Advertising
Advertising

Is Google Ready to Handle Your Business? (Part 1 of 2)

Is Google Ready to Handle Your Business? (Part 1 of 2)

Is Google Ready to Handle Your Business?

    As a big fan of online, Web 2.0 applications, I’ve long followed Google’s ever-increasing stable of web-based services, from Google Docs to Google Voice to Google Reader. Their large and growing collection of online applications and services make it increasingly possible to consider running the bulk of your business using free (or low-cost) Google applications. Even big businesses have gotten in to the act, with mega-corporations like GE giving Google’s Google Apps for Business suite a whirl. And with recent additions to the Google stable such as Postini, an email security and discoverability service, a lot of concerns about security and compliance are finally starting to be addressed.

    Advertising

    Though I don’t actually run a business any bigger than myself, I recently took a look at Google’s offerings and how they could be used in a small- to medium-sized business setting. Here we’ll look at some of the basic tasks businesses need to accomplish — communication, productivity, and promotion — and how Google’s services, both those in their Google Apps package and among their standalone services, can help businesses get the job done – and where Google just doesn’t seem to make the mark.

    Communication

    One of the core functions of any business is communication, both among its employees and with clients, vendors, and the media. Google Apps combines email, chat, calendaring, document creation and editing, and collaboration tools in one suite. Other services include Google Voice (formerly Grand Central), a phone forwarding and voicemail service that also offers cheap outgoing calls.

    Advertising

    Among these services, Gmail is easily the strongest. As part of Google Apps, businesses can quickly set up @yourdomain.com email addresses, each with its own online mailbox. Gmail’s integration with Google’s powerful search technology makes accessing archived information easy, and full POP and IMAP access means you can access email through the desktop client of your choice, including Outlook.

    Online users of Gmail also have access to a variety of features from Google Labs (accessible from the upper right-hand corner in Gmail), such as the ability to save and re-use boilerplate text. The online interface also includes a simple task manager, which is shared with Google Calendar, allowing dated tasks to be placed directly onto your calendar without leaving Gmail. Gmail’s contact management is fairly weak, with nothing like customer relations management (although Salesforce.com users can take advantage of Salesforce for Google Apps, which integrates with Gmail, Google Calendar, Docs, and Google Talk.).

    Advertising

    Postini, a newer Google acquisition, provides rule-based security and email archiving and discoverability for businesses that need to assure HIPAA or Sarbanes-Oxley compliance, or simply need a high level of security on both inbound and outbound messages. Some of Postini’s services are integrated with Google Apps Premier; others must be purchased separately. All of Postini’s features are available as well to non-Gmail users by routing your email through Google’s servers.

    Google Talk is not the most popular IM system out there, but it offers more than enough power for inter-office communication. The service can be accessed through a dedicated client, a pop-up client within Gmail, or third-party clients like Digsby or Pidgin. Voice and video capabilities are decent, but lack the ability to cross over to standard phones like Skype or other VoIP systems.

    Advertising

    Google Voice replaces traditional voice mail and forwarding services, giving users  a single phone number that can be forwarded to one, some, or all of the user’s other phone numbers – or different combinations of phones based on user-created rules. Messages can be picked up through traditional voice mail, or audio files can be sent via email. Unfortunately Google Voice does not offer a business-level service that would allow it to replace a PBX system. Also, at the moment, it is not fully open to the public and requires an invite to sign up.

    For keeping on top of industry news, world events, blogs, Twitter searches, and even information and updates within your organization, the free Google Reader offers perhaps the best RSS reader on the market. Since most apps in the Google suite (as well as other online applications and services) offer a stream of updates via RSS, Reader can easily become the “hub” of your business. To keep tabs on how your business is being discussed on the web, add in feeds from Google Alerts, which allows you to create searches against Google’s web, news, blog, or video search engines, as well as within Google Groups or across all five with a “comprehensive” search. All of them let you know when a particular term shows up in the top 10 (top 20 for Web, top 50 for Google Groups) search results on that term. Google alerts are ideal for tracking how your business or products are being written about on the Web – set them up for your company and brand names, as well as for general searches in your field to keep track of your competition. (Google Alerts can also be sent by email).

    For communication among project groups, try setting up a private list on Google Groups, a free email list management system. Groups can be public or available only to the people you add directly, allowing communication both within your organization and with your public. Like all Google products, the ability to search your archives using Google’s search engine is the strongest point of the service, which is otherwise comparable to other mailing list services like Yahoo Groups.

    In part 2 of this post, I’ll discuss Google’s offerings for productivity and promotion. To be honest, though, Google’s offerings in communication are their strong point; their productivity applications, while useful, tend to be far more limited than similar offerings, even their online competition. I’ll close with a short assessment of where Google’s services may or may not be appropriate choices for small- and medium-sized businesses. See you then!

    More by this author

    How To Stop Procrastinating and Get Stuff Done Becoming Self-Taught (The How-To Guide) The Science of Setting Goals (And Its Effect on Your Brain) Is Procrastination Bad? The Truth About Procrastination Revealed How to Take Notes: 3 Effective Note-Taking Techniques

    Trending in Featured

    1 How to Stay Motivated and Reach Your Big Goals in Life 2 How to Stop Procrastinating: 11 Practical Ways for Procrastinators 3 11 Reasons Why You Aren’t Getting Results 4 Why Do I Have Bad Luck? 2 Simple Things to Change Your Destiny 5 Top 4 Misapplications of the 80/20 Rule

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on June 26, 2020

    How to Stay Motivated and Reach Your Big Goals in Life

    How to Stay Motivated and Reach Your Big Goals in Life

    It is hardly a secret that the key to successfully accomplishing one goal after another is staying motivated. There are, of course, tasks which successful people may not like at all, yet they find motivation to complete them because they recognize how each particular task serves a greater goal.

    So how to stay motivated most of the time? Here are 5 simple yet effective ways on how to be motivated and get what you want:

    1. Find Your Good Reasons

    Anything you do, no matter how simple, has a number of good reasons behind it.

    You may not be able to find good reasons to do some tasks at first but, if you take just a few moments to analyze them, you will easily spot something good. We also have many tasks which don’t need any reasoning at all – we’ve been doing them for so long that they feel natural.

    If you’re ever stuck with some tasks you hate and there seems to be no motivation to complete it whatsoever, here’s what you need to do: find your good reasons.

    Even when you set goals, there needs to be reasons behind these goals. They may not be obvious, but stay at it until you see some, as this will bring your motivation back and will help you finish the task.

    Some ideas for what a good reason can be:

    • A material reward – quite often, you will get paid for doing something you normally don’t like doing at all.
    • Personal gain – you will learn something new or will perhaps improve yourself in a certain way.
    • A feeling of accomplishment – at least you’ll be able to walk away feeling great about finding the motivation and courage to complete such a tedious task.
    • A step closer to your bigger goal – even the biggest accomplishments in history have started small and relied on simple and far less pleasant tasks than you might be working on. Every task you complete brings you closer to the ultimate goal, and acknowledging this always feels good.

    Here’re 9 Types of Motivation That Make It Possible to Reach Your Dreams.

    2. Make It Fun

    When it comes to motivation, attitude is everything. Different people may have completely opposite feelings towards the same task: some will hate it, others will love it.

    Advertising

    Why do you think this happens? It’s simple: some of us find ways to make any task interesting and fun to do!

    Take sports for example. Visiting your local gym daily for a half-an-hour workout session sounds rather boring to some. Yet many others love the idea!

    They like exercising not only because they recognize the good reasons behind it, but simply because it’s fun! At certain time of their daily schedule, they find going to gym to be the best thing to do, simply because nothing else will fit their time and lifestyle so perfectly.

    Depending on how you look at it, you can have fun doing just about anything! Just look for ways of having fun, and you’ll find them!

    A simple approach is to start working on any task by asking yourself a few questions:

    • How can I enjoy this task?
    • What can I do to make this task fun for myself and possibly for others?
    • How can I make this work the best part of my day?

    As long as you learn to have the definite expectation of any task being potentially enjoyable, you will start to feel motivated.

    Some of you will probably think of a thing or two which are valid exceptions from this statement, like something you always hate doing no matter how hard you try making it fun. You’re probably right, and that’s why I don’t claim everything to be fun.

    However, most tasks have a great potential of being enjoyable, and so looking for ways to have fun while working is definitely a good habit to acquire.

    3. Change Your Approach And Don’t Give Up

    When something doesn’t feel right, it’s always a good time to take a moment and look for a different approach for the task.

    Advertising

    You may be doing everything correctly and most efficiently, but such approach isn’t necessarily the most motivating one. Quite often, you can find a number of obvious tweaks to your current approach which will both change your experience and open up new possibilities.

    That’s why saying “one way or another” is so common — if you really want to accomplish your goal, there is always a way; and most likely, there’s more than one way.

    If a certain approach doesn’t work for you, find another one, and keep trying until you find the one which will both keep you motivated and get you the desired results.

    Some people think that trying a different approach means giving up. They take pride in being really stubborn and refusing to try any other options on their way towards the goal.

    My opinion on this is that the power of focus is great, but you should be focusing on your goal, and not limiting your options by focusing on just one way to accomplish it it.

    4. Recognize Your Progress

    Everything you may be working on can be easily split into smaller parts and stages. For most goals, it is quite natural to split the process of accomplishing them into smaller tasks and milestones. There are a few reasons behind doing this, and one of them is tracking your progress.

    We track our progress automatically with most activities. But to stay motivated, you need to recognize your progress, not merely track it.

    Here’s how tracking and recognizing your progress is different:

    Tracking is merely taking a note of having reached a certain stage in your process. Recognizing is taking time to look at a bigger picture and realize where exactly you are, and how much more you have left to do.

    Advertising

    For example, if you’re going to read a book, always start by going through the contents table. Getting familiar with chapter titles and memorizing their total number will make it easier for you to recognize your progress as you read. Confirming how many pages your book has before starting it is also a good idea.

    You see, reading any book you will be automatically looking at page numbers and chapter titles, but without knowing the total number of pages, this information will have little meaning.

    Somehow, it is human nature to always want things to happen in short term or even at once. Even though we split complex tasks into simpler actions, we don’t quite feel the satisfaction until all is done and the task is fully complete.

    For many scenarios though, the task is so vast that such approach will drain all the motivation out of you long before you have a chance to reach your goal. That’s why it is important to always take small steps and recognize the positive different and progress made. This is how your motivation can sustain in long term.

    5. Reward Yourself

    This is a trick everyone likes: rewarding yourself is always pleasant. This is also one of the easiest and at the same time most powerful ways to stay motivated!

    Feeling down about doing something? Dread the idea of working on some task? Hate the whole idea of working? You’re not alone.

    Right from the beginning, agree on some deliverables which will justify yourself getting rewarded. As soon as you get one of the agreed results, take time to reward yourself in some way.

    For some tasks, just taking a break and relaxing for a few minutes will do.

    For others, you may want to get a fresh cup of coffee and even treat yourself a dessert.

    Advertising

    For even bigger and more demanding tasks, reward yourself by doing something even more enjoyable, like going to a cinema or taking a trip to some place nice, or even buying yourself something.

    Your progress may not seem to others like anything worth celebrating but, take time and do it anyway! It is your task and your reward, so any ways to stay motivated are good.

    The more you reward yourself for the honestly made progress, the more motivated you will feel about reaching new milestones, thus finally accomplishing your goal.

    Mix and Match for the Best Effect!

    Now that you have these five ways of staying motivated, it is a good moment to give you the key to them all: mix and match!

    Pick one of the techniques and apply it to your situation. If it doesn’t work, or if you simply want to get more motivated, try another technique right away. Mix different approaches and match them to your task for the best results.

    Just think about it: Finding good reasons to work on your task is bound to helping you feel better; and identifying ways to make it fun will help you enjoy the task even more.

    Or, if you plan a few points for easier tracking of your progress and on top of that, agree on rewarding yourself as you go; this will make you feel most motivated about anything you have to work through.

    More Tips to Boost Your Motivation

    Featured photo credit: Lucas Lenzi via unsplash.com

    Read Next