other specific date — but it’s enough to create an expectation in both the client and myself that I’ll be done by that deadline. Even a little bit of outside expectation can be enough to get me out of a procrastinating mindset. I’ve created such expectations with individuals other than my client, as well (there could be any number of reasons you wouldn’t want to pin down a specific date for your client). I find just telling a friend that I’ll be working on a given project today can get me moving. There’s still less of a consequence in not completing a task I told a friend about than a deadline I mentioned to a client.

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    Think About the Money: I’m afraid I’m quite the money-grubbing capitalist. One of my best motivators is thinking about where a particular paycheck is going to go. For instance, I may have an open-ended project that, if I just get it done before the end of the week, I should get the money in time to pay my rent. While money may not be the only reason that I work on a project, it is definitely an important aspect.

    Focus on the Client: I often do projects where I am the client — I’m the person assigning the deadlines, which can be a real problem for ensuring that the project gets done. Writing for my personal blog is a great example. It can be hard for me to convince myself to devote money to a project that isn’t going to immediately contribute to paying my bills and could be done at any time. I have to separate myself from the project and think of someone else as my client. For my blog, my readers might be my clients: they expect posts every so often and anything I can do to make my blog more reader-friendly is going to make my clients/readers happier.

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    Don’t Make It A Rainy Day Project: I think most of us have lists of things we’ll get to when we don’t have anything better to do — maybe on a rainy day. Sometimes projects with no due date in sight wind up on that list, pushed off until we have time for it. Well, I always have something better to do: I can get a head start on upcoming projects, bake cookies or read that book I’ve been dying to find time to read. I can’t allow projects that I actually intend to do to wind up on that list.

    Create Fake Rewards: I’ve found that rewarding myself for getting a job done is especially effective for short-term deadlines. For instance, I’ll tell myself that if I meet one of my ‘fake’ deadlines by the end of the day, I’ll make one of my favorite dinners. I try to scale the reward to the size of the project — I wouldn’t want to make my reward buying something more expensive than the payout for the project. But even something little can motivate me to just finish the project. I’ve heard of people making fake penalties for not following through on a particular assignment, but, personally, I’ve just never been able to follow through on that sort of punishment — it feels far more fake than my little rewards.

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    Do It Now: If I have a small project that I can easily get done in the time I have left today, I’ll do it. One of my biggest problems with self-assigned deadlines is that they will get pushed back in favor of more immediate due dates. So, if I find myself with time, I like to knock out work while I’m thinking about it. My only concern is letting clients think that I will always turn around a project that quickly.

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    Last Updated on April 8, 2019

    22 Tips for Effective Deadlines

    22 Tips for Effective Deadlines

    Unless you’re infinitely rich or prepared to rack up major debt, you need to budget your income. Setting limits on how much you are willing to spend helps control expenses. But what about your time? Do you budget your time or spend it carelessly?

    Deadlines are the chronological equivalent of a budget. By setting aside a portion of time to complete a task, goal or project in advance you avoid over-spending. Deadlines can be helpful but they can also be a source of frustration if set improperly. Here are some tips for making deadlines work:

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    1. Use Parkinson’s Law – Parkinson’s Law states that tasks expand to fill the time given to them. By setting a strict deadline in advance you can cut off this expansion and focus on what is most important.
    2. Timebox – Set small deadlines of 60-90 minutes to work on a specific task. After the time is up you finish. This cuts procrastinating and forces you to use your time wisely.
    3. 80/20 – The Pareto Principle suggests that 80% of the value is contained in 20% of the input. Apply this rule to projects to focus on that critical 20% first and fill out the other 80% if you still have time.
    4. Project VS Deadline – The more flexible your project, the stricter your deadline. If a task has relatively little flexibility in completion a softer deadline will keep you sane. If the task can grow easily, keep a tight deadline to prevent waste.
    5. Break it Down – Any deadline over one day should be broken down into smaller units. Long deadlines fail to motivate if they aren’t applied to manageable units.
    6. Hofstadter’s Law – Basically this law states that it always takes longer than you think. A rule I’ve heard in software development is to double the time you think you need. Then add six months. Be patient and give yourself ample time for complex projects.
    7. Backwards Planning – Set the deadline first and then decide how you will achieve it. This approach is great when choices are abundant and projects could go on indefinitely.
    8. Prototype – If you are attempting something new, test out smaller versions of a project to help you decide on a final deadline. Write a 10 page e-book before your 300 page novel or try to increase your income by 10% before aiming to double it.
    9. Find the Weak Link – Figure out what could ruin your plans and accomplish it first. Knowing the unknown can help you format your deadlines.
    10. No Robot Deadlines – Robots can work without sleep, relaxation or distractions. You aren’t a robot. Don’t schedule your deadline with the expectation you can work sixteen hour days to complete it. Deathmarches aren’t healthy.
    11. Get Feedback – Get a realistic picture from people working with you. Giving impossible deadlines to contractors or employees will only build resentment.
    12. Continuous Planning – If you use a backwards planning model, you need to constantly be updating plans to fit your deadline. This means making cuts, additions or refinements so the project will fit into the expected timeframe.
    13. Mark Excess Baggage – Identify areas of a task or project that will be ignored if time grows short. What e-mails will you have to delete if it takes too long to empty your inbox? What features will your product lack if you need a rapid finish?
    14. Review – For deadlines over a month long take a weekly review to track your progress. This will help you identify methods you can use to speed up work and help you plan more efficiently for the future.
    15. Find Shortcuts – Almost any task or project has shortcuts you can use to save time. Is there a premade library you can use instead of building your own functions? An autoresponder to answer similar e-mails? An expert you can call to help solve a problem?
    16. Churn then Polish – Set a strict deadline for basic completion and then set a more comfortable deadline to enhance and polish afterwards. Often churning out the basics of a task quickly will require no more polishing afterwards than doing it slowly.
    17. Reminders – Post reminders of your deadlines everywhere. Creating a sense of urgency with your deadlines is necessary to keep them from getting pushed aside by distractions.
    18. Forward Planning – Not mutually exclusive with backwards planning, this involves planning the details of a project out before setting a deadline. Great for achieving clarity about what you are trying to accomplish before making arbitrary time limits.
    19. Set a Timer – Get one that beeps. Somehow the countdown of a timer appears more realistic for a ninety minute timebox than just glancing at your clock.
    20. Write them Down – Any deadline over a few hours needs to be written down. Otherwise it is an inclination not a goal. Having written deadlines makes them more tangible than internal decisions alone.
    21. Cheap/Fast/Good – Ben Casnocha in My Start Up Life mentions that you can have only have two of the three. Pick two of the cheap/fast/good dimensions before starting a project to help you prioritize.
    22. Be Patient – Using a deadline may seem to be the complete opposite of patience. But being patient with inflexible tasks is necessary to focus on their completion. The paradox is that the more patient you are, the more you can focus. The more you can focus the quicker the results will come!

    Featured photo credit: Estée Janssens via unsplash.com

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