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Information Pollution Alert! Living with Data Smog

Information Pollution Alert! Living with Data Smog

Information Pollution Alert! Living with Data Smog

    We are a nation awash in data smog. This is more than just information overload — it’s not just that there’s too much information out there for one person to adequately encompass, it’s that there’s too much data out there to even make out the information clearly, let alone to evaluate and act on that information.

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    What’s worse is that unlike normal smog, which is the unintentional byproduct of our need to burn things to provide energy, much of the data smog is intentional. We aren’t supposed to be able to see clearly! Between pernicious advertising, ideological pronouncements, and allegedly entertaining “infotainment products”, we’re being bombarded with data explicitly intended to dull out senses and distract us from clear thinking about important matters.

    This is not a conspiracy theory — it’s straight out of Marketing 101! Rational, considering actors make lousy consumers; deliberation and cautious evaluation muck up the democratic process; critical analysis makes the powerful look foolish. Marketing wants none of that! No, far better to engage the impulses, to feed the primal emotions of fear and longing, to get in and out in the blink of an eye.

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    Here’s a couple of examples:

    Dumb Parents (Don’t) Rule!

    Watch a kids TV show recently? Watch a few? You might have noticed a trend — dumb parents. Uncool, hapless, clumsy, dorky, way-out-there dumb parents. Remember the parents of yore? The Bradies, the Cleavers, even the Wah-Wah-Wahing parents of the Charlie Brown universe? They were pretty with it — voices of sanity and authority in an adult world kids struggled to grasp. Not any more — today’s TV parents are hopeless.

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    Why? Because that’s what media producers’ customers want. Not the kids — viewers aren’t customers, they’re product. You don’t buy Jimmy Neutron. The advertisers whose spots fill the commercial breaks during Jimmy Neutron buy you — the cartoon is just a way to get enough of you watching to make it worth the advertisers’ buck. Well, not you — your kids. You’re just a wallet with legs — what they really want is to show your kids really cool stuff that they’ll get you to buy. And of course, you’re going to say “No”. That’s where the show’s content comes in — your kids have just spent 4 hours learning that parents are uncool idiots who say “No” to all the coolest stuff.

    Pay no attention to the scientist behind the curtain…

    Why would an oil company like Exxon-Mobil fund global warming research? Anyone with half a brain knows that they’re only going to publish research that’s favorable to them. Why would a tobacco company fund research on second-hand smoke? Again, it only takes a 40-watt brain to realize that their results are going to be biased in their favor. Yet both petroleum companies and tobacco companies spend millions on research that nobody can possibly take seriously.

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    They don’t do it for love of science, obviously. Nor do they do it to convince you, or me, or anyone that smoking’s good for you and burning coal saves penguin lives. They hire scientists and churn out biased research to muddy the waters, pure and simple. Knowing that oil companies pay scientists to put out bogus climate change research calls into question the objectivity of all scientists — who’s to say that the scientists saying that burning coal is bad for the environment aren’t just as biased as the petroleum-backed scientists saying it’s not? Certainly not you — you’re no scientist! It’s perfectly logical, then, to conclude that “nobody knows for sure” and that it’s all just a political dance.

    Dealing with data smog

    Amid all this fear, uncertainty, and doubt-mongering, one thing’s absolutely sure: it’s going to get worse. And I don’t mean “it’s going to get worse before it gets better”; it may never get better. As more and more ways for data to reach us become prevalent (there will be more and more apps for that!), there will be more and more ways to obscure what’s important amid what’s urgent, like buying things.

    So we have to learn to deal with it, to sort through the come-ons and the panic-inducing attacks and find the information that actually makes our lives better. Here’s a crash course in smog survival:

    • Get educated: The most important step in dealing with data smog is to build up your mental toolkit, and that means getting educated. There’s a reason that Jefferson saw education as the cornerstone of a functioning democracy.
    • Share your ideas with others: Community can be a great protection from malevolent data. Tell people what you’re thinking to avoid the echo effect of standing alone in a tunnel, where only you hear your ideas coming back to you. Suddenly “I’m going to buy a sports car” doesn’t seem like such a great way of dealing with your pattern baldness, does it?
    • Winnow news sources to one or two trusted daily sources (local and national paper, for example) and three or four less frequent analytical sources (magazines, mostly). In their quest to differentiate themselves, news outlets pour on all sorts of gloss and glitter (everything except actual analysis, it seems), but they’re really reporting the same stuff as everyone else — probably from the same wire. Get what you need and move on.
    • Learn marketing techniques: Learn what makes your news sources and other information sources attractive to their customers (advertisers) and take that into account. Read up on how marketers do their job, so you can identify when marketing techniques are being used on you. Try Robert Cialdini’s classic Influence: The Psychology of Persuasion for a good primer.
    • Follow the money: Find out who paid for research and what the payers’ goals are. Most academic books and articles list this in the acknowledgements (for books) or the footnotes (for articles); for mainstream books, you may have to check the references.
    • Follow the interests: Ask who a story seems to help, and how.
    • Consume critically: Ask yourself if the opposite conclusion is possible, and how your source deals with that possibility. Biased sources usually ignore or belittle opposing viewpoints, instead of engaging them. But it’s rarely likely that the other side is stupid or in some sort of conspiracy.
    • Does it matter? Maybe this should be the first thing you ask, about anything. It’s easy to get caught up in things that ultimately don’t matter. That’s OK if you’re just having fun, but not much to build a life on.

    This isn’t anything like a comprehensive response to data smog — at best it’s Data Smog 101. But it’s a start — and we need a start, because the alternative is getting less and less informed about the real world around us. Maybe you have some ideas? Let’s hear ’em in the comments.

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    Last Updated on January 2, 2019

    7 Steps For Making a New Year’s Resolution and Keeping It

    7 Steps For Making a New Year’s Resolution and Keeping It

    Are you keen to reinvent yourself this year? Or at least use the new year as a long overdue excuse to get rid of bad habits or pick up new ones?

    Yes, it’s that time of year again. The time of year when we feel as if we have to turn over a new leaf. The time when we misguidedly imagine that the arrival of a new year will magically provide the catalyst, motivation and persistence we need to reinvent ourselves.

    Traditionally, New Year’s Day is styled as the ideal time to kick start a new phase in your life and the time when you must make your all important new year’s resolution. Unfortunately, the beginning of the year is also one of the worst times to make a major change in your habits because it’s often a relatively stressful time, right in the middle of the party and vacation season.

    Don’t set yourself up for failure this year by vowing to make huge changes that will be hard to keep. Instead follow these seven steps for successfully making a new year’s resolution you can stick to for good.

    1. Just pick one thing

    If you want to change your life or your lifestyle don’t try to change the whole thing at once. It won’t work. Instead pick one area of your life to change to begin with.

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    Make it something concrete so you know exactly what change you’re planning to make. If you’re successful with the first change you can go ahead and make another change after a month or so. By making small changes one after the other, you still have the chance to be a whole new you at the end of the year and it’s a much more realistic way of doing it.

    Don’t pick a New Year’s resolution that’s bound to fail either, like running a marathon if you’re 40lbs overweight and get out of breath walking upstairs. If that’s the case resolve to walk every day. When you’ve got that habit down pat you can graduate to running in short bursts, constant running by March or April and a marathon at the end of the year. What’s the one habit you most want to change?

    2. Plan ahead

    To ensure success you need to research the change you’re making and plan ahead so you have the resources available when you need them. Here are a few things you should do to prepare and get all the systems in place ready to make your change.

    Read up on it – Go to the library and get books on the subject. Whether it’s quitting smoking, taking up running or yoga or becoming vegan there are books to help you prepare for it. Or use the Internet. If you do enough research you should even be looking forward to making the change.

    Plan for success – Get everything ready so things will run smoothly. If you’re taking up running make sure you have the trainers, clothes, hat, glasses, ipod loaded with energetic sounds at the ready. Then there can be no excuses.

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    3. Anticipate problems

    There will be problems so make a list of what they’ll be. If you think about it, you’ll be able to anticipate problems at certain times of the day, with specific people or in special situations. Once you’ve identified the times that will probably be hard work out ways to cope with them when they inevitably crop up.

    4. Pick a start date

    You don’t have to make these changes on New Year’s Day. That’s the conventional wisdom, but if you truly want to make changes then pick a day when you know you’ll be well-rested, enthusiastic and surrounded by positive people. I’ll be waiting until my kids go back to school in February.

    Sometimes picking a date doesn’t work. It’s better to wait until your whole mind and body are fully ready to take on the challenge. You’ll know when it is when the time comes.

    5. Go for it

    On the big day go for it 100%. Make a commitment and write it down on a card. You just need one short phrase you can carry in your wallet. Or keep it in your car, by your bed and on your bathroom mirror too for an extra dose of positive reinforcement.

    Your commitment card will say something like:

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    • I enjoy a clean, smoke-free life.
    • I stay calm and in control even under times of stress.
    • I’m committed to learning how to run my own business.
    • I meditate daily.

    6. Accept failure

    If you do fail and sneak a cigarette, miss a walk or shout at the kids one morning don’t hate yourself for it. Make a note of the triggers that caused this set back and vow to learn a lesson from them.

    If you know that alcohol makes you crave cigarettes and oversleep the next day cut back on it. If you know the morning rush before school makes you shout then get up earlier or prepare things the night before to make it easier on you.

    Perseverance is the key to success. Try again, keep trying and you will succeed.

    7. Plan rewards

    Small rewards are great encouragement to keep you going during the hardest first days. After that you can probably reward yourself once a week with a magazine, a long-distance call to a supportive friend, a siesta, a trip to the movies or whatever makes you tick.

    Later you can change the rewards to monthly and then at the end of the year you can pick an anniversary reward. Something that you’ll look forward to. You deserve it and you’ll have earned it.

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    Whatever your plans and goals are for this year, I’d do wish you luck with them but remember, it’s your life and you make your own luck.

    Decide what you want to do this year, plan how to get it and go for it. I’ll definitely be cheering you on.

    Are you planning to make a New Year’s resolution? What is it and is it something you’ve tried to do before or something new?

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