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It’s Time To Market Yourself

It’s Time To Market Yourself

    If you want a promotion, you have to convince your supervisor that you are the best employee on the team. If you want venture capital for your business, you have to convince investors that you are going to make money. If you want to go out with the girl or guy of your dreams, you have to convince that lucky individual that you are worth the time.

    It’s up to you to convince them, and you’re going to have to go beyond just telling them how great you are. You’re going to have to market yourself.

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    Set Your Goals

    Like most marketing projects, marketing yourself will be a lot more if you know where you’re headed. Your goal doesn’t need to be absolutely concrete — you don’t have to set out to make sure that everyone knows that you’re the best choice in a particular niche. That’s called ‘personal branding,’ and while it can be a useful tool for marketing yourself, it’s not the end-all-be-all.

    I’m not dismissing definitive goals, but even something as general as making sure that working to get a promotion in the next couple of years can provide you with an idea of where to start. There is something to be said for goals as simple as making sure the cute cubicle-dweller in the next office over knows your name, of course.

    Without even a vague goal, though, it can be hard to figure out what you really ought to be doing next. If a promotion is your priority, maybe offering to take on a little extra work is worth the effort — knowing your goals can make your next step a lot clearer.

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    Talk To People

    Word-of-mouth marketing is incredibly powerful. Even if you don’t particularly have a reason to seek a particular person out, it’s worth talking to that individual about your plans, your goals and how the two of you can help each other. I’m not suggesting that you should add ‘Pompous Bore’ to your name tag at social events, but it is okay to talk about yourself as long as you don’t go overboard. After all, you never know who your fellow conversationalist is going to talk to next: “Oh, yes, I was just talking to Brad. He really wants a chance to shine, Mr. CEO.”

    Think About Your Reputation

    If you have no reason to follow through on something besides the fact that you said you would do it, you should still do it. Having a reputation for integrity and the willingness to follow through on your commitments can be better than a million bucks in the bank when you’re doing business.

    When you look at the way a credit score is computed, this becomes completely clear: even if you owe a lot of money, you can have a great credit score. It’s a matter of whether you pay your bills when you say you will and you keep your financial promises.

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    Your reputation isn’t just a financial issue, though. It can affect your ability to look for love just as much. Once again, you never know who’s listening.

    Don’t Stop at Bare Basics

    You don’t have to go the extra mile every time. You don’t have to cook a surprise dinner for your significant other every night or perfectly package a client’s order every time. But it’s worth raising the stakes fairly regularly.

    Just as a fancy dinner every night would get boring, doing only what you absolutely have to day-in and day-out makes you appear lackluster at best to whoever is watching. You’re only appear exceptional if you do something out of the ordinary.

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    But don’t let your efforts slip below the bare minimum while you’re putting together that exceptional effort. In my experience, slipping up on one minor project can have a much bigger impact on the way people view you than even pulling off a truly amazing effort.

    And while bragging may not be particularly attractive, you can definitely get away with a lot more of it if your work is continuously good that if you’ve had a few setbacks, no matter how minor.

    Be A Real Person

    There’s plenty of advice here, and you’ll find plenty of other personal marketing advice if you go looking for it. And if you take all of it to heart, you’ll feel like some sort of robot who has to say two perfect things to your significant other before breakfast, hand out a stack of business cards on the way to work and stalk the CEO so that you can ‘run into him’ at the gym.

    That’s not how real people behave, and I think you already know that. The best thing that you can do with this advice is think about it for a while, rather than trying to implement major changes in your lifestyle. Sure, you might need to make an effort to be a little more outgoing or something along those lines, but if you boil most of this advice down to its essentials, marketing yourself is a pretty simple task.

    First, be a good person and a good employee (or whatever role you have). Your reputation will follow naturally. Second, be open. Talk to people about what’s going on in their lives and tell them about yours — just like you naturally do anyhow. It really can be that simple. You don’t have to have a perfectly optimized website or the best resume on Earth.

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    Last Updated on March 31, 2020

    Is Procrastination Bad? The Truth About Procrastination Revealed

    Is Procrastination Bad? The Truth About Procrastination Revealed

    Procrastination is very literally the opposite of productivity. To produce something is to pull it forward, while to procrastinate is to push it forward — to tomorrow, to next week, or ultimately to never.

    Procrastination fills us with shame — we curse ourselves for our laziness, our inability to focus on the task at hand, our tendency to be easily led into easier and more immediate gratifications. And with good reason: for the most part, time spent procrastinating is time spent not doing things that are, in some way or other, important to us.

    There is a positive side to procrastination, but it’s important not to confuse procrastination at its best with everyday garden-variety procrastination.

    Sometimes — sometimes! — procrastination gives us the time we need to sort through a thorny issue or to generate ideas. In those rare instances, we should embrace procrastination — even as we push it away the rest of the time.

    Why We Procrastinate After All?

    We procrastinate for a number of reasons, some better than others. One reason we procrastinate is that, while we know what we want to do, we need time to let the ideas “ferment” before we are ready to sit down and put them into action.

    Some might call this “creative faffing”; I call it, following copywriter Ray Del Savio’s lead, “concepting”.[1]

    Whatever you choose to call it, it’s the time spent dreaming up what you want to say or do, weighing ideas in your mind, following false leads and tearing off on mental wild goose chases, and generally thinking things through.

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    To the outside observer, concepting looks like… well, like nothing much at all. Maybe you’re leaning back in your chair, feet up, staring at the wall or ceiling, or laying in bed apparently dozing, or looking out over the skyline or feeding pigeons in the park or fiddling with the Japanese vinyl toys that stand watch over your desk.

    If ideas are the lifeblood of your work, you have to make time for concepting, and you have to overcome the sensation— often overpowering in our work-obsessed culture — that faffing, however creative, is not work.

    Is Procrastination Bad?

    Yes it is.

    Don’t fool yourself into thinking that you’re “concepting” when in fact you’re just not sure what you’re supposed to be doing.

    Spending an hour staring at the wall while thinking up the perfect tagline for a marketing campaign is creative faffing; staring at the wall for an hour because you don’t know how to come up with a tagline, or don’t know the product you’re marketing well enough to come up with one, is just wasting time.

    Lack of definition is perhaps the biggest friend of your procrastination demons. When we’re not sure what to do — whether because we haven’t planned thoroughly enough, we haven’t specified the scope of what we hope to accomplish in the immediate present, or we lack important information, skills, or resources to get the job done.

    It’s easy to get distracted or to trick ourselves into spinning our wheels doing nothing. It takes our mind off the uncomfortable sensation of failing to make progress on something important.

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    The answer to this is in planning and scheduling. Rather than giving yourself an unspecified length of time to perform an unspecified task (“Let’s see, I guess I’ll work on that spreadsheet for a while”) give yourself a limited amount of time to work on a clearly defined task (“Now I’ll enter the figures from last months sales report into the spreadsheet for an hour”).

    Giving yourself a deadline, even an artificial one, helps build a sense of urgency and also offers the promise of time to “screw around” later, once more important things are done.

    For larger projects, planning plays a huge role in whether or not you’ll spend too much time procrastinating to reach the end reasonably quickly.

    A good plan not only lists the steps you have to take to reach the end, but takes into account the resources, knowledge and inputs from other people you’re going to need to perform those steps.

    Instead of futzing around doing nothing because you don’t have last month’s sales report, getting the report should be a step in the project.

    Otherwise, you’ll spend time cooling your heels, justifying your lack of action as necessary: you aren’t wasting time because you want to, but because you have to.

    How Bad Procrastination Can Be

    Our mind can often trick us into procrastinating, often to the point that we don’t realize we’re procrastinating at all.

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    After all, we have lots and lots of things to do; if we’re working on something, aren’t we being productive – even if the one big thing we need to work on doesn’t get done?

    One way this plays out is that we scan our to-do list, skipping over the big challenging projects in favor of the short, easy projects. At the end of the day, we feel very productive: we’ve crossed twelve things off our list!

    That big project we didn’t work on gets put onto the next day’s list, and when the same thing happens, it gets moved forward again. And again.

    Big tasks often present us with the problem above – we aren’t sure what to do exactly, so we look for other ways to occupy ourselves.

    In many cases too, big tasks aren’t really tasks at all; they’re aggregates of many smaller tasks. If something’s sitting on your list for a long time, each day getting skipped over in favor of more immediately doable tasks, it’s probably not very well thought out.

    You’re actively resisting it because you don’t really know what it is. Try to break it down into a set of small tasks, something more like the tasks you are doing in place of the one big task you aren’t doing.

    More consequences of procrastination can be found in this article: 8 Dreadful Effects of Procrastination That Can Destroy Your Life

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    Procrastination, a Technical Failure

    Procrastination is, more often than not, a sign of a technical failure, not a moral failure.

    It’s not because we’re bad people that we procrastinate. Most times, procrastination serves as a symptom of something more fundamentally wrong with the tasks we’ve set ourselves.

    It’s important to keep an eye on our procrastinating tendencies, to ask ourselves whenever we notice ourselves pushing things forward what it is about the task we’ve set ourselves that simply isn’t working for us.

    Learn more about how to fix your procrastination problem here: What Is Procrastination and How to Stop It (The Complete Guide)

    Featured photo credit: chuttersnap via unsplash.com

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