Advertising
Advertising

It’s Time To Market Yourself

It’s Time To Market Yourself

    If you want a promotion, you have to convince your supervisor that you are the best employee on the team. If you want venture capital for your business, you have to convince investors that you are going to make money. If you want to go out with the girl or guy of your dreams, you have to convince that lucky individual that you are worth the time.

    It’s up to you to convince them, and you’re going to have to go beyond just telling them how great you are. You’re going to have to market yourself.

    Advertising

    Set Your Goals

    Like most marketing projects, marketing yourself will be a lot more if you know where you’re headed. Your goal doesn’t need to be absolutely concrete — you don’t have to set out to make sure that everyone knows that you’re the best choice in a particular niche. That’s called ‘personal branding,’ and while it can be a useful tool for marketing yourself, it’s not the end-all-be-all.

    I’m not dismissing definitive goals, but even something as general as making sure that working to get a promotion in the next couple of years can provide you with an idea of where to start. There is something to be said for goals as simple as making sure the cute cubicle-dweller in the next office over knows your name, of course.

    Without even a vague goal, though, it can be hard to figure out what you really ought to be doing next. If a promotion is your priority, maybe offering to take on a little extra work is worth the effort — knowing your goals can make your next step a lot clearer.

    Advertising

    Talk To People

    Word-of-mouth marketing is incredibly powerful. Even if you don’t particularly have a reason to seek a particular person out, it’s worth talking to that individual about your plans, your goals and how the two of you can help each other. I’m not suggesting that you should add ‘Pompous Bore’ to your name tag at social events, but it is okay to talk about yourself as long as you don’t go overboard. After all, you never know who your fellow conversationalist is going to talk to next: “Oh, yes, I was just talking to Brad. He really wants a chance to shine, Mr. CEO.”

    Think About Your Reputation

    If you have no reason to follow through on something besides the fact that you said you would do it, you should still do it. Having a reputation for integrity and the willingness to follow through on your commitments can be better than a million bucks in the bank when you’re doing business.

    When you look at the way a credit score is computed, this becomes completely clear: even if you owe a lot of money, you can have a great credit score. It’s a matter of whether you pay your bills when you say you will and you keep your financial promises.

    Advertising

    Your reputation isn’t just a financial issue, though. It can affect your ability to look for love just as much. Once again, you never know who’s listening.

    Don’t Stop at Bare Basics

    You don’t have to go the extra mile every time. You don’t have to cook a surprise dinner for your significant other every night or perfectly package a client’s order every time. But it’s worth raising the stakes fairly regularly.

    Just as a fancy dinner every night would get boring, doing only what you absolutely have to day-in and day-out makes you appear lackluster at best to whoever is watching. You’re only appear exceptional if you do something out of the ordinary.

    Advertising

    But don’t let your efforts slip below the bare minimum while you’re putting together that exceptional effort. In my experience, slipping up on one minor project can have a much bigger impact on the way people view you than even pulling off a truly amazing effort.

    And while bragging may not be particularly attractive, you can definitely get away with a lot more of it if your work is continuously good that if you’ve had a few setbacks, no matter how minor.

    Be A Real Person

    There’s plenty of advice here, and you’ll find plenty of other personal marketing advice if you go looking for it. And if you take all of it to heart, you’ll feel like some sort of robot who has to say two perfect things to your significant other before breakfast, hand out a stack of business cards on the way to work and stalk the CEO so that you can ‘run into him’ at the gym.

    That’s not how real people behave, and I think you already know that. The best thing that you can do with this advice is think about it for a while, rather than trying to implement major changes in your lifestyle. Sure, you might need to make an effort to be a little more outgoing or something along those lines, but if you boil most of this advice down to its essentials, marketing yourself is a pretty simple task.

    First, be a good person and a good employee (or whatever role you have). Your reputation will follow naturally. Second, be open. Talk to people about what’s going on in their lives and tell them about yours — just like you naturally do anyhow. It really can be that simple. You don’t have to have a perfectly optimized website or the best resume on Earth.

    More by this author

    50 Businesses You Can Start In Your Spare Time 8 Replacements for Google Notebook 5 Sites Where You Can Sell Your Photos 7 Tools to Find Someone Online 19 Entrepreneurship Websites Worth Checking Out

    Trending in Featured

    1 How to Become an Early Riser and Stay Energetic 2 50 Ways to Increase Productivity and Achieve More in Less Time 3 20 Time Management Tips to Super Boost Your Productivity 4 How to Cultivate Continuous Learning to Stay Competitive 5 Simple Productivity: 10 Ways to Do More by Focusing on the Essentials

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on November 19, 2019

    How to Become an Early Riser and Stay Energetic

    How to Become an Early Riser and Stay Energetic

    When you become an early riser, you’ll experience a lot of benefits including feeling more energized and having more time to do what you want.

    If you’d like to become an early riser, there are some things you should know before you run off to set your oft-ignored alarm clock.

    So how to become an early riser?

    Here are five tips I’ve discovered to be most helpful in making the transition from erratic sleeper to early morning wizard:

    1. Choose to Get up Before You Go to Sleep

    You’re not very good at making decisions when you’ve just woken up. You were in the middle of a dream in which [insert celebrity crush of choice here] is serving you breakfast in bed only to be rudely awakened by the harsh tones of your alarm clock. You’re frustrated, angry, confused, and surprised. This is not the time to be making decisions about whether or not you should stay in bed! And yet, most of us leave the first decision of our day to be made in a blur of partial wakefulness.

    Advertising

    No more!

    If you want to be a consistently early riser, try making your decision to rise at a specific time before you go to sleep the night before. This frees you from making the decision in the morning when you’ve just woken up. Instead of making a decision, you have only to follow through on your decision from the night before.

    Easier said than done? Of course. But only for the first few times. Eventually, your need for raw willpower to get out of bed will diminish and you’ll be the proud parent of a new habit!

    Steve Pavlina suggests you practice getting out of bed during the day[1] to get a few of the “practice sessions” out of the way without the early morning fog in your head.

    2. Have a Plan for Your Extra Time

    Let’s say you’ve actually made it out of bed 2 hours before you normally would. Now what? What are you going to do with all this time you’ve discovered in your day?

    Advertising

    If you don’t have something planned to do with your extra time, you risk falling for the temptation of a “morning nap” that wipes out all the work you put into getting up.

    What to do? Before you go to bed, make a quick note of what you’d like to get done during your extra hours the following day. Do you have a book to write, paper to read, or garage to clean? Make a plan for your early hours and you’ll do more than protect yourself from backsliding into bed.

    You’ll get things done and those results will fuel your desire to build rising early into a habit!

    3. Make Rising Early a Social Activity

    Your internet or social media buddies just don’t have enough pull to make your new habit stick in the long term. The same cannot be said for the people you spend time with as part of your early morning routine.

    Sure, you could choose to read blogs for two hours every morning. But wouldn’t it be great to join an early breakfast club, running group, or play chess in the park at 5am?

    Advertising

    The more people you get involved in making your new habit a daily part of your life, the easier it’ll be to succeed.

    4. Don’t Use an Alarm That Makes You Angry

    If we’re all wired differently, why do we all insist on torturing ourselves with the same sort of alarm each morning?

    I spent years trying to wake up before my alarm went off so I wouldn’t have to hear it. I got pretty good, too. Then I started using a cellphone as my alarm clock and quickly realized that different ring tones irritated me less but worked just as well to wake me up. I now use the ring tone alarm as a back up for my bedside lamp plugged in to a timer.

    When the bright light doesn’t work, the cellphone picks up the slack and I wake up on time. The lesson learned? Experiment a bit and see what works best for you. Light, sound, smells, temperature, or even some contraption that dumps water on you might be more pleasant than your old alarm clock. Give something new a try!

    5. Get Your Blood Flowing Right After Waking

    If you don’t have a neighbor, you can pick fights with at 5am, you’ll have to settle with a more mundane exercise. It doesn’t take much to get your blood flowing and chase the sleep from your head.

    Advertising

    Just pick something you don’t mind doing and go through the motions until your heart rate is up. Jumping rope, push-ups, crunches, or a few minutes of yoga are typically enough to do the trick. (Just don’t do anything your doctor hasn’t approved.)

    If you live in a beautiful part of the world like me, you might want to use a bit of your early morning to go for a walk and enjoy the beauty of the world around you.

    If you have a coffee shop open within walking distance, dragging yourself out of bed for a cup of coffee to savor on your walk home as the world wakes around you is a wonderful experience. Try it!

    More to Power Up Your Day

    Featured photo credit: Nomadic Julien via unsplash.com

    Reference

    Read Next