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Is Google Ready to Handle Your Business? (Part 2 of 2)

Is Google Ready to Handle Your Business? (Part 2 of 2)

Is Google Ready to Handle Your Business?

    In part 1 of this post, I discussed the communications offerings that Google offers and the role they might play for small- and medium-sized businesses. In this follow-up, I will cover their productivity and promotional services, ranging from the productivity suite Google Docs to the free hosted blogging service Blogger. While Google’s communications tools are generally quite excellent, their productivity and promotion tools are much more a mixed bag. After the overview of Google’s various services, then, I’ll offer a short analysis of how well-suited Google apps are for business use overall, as well as discuss some new tools that might make a big impact in the near future.

    Productivity Apps

    Google Docs offers a reasonable alternative to costly office suites, although for complex work comes up short of Microsoft Office or even OpenOffice.org’s desktop-based software. Consisting of a word processor, spreadsheet, and presentation software, Docs imports from and exports to all of Microsoft’s default formats (although it cannot save to Office 2007’s docx format yet).

    The word processor is great for creating, editing, and viewing short documents, offering a range of formatting options typical to basic word processing tasks. For longer documents, however, Docs comes up lacking: page numbers can only be applied to printed output, and the size of the document itself is limited to 500K, plus up to 2MB per inserted image. This makes Docs poorly suited to the creation of technical or training manuals, as well as formal documents like legal briefs.

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    Spreadsheets and presentations are similarly size-limited. Spreadsheets can be up to 256 columns, 200,000 cells, or 100 sheets, whichever is reached first. Presentations started within Google Docs are not limited in size, but imported presentations are limited to 10MB or 200 slides. Below those limits, however, both applications are very strong. The spreadsheet allows you to use most common spreadsheet functions and even populate cells with data pulled from Google searches. A form generator makes it possible to collect data from, say, website users, and view the data as a Google spreadsheet.

    The presentation editor is well-designed, making putting presentations together about as easy as it is with any other program. A number of themes are included, and you can import your own backgrounds as well. Giving presentations is another story, however. The presentation mode, even when you use F11 to make the browser full-screen, still includes a Google toolbar at the bottom of the screen, detracting attention from your slides. You also won’t be able to control your presentation using a PowerPoint remote.

    Where Google Docs excels is in collaboration and sharing, making very effective use of the Internet to get work done. Documents and spreadsheets can be easily edited by multiple users, with tracking and permissions to make sure nothing irreparable happens. Presentations can be delivered remotely, paired with Google Talk and controlled from the host’s computer. Anything created with Google Docs can be shared on the Internet, either as a webpage or as an embedded document.

    The newly released Google Apps Sync for Microsoft Outlook allows Premium subscribers to use Google Apps as a replacement for Microsoft’s expensive Exchange. Installed alongside Outlook, the program allows calendars and contacts, to be shared and searched across your company, with features like schedule availability that users expect from Exchange. Notes, tasks, and journals are not shared, but for businesses that don’t rely on them too heavily, this might be a fairly effective replacement for Exchange. A migration utility allows existing Exchange systems to be easily transferred to your Google Apps account, making the whole process transparent to your employees. (A similar program exists for Lotus Notes users.)

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    Google Sites, a simple-to-use wiki engine, offers further options for collaboaration. Combined with the task manager in Gmail and the Google Calendar, you can handle most basic projects fairly easily. More complex project management isn’t possible, though – for flowcharting, GANTT charting, and other project management mainstays, you’ll need a dedicated application.

    Google’s Calendar is quite powerful, making it easy to add and share events. A natural language text-entry system parses statements like “Lunch with Bob Smith at Joe’s Cafe at noon on June 27th,” or you can add appointments using a form. Calendars can be easily shared, and third-party iCal streams can be subscribed to as well. Several non-Google services, like the task manager Remember the Milk, use Google’s API to allow access to their services from the Calendar interface, as well.

    On the near horizon is Google’s new Wave platform, a real-time communications and collaboration tool that combines elements of email, instant messaging, wikis, document editing, multimedia sharing, and social networking. Wave is still in invite-only testing, and as with all things Google we can probably expect it to remain in Beta for a long, long time. From what Google has released about Wave so far, it looks like it will offer great functionality to a limited audience of corporate teams and departments, where traditionally wikis might have been the main form of collaboration. For small face-to-face businesses, it’s hard to see what Wave offers, but larger businesses may find it a significant step up from current collaboration platforms.

    Promotion

    Google is, most properly, an advertising company, especially with their purchase of online advertising giant Doubleclick. Thus it stands to reason that for promoting your business, Google would be a fine place to turn.

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    Blogger, Google’s blogging service, offers a decent enough platform for a simple website. Features are limited, and the lack of customization options might make branding your site tricky, but it’s free, even if you post the site under your own domain name (which is simple to do and well-documented in the help section). For anything more complex than a simple blog, though, you’re going to want to turn to another service.

    Google’s AdWords are an effective way to promote your business on the web. You choose how much you want to spend and what keywords to display your ads with, and Google handles ad placement on relevant search pages and sites that host Google ads. Make sure to add your business to Google’s local search and Google Maps at the Google Local Business Center as well, so you come up when people search for businesses in your area.

    Can you run your business using Google applications and services?

    So, can you run a business using only Google applications? The answer is, “it depends.” For small, local businesses, Google Apps along with a Blogger site and Google Voice might be more than enough to handle virtually everything they need. Businesses that do a significant amount of collaboration will find Google Docs useful, regardless of size.

    For larger companies, as well as businesses that handle a great deal of sensitive information, privacy and security issues loom large. Having your email, documents, and other material stored on third-party servers is worrisome, no matter what Google’s policies promise. And Google is a big target for hackers and other nefarious sorts – though your data might never be targeted, there are plenty of people out there taking a stab at cracking Google just to see if it can be done.

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    The lack of customer relationship management (CRM) is a challenge, as is the lack of any sort of database (ironically, Google Base is not a user-programmable database). Spreadsheets combined with forms just don’t quite act as a viable substitute. A small sales team might manage, but a large sales team will need more appropriate tools.

    Offline access is also a concern, one which is only partly solved by Google’s offline plugin, Google Gears. Gears ostensibly offers the ability to work offline and synchronize your updates when your computer is back on the Internet, but generally offers only a subset of the full capabilities of Google’s apps. In Gmail, for instance, you can read and reply to emails, or compose new ones, but you cannot attach files to emails when in offline mode. Google Docs is worse – access is read-only when offline, meaning you cannot create new documents or edit existing ones. So much for getting work done on the plane…

    Finally, there’s the question of uptime. Google promises 99.9% uptime on Google Apps – but that’s an industry-standard promise that has little meaning for end-users. Attempting to log in only to find yourself in the middle of that .1% downtime can be a big hassle, especially if you are waiting for an important email or about to send an important document.

    On the other hand, small and medium businesses experience security and downtime problems just as severe (if not more) all the time, whether through lack of expertise, user error, or just plain bad luck. And chances are you don’t have anything like the resources, personnel, and security know-how Google has at its disposal to protect you.

    In the end, whether Google applications and services are right for your business depends on your needs. Carefully weigh your requirements and choose from Google’s menu of applications when they adequately fit the bill. Where they don’t, look at their competitors at Zoho, ThinkFree, and even Microsoft (such as Office Live, soon to offer online versions of Office applications). But you could do much worse than considering Google first.

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    Last Updated on September 10, 2019

    How to Master the Art of Prioritization

    How to Master the Art of Prioritization

    Do you know that prioritization is an art? It is an art that will lead you to success in whatever area that matters to you.

    By prioritization, I’m not talking so much about assigning tasks, but deciding which will take chronological priority in your day—figuring out which tasks you’ll do first, and which you’ll leave to last.

    Effective Prioritization

    There are two approaches to “prioritizing” the tasks in your to-do list that I see fairly often:

    Approach #1 Tackling the Biggest Tasks First and Getting Them out of the Way

    The idea is that by tackling them first, you deal with the pressure and anxiety that builds up and prevents you from getting anything done—whether we’re talking about big or small tasks. Leo Babauta is a proponent of this Big Rocks method.[1]

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    Approach #2 Tackling the Tasks You Can Get Done Quickly and Easily, with Minimal Effort

    Proponents of this method believe that by tackling the small fries first, you’ll have less noise distracting you from the periphery of your consciousness.

    If you believe in getting your email read and responded to, making phone calls and getting Google Reader zeroed before you dive into the high-yield work, you’re a proponent of this method. I suppose you could say Getting Things Done (GTD) encourages this sort of method, since the methodology advises followers to tackle tasks that can be completed within two minutes, right there and then.

    Figure out Your Approach for Prioritization

    My own approach is perhaps a mixture of the two.

    I’ll write out my daily task list and draw little priority stars next to the three items I need to get done that day. They don’t need to be big tasks, but nine times out of ten, they are.

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    Smaller tasks are rarely important enough to warrant a star in the first place; I can always get away without even checking my inbox until the next day if I’m swamped, and the people who need to get in touch with me super quickly know how.

    But I’m not recommending my system of prioritization to you. I’m also not saying that mine is better than Leo’s Big Rocks method, and I’m not saying it’s better than the “if it can be done quickly, do it first” method either.

    The thing with prioritization is that knowing when to do what relies very much on you and the way you work. Some people need to get some small work done to find a sense of accomplishment and clarity that allows them to focus on and tackle bigger items. Others need to deal with the big tasks or they’ll get caught up in the busywork of the day and never move on, especially when that Google Reader count just refuses to get zeroed (personally, I recommend the Mark All As Read button—I use it most days!).

    I’m in between, because my own patterns can be all over the place. Some days I will be ready to rip into massive projects at 7AM. Other times I’ll feel the need to zero every inbox I have and clean up the papers on my desk before I can focus on anything serious. I also know that my peak, efficient working time doesn’t come at 11AM or 3PM or some specific time like it does for many people, but I have several peaks divided by a few troughs. I can feel what’s coming on when and try to keep my schedule liquid enough that I can adapt.

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    That’s why I use a starred task list system rather than a scheduled task list. It allows me to trust myself (something that I suppose takes a certain amount of discipline) and achieve peak efficiency by blowing with the winds. If I fight the peaks and troughs, I’ll get less done; but if I do certain kinds of work in each period of the day as they come, I’ll get more done than most others in a similar line of work.

    You may not be able to trust yourself to that extent without falling into the busywork trap. You may not be able to tackle big tasks first thing in the morning without feeling like you’re pushing against an invisible brick wall that won’t budge. You might not be able to deal with small tasks before the big tasks without feeling pangs of guilt and urgency.

    My point is:

    The prioritization systems themselves don’t matter. They’re all pretty good for a group of people, not least of all to the people who espouse them because they use them and find them effective.

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    What matters is that you don’t fall for one set of dogma (and I’m not saying Leo Babauta or David Allen preach these things as dogma, but sometimes their proponents do) until you’ve tried the systems extensively, and found which method of chronological prioritization works for you.

    And if the system you already use works great, then there’s no need to bother trying others—in the world of personal productivity, it’s too easy to mess with something that works and find yourself unable to get back into your former groove.

    “If it ain’t broke, don’t fix it.”

    In truth, this principle applies to all sorts of personal productivity issues, though it’s important to know which issues it applies to.

    If you thought multitasking worked well for you each day and I’d have to contend that you are wrong—multitasking is a universal myth in my books! But if you find yourself prioritizing tasks that never get done, you might need to reconsider which of the above approaches you’re using and change to a system that is more personally effective.

    More About Prioritization & Time Management

    Featured photo credit: Sabri Tuzcu via unsplash.com

    Reference

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