Advertising
Advertising

How to Hire A Web Design Firm

How to Hire A Web Design Firm

    How many times have you heard stories of people who hired web firms to design and develop their web sites and either got substandard sites or the developer ran off with their money? Or what about the entrepreneur who “hired” his nephew/friend/daughter to design the site for free, and the results were disasterous and this small business owner didn’t feel comfortable offering much constructive criticism on a job done for free?

    As a small business consultant, I’ve heard these stories so many times. And I go back and forth between feeling heartbroken and really angry on behalf of my clients, for what they endured before finally seeking help. That is why I decided to write this series of four articles on web sites for small business. Today, in the third article in this series, I’ll share with you my best tips for hiring a web design firm.

    When you hire a web firm, your job as a savvy consumer is to make sure your web firm has the right components as well as the answers to several questions before you give them your hard-earned money. Here are some things to look for and questions to ask, as well as a few red flags to watch out for:

    Look For This: A Real Business

    Your web design firm should be a real business. That doesn’t necessarily mean that they need a big office and overhead. What it does mean, however, is that you should probably avoid hiring your family members, friends, and “that guy you know from church” as your web developer. You need a business relationship with your web team for many reasons, including so that you can feel comfortable negotiating, providing honest and critical feedback, and being straightforward if there’s ever a time when you aren’t happy with your firm’s work.

    Advertising

    Don’t be afraid to ask for references. You should be able to get a couple of client names and phone numbers so you can talk to real people and get a solid feel for what it’s like to work with this team.

    Look For This: A Web Site

    Your web firm should have a web site — a good one. It doesn’t have to be designed in a style that you like, but generally speaking, it should have the components I talked about in my last article. Don’t let any web firm tell you that they’ve been so busy working on clients’ projects that they haven’t designed their own site. If they don’t know that a strong web site is the calling card for their business, they probably shouldn’t be designing a web site for your business.

    Further, you need to see a portfolio of their previous work and it should be easy to find on their web site. Most of the porfolio sites should still be live. However, if you come across some sites have changed or that are no longer live, don’t necessarily hold that against the developer. In this economy, companies are going out of business right and left. Plus, companies often re-design their sites and may or may not use the same team to do it.

    Question to Ask: What are the components that my web site should include?

    If your web firm starts to answer this question without asking about your business, consider that a pretty big red flag and run the other way. There are some general components that most business web sites should have (print out my last article for easy reference), however when you’re working with a web firm, they shouldn’t answer this question unless they know more about what you do, what industry you’re in, and what you want your web site to accomplish for your business.

    Question to Ask: Will you design my site from scratch or use templates?

    A strong web design firm will design an original site for you. They won’t send you a site design that looks generic, or that is based on a pre-fab template. Price can be a good indicator for whether your team is using templates or original designs. If the estimate for your site is under $1,000, it’s more likely that you’re not getting an original design. However, I’ve seen several firms charge what I consider a ridiculous amount of money to provide a pre-fab template site.

    Advertising

    Why is a template bad? You want your web site to stand out as original and distinct. Your site should be designed to carefully reflect your brand. How much can a template design represent your brand, if others around the world have the exact same web site that you have? What distinguishes you from them? Smart investing in your business makes sense, and for most businesses, investing in a solid web site that incorporates at least the elements I recommend, as well as embodies your branding, makes for a strong ROI.

    Question to Ask: How will you incorporate search engine optimization principles into my site?

    When you ask this question, if all they do is talk about meta tags and keywords, that’s a big red flag. If a web firm is serious about their business, they should know and understand principles of SEO and how these principles apply to the code, the copy, and all of the content of your site.

    If they talk to you about using Flash for your site, ask them if that will cause any problems getting your site content indexed. Take note of how they answer this question. The actual answer is murky and complex and they shouldn’t just say, “Flash isn’t a problem for Google.”

    Question to Ask: Do you work with or have a business relationship with any small business consultants?

    The best web firms often have business consultants on staff or have a relationship with small business consultants who can work with clients on developing business concepts that may not have been addressed previously. For example, if a client wants a web site that reflects his/her brand, but that brand hasn’t been fully developed, it helps the web team create a better site if a small business consultant is involved.

    But beware: the wrong consultant can muddy the waters, while the right consultant, one who understands both sound business principles as well as technical jargon and web lingo can often bridge the gap between developer and client, making the communication smoother and providing key contributions that make the end product much stronger.

    Advertising

    In fact, you may want to look for a small business consultant first, before you hire the web team. A good consultant should have a relationship with designers and developers s/he’s worked with before. This is a great way to get the benefit of working with someone your consultant has already vetted, and your consultant can get better pricing than you’d get on your own. Plus, if you choose the right consultant, you can have him or her working with you and your web team as an intermediary, and s/he can head off any potential disasters, keep your team accountable, and manage the project for you so you can focus on your business.

    Look For This: Pricing

    Just like any other industry, there are those who will overcharge and those who try to undercut the competition. Your challenge is to find the pricing balance. If you pay too little in terms of the dollar amount for your web site, you may pay more in other ways.

    Several experts suggest that you can outsource your web design to overseas developers to get a fabulous web site for a very, very low price. While there are cases where this strategy can work, you must be cautious. There are many unseen costs associated with this kind of overseas outsourcing.

    First, if you don’t know how to find a reliable, high quality team overseas, you risk giving your money and/or sensitive personal information to unscrupulous vendors.

    Second, when you work with overseas vendors, you may experience language barriers that are difficult to overcome. This can result in disaster for your web site. Don’t get me wrong — there are some phenomenal web firms around the world, and you can get a good price, but road to finding these firms is littered with firms that will provide shoddy work or worse.

    Advertising

    [Note: I’m frequently asked if Upwork is a good place to find a web design firm. On the whole, there are both phenomenal and terrible designers on eLance. You’ll find freelancers who are excellent at what they do, folks who are just average, unscrupulous people who will do poor work and run away with your money, and people who are just starting out and using eLance as a means to providing low-cost web sites in order to build their portfolio. Like eBay, you can check ratings and reviews from former clients, but in my experience, these reviews aren’t always accurate indicators of future performance. Can you get a fantastic price working through eLance? Sure. But you’re taking a gamble: you may ultimately pay a higher price if you don’t get what you want and can’t get your money back, then have to pay another designer to fix things. My best advice for working via eLance is to use the Escrow system. Don’t pay more than half upfront, and don’t pay for the completed design until everything is done.]

    The best solution is to work with a reputable firm with references that will take your budget into account and find high quality solutions that fit what you can afford.

    Question to Ask: Can you develop my site in a content management system?

    If you want to manage your site yourself without learning HTML or Dreamweaver, ask your web team if they can develop your site using a content management system. Within this framework, you should be able to manage your site, including editing, adding pages, deleting pages, and more, from virtually anywhere in the world that you can access the web via a browser.

    The Most Important Thing You Should Know:

    Your contact at your web firm should be able to talk to you in your language, but also be able to easily converse with the programmers. You need someone who can explain things that you don’t understand without being condescending, and make web principles you should know accessible. Customer service is paramount in the web industry, and you want someone who will return your e-mails and phone calls in a timely manner.

    Keep in mind that while the design responsibilities fall squarely on the shoulders of your web design firm, you have some responsibilities as well. Next week, in the last article in this four-part series, I’ll talk about how you can help your web design firm create a phenomenal web site for your business.

    More by this author

    How to Hire A Web Design Firm Are You Having A Scarcity Conversation? 5 Topics To Address When Talking With Your Partner About Starting A Business How to Stay Motivated and On-Track When You’re Struggling How To Do What You Have To Do When You Don’t Feel Like Doing It

    Trending in Featured

    1 Is Procrastination Bad? The Truth About Procrastination Revealed 2 What to Do in Free Time? 20 Productive Ways to Use the Time 3 20 Time Management Tips to Super Boost Your Productivity 4 How to Take Notes: 3 Effective Note-Taking Techniques 5 How to Stay Motivated and Reach Your Big Goals in Life

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on March 31, 2020

    Is Procrastination Bad? The Truth About Procrastination Revealed

    Is Procrastination Bad? The Truth About Procrastination Revealed

    Procrastination is very literally the opposite of productivity. To produce something is to pull it forward, while to procrastinate is to push it forward — to tomorrow, to next week, or ultimately to never.

    Procrastination fills us with shame — we curse ourselves for our laziness, our inability to focus on the task at hand, our tendency to be easily led into easier and more immediate gratifications. And with good reason: for the most part, time spent procrastinating is time spent not doing things that are, in some way or other, important to us.

    There is a positive side to procrastination, but it’s important not to confuse procrastination at its best with everyday garden-variety procrastination.

    Sometimes — sometimes! — procrastination gives us the time we need to sort through a thorny issue or to generate ideas. In those rare instances, we should embrace procrastination — even as we push it away the rest of the time.

    Why We Procrastinate After All?

    We procrastinate for a number of reasons, some better than others. One reason we procrastinate is that, while we know what we want to do, we need time to let the ideas “ferment” before we are ready to sit down and put them into action.

    Some might call this “creative faffing”; I call it, following copywriter Ray Del Savio’s lead, “concepting”.[1]

    Whatever you choose to call it, it’s the time spent dreaming up what you want to say or do, weighing ideas in your mind, following false leads and tearing off on mental wild goose chases, and generally thinking things through.

    Advertising

    To the outside observer, concepting looks like… well, like nothing much at all. Maybe you’re leaning back in your chair, feet up, staring at the wall or ceiling, or laying in bed apparently dozing, or looking out over the skyline or feeding pigeons in the park or fiddling with the Japanese vinyl toys that stand watch over your desk.

    If ideas are the lifeblood of your work, you have to make time for concepting, and you have to overcome the sensation— often overpowering in our work-obsessed culture — that faffing, however creative, is not work.

    Is Procrastination Bad?

    Yes it is.

    Don’t fool yourself into thinking that you’re “concepting” when in fact you’re just not sure what you’re supposed to be doing.

    Spending an hour staring at the wall while thinking up the perfect tagline for a marketing campaign is creative faffing; staring at the wall for an hour because you don’t know how to come up with a tagline, or don’t know the product you’re marketing well enough to come up with one, is just wasting time.

    Lack of definition is perhaps the biggest friend of your procrastination demons. When we’re not sure what to do — whether because we haven’t planned thoroughly enough, we haven’t specified the scope of what we hope to accomplish in the immediate present, or we lack important information, skills, or resources to get the job done.

    It’s easy to get distracted or to trick ourselves into spinning our wheels doing nothing. It takes our mind off the uncomfortable sensation of failing to make progress on something important.

    Advertising

    The answer to this is in planning and scheduling. Rather than giving yourself an unspecified length of time to perform an unspecified task (“Let’s see, I guess I’ll work on that spreadsheet for a while”) give yourself a limited amount of time to work on a clearly defined task (“Now I’ll enter the figures from last months sales report into the spreadsheet for an hour”).

    Giving yourself a deadline, even an artificial one, helps build a sense of urgency and also offers the promise of time to “screw around” later, once more important things are done.

    For larger projects, planning plays a huge role in whether or not you’ll spend too much time procrastinating to reach the end reasonably quickly.

    A good plan not only lists the steps you have to take to reach the end, but takes into account the resources, knowledge and inputs from other people you’re going to need to perform those steps.

    Instead of futzing around doing nothing because you don’t have last month’s sales report, getting the report should be a step in the project.

    Otherwise, you’ll spend time cooling your heels, justifying your lack of action as necessary: you aren’t wasting time because you want to, but because you have to.

    How Bad Procrastination Can Be

    Our mind can often trick us into procrastinating, often to the point that we don’t realize we’re procrastinating at all.

    Advertising

    After all, we have lots and lots of things to do; if we’re working on something, aren’t we being productive – even if the one big thing we need to work on doesn’t get done?

    One way this plays out is that we scan our to-do list, skipping over the big challenging projects in favor of the short, easy projects. At the end of the day, we feel very productive: we’ve crossed twelve things off our list!

    That big project we didn’t work on gets put onto the next day’s list, and when the same thing happens, it gets moved forward again. And again.

    Big tasks often present us with the problem above – we aren’t sure what to do exactly, so we look for other ways to occupy ourselves.

    In many cases too, big tasks aren’t really tasks at all; they’re aggregates of many smaller tasks. If something’s sitting on your list for a long time, each day getting skipped over in favor of more immediately doable tasks, it’s probably not very well thought out.

    You’re actively resisting it because you don’t really know what it is. Try to break it down into a set of small tasks, something more like the tasks you are doing in place of the one big task you aren’t doing.

    More consequences of procrastination can be found in this article: 8 Dreadful Effects of Procrastination That Can Destroy Your Life

    Advertising

    Procrastination, a Technical Failure

    Procrastination is, more often than not, a sign of a technical failure, not a moral failure.

    It’s not because we’re bad people that we procrastinate. Most times, procrastination serves as a symptom of something more fundamentally wrong with the tasks we’ve set ourselves.

    It’s important to keep an eye on our procrastinating tendencies, to ask ourselves whenever we notice ourselves pushing things forward what it is about the task we’ve set ourselves that simply isn’t working for us.

    Learn more about how to fix your procrastination problem here: What Is Procrastination and How to Stop It (The Complete Guide)

    Featured photo credit: chuttersnap via unsplash.com

    Reference

    Read Next