Advertising
Advertising

How to Hire A Web Design Firm

How to Hire A Web Design Firm

    How many times have you heard stories of people who hired web firms to design and develop their web sites and either got substandard sites or the developer ran off with their money? Or what about the entrepreneur who “hired” his nephew/friend/daughter to design the site for free, and the results were disasterous and this small business owner didn’t feel comfortable offering much constructive criticism on a job done for free?

    As a small business consultant, I’ve heard these stories so many times. And I go back and forth between feeling heartbroken and really angry on behalf of my clients, for what they endured before finally seeking help. That is why I decided to write this series of four articles on web sites for small business. Today, in the third article in this series, I’ll share with you my best tips for hiring a web design firm.

    When you hire a web firm, your job as a savvy consumer is to make sure your web firm has the right components as well as the answers to several questions before you give them your hard-earned money. Here are some things to look for and questions to ask, as well as a few red flags to watch out for:

    Look For This: A Real Business

    Your web design firm should be a real business. That doesn’t necessarily mean that they need a big office and overhead. What it does mean, however, is that you should probably avoid hiring your family members, friends, and “that guy you know from church” as your web developer. You need a business relationship with your web team for many reasons, including so that you can feel comfortable negotiating, providing honest and critical feedback, and being straightforward if there’s ever a time when you aren’t happy with your firm’s work.

    Advertising

    Don’t be afraid to ask for references. You should be able to get a couple of client names and phone numbers so you can talk to real people and get a solid feel for what it’s like to work with this team.

    Look For This: A Web Site

    Your web firm should have a web site — a good one. It doesn’t have to be designed in a style that you like, but generally speaking, it should have the components I talked about in my last article. Don’t let any web firm tell you that they’ve been so busy working on clients’ projects that they haven’t designed their own site. If they don’t know that a strong web site is the calling card for their business, they probably shouldn’t be designing a web site for your business.

    Further, you need to see a portfolio of their previous work and it should be easy to find on their web site. Most of the porfolio sites should still be live. However, if you come across some sites have changed or that are no longer live, don’t necessarily hold that against the developer. In this economy, companies are going out of business right and left. Plus, companies often re-design their sites and may or may not use the same team to do it.

    Question to Ask: What are the components that my web site should include?

    If your web firm starts to answer this question without asking about your business, consider that a pretty big red flag and run the other way. There are some general components that most business web sites should have (print out my last article for easy reference), however when you’re working with a web firm, they shouldn’t answer this question unless they know more about what you do, what industry you’re in, and what you want your web site to accomplish for your business.

    Question to Ask: Will you design my site from scratch or use templates?

    A strong web design firm will design an original site for you. They won’t send you a site design that looks generic, or that is based on a pre-fab template. Price can be a good indicator for whether your team is using templates or original designs. If the estimate for your site is under $1,000, it’s more likely that you’re not getting an original design. However, I’ve seen several firms charge what I consider a ridiculous amount of money to provide a pre-fab template site.

    Advertising

    Why is a template bad? You want your web site to stand out as original and distinct. Your site should be designed to carefully reflect your brand. How much can a template design represent your brand, if others around the world have the exact same web site that you have? What distinguishes you from them? Smart investing in your business makes sense, and for most businesses, investing in a solid web site that incorporates at least the elements I recommend, as well as embodies your branding, makes for a strong ROI.

    Question to Ask: How will you incorporate search engine optimization principles into my site?

    When you ask this question, if all they do is talk about meta tags and keywords, that’s a big red flag. If a web firm is serious about their business, they should know and understand principles of SEO and how these principles apply to the code, the copy, and all of the content of your site.

    If they talk to you about using Flash for your site, ask them if that will cause any problems getting your site content indexed. Take note of how they answer this question. The actual answer is murky and complex and they shouldn’t just say, “Flash isn’t a problem for Google.”

    Question to Ask: Do you work with or have a business relationship with any small business consultants?

    The best web firms often have business consultants on staff or have a relationship with small business consultants who can work with clients on developing business concepts that may not have been addressed previously. For example, if a client wants a web site that reflects his/her brand, but that brand hasn’t been fully developed, it helps the web team create a better site if a small business consultant is involved.

    But beware: the wrong consultant can muddy the waters, while the right consultant, one who understands both sound business principles as well as technical jargon and web lingo can often bridge the gap between developer and client, making the communication smoother and providing key contributions that make the end product much stronger.

    Advertising

    In fact, you may want to look for a small business consultant first, before you hire the web team. A good consultant should have a relationship with designers and developers s/he’s worked with before. This is a great way to get the benefit of working with someone your consultant has already vetted, and your consultant can get better pricing than you’d get on your own. Plus, if you choose the right consultant, you can have him or her working with you and your web team as an intermediary, and s/he can head off any potential disasters, keep your team accountable, and manage the project for you so you can focus on your business.

    Look For This: Pricing

    Just like any other industry, there are those who will overcharge and those who try to undercut the competition. Your challenge is to find the pricing balance. If you pay too little in terms of the dollar amount for your web site, you may pay more in other ways.

    Several experts suggest that you can outsource your web design to overseas developers to get a fabulous web site for a very, very low price. While there are cases where this strategy can work, you must be cautious. There are many unseen costs associated with this kind of overseas outsourcing.

    First, if you don’t know how to find a reliable, high quality team overseas, you risk giving your money and/or sensitive personal information to unscrupulous vendors.

    Second, when you work with overseas vendors, you may experience language barriers that are difficult to overcome. This can result in disaster for your web site. Don’t get me wrong — there are some phenomenal web firms around the world, and you can get a good price, but road to finding these firms is littered with firms that will provide shoddy work or worse.

    Advertising

    [Note: I’m frequently asked if Upwork is a good place to find a web design firm. On the whole, there are both phenomenal and terrible designers on eLance. You’ll find freelancers who are excellent at what they do, folks who are just average, unscrupulous people who will do poor work and run away with your money, and people who are just starting out and using eLance as a means to providing low-cost web sites in order to build their portfolio. Like eBay, you can check ratings and reviews from former clients, but in my experience, these reviews aren’t always accurate indicators of future performance. Can you get a fantastic price working through eLance? Sure. But you’re taking a gamble: you may ultimately pay a higher price if you don’t get what you want and can’t get your money back, then have to pay another designer to fix things. My best advice for working via eLance is to use the Escrow system. Don’t pay more than half upfront, and don’t pay for the completed design until everything is done.]

    The best solution is to work with a reputable firm with references that will take your budget into account and find high quality solutions that fit what you can afford.

    Question to Ask: Can you develop my site in a content management system?

    If you want to manage your site yourself without learning HTML or Dreamweaver, ask your web team if they can develop your site using a content management system. Within this framework, you should be able to manage your site, including editing, adding pages, deleting pages, and more, from virtually anywhere in the world that you can access the web via a browser.

    The Most Important Thing You Should Know:

    Your contact at your web firm should be able to talk to you in your language, but also be able to easily converse with the programmers. You need someone who can explain things that you don’t understand without being condescending, and make web principles you should know accessible. Customer service is paramount in the web industry, and you want someone who will return your e-mails and phone calls in a timely manner.

    Keep in mind that while the design responsibilities fall squarely on the shoulders of your web design firm, you have some responsibilities as well. Next week, in the last article in this four-part series, I’ll talk about how you can help your web design firm create a phenomenal web site for your business.

    More by this author

    How to Hire A Web Design Firm Are You Having A Scarcity Conversation? 5 Topics To Address When Talking With Your Partner About Starting A Business How to Stay Motivated and On-Track When You’re Struggling How To Do What You Have To Do When You Don’t Feel Like Doing It

    Trending in Featured

    1 50 Businesses You Can Start In Your Spare Time 2 15 Ways to Cultivate Continuous Learning for a Sharper Brain 3 The Importance of Reminders (And How to Make a Reminder That Works) 4 40 Top Productivity Apps for iPhone (2019 Updated) 5 Top 10 Ways to Lead More Effectively with Humor

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on June 20, 2019

    50 Businesses You Can Start In Your Spare Time

    50 Businesses You Can Start In Your Spare Time

    Most people want a few more dollars in their wallets. But between an employer and family, the time most of us can devote to a second job is severely limited. Running a small side business can provide a few more options: you don’t have to show up at a set time and you can use skills you already have. Not all will be perfect for everyone, of course, and I’m sure that you’ll have a few ideas of your own after reading this list. If you’d like to share any other business ideas, please add them in the comments.

    1. Selling collectibles — From antique books to teddy bears, there are plenty of opportunities to buy and sell collectibles. It’s important to familiarize yourself with the collectible of your choice but if you choose something that you’ve been collecting for a while, you’ve got a head start.
    2. Locating apartments — It can take time to sort through apartment listings, but you can make some money by finding the perfect apartment for a renter.
    3. Baby proofing — New parents often prefer to bring in an expert to make sure their home is safe for a new baby.
    4. Calligraphic writing — If you’ve got elegant handwriting, you can pick up gigs writing or addressing wedding invitations, holiday cards and more.
    5. Selling coupons — Search on eBay for coupons right now and you’ll see thousands of listings for coupons. It’s just a matter of clipping and listing what you find in your Sunday newspaper.
    6. Pet training — A surprising number of people don’t know where to start in training a pet. Even teaching Rover simple commands like ‘Sit’ and ‘Stay’ can bring in a few dollars.
    7. Running errands — A wide variety of people want to outsource their errands, from those folks who aren’t able to leave their homes easily to those who have a busy schedule.
    8. Researching family trees — Amateur genealogists often call in experts, especially to handle research that has to be done in person in a far off place. If you’re willing to go to a local church and copy a few records, you can handle many family tree research requests.
    9. Supplying firewood — The prerequisite for selling firewood is having a source of wood; if you’ve got some land where you can cut down a few trees, you’ve got a head start.
    10. Hauling — As more people trade in their SUVs for compact cars, hauling is becoming more important: people have to rent a truck or hire a hauler for even small loads.
    11. Image consulting — Image consultants provide a wide variety of services, ranging from offering advice on appearance to teaching etiquette.
    12. Menu planning — For many people, the trip up in eating home-cooked or healthy meals is knowing what to prepare. Meal planners set a schedule to solve certain dietary problems.
    13. Microfarming — Cultivating food and flowers on small plots of land allows you to sell produce easily.
    14. Offering notary public services — Notary publics can witness and authenticate documents: a service needed for all sorts of official documents.
    15. Teaching music — If you’re skilled with a musical instrument, you can earn money by offering lessons.
    16. Mystery shopping — Mystery shoppers check the conditions and service at a store and report back to the store’s higher-ups.
    17. Offering research services — Just by reading up on a topic and compiling a report on it can earn you money.
    18. Personal shopping — Personal shoppers typically select gifts, apparel and other products for clients, helping them save time.
    19. Pet breeding — Purebred pets can be quite value, especially if you can verify their pedigree.
    20. Removing snow — During the winter months, shoveling walks can still be a reliable way to earn money. You might be asked to take care of the driveway too.
    21. Utility auditing — As people become environmentally-concious, they want to know just how efficient their homes are. With some simple testing, you can tell them.
    22. Offering web hosting services — Providing server space can be lucrative, particularly if you can provide tech support to your clients.
    23. Cutting lawns — An old standby, cutting lawns and other landscaping services can provide a second income in the summer.
    24. Auctioning items on eBay — Want to get rid of all your old stuff? Stick it up on eBay and auction it off.
    25. Babysitting — Child care of all kinds, from babysitting to nannying, can offer constant opportunities.
    26. Freelance writing — If you’ve got the skills to write clearly, you can sell your pen for everything from blogs to advertising copy.
    27. Selling blog and website themes — Do a little designing on the side? Customers that don’t want to pay full price for a website will often pay for a template or theme.
    28. Offering computer help — Particularly with people new to computers, you can earn money by providing in-home computer help.
    29. Designing websites — It may require a little skilled effort, but designing websites remains a reliable source of income.
    30. Selling stock photography — For shutterbugs, an easy way to put a photography collection to work is to post it to a stock photography site.
    31. Freelance designing — Check with local businesses: you can provide brochures, business cards and other design work and get paid a good fee.
    32. Tutoring — Math and languages reamin the easiest subjects to find tutoring gigs for, but there is demand for other fields as well.
    33. Housesitting / petsitting — Stopping in to check on a house or pet can earn you some money, and maybe even a place to stay.
    34. Building niche websites — If you can put together a site on a very specific topic, you can put targeted ads on it and make money quickly.
    35. Translating — The variety of translating work available is huge: written word, on the spot and more is easy to find even on a part-time basis.
    36. Creating custom crafts — No matter what kind of crafts you make, there’s likely a market for it. Etsy remains one of the easiest places to sell crafts.
    37. Setting up a wi-fi hotspot — With a little bit of equipment, you can set up a wi-fi hotspot and charge your neighbors for the access they’ve been ‘borrowing.’
    38. Selling an e-book — You can write an e-book about almost anything and put it up for sale online.
    39. Affiliate marketing — If you’re willing to market other companies’ products, you can earn a cut of the sales.
    40. Renting out your spare room — From looking for a long-term roommate to listing your guest room on couch surfing sites, that spare room can make you money.
    41. Offering handy man services — Handling small household tasks can provide you with plenty of work, although you’ll probably be expected to have your own tools.
    42. Teaching an online class — Share your expertise through a website, an online seminar or variety of other methods.
    43. Building furniture — For those with the skill to create handmade furniture, selling their creations is often just a matter of advertising.
    44. Providing personal chef services — Personal chefs prepare meals ahead of time for customers, leaving their customers with a full freezer and no mess.
    45. Event planning — From planning corporate events to bar mitzvahs, an event planning business can require plenty of work and offer plenty of pay.
    46. Installing home safety products — Particularly as Baby Boomers age, people able to install handrails and other home safety products are in demand.
    47. Altering / tailoring — If your sewing skills are up to par, altering garments is coming back as people try to stretch more wear out of their clothing.
    48. Offering in-home beauty services — Hair cuts, makeup and other beauty services that can be performed at home have a growing demand.
    49. Business coaching — Helping others to establish and develop their businesses can provide many opportunities to earn money.
    50. Writing resumes — Writing resumes can provide a reliable income, especially if you can put a polish on a client’s credentials.

    There are plenty of offers that claim to provide you with the opportunity to make thousands of dollars a week. Unfortunately, none of these businesses will provide that sort of income, but they aren’t scams either. They were chosen because they all require a minimum investment to get started — some require nothing more than a flyer advertising your business. Even better, if you do enjoy any of these businesses, there is a potential with most of them to continue to expand — perhaps even to the point of going full time.

    Advertising

    Featured photo credit: Omar Prestwich via unsplash.com

    Advertising

    Advertising

    Read Next