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Increasing your Credibility in 30 days: How to Brag without Bragging

Increasing your Credibility in 30 days: How to Brag without Bragging
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The meek have not inherited the earth and it appears they won’t anytime soon. The people who get ahead are the ones who know how to brag without coming across the wrong way. There is no one right way to do this but having enhanced credibility paves the way to becoming a successful braggart rather than a boor.

At its simplest, building credibility in the public realm involves creating credible content and spreading it around. The process of building a public profile is not an extremely difficult one but it does take a sustained, considered effort. Taking several well paced and relatively small steps over a 30 day period can yield handsome dividends.

1. Print out or ‘screen capture’ the first three pages of Google hits.
The internet and its search engines have become so ubiquitous that a reputation is becoming defined by what the first 3 pages of Yahoo! or Google search hits turns up. Forget about personal and professional references for making a first impression because the internet search gets done before that. Work on improving the hit list.

2. Review your scrapbook.
This involves going through the various past accomplishments, brochures, awards, correspondence, etc. and any sources of what could be considered public or quasi-public content and creating a pool to draw from for building the foundation.

3. Write an article that captures the essence of what you are doing that makes you great.
An easy type of article to write is one that incorporates a ten point list, targeting the key area or areas. Circulate the article or drafts while soliciting feedback from select friends, clients and partners.

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4. Submit one article to a general online publication.
Why an online publication? Simply, to become friendly to the internet search engines. Online publications are easier to get articles into, faster to get published, stick around a long time, are easily searched and provide valuable direct links to the company – all while improving the Google three page search hits profile.

5. Submit one article to a trade specific publication.
This is remarkably easy to do by simply reshaping the original article with relatively little effort and getting it into an online or print media format where there is no competition with paid writers. Many associations actively seek interesting contributions from their members, and also from non-members.

6. Submit one article to an offline publication.
Generally, this involves a need to call the editor and pitch the piece by way of sending a summary or sending a previous online one as a sample.

7. Find third party research and material that supports your views.
There is nothing wrong with promoting or citing other people’s materials where they reinforce your main message. In fact the opposite is usually true. A great way to enhance credibility is through association with others who are already perceived as credible with the audience you are trying to reach.

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8. Add any credible logos to your website or documents.
Logos from client companies, trade associations, major media that provided coverage, not-for-profit organizations and any other relevant ones should be included to enhance your public profile.

9. Post your profile on various social networking sites.
Many of these websites and networking systems have very high placements with google and other search engines. Include company and professional profiles, limiting jargon, in such a way that a wide audience can understand the information which should be well written and appear professional.

10. Get listed in media and professional directories.
Media people have a constant need to call on experts in various areas to get a quote they can use for whatever they are working on. You should become known as a person to go to for expertise in an area.

11. Send testimonials to credible people who will post it on their website.
These testimonials must be consistent with the core article and key messaging. They should go to people who would be good to associate with to add value and credibility.

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12. Nominate companies or people for awards.
Receiving an award or public acknowledgment is a great way to enhance credibility for the recipient. It also reflects well on whoever makes the nomination.
Nominating a company or individual for an award does not mean they should be automatically expecting to win. Fortunately, most know the difference between being nominated and winning so won’t start ordering champagne ahead of time.
Be prepared to show up at the event if your nominee wins!

13. Position yourself as an expert in your area.
Which area is not as important as being able to hold oneself out as a credible expert. To do so involves preparing a focused bio and creating an expert statement with some supporting materials. Media people habitually seek quotes from experts on whatever subject they are reporting on.

14. Ask for testimonials from credible people and companies.
Testimonial quotes must be consistent with the core article to reinforce the main message. To gain maximum impact, however, it is important to become involved with the best wherever possible. Incorporate written, audio or video testimonials and quotes into website, brochure, audio and video content.

15. Create framed thank you letters and send them to opinion leaders or admired companies.
Fan mail is usually appreciated by whomever receives it. Even when they are very busy while at the top of their game, they will often have time to read and respond to it. Companies often prominently place such letters in their front offices and hallways where they can remain for several years. What they rarely receive is a fan letter than comes in a frame and is ready for public display. You can call on these people later to ask them for favors.

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16. Post comments on trade-specific websites.
Much like in the case of testimonials, quality counts more than quantity. A couple key comments on a couple good sites will again boost search engine results. Use a real name to avoid it being one of the myriad anonymous bits that fill cyberspace.

A well-executed process for a person or small business intent on increasing credibility through an enhanced public profile will yield a sound profile in days rather than months or years. Initially, the process focuses on setting the foundation. Once a good foundation has been set, then it becomes time to engage the media. At the end of the process, one will have the respect that has been earned and not come across as boorish while bragging.

Peter Paul Roosen and Tatsuya Nakagawa are co-founders of Atomica Creative Group , a specialized strategic product marketing firm. Through leading edge insight and research, sound strategic planning and effective project management, Atomica helps companies achieve greater success in bringing new products to market and in improving their existing businesses. They have co-authored Overcoming Inventoritis now available.

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Last Updated on November 18, 2020

15 Tips to Restart the Exercise Habit (and How to Keep It)

15 Tips to Restart the Exercise Habit (and How to Keep It)

It’s okay, you can finally admit it. It’s been two months since you’ve seen the inside of the gym. Getting sick, family crisis, overtime at work and school papers that needed to get finished all kept you for exercising. Now, the question is: how do you start again?
Once you have an exercise habit, it becomes automatic. You just go to the gym, there is no force involved. But after a month, two months or possibly a year off, it can be hard to get started again. Here are some tips to climb back on that treadmill after you’ve fallen off.

  1. Don’t Break the Habit – The easiest way to keep things going is simply not to stop. Avoid long breaks in exercising or rebuilding the habit will take some effort. This may be advice a little too late for some people. But if you have an exercise habit going, don’t drop it at the first sign of trouble.
  2. Reward Showing Up – Woody Allen once said that, “Half of life is showing up.” I’d argue that 90% of making a habit is just making the effort to get there. You can worry about your weight, amount of laps you run or the amount you can bench press later.
  3. Commit for Thirty Days – Make a commitment to go every day (even just for 20 minutes) for one month. This will solidify the exercise habit. By making a commitment you also take pressure off yourself in the first weeks back of deciding whether to go.
  4. Make it Fun – If you don’t enjoy yourself at the gym, it is going to be hard to keep it a habit. There are thousands of ways you can move your body and exercise, so don’t give up if you’ve decided lifting weights or doing crunches isn’t for you. Many large fitness centers will offer a range of programs that can suit your tastes.
  5. Schedule During Quiet Hours – Don’t put exercise time in a place where it will easily be pushed aside by something more important. Right after work or first thing in the morning are often good places to put it. Lunch-hour workouts might be too easy to skip if work demands start mounting.
  6. Get a Buddy – Grab a friend to join you. Having a social aspect to exercising can boost your commitment to the exercise habit.
  7. X Your Calendar – One person I know has the habit of drawing a red “X” through any day on the calendar he goes to the gym. The benefit of this is it quickly shows how long it has been since you’ve gone to the gym. Keeping a steady amount of X’s on your calendar is an easy way to motivate yourself.
  8. Enjoyment Before Effort – After you finish any work out, ask yourself what parts you enjoyed and what parts you did not. As a rule, the enjoyable aspects of your workout will get done and the rest will be avoided. By focusing on how you can make workouts more enjoyable, you can make sure you want to keep going to the gym.
  9. Create a Ritual – Your workout routine should become so ingrained that it becomes a ritual. This means that the time of day, place or cue automatically starts you towards grabbing your bag and heading out. If your workout times are completely random, it will be harder to benefit from the momentum of a ritual.
  10. Stress Relief – What do you do when your stressed? Chances are it isn’t running. But exercise can be a great way to relieve stress, releasing endorphin which will improve your mood. The next time you feel stressed or tired, try doing an exercise you enjoy. When stress relief is linked to exercise, it is easy to regain the habit even after a leave of absence.
  11. Measure Fitness – Weight isn’t always the best number to track. Increase in muscle can offset decreases in fat so the scale doesn’t change even if your body is. But fitness improvements are a great way to stay motivated. Recording simple numbers such as the number of push-ups, sit-ups or speed you can run can help you see that the exercise is making you stronger and faster.
  12. Habits First, Equipment Later – Fancy equipment doesn’t create a habit for exercise. Despite this, some people still believe that buying a thousand dollar machine will make up for their inactivity. It won’t. Start building the exercise habit first, only afterwards should you worry about having a personal gym.
  13. Isolate Your Weakness – If falling off the exercise wagon is a common occurrence for you, find out why. Do you not enjoy exercising? Is it a lack of time? Is it feeling self-conscious at the gym? Is it a lack of fitness know-how? As soon as you can isolate your weakness, you can make steps to improve the situation.
  14. Start Small – Trying to run fifteen miles your first workout isn’t a good way to build a habit. Work below your capacity for the first few weeks to build the habit. Otherwise you might scare yourself off after a brutal workout.
  15. Go for Yourself, Not to Impress – Going to the gym with the only goal of looking great is like starting a business with only the goal to make money. The effort can’t justify the results. But if you go to the gym to push yourself, gain energy and have a good time, then you can keep going even when results are slow.

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