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It’s Time To Market Yourself

It’s Time To Market Yourself

    If you want a promotion, you have to convince your supervisor that you are the best employee on the team. If you want venture capital for your business, you have to convince investors that you are going to make money. If you want to go out with the girl or guy of your dreams, you have to convince that lucky individual that you are worth the time.

    It’s up to you to convince them, and you’re going to have to go beyond just telling them how great you are. You’re going to have to market yourself.

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    Set Your Goals

    Like most marketing projects, marketing yourself will be a lot more if you know where you’re headed. Your goal doesn’t need to be absolutely concrete — you don’t have to set out to make sure that everyone knows that you’re the best choice in a particular niche. That’s called ‘personal branding,’ and while it can be a useful tool for marketing yourself, it’s not the end-all-be-all.

    I’m not dismissing definitive goals, but even something as general as making sure that working to get a promotion in the next couple of years can provide you with an idea of where to start. There is something to be said for goals as simple as making sure the cute cubicle-dweller in the next office over knows your name, of course.

    Without even a vague goal, though, it can be hard to figure out what you really ought to be doing next. If a promotion is your priority, maybe offering to take on a little extra work is worth the effort — knowing your goals can make your next step a lot clearer.

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    Talk To People

    Word-of-mouth marketing is incredibly powerful. Even if you don’t particularly have a reason to seek a particular person out, it’s worth talking to that individual about your plans, your goals and how the two of you can help each other. I’m not suggesting that you should add ‘Pompous Bore’ to your name tag at social events, but it is okay to talk about yourself as long as you don’t go overboard. After all, you never know who your fellow conversationalist is going to talk to next: “Oh, yes, I was just talking to Brad. He really wants a chance to shine, Mr. CEO.”

    Think About Your Reputation

    If you have no reason to follow through on something besides the fact that you said you would do it, you should still do it. Having a reputation for integrity and the willingness to follow through on your commitments can be better than a million bucks in the bank when you’re doing business.

    When you look at the way a credit score is computed, this becomes completely clear: even if you owe a lot of money, you can have a great credit score. It’s a matter of whether you pay your bills when you say you will and you keep your financial promises.

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    Your reputation isn’t just a financial issue, though. It can affect your ability to look for love just as much. Once again, you never know who’s listening.

    Don’t Stop at Bare Basics

    You don’t have to go the extra mile every time. You don’t have to cook a surprise dinner for your significant other every night or perfectly package a client’s order every time. But it’s worth raising the stakes fairly regularly.

    Just as a fancy dinner every night would get boring, doing only what you absolutely have to day-in and day-out makes you appear lackluster at best to whoever is watching. You’re only appear exceptional if you do something out of the ordinary.

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    But don’t let your efforts slip below the bare minimum while you’re putting together that exceptional effort. In my experience, slipping up on one minor project can have a much bigger impact on the way people view you than even pulling off a truly amazing effort.

    And while bragging may not be particularly attractive, you can definitely get away with a lot more of it if your work is continuously good that if you’ve had a few setbacks, no matter how minor.

    Be A Real Person

    There’s plenty of advice here, and you’ll find plenty of other personal marketing advice if you go looking for it. And if you take all of it to heart, you’ll feel like some sort of robot who has to say two perfect things to your significant other before breakfast, hand out a stack of business cards on the way to work and stalk the CEO so that you can ‘run into him’ at the gym.

    That’s not how real people behave, and I think you already know that. The best thing that you can do with this advice is think about it for a while, rather than trying to implement major changes in your lifestyle. Sure, you might need to make an effort to be a little more outgoing or something along those lines, but if you boil most of this advice down to its essentials, marketing yourself is a pretty simple task.

    First, be a good person and a good employee (or whatever role you have). Your reputation will follow naturally. Second, be open. Talk to people about what’s going on in their lives and tell them about yours — just like you naturally do anyhow. It really can be that simple. You don’t have to have a perfectly optimized website or the best resume on Earth.

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    Last Updated on May 14, 2019

    8 Replacements for Google Notebook

    8 Replacements for Google Notebook

    Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

    1. Zoho Notebook
      If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
    2. Evernote
      The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
    3. Net Notes
      If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
    4. i-Lighter
      You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
    5. Clipmarks
      For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
    6. UberNote
      If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
    7. iLeonardo
      iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
    8. Zotero
      Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

    I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

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    In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

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