Advertising
Advertising

It’s Time To Market Yourself

It’s Time To Market Yourself

    If you want a promotion, you have to convince your supervisor that you are the best employee on the team. If you want venture capital for your business, you have to convince investors that you are going to make money. If you want to go out with the girl or guy of your dreams, you have to convince that lucky individual that you are worth the time.

    It’s up to you to convince them, and you’re going to have to go beyond just telling them how great you are. You’re going to have to market yourself.

    Advertising

    Set Your Goals

    Like most marketing projects, marketing yourself will be a lot more if you know where you’re headed. Your goal doesn’t need to be absolutely concrete — you don’t have to set out to make sure that everyone knows that you’re the best choice in a particular niche. That’s called ‘personal branding,’ and while it can be a useful tool for marketing yourself, it’s not the end-all-be-all.

    I’m not dismissing definitive goals, but even something as general as making sure that working to get a promotion in the next couple of years can provide you with an idea of where to start. There is something to be said for goals as simple as making sure the cute cubicle-dweller in the next office over knows your name, of course.

    Without even a vague goal, though, it can be hard to figure out what you really ought to be doing next. If a promotion is your priority, maybe offering to take on a little extra work is worth the effort — knowing your goals can make your next step a lot clearer.

    Advertising

    Talk To People

    Word-of-mouth marketing is incredibly powerful. Even if you don’t particularly have a reason to seek a particular person out, it’s worth talking to that individual about your plans, your goals and how the two of you can help each other. I’m not suggesting that you should add ‘Pompous Bore’ to your name tag at social events, but it is okay to talk about yourself as long as you don’t go overboard. After all, you never know who your fellow conversationalist is going to talk to next: “Oh, yes, I was just talking to Brad. He really wants a chance to shine, Mr. CEO.”

    Think About Your Reputation

    If you have no reason to follow through on something besides the fact that you said you would do it, you should still do it. Having a reputation for integrity and the willingness to follow through on your commitments can be better than a million bucks in the bank when you’re doing business.

    When you look at the way a credit score is computed, this becomes completely clear: even if you owe a lot of money, you can have a great credit score. It’s a matter of whether you pay your bills when you say you will and you keep your financial promises.

    Advertising

    Your reputation isn’t just a financial issue, though. It can affect your ability to look for love just as much. Once again, you never know who’s listening.

    Don’t Stop at Bare Basics

    You don’t have to go the extra mile every time. You don’t have to cook a surprise dinner for your significant other every night or perfectly package a client’s order every time. But it’s worth raising the stakes fairly regularly.

    Just as a fancy dinner every night would get boring, doing only what you absolutely have to day-in and day-out makes you appear lackluster at best to whoever is watching. You’re only appear exceptional if you do something out of the ordinary.

    Advertising

    But don’t let your efforts slip below the bare minimum while you’re putting together that exceptional effort. In my experience, slipping up on one minor project can have a much bigger impact on the way people view you than even pulling off a truly amazing effort.

    And while bragging may not be particularly attractive, you can definitely get away with a lot more of it if your work is continuously good that if you’ve had a few setbacks, no matter how minor.

    Be A Real Person

    There’s plenty of advice here, and you’ll find plenty of other personal marketing advice if you go looking for it. And if you take all of it to heart, you’ll feel like some sort of robot who has to say two perfect things to your significant other before breakfast, hand out a stack of business cards on the way to work and stalk the CEO so that you can ‘run into him’ at the gym.

    That’s not how real people behave, and I think you already know that. The best thing that you can do with this advice is think about it for a while, rather than trying to implement major changes in your lifestyle. Sure, you might need to make an effort to be a little more outgoing or something along those lines, but if you boil most of this advice down to its essentials, marketing yourself is a pretty simple task.

    First, be a good person and a good employee (or whatever role you have). Your reputation will follow naturally. Second, be open. Talk to people about what’s going on in their lives and tell them about yours — just like you naturally do anyhow. It really can be that simple. You don’t have to have a perfectly optimized website or the best resume on Earth.

    More by this author

    5 Sites Where You Can Sell Your Photos 7 Tools to Find Someone Online 19 Entrepreneurship Websites Worth Checking Out 50 Businesses You Can Start In Your Spare Time 5 Suggestions for Leaving With Style

    Trending in Featured

    1 How to Get out of a Rut: 12 Useful Ways to Get Unstuck 2 15 Ways to Cultivate Lifelong Learning for a Sharper Brain 3 How to Get Promoted When You Feel Stuck in Your Current Position 4 Building Relationships: 11 Rules for Self-Promotion 5 7 Steps For Making a New Year’s Resolution and Keeping It

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on March 13, 2019

    How to Get out of a Rut: 12 Useful Ways to Get Unstuck

    How to Get out of a Rut: 12 Useful Ways to Get Unstuck

    Have you gotten into a rut before? Or are you in a rut right now?

    You know you’re in a rut when you run out of ideas and inspiration. I personally see a rut as a productivity vacuum. It might very well be a reason why you aren’t getting results. Even as you spend more time on your work, you can’t seem to get anything constructive done. While I’m normally productive, I get into occasional ruts (especially when I’ve been working back-to-back without rest). During those times, I can spend an entire day in front of the computer and get nothing done. It can be quite frustrating.

    Over time, I have tried and found several methods that are helpful to pull me out of a rut. If you experience ruts too, whether as a working professional, a writer, a blogger, a student or other work, you will find these useful. Here are 12 of my personal tips to get out of ruts:

    1. Work on the small tasks.

    When you are in a rut, tackle it by starting small. Clear away your smaller tasks which have been piling up. Reply to your emails, organize your documents, declutter your work space, and reply to private messages.

    Whenever I finish doing that, I generate a positive momentum which I bring forward to my work.

    2. Take a break from your work desk.

    Get yourself away from your desk and go take a walk. Go to the washroom, walk around the office, go out and get a snack.

    Your mind is too bogged down and needs some airing. Sometimes I get new ideas right after I walk away from my computer.

    Advertising

    3. Upgrade yourself

    Take the down time to upgrade yourself. Go to a seminar. Read up on new materials (#7). Pick up a new language. Or any of the 42 ways here to improve yourself.

    The modern computer uses different typefaces because Steve Jobs dropped in on a calligraphy class back in college. How’s that for inspiration?

    4. Talk to a friend.

    Talk to someone and get your mind off work for a while.

    Talk about anything, from casual chatting to a deep conversation about something you really care about. You will be surprised at how the short encounter can be rejuvenating in its own way.

    5. Forget about trying to be perfect.

    If you are in a rut, the last thing you want to do is step on your own toes with perfectionist tendencies.

    Just start small. Do what you can, at your own pace. Let yourself make mistakes.

    Soon, a little trickle of inspiration will come. And then it’ll build up with more trickles. Before you know it, you have a whole stream of ideas.

    Advertising

    6. Paint a vision to work towards.

    If you are continuously getting in a rut with your work, maybe there’s no vision inspiring you to move forward.

    Think about why you are doing this, and what you are doing it for. What is the end vision in mind?

    Make it as vivid as possible. Make sure it’s a vision that inspires you and use that to trigger you to action.

    7. Read a book (or blog).

    The things we read are like food to our brain. If you are out of ideas, it’s time to feed your brain with great materials.

    Here’s a list of 40 books you can start off with. Stock your browser with only the feeds of high quality blogs, such as Lifehack.org, DumbLittleMan, Seth Godin’s Blog, Tim Ferris’ Blog, Zen Habits or The Personal Excellence Blog.

    Check out the best selling books; those are generally packed with great wisdom.

    8. Have a quick nap.

    If you are at home, take a quick nap for about 20-30 minutes. This clears up your mind and gives you a quick boost. Nothing quite like starting off on a fresh start after catching up on sleep.

    Advertising

    9. Remember why you are doing this.

    Sometimes we lose sight of why we do what we do, and after a while we become jaded. A quick refresher on why you even started on this project will help.

    What were you thinking when you thought of doing this? Retrace your thoughts back to that moment. Recall why you are doing this. Then reconnect with your muse.

    10. Find some competition.

    Nothing quite like healthy competition to spur us forward. If you are out of ideas, then check up on what people are doing in your space.

    Colleagues at work, competitors in the industry, competitors’ products and websites, networking conventions.. you get the drill.

    11. Go exercise.

    Since you are not making headway at work, might as well spend the time shaping yourself up.

    Sometimes we work so much that we neglect our health and fitness. Go jog, swim, cycle, whichever exercise you prefer.

    As you improve your physical health, your mental health will improve, too. The different facets of ourselves are all interlinked.

    Advertising

    Here’re 15 Tips to Restart the Exercise Habit (and How to Keep It).

    12. Take a good break.

    Ruts are usually signs that you have been working too long and too hard. It’s time to get a break.

    Beyond the quick tips above, arrange for a 1-day or 2-days of break from your work. Don’t check your (work) emails or do anything work-related. Relax and do your favorite activities. You will return to your work recharged and ready to start.

    Contrary to popular belief, the world will not end from taking a break from your work. In fact, you will be much more ready to make an impact after proper rest. My best ideas and inspiration always hit me whenever I’m away from my work.

    Take a look at this to learn the importance of rest: The Importance of Scheduling Downtime

    More Resources About Getting out of a Rut

    Featured photo credit: Joshua Earle via unsplash.com

    Read Next