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Life Lessons of the Dread Pirate Roberts

Life Lessons of the Dread Pirate Roberts

Jolly Roger

    Once word leaks out that a pirate has gone soft, people begin to disobey you, and then it’s nothing but work, work, work, all the time. 

    Ah, who can resist the call of the pirate’s life. Yo ho, ho yo, right? I was surprised to find recently that, while The Princess Bride’’s Dread Pirate Roberts is clearly a fictional character, there really was a dreaded pirate Roberts who sailed the high seas in the early 18th century, looting and pillaging at his ease. Unlike Westley’s predecessor, this Roberts was named not Cummerbund but Bartholomew, an equally less-than-fear-inducing name (though somewhat more suitable when shortened to Bart).

    Piracy, as it turns out, wasn’t quite what our movies today make it out to be. In many ways, it was worse – Dread Pirate Roberts only killed the crews of the ships he plundered, while plenty of real pirates were notorious for their creative tortures, like slicing off a victim’s ears, frying them up, and forcing the victim to eat them. But in other ways, pirates’ lives were quite a bit better than our movies make out – they were free in ways few of their times were, and had developed laws and traditions that protected their freedoms as well as – if not better than – our modern Constitutional principles.

    In fact, there are quite a few things we can learn from the pirates of the 17th and 18th centuries. Like other organized criminals, pirates were consummate business people, whose taste for booty could only satisfied by shrewd thinking and practical action. Here, then, are six things the Dread Pirate Roberts might tell you if you hired him as a business consultant for your firm, or a life coach.

    1. Your reputation precedes you.

    I know who you are — your cruelty reveals everything. You’re the Dread Pirate Roberts; admit it.

    What a coup for the Dread Pirate Roberts! Here he is, face-to-face with a farm girl-turned-princess, and he’s recognized instantly – despite the fact that nobody’s ever seen him and lived. That’s reputation, and in many ways, it’s the most important treasure.

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    Pirates had a rough dilemma to face. They made their living by boarding and plundering merchant ships. Fighting too hard against those ships’ crews risked damaging the ship or its precious cargo – but not fighting hard enough meant most likely suffering defeat and not winning the prize at all.

    Pirates’ solution to this dilemma was clever – they let it be known that the crews of any ship that surrendered without a fight would be spared, unharmed – while every last man of a crew that resisted would be slaughtered, often viciously. With that kind of reputation, pirates rarely had to fight at all – most crews that came under assault by pirates surrendered immediately.

    Today, your reputation spreads more easily and more quickly than ever before – imagine what pirates could have accomplished with a service like RateMyPirate.com! A reputation for being effective and without qualms about doing what’s necessary can open a lot of doors.

    2. Follow through on your promises.

    THE DREAD PIRATE ROBERTS TAKES NO SURVIVORS. ALL YOUR WORST NIGHTMARES ARE ABOUT TO COME TRUE!

    A reputation for blood-thirstiness did pirates no good if they weren’t willing to actually be blood-thirsty when the occasion demanded. Every now and again, for whatever reason, a merchant captain and his crew would decide to press their luck in defense of their ship. In those cases, pirates usually won handily – they often outnumbered the crews of the ships they boarded as much as ten-to-one, their ships were faster and better armed, and in the end, they had little to lose.

    Once a crew decided the engage with pirates, there was no quarter – and no survivors. But  the flip side of the promise had to be honored just as well – a crew that surrendered without a struggle had to be treated with the utmost courtesy, or merchant sailors would quickly learn there was no upside to surrendering. Pirates thus not only showed their captives the deepest respect, they often rewarded them with treasure from their own holds, and even recruited sailors to join their crews.

    Follow-through is crucial, for today’s business person as well as for the pirates of old. If you make a promise, be prepared to keep it, even when it’s impractical – or be prepared to pay the consequence as your reputation crumbles and more and more people feel comfortable challenging your word.

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    3. Distinguish yourself proudly.

    Pirate Ship

      While pirates flew under all manner of flags, once the pursuit was under way they quickly ran up the Jolly Roger – the pirate’s black flag adorned with images of death and terror, including the famous skull and crossbones but also skeletons, bleeding hearts, and decapitated heads.

      The purpose of the Jolly Roger is simple: it let the crew of the ship under attack know that their boarders-to-be were pirates, and resistance would be severely dealt with. The Jolly Roger tied the pirate reputation for cruelty to the vessel about to overtake your own. It made plundering easy.

      But if flying the pirate’s flag made it easy to capture a ship without resistance, why didn’t military ships, coast guards, and privateers fly the same flag? The answer is that flying the Jolly Roger came with a price that few non-pirates could afford – you had to be willing to kill mercilessly to make good the promise of the Jolly Roger, should the enemy resist, and you had to be willing to face hanging if you were captured sailing under the Jolly Roger.

      Pirates showed few compunctions about torturing and killing a crew that gave them trouble, a level of blood-thirstiness few more legitimate raiders could stomach – especially as they often had to answer to authorities back home. And for a pirate, the penalty was the same whether they flew the Jolly Roger or not: death by hanging. For others boarding and plundering ships under government authorization, flying a pirate flag meant death if captured, while plundering under their own nation’s flag was legal (or nearly so).

      The high cost of hoisting the Jolly Roger made it uniquely pirates’ own, and was recouped many times over in booty taken with ease. Do you have a marker of excellence that others can’t afford? Producing a better product than anyone else, certification from third-parties, high-value clients and endorsements – these things are expensive to acquire and expensive to maintain, so display them proudly as marks of your excellence – and avoid or minimize those marks that anyone can achieve.

      4. Be accountable.

      Pirates lived under a code of democratic leadership that was virtually unheard of in the early 18th century. Captains were elected by popular acclaim, and quartermasters were appointed to act as a check on the captain’s power. To hold  onto his position – and often enough his life – a captain had to be fair and even-handed with his crew, and vicious and extravagant with others when the situation called for it. A slip-up could lead immediately to a vote of no confidence and appointment of a new leader, with the old captain marooned on a deserted island with naught by a pistol, some shot and powder, and a jug of water to keep him company.

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      To maintain transparency, captains often slept alongside their crews, ate the same food, and maintained an open-door policy in their cabins. Except in the heat of battle, the captain could expect to be questioned on every decision, so had better have had a good reason for all of them. Booty was often kept in unlocked chests in an open, public space aboard ship, to prevent an unscrupulous captains from self-dealing.

      This openness was crucial to pirates’ success. A captain’s crew, after all, served at their own will under great threat to their personal safety whether in battle or if captured. A captain’s accountability kept the crew satisfied and loyal, allowing the captain to pursue his goals and everyone to benefit. While today’s business leader might have a little more leeway in his or her behavior – he or she can’t be removed from their post quite so easily as the pirate captains of yesteryear, for one thing – embracing the pirates’ code of transparency cna go a long way towards running a tight ship, free of morale problems and unrpoductive strife.

      5. Manage your personal brand.

      Then he explained the name was the important thing for inspiring the necessary fear. You see, no one would surrender to the Dread Pirate Westley.

      One of the most fearsome names in pirate history was Edward Teach’s working name: Blackbeard. Blackbeard carefully cultivated his personal brand, braiding his long beard and hair to give himself a terrifying appearance, even to the point of working lit matches or fuses into his beard so that his head was wreathed in pungent smoke. No pirate’s name was ever so feared.

      In fact, so well did Blackbeard manage his brand that over the course of his career, he had not once been obligated to take a single life. Talk about faking it until you make it!

      The secret of Blackbeard’s success is his effective use of image and close attention to PR. His fearsome appearance, boasting, and determination put weight behind the pirate promise to give no quarter – so effectively, that he was never called on to prove it. That’s good branding!

      6. Don’t be afraid to make enemies.

      Finally, the most successful pirates always made it clear who their enemies were. Captains pit themselves against all merchants under a particular country’s or colony’s flag, often in response to the hanging of their colleagues, killing all crewmembers of a particular nation to demonstrate the cost of dealing harsh justice against pirates. Heavy-handed merchant captains were also targeted, with pirates often surveying the crew to determine how well they were treated and then torturing or killing their captain to punish wrongdoing.

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      These personal vendettas and rogue administrations of justice helped pirates by solidifying support for them among  at least a significant minority of non-pirate seamen. While the members of Spanish colonies might be terrified by a pirate who announced his intention to kill all aboard ships sailing from a particular Spanish port, English sailors might well be rooting him on! Likewise, sailors of all nations experienced the frustration, humiliation, and often degradation of working under an unfair and brutal captain – and may well have learned to view attack by pirates as a kind of liberation.

      This is as true of business – and other realms – today as it was of piracy then. Taking a strong stand against something or someone may well solidify your opposition, but it also solidifies your own core of support. Consider Apple. By taking on Microsoft so boldly in their “Mac and PC” ads over the last few years, they’ve certainly upset plenty of Microsoft employees and users, but they’ve also strengthened the tight-knit community of Apple users drawn as much by Apple’s “spunk” as by the design of their products.

      A pirate’s life for you!

      Have you ever considered piracy? You’d make a wonderful Dread Pirate Roberts.

      You would make a wonderful Dread Pirate Roberts. Just keep in mind these lessons from the world of piracy and see where they take you. For now, let’s say the black mask is optional.

      Avast!

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      Last Updated on January 2, 2019

      7 Steps For Making a New Year’s Resolution and Keeping It

      7 Steps For Making a New Year’s Resolution and Keeping It

      Are you keen to reinvent yourself this year? Or at least use the new year as a long overdue excuse to get rid of bad habits or pick up new ones?

      Yes, it’s that time of year again. The time of year when we feel as if we have to turn over a new leaf. The time when we misguidedly imagine that the arrival of a new year will magically provide the catalyst, motivation and persistence we need to reinvent ourselves.

      Traditionally, New Year’s Day is styled as the ideal time to kick start a new phase in your life and the time when you must make your all important new year’s resolution. Unfortunately, the beginning of the year is also one of the worst times to make a major change in your habits because it’s often a relatively stressful time, right in the middle of the party and vacation season.

      Don’t set yourself up for failure this year by vowing to make huge changes that will be hard to keep. Instead follow these seven steps for successfully making a new year’s resolution you can stick to for good.

      1. Just pick one thing

      If you want to change your life or your lifestyle don’t try to change the whole thing at once. It won’t work. Instead pick one area of your life to change to begin with.

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      Make it something concrete so you know exactly what change you’re planning to make. If you’re successful with the first change you can go ahead and make another change after a month or so. By making small changes one after the other, you still have the chance to be a whole new you at the end of the year and it’s a much more realistic way of doing it.

      Don’t pick a New Year’s resolution that’s bound to fail either, like running a marathon if you’re 40lbs overweight and get out of breath walking upstairs. If that’s the case resolve to walk every day. When you’ve got that habit down pat you can graduate to running in short bursts, constant running by March or April and a marathon at the end of the year. What’s the one habit you most want to change?

      2. Plan ahead

      To ensure success you need to research the change you’re making and plan ahead so you have the resources available when you need them. Here are a few things you should do to prepare and get all the systems in place ready to make your change.

      Read up on it – Go to the library and get books on the subject. Whether it’s quitting smoking, taking up running or yoga or becoming vegan there are books to help you prepare for it. Or use the Internet. If you do enough research you should even be looking forward to making the change.

      Plan for success – Get everything ready so things will run smoothly. If you’re taking up running make sure you have the trainers, clothes, hat, glasses, ipod loaded with energetic sounds at the ready. Then there can be no excuses.

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      3. Anticipate problems

      There will be problems so make a list of what they’ll be. If you think about it, you’ll be able to anticipate problems at certain times of the day, with specific people or in special situations. Once you’ve identified the times that will probably be hard work out ways to cope with them when they inevitably crop up.

      4. Pick a start date

      You don’t have to make these changes on New Year’s Day. That’s the conventional wisdom, but if you truly want to make changes then pick a day when you know you’ll be well-rested, enthusiastic and surrounded by positive people. I’ll be waiting until my kids go back to school in February.

      Sometimes picking a date doesn’t work. It’s better to wait until your whole mind and body are fully ready to take on the challenge. You’ll know when it is when the time comes.

      5. Go for it

      On the big day go for it 100%. Make a commitment and write it down on a card. You just need one short phrase you can carry in your wallet. Or keep it in your car, by your bed and on your bathroom mirror too for an extra dose of positive reinforcement.

      Your commitment card will say something like:

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      • I enjoy a clean, smoke-free life.
      • I stay calm and in control even under times of stress.
      • I’m committed to learning how to run my own business.
      • I meditate daily.

      6. Accept failure

      If you do fail and sneak a cigarette, miss a walk or shout at the kids one morning don’t hate yourself for it. Make a note of the triggers that caused this set back and vow to learn a lesson from them.

      If you know that alcohol makes you crave cigarettes and oversleep the next day cut back on it. If you know the morning rush before school makes you shout then get up earlier or prepare things the night before to make it easier on you.

      Perseverance is the key to success. Try again, keep trying and you will succeed.

      7. Plan rewards

      Small rewards are great encouragement to keep you going during the hardest first days. After that you can probably reward yourself once a week with a magazine, a long-distance call to a supportive friend, a siesta, a trip to the movies or whatever makes you tick.

      Later you can change the rewards to monthly and then at the end of the year you can pick an anniversary reward. Something that you’ll look forward to. You deserve it and you’ll have earned it.

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      Whatever your plans and goals are for this year, I’d do wish you luck with them but remember, it’s your life and you make your own luck.

      Decide what you want to do this year, plan how to get it and go for it. I’ll definitely be cheering you on.

      Are you planning to make a New Year’s resolution? What is it and is it something you’ve tried to do before or something new?

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