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Life Lessons of the Dread Pirate Roberts

Life Lessons of the Dread Pirate Roberts

Jolly Roger

    Once word leaks out that a pirate has gone soft, people begin to disobey you, and then it’s nothing but work, work, work, all the time. 

    Ah, who can resist the call of the pirate’s life. Yo ho, ho yo, right? I was surprised to find recently that, while The Princess Bride’’s Dread Pirate Roberts is clearly a fictional character, there really was a dreaded pirate Roberts who sailed the high seas in the early 18th century, looting and pillaging at his ease. Unlike Westley’s predecessor, this Roberts was named not Cummerbund but Bartholomew, an equally less-than-fear-inducing name (though somewhat more suitable when shortened to Bart).

    Piracy, as it turns out, wasn’t quite what our movies today make it out to be. In many ways, it was worse – Dread Pirate Roberts only killed the crews of the ships he plundered, while plenty of real pirates were notorious for their creative tortures, like slicing off a victim’s ears, frying them up, and forcing the victim to eat them. But in other ways, pirates’ lives were quite a bit better than our movies make out – they were free in ways few of their times were, and had developed laws and traditions that protected their freedoms as well as – if not better than – our modern Constitutional principles.

    In fact, there are quite a few things we can learn from the pirates of the 17th and 18th centuries. Like other organized criminals, pirates were consummate business people, whose taste for booty could only satisfied by shrewd thinking and practical action. Here, then, are six things the Dread Pirate Roberts might tell you if you hired him as a business consultant for your firm, or a life coach.

    1. Your reputation precedes you.

    I know who you are — your cruelty reveals everything. You’re the Dread Pirate Roberts; admit it.

    What a coup for the Dread Pirate Roberts! Here he is, face-to-face with a farm girl-turned-princess, and he’s recognized instantly – despite the fact that nobody’s ever seen him and lived. That’s reputation, and in many ways, it’s the most important treasure.

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    Pirates had a rough dilemma to face. They made their living by boarding and plundering merchant ships. Fighting too hard against those ships’ crews risked damaging the ship or its precious cargo – but not fighting hard enough meant most likely suffering defeat and not winning the prize at all.

    Pirates’ solution to this dilemma was clever – they let it be known that the crews of any ship that surrendered without a fight would be spared, unharmed – while every last man of a crew that resisted would be slaughtered, often viciously. With that kind of reputation, pirates rarely had to fight at all – most crews that came under assault by pirates surrendered immediately.

    Today, your reputation spreads more easily and more quickly than ever before – imagine what pirates could have accomplished with a service like RateMyPirate.com! A reputation for being effective and without qualms about doing what’s necessary can open a lot of doors.

    2. Follow through on your promises.

    THE DREAD PIRATE ROBERTS TAKES NO SURVIVORS. ALL YOUR WORST NIGHTMARES ARE ABOUT TO COME TRUE!

    A reputation for blood-thirstiness did pirates no good if they weren’t willing to actually be blood-thirsty when the occasion demanded. Every now and again, for whatever reason, a merchant captain and his crew would decide to press their luck in defense of their ship. In those cases, pirates usually won handily – they often outnumbered the crews of the ships they boarded as much as ten-to-one, their ships were faster and better armed, and in the end, they had little to lose.

    Once a crew decided the engage with pirates, there was no quarter – and no survivors. But  the flip side of the promise had to be honored just as well – a crew that surrendered without a struggle had to be treated with the utmost courtesy, or merchant sailors would quickly learn there was no upside to surrendering. Pirates thus not only showed their captives the deepest respect, they often rewarded them with treasure from their own holds, and even recruited sailors to join their crews.

    Follow-through is crucial, for today’s business person as well as for the pirates of old. If you make a promise, be prepared to keep it, even when it’s impractical – or be prepared to pay the consequence as your reputation crumbles and more and more people feel comfortable challenging your word.

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    3. Distinguish yourself proudly.

    Pirate Ship

      While pirates flew under all manner of flags, once the pursuit was under way they quickly ran up the Jolly Roger – the pirate’s black flag adorned with images of death and terror, including the famous skull and crossbones but also skeletons, bleeding hearts, and decapitated heads.

      The purpose of the Jolly Roger is simple: it let the crew of the ship under attack know that their boarders-to-be were pirates, and resistance would be severely dealt with. The Jolly Roger tied the pirate reputation for cruelty to the vessel about to overtake your own. It made plundering easy.

      But if flying the pirate’s flag made it easy to capture a ship without resistance, why didn’t military ships, coast guards, and privateers fly the same flag? The answer is that flying the Jolly Roger came with a price that few non-pirates could afford – you had to be willing to kill mercilessly to make good the promise of the Jolly Roger, should the enemy resist, and you had to be willing to face hanging if you were captured sailing under the Jolly Roger.

      Pirates showed few compunctions about torturing and killing a crew that gave them trouble, a level of blood-thirstiness few more legitimate raiders could stomach – especially as they often had to answer to authorities back home. And for a pirate, the penalty was the same whether they flew the Jolly Roger or not: death by hanging. For others boarding and plundering ships under government authorization, flying a pirate flag meant death if captured, while plundering under their own nation’s flag was legal (or nearly so).

      The high cost of hoisting the Jolly Roger made it uniquely pirates’ own, and was recouped many times over in booty taken with ease. Do you have a marker of excellence that others can’t afford? Producing a better product than anyone else, certification from third-parties, high-value clients and endorsements – these things are expensive to acquire and expensive to maintain, so display them proudly as marks of your excellence – and avoid or minimize those marks that anyone can achieve.

      4. Be accountable.

      Pirates lived under a code of democratic leadership that was virtually unheard of in the early 18th century. Captains were elected by popular acclaim, and quartermasters were appointed to act as a check on the captain’s power. To hold  onto his position – and often enough his life – a captain had to be fair and even-handed with his crew, and vicious and extravagant with others when the situation called for it. A slip-up could lead immediately to a vote of no confidence and appointment of a new leader, with the old captain marooned on a deserted island with naught by a pistol, some shot and powder, and a jug of water to keep him company.

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      To maintain transparency, captains often slept alongside their crews, ate the same food, and maintained an open-door policy in their cabins. Except in the heat of battle, the captain could expect to be questioned on every decision, so had better have had a good reason for all of them. Booty was often kept in unlocked chests in an open, public space aboard ship, to prevent an unscrupulous captains from self-dealing.

      This openness was crucial to pirates’ success. A captain’s crew, after all, served at their own will under great threat to their personal safety whether in battle or if captured. A captain’s accountability kept the crew satisfied and loyal, allowing the captain to pursue his goals and everyone to benefit. While today’s business leader might have a little more leeway in his or her behavior – he or she can’t be removed from their post quite so easily as the pirate captains of yesteryear, for one thing – embracing the pirates’ code of transparency cna go a long way towards running a tight ship, free of morale problems and unrpoductive strife.

      5. Manage your personal brand.

      Then he explained the name was the important thing for inspiring the necessary fear. You see, no one would surrender to the Dread Pirate Westley.

      One of the most fearsome names in pirate history was Edward Teach’s working name: Blackbeard. Blackbeard carefully cultivated his personal brand, braiding his long beard and hair to give himself a terrifying appearance, even to the point of working lit matches or fuses into his beard so that his head was wreathed in pungent smoke. No pirate’s name was ever so feared.

      In fact, so well did Blackbeard manage his brand that over the course of his career, he had not once been obligated to take a single life. Talk about faking it until you make it!

      The secret of Blackbeard’s success is his effective use of image and close attention to PR. His fearsome appearance, boasting, and determination put weight behind the pirate promise to give no quarter – so effectively, that he was never called on to prove it. That’s good branding!

      6. Don’t be afraid to make enemies.

      Finally, the most successful pirates always made it clear who their enemies were. Captains pit themselves against all merchants under a particular country’s or colony’s flag, often in response to the hanging of their colleagues, killing all crewmembers of a particular nation to demonstrate the cost of dealing harsh justice against pirates. Heavy-handed merchant captains were also targeted, with pirates often surveying the crew to determine how well they were treated and then torturing or killing their captain to punish wrongdoing.

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      These personal vendettas and rogue administrations of justice helped pirates by solidifying support for them among  at least a significant minority of non-pirate seamen. While the members of Spanish colonies might be terrified by a pirate who announced his intention to kill all aboard ships sailing from a particular Spanish port, English sailors might well be rooting him on! Likewise, sailors of all nations experienced the frustration, humiliation, and often degradation of working under an unfair and brutal captain – and may well have learned to view attack by pirates as a kind of liberation.

      This is as true of business – and other realms – today as it was of piracy then. Taking a strong stand against something or someone may well solidify your opposition, but it also solidifies your own core of support. Consider Apple. By taking on Microsoft so boldly in their “Mac and PC” ads over the last few years, they’ve certainly upset plenty of Microsoft employees and users, but they’ve also strengthened the tight-knit community of Apple users drawn as much by Apple’s “spunk” as by the design of their products.

      A pirate’s life for you!

      Have you ever considered piracy? You’d make a wonderful Dread Pirate Roberts.

      You would make a wonderful Dread Pirate Roberts. Just keep in mind these lessons from the world of piracy and see where they take you. For now, let’s say the black mask is optional.

      Avast!

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      Last Updated on August 16, 2018

      The Importance of Reminders (And How to Make a Reminder That Works)

      The Importance of Reminders (And How to Make a Reminder That Works)

      No matter how well you set up your todo list and calendar, you aren’t going to get things done unless you have a reliable way of reminding yourself to actually do them.

      Anyone who’s spent an hour writing up the perfect grocery list only to realize at the store that they forgot to bring the list understands the importance of reminders.

      Reminders of some sort or another are what turn a collection of paper goods or web services into what David Allen calls a “trusted system”.

      A lot of people resist getting better organized. No matter what kind of chaotic mess, their lives are on a day-to-day basis because they know themselves well enough to know that there’s after all that work they’ll probably forget to take their lists with them when it matters most.

      Fortunately, there are ways to make sure we remember to check our lists — and to remember to do the things we need to do, whether they’re on a list or not.

      In most cases, we need a lot of pushing at first, for example by making a reminder, but eventually we build up enough momentum that doing what needs doing becomes a habit — not an exception.

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      The power of habit

      A habit is any act we engage in automatically without thinking about it.

      For example, when you brush your teeth, you don’t have to think about every single step from start to finish; once you stagger up to the sink, habit takes over (and, really, habit got you to the sink in the first place) and you find yourself putting toothpaste on your toothbrush, putting the toothbrush in your mouth (and never your ear!), spitting, rinsing, and so on without any conscious effort at all.

      This is a good thing because if you’re anything like me, you’re not even capable of conscious thought when you’re brushing your teeth.

      The good news is you already have a whole set of productivity habits you’ve built up over the course of your life. The bad news is, a lot of them aren’t very good habits.

      That quick game Frogger to “loosen you up” before you get working, that always ends up being six hours of Frogger –– that’s a habit. And as you know, habits like that can be hard to break — which is one of the reasons why habits are so important in the first place.

      Once you’ve replaced an unproductive habit with a more productive one, the new habit will be just as hard to break as the old one was. Getting there, though, can be a chore!

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      The old saw about anything you do for 21 days becoming a habit has been pretty much discredited, but there is a kernel of truth there — anything you do long enough becomes an ingrained behavior, a habit. Some people pick up habits quickly, others over a longer time span, but eventually, the behaviors become automatic.

      Building productive habits, then, is a matter of repeating a desired behavior over a long enough period of time that you start doing it without thinking.

      But how do you remember to do that? And what about the things that don’t need to be habits — the one-off events, like taking your paycheck stubs to your mortgage banker or making a particular phone call?

      The trick to reminding yourself often enough for something to become a habit, or just that one time that you need to do something, is to interrupt yourself in some way in a way that triggers the desired behavior.

      The wonderful thing about triggers (reminders)

      A trigger is anything that you put “in your way” to remind you to do something. The best triggers are related in some way to the behavior you want to produce.

      For instance, if you want to remember to take something to work that you wouldn’t normally take, you might place it in front of the door so you have to pick it up to get out of your house.

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      But anything that catches your attention and reminds you to do something can be a trigger. An alarm clock or kitchen timer is a perfect example — when the bell rings, you know to wake up or take the quiche out of the oven. (Hopefully you remember which trigger goes with which behavior!)

      If you want to instill a habit, the thing to do is to place a trigger in your path to remind you to do whatever it is you’re trying to make into a habit — and keep it there until you realize that you’ve already done the thing it’s supposed to remind you of.

      For instance, a post-it saying “count your calories” placed on the refrigerator door (or maybe on your favorite sugary snack itself)  can help you remember that you’re supposed to be cutting back — until one day you realize that you don’t need to be reminded anymore.

      These triggers all require a lot of forethought, though — you have to remember that you need to remember something in the first place.

      For a lot of tasks, the best reminder is one that’s completely automated — you set it up and then forget about it, trusting the trigger to pop up when you need it.

      How to make a reminder works for you

      Computers and ubiquity of mobile Internet-connected devices make it possible to set up automatic triggers for just about anything.

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      Desktop software like Outlook will pop up reminders on your desktop screen, and most online services go an extra step and send reminders via email or SMS text message — just the thing to keep you on track. Sandy, for example, just does automatic reminders.

      Automated reminders can help you build habits — but it can also help you remember things that are too important to be trusted even to habit. Diabetics who need to take their insulin, HIV patients whose medication must be taken at an exact time in a precise order, phone calls that have to be made exactly on time, and other crucial events require triggers even when the habit is already in place.

      My advice is to set reminders for just about everything — have them sent to your mobile phone in some way (either through a built-in calendar or an online service that sends updates) so you never have to think about it — and never have to worry about forgetting.

      Your weekly review is a good time to enter new reminders for the coming weeks or months. I simply don’t want to think about what I’m supposed to be doing; I want to be reminded so I can think just about actually doing it.

      I tend to use my calendar for reminders, mostly, though I do like Sandy quite a bit.

      Featured photo credit: Unsplash via unsplash.com

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