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It’s Time To Market Yourself

It’s Time To Market Yourself

    If you want a promotion, you have to convince your supervisor that you are the best employee on the team. If you want venture capital for your business, you have to convince investors that you are going to make money. If you want to go out with the girl or guy of your dreams, you have to convince that lucky individual that you are worth the time.

    It’s up to you to convince them, and you’re going to have to go beyond just telling them how great you are. You’re going to have to market yourself.

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    Set Your Goals

    Like most marketing projects, marketing yourself will be a lot more if you know where you’re headed. Your goal doesn’t need to be absolutely concrete — you don’t have to set out to make sure that everyone knows that you’re the best choice in a particular niche. That’s called ‘personal branding,’ and while it can be a useful tool for marketing yourself, it’s not the end-all-be-all.

    I’m not dismissing definitive goals, but even something as general as making sure that working to get a promotion in the next couple of years can provide you with an idea of where to start. There is something to be said for goals as simple as making sure the cute cubicle-dweller in the next office over knows your name, of course.

    Without even a vague goal, though, it can be hard to figure out what you really ought to be doing next. If a promotion is your priority, maybe offering to take on a little extra work is worth the effort — knowing your goals can make your next step a lot clearer.

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    Talk To People

    Word-of-mouth marketing is incredibly powerful. Even if you don’t particularly have a reason to seek a particular person out, it’s worth talking to that individual about your plans, your goals and how the two of you can help each other. I’m not suggesting that you should add ‘Pompous Bore’ to your name tag at social events, but it is okay to talk about yourself as long as you don’t go overboard. After all, you never know who your fellow conversationalist is going to talk to next: “Oh, yes, I was just talking to Brad. He really wants a chance to shine, Mr. CEO.”

    Think About Your Reputation

    If you have no reason to follow through on something besides the fact that you said you would do it, you should still do it. Having a reputation for integrity and the willingness to follow through on your commitments can be better than a million bucks in the bank when you’re doing business.

    When you look at the way a credit score is computed, this becomes completely clear: even if you owe a lot of money, you can have a great credit score. It’s a matter of whether you pay your bills when you say you will and you keep your financial promises.

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    Your reputation isn’t just a financial issue, though. It can affect your ability to look for love just as much. Once again, you never know who’s listening.

    Don’t Stop at Bare Basics

    You don’t have to go the extra mile every time. You don’t have to cook a surprise dinner for your significant other every night or perfectly package a client’s order every time. But it’s worth raising the stakes fairly regularly.

    Just as a fancy dinner every night would get boring, doing only what you absolutely have to day-in and day-out makes you appear lackluster at best to whoever is watching. You’re only appear exceptional if you do something out of the ordinary.

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    But don’t let your efforts slip below the bare minimum while you’re putting together that exceptional effort. In my experience, slipping up on one minor project can have a much bigger impact on the way people view you than even pulling off a truly amazing effort.

    And while bragging may not be particularly attractive, you can definitely get away with a lot more of it if your work is continuously good that if you’ve had a few setbacks, no matter how minor.

    Be A Real Person

    There’s plenty of advice here, and you’ll find plenty of other personal marketing advice if you go looking for it. And if you take all of it to heart, you’ll feel like some sort of robot who has to say two perfect things to your significant other before breakfast, hand out a stack of business cards on the way to work and stalk the CEO so that you can ‘run into him’ at the gym.

    That’s not how real people behave, and I think you already know that. The best thing that you can do with this advice is think about it for a while, rather than trying to implement major changes in your lifestyle. Sure, you might need to make an effort to be a little more outgoing or something along those lines, but if you boil most of this advice down to its essentials, marketing yourself is a pretty simple task.

    First, be a good person and a good employee (or whatever role you have). Your reputation will follow naturally. Second, be open. Talk to people about what’s going on in their lives and tell them about yours — just like you naturally do anyhow. It really can be that simple. You don’t have to have a perfectly optimized website or the best resume on Earth.

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    Last Updated on January 2, 2019

    7 Steps For Making a New Year’s Resolution and Keeping It

    7 Steps For Making a New Year’s Resolution and Keeping It

    Are you keen to reinvent yourself this year? Or at least use the new year as a long overdue excuse to get rid of bad habits or pick up new ones?

    Yes, it’s that time of year again. The time of year when we feel as if we have to turn over a new leaf. The time when we misguidedly imagine that the arrival of a new year will magically provide the catalyst, motivation and persistence we need to reinvent ourselves.

    Traditionally, New Year’s Day is styled as the ideal time to kick start a new phase in your life and the time when you must make your all important new year’s resolution. Unfortunately, the beginning of the year is also one of the worst times to make a major change in your habits because it’s often a relatively stressful time, right in the middle of the party and vacation season.

    Don’t set yourself up for failure this year by vowing to make huge changes that will be hard to keep. Instead follow these seven steps for successfully making a new year’s resolution you can stick to for good.

    1. Just pick one thing

    If you want to change your life or your lifestyle don’t try to change the whole thing at once. It won’t work. Instead pick one area of your life to change to begin with.

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    Make it something concrete so you know exactly what change you’re planning to make. If you’re successful with the first change you can go ahead and make another change after a month or so. By making small changes one after the other, you still have the chance to be a whole new you at the end of the year and it’s a much more realistic way of doing it.

    Don’t pick a New Year’s resolution that’s bound to fail either, like running a marathon if you’re 40lbs overweight and get out of breath walking upstairs. If that’s the case resolve to walk every day. When you’ve got that habit down pat you can graduate to running in short bursts, constant running by March or April and a marathon at the end of the year. What’s the one habit you most want to change?

    2. Plan ahead

    To ensure success you need to research the change you’re making and plan ahead so you have the resources available when you need them. Here are a few things you should do to prepare and get all the systems in place ready to make your change.

    Read up on it – Go to the library and get books on the subject. Whether it’s quitting smoking, taking up running or yoga or becoming vegan there are books to help you prepare for it. Or use the Internet. If you do enough research you should even be looking forward to making the change.

    Plan for success – Get everything ready so things will run smoothly. If you’re taking up running make sure you have the trainers, clothes, hat, glasses, ipod loaded with energetic sounds at the ready. Then there can be no excuses.

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    3. Anticipate problems

    There will be problems so make a list of what they’ll be. If you think about it, you’ll be able to anticipate problems at certain times of the day, with specific people or in special situations. Once you’ve identified the times that will probably be hard work out ways to cope with them when they inevitably crop up.

    4. Pick a start date

    You don’t have to make these changes on New Year’s Day. That’s the conventional wisdom, but if you truly want to make changes then pick a day when you know you’ll be well-rested, enthusiastic and surrounded by positive people. I’ll be waiting until my kids go back to school in February.

    Sometimes picking a date doesn’t work. It’s better to wait until your whole mind and body are fully ready to take on the challenge. You’ll know when it is when the time comes.

    5. Go for it

    On the big day go for it 100%. Make a commitment and write it down on a card. You just need one short phrase you can carry in your wallet. Or keep it in your car, by your bed and on your bathroom mirror too for an extra dose of positive reinforcement.

    Your commitment card will say something like:

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    • I enjoy a clean, smoke-free life.
    • I stay calm and in control even under times of stress.
    • I’m committed to learning how to run my own business.
    • I meditate daily.

    6. Accept failure

    If you do fail and sneak a cigarette, miss a walk or shout at the kids one morning don’t hate yourself for it. Make a note of the triggers that caused this set back and vow to learn a lesson from them.

    If you know that alcohol makes you crave cigarettes and oversleep the next day cut back on it. If you know the morning rush before school makes you shout then get up earlier or prepare things the night before to make it easier on you.

    Perseverance is the key to success. Try again, keep trying and you will succeed.

    7. Plan rewards

    Small rewards are great encouragement to keep you going during the hardest first days. After that you can probably reward yourself once a week with a magazine, a long-distance call to a supportive friend, a siesta, a trip to the movies or whatever makes you tick.

    Later you can change the rewards to monthly and then at the end of the year you can pick an anniversary reward. Something that you’ll look forward to. You deserve it and you’ll have earned it.

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    Whatever your plans and goals are for this year, I’d do wish you luck with them but remember, it’s your life and you make your own luck.

    Decide what you want to do this year, plan how to get it and go for it. I’ll definitely be cheering you on.

    Are you planning to make a New Year’s resolution? What is it and is it something you’ve tried to do before or something new?

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