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Increasing your Credibility in 30 days: How to Brag without Bragging

Increasing your Credibility in 30 days: How to Brag without Bragging
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The meek have not inherited the earth and it appears they won’t anytime soon. The people who get ahead are the ones who know how to brag without coming across the wrong way. There is no one right way to do this but having enhanced credibility paves the way to becoming a successful braggart rather than a boor.

At its simplest, building credibility in the public realm involves creating credible content and spreading it around. The process of building a public profile is not an extremely difficult one but it does take a sustained, considered effort. Taking several well paced and relatively small steps over a 30 day period can yield handsome dividends.

1. Print out or ‘screen capture’ the first three pages of Google hits.
The internet and its search engines have become so ubiquitous that a reputation is becoming defined by what the first 3 pages of Yahoo! or Google search hits turns up. Forget about personal and professional references for making a first impression because the internet search gets done before that. Work on improving the hit list.

2. Review your scrapbook.
This involves going through the various past accomplishments, brochures, awards, correspondence, etc. and any sources of what could be considered public or quasi-public content and creating a pool to draw from for building the foundation.

3. Write an article that captures the essence of what you are doing that makes you great.
An easy type of article to write is one that incorporates a ten point list, targeting the key area or areas. Circulate the article or drafts while soliciting feedback from select friends, clients and partners.

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4. Submit one article to a general online publication.
Why an online publication? Simply, to become friendly to the internet search engines. Online publications are easier to get articles into, faster to get published, stick around a long time, are easily searched and provide valuable direct links to the company – all while improving the Google three page search hits profile.

5. Submit one article to a trade specific publication.
This is remarkably easy to do by simply reshaping the original article with relatively little effort and getting it into an online or print media format where there is no competition with paid writers. Many associations actively seek interesting contributions from their members, and also from non-members.

6. Submit one article to an offline publication.
Generally, this involves a need to call the editor and pitch the piece by way of sending a summary or sending a previous online one as a sample.

7. Find third party research and material that supports your views.
There is nothing wrong with promoting or citing other people’s materials where they reinforce your main message. In fact the opposite is usually true. A great way to enhance credibility is through association with others who are already perceived as credible with the audience you are trying to reach.

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8. Add any credible logos to your website or documents.
Logos from client companies, trade associations, major media that provided coverage, not-for-profit organizations and any other relevant ones should be included to enhance your public profile.

9. Post your profile on various social networking sites.
Many of these websites and networking systems have very high placements with google and other search engines. Include company and professional profiles, limiting jargon, in such a way that a wide audience can understand the information which should be well written and appear professional.

10. Get listed in media and professional directories.
Media people have a constant need to call on experts in various areas to get a quote they can use for whatever they are working on. You should become known as a person to go to for expertise in an area.

11. Send testimonials to credible people who will post it on their website.
These testimonials must be consistent with the core article and key messaging. They should go to people who would be good to associate with to add value and credibility.

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12. Nominate companies or people for awards.
Receiving an award or public acknowledgment is a great way to enhance credibility for the recipient. It also reflects well on whoever makes the nomination.
Nominating a company or individual for an award does not mean they should be automatically expecting to win. Fortunately, most know the difference between being nominated and winning so won’t start ordering champagne ahead of time.
Be prepared to show up at the event if your nominee wins!

13. Position yourself as an expert in your area.
Which area is not as important as being able to hold oneself out as a credible expert. To do so involves preparing a focused bio and creating an expert statement with some supporting materials. Media people habitually seek quotes from experts on whatever subject they are reporting on.

14. Ask for testimonials from credible people and companies.
Testimonial quotes must be consistent with the core article to reinforce the main message. To gain maximum impact, however, it is important to become involved with the best wherever possible. Incorporate written, audio or video testimonials and quotes into website, brochure, audio and video content.

15. Create framed thank you letters and send them to opinion leaders or admired companies.
Fan mail is usually appreciated by whomever receives it. Even when they are very busy while at the top of their game, they will often have time to read and respond to it. Companies often prominently place such letters in their front offices and hallways where they can remain for several years. What they rarely receive is a fan letter than comes in a frame and is ready for public display. You can call on these people later to ask them for favors.

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16. Post comments on trade-specific websites.
Much like in the case of testimonials, quality counts more than quantity. A couple key comments on a couple good sites will again boost search engine results. Use a real name to avoid it being one of the myriad anonymous bits that fill cyberspace.

A well-executed process for a person or small business intent on increasing credibility through an enhanced public profile will yield a sound profile in days rather than months or years. Initially, the process focuses on setting the foundation. Once a good foundation has been set, then it becomes time to engage the media. At the end of the process, one will have the respect that has been earned and not come across as boorish while bragging.

Peter Paul Roosen and Tatsuya Nakagawa are co-founders of Atomica Creative Group , a specialized strategic product marketing firm. Through leading edge insight and research, sound strategic planning and effective project management, Atomica helps companies achieve greater success in bringing new products to market and in improving their existing businesses. They have co-authored Overcoming Inventoritis now available.

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Last Updated on April 8, 2019

22 Tips for Effective Deadlines

22 Tips for Effective Deadlines

Unless you’re infinitely rich or prepared to rack up major debt, you need to budget your income. Setting limits on how much you are willing to spend helps control expenses. But what about your time? Do you budget your time or spend it carelessly?

Deadlines are the chronological equivalent of a budget. By setting aside a portion of time to complete a task, goal or project in advance you avoid over-spending. Deadlines can be helpful but they can also be a source of frustration if set improperly. Here are some tips for making deadlines work:

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  1. Use Parkinson’s Law – Parkinson’s Law states that tasks expand to fill the time given to them. By setting a strict deadline in advance you can cut off this expansion and focus on what is most important.
  2. Timebox – Set small deadlines of 60-90 minutes to work on a specific task. After the time is up you finish. This cuts procrastinating and forces you to use your time wisely.
  3. 80/20 – The Pareto Principle suggests that 80% of the value is contained in 20% of the input. Apply this rule to projects to focus on that critical 20% first and fill out the other 80% if you still have time.
  4. Project VS Deadline – The more flexible your project, the stricter your deadline. If a task has relatively little flexibility in completion a softer deadline will keep you sane. If the task can grow easily, keep a tight deadline to prevent waste.
  5. Break it Down – Any deadline over one day should be broken down into smaller units. Long deadlines fail to motivate if they aren’t applied to manageable units.
  6. Hofstadter’s Law – Basically this law states that it always takes longer than you think. A rule I’ve heard in software development is to double the time you think you need. Then add six months. Be patient and give yourself ample time for complex projects.
  7. Backwards Planning – Set the deadline first and then decide how you will achieve it. This approach is great when choices are abundant and projects could go on indefinitely.
  8. Prototype – If you are attempting something new, test out smaller versions of a project to help you decide on a final deadline. Write a 10 page e-book before your 300 page novel or try to increase your income by 10% before aiming to double it.
  9. Find the Weak Link – Figure out what could ruin your plans and accomplish it first. Knowing the unknown can help you format your deadlines.
  10. No Robot Deadlines – Robots can work without sleep, relaxation or distractions. You aren’t a robot. Don’t schedule your deadline with the expectation you can work sixteen hour days to complete it. Deathmarches aren’t healthy.
  11. Get Feedback – Get a realistic picture from people working with you. Giving impossible deadlines to contractors or employees will only build resentment.
  12. Continuous Planning – If you use a backwards planning model, you need to constantly be updating plans to fit your deadline. This means making cuts, additions or refinements so the project will fit into the expected timeframe.
  13. Mark Excess Baggage – Identify areas of a task or project that will be ignored if time grows short. What e-mails will you have to delete if it takes too long to empty your inbox? What features will your product lack if you need a rapid finish?
  14. Review – For deadlines over a month long take a weekly review to track your progress. This will help you identify methods you can use to speed up work and help you plan more efficiently for the future.
  15. Find Shortcuts – Almost any task or project has shortcuts you can use to save time. Is there a premade library you can use instead of building your own functions? An autoresponder to answer similar e-mails? An expert you can call to help solve a problem?
  16. Churn then Polish – Set a strict deadline for basic completion and then set a more comfortable deadline to enhance and polish afterwards. Often churning out the basics of a task quickly will require no more polishing afterwards than doing it slowly.
  17. Reminders – Post reminders of your deadlines everywhere. Creating a sense of urgency with your deadlines is necessary to keep them from getting pushed aside by distractions.
  18. Forward Planning – Not mutually exclusive with backwards planning, this involves planning the details of a project out before setting a deadline. Great for achieving clarity about what you are trying to accomplish before making arbitrary time limits.
  19. Set a Timer – Get one that beeps. Somehow the countdown of a timer appears more realistic for a ninety minute timebox than just glancing at your clock.
  20. Write them Down – Any deadline over a few hours needs to be written down. Otherwise it is an inclination not a goal. Having written deadlines makes them more tangible than internal decisions alone.
  21. Cheap/Fast/Good – Ben Casnocha in My Start Up Life mentions that you can have only have two of the three. Pick two of the cheap/fast/good dimensions before starting a project to help you prioritize.
  22. Be Patient – Using a deadline may seem to be the complete opposite of patience. But being patient with inflexible tasks is necessary to focus on their completion. The paradox is that the more patient you are, the more you can focus. The more you can focus the quicker the results will come!

Featured photo credit: Estée Janssens via unsplash.com

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