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How to Hire A Web Design Firm

How to Hire A Web Design Firm

    How many times have you heard stories of people who hired web firms to design and develop their web sites and either got substandard sites or the developer ran off with their money? Or what about the entrepreneur who “hired” his nephew/friend/daughter to design the site for free, and the results were disasterous and this small business owner didn’t feel comfortable offering much constructive criticism on a job done for free?

    As a small business consultant, I’ve heard these stories so many times. And I go back and forth between feeling heartbroken and really angry on behalf of my clients, for what they endured before finally seeking help. That is why I decided to write this series of four articles on web sites for small business. Today, in the third article in this series, I’ll share with you my best tips for hiring a web design firm.

    When you hire a web firm, your job as a savvy consumer is to make sure your web firm has the right components as well as the answers to several questions before you give them your hard-earned money. Here are some things to look for and questions to ask, as well as a few red flags to watch out for:

    Look For This: A Real Business

    Your web design firm should be a real business. That doesn’t necessarily mean that they need a big office and overhead. What it does mean, however, is that you should probably avoid hiring your family members, friends, and “that guy you know from church” as your web developer. You need a business relationship with your web team for many reasons, including so that you can feel comfortable negotiating, providing honest and critical feedback, and being straightforward if there’s ever a time when you aren’t happy with your firm’s work.

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    Don’t be afraid to ask for references. You should be able to get a couple of client names and phone numbers so you can talk to real people and get a solid feel for what it’s like to work with this team.

    Look For This: A Web Site

    Your web firm should have a web site — a good one. It doesn’t have to be designed in a style that you like, but generally speaking, it should have the components I talked about in my last article. Don’t let any web firm tell you that they’ve been so busy working on clients’ projects that they haven’t designed their own site. If they don’t know that a strong web site is the calling card for their business, they probably shouldn’t be designing a web site for your business.

    Further, you need to see a portfolio of their previous work and it should be easy to find on their web site. Most of the porfolio sites should still be live. However, if you come across some sites have changed or that are no longer live, don’t necessarily hold that against the developer. In this economy, companies are going out of business right and left. Plus, companies often re-design their sites and may or may not use the same team to do it.

    Question to Ask: What are the components that my web site should include?

    If your web firm starts to answer this question without asking about your business, consider that a pretty big red flag and run the other way. There are some general components that most business web sites should have (print out my last article for easy reference), however when you’re working with a web firm, they shouldn’t answer this question unless they know more about what you do, what industry you’re in, and what you want your web site to accomplish for your business.

    Question to Ask: Will you design my site from scratch or use templates?

    A strong web design firm will design an original site for you. They won’t send you a site design that looks generic, or that is based on a pre-fab template. Price can be a good indicator for whether your team is using templates or original designs. If the estimate for your site is under $1,000, it’s more likely that you’re not getting an original design. However, I’ve seen several firms charge what I consider a ridiculous amount of money to provide a pre-fab template site.

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    Why is a template bad? You want your web site to stand out as original and distinct. Your site should be designed to carefully reflect your brand. How much can a template design represent your brand, if others around the world have the exact same web site that you have? What distinguishes you from them? Smart investing in your business makes sense, and for most businesses, investing in a solid web site that incorporates at least the elements I recommend, as well as embodies your branding, makes for a strong ROI.

    Question to Ask: How will you incorporate search engine optimization principles into my site?

    When you ask this question, if all they do is talk about meta tags and keywords, that’s a big red flag. If a web firm is serious about their business, they should know and understand principles of SEO and how these principles apply to the code, the copy, and all of the content of your site.

    If they talk to you about using Flash for your site, ask them if that will cause any problems getting your site content indexed. Take note of how they answer this question. The actual answer is murky and complex and they shouldn’t just say, “Flash isn’t a problem for Google.”

    Question to Ask: Do you work with or have a business relationship with any small business consultants?

    The best web firms often have business consultants on staff or have a relationship with small business consultants who can work with clients on developing business concepts that may not have been addressed previously. For example, if a client wants a web site that reflects his/her brand, but that brand hasn’t been fully developed, it helps the web team create a better site if a small business consultant is involved.

    But beware: the wrong consultant can muddy the waters, while the right consultant, one who understands both sound business principles as well as technical jargon and web lingo can often bridge the gap between developer and client, making the communication smoother and providing key contributions that make the end product much stronger.

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    In fact, you may want to look for a small business consultant first, before you hire the web team. A good consultant should have a relationship with designers and developers s/he’s worked with before. This is a great way to get the benefit of working with someone your consultant has already vetted, and your consultant can get better pricing than you’d get on your own. Plus, if you choose the right consultant, you can have him or her working with you and your web team as an intermediary, and s/he can head off any potential disasters, keep your team accountable, and manage the project for you so you can focus on your business.

    Look For This: Pricing

    Just like any other industry, there are those who will overcharge and those who try to undercut the competition. Your challenge is to find the pricing balance. If you pay too little in terms of the dollar amount for your web site, you may pay more in other ways.

    Several experts suggest that you can outsource your web design to overseas developers to get a fabulous web site for a very, very low price. While there are cases where this strategy can work, you must be cautious. There are many unseen costs associated with this kind of overseas outsourcing.

    First, if you don’t know how to find a reliable, high quality team overseas, you risk giving your money and/or sensitive personal information to unscrupulous vendors.

    Second, when you work with overseas vendors, you may experience language barriers that are difficult to overcome. This can result in disaster for your web site. Don’t get me wrong — there are some phenomenal web firms around the world, and you can get a good price, but road to finding these firms is littered with firms that will provide shoddy work or worse.

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    [Note: I’m frequently asked if Upwork is a good place to find a web design firm. On the whole, there are both phenomenal and terrible designers on eLance. You’ll find freelancers who are excellent at what they do, folks who are just average, unscrupulous people who will do poor work and run away with your money, and people who are just starting out and using eLance as a means to providing low-cost web sites in order to build their portfolio. Like eBay, you can check ratings and reviews from former clients, but in my experience, these reviews aren’t always accurate indicators of future performance. Can you get a fantastic price working through eLance? Sure. But you’re taking a gamble: you may ultimately pay a higher price if you don’t get what you want and can’t get your money back, then have to pay another designer to fix things. My best advice for working via eLance is to use the Escrow system. Don’t pay more than half upfront, and don’t pay for the completed design until everything is done.]

    The best solution is to work with a reputable firm with references that will take your budget into account and find high quality solutions that fit what you can afford.

    Question to Ask: Can you develop my site in a content management system?

    If you want to manage your site yourself without learning HTML or Dreamweaver, ask your web team if they can develop your site using a content management system. Within this framework, you should be able to manage your site, including editing, adding pages, deleting pages, and more, from virtually anywhere in the world that you can access the web via a browser.

    The Most Important Thing You Should Know:

    Your contact at your web firm should be able to talk to you in your language, but also be able to easily converse with the programmers. You need someone who can explain things that you don’t understand without being condescending, and make web principles you should know accessible. Customer service is paramount in the web industry, and you want someone who will return your e-mails and phone calls in a timely manner.

    Keep in mind that while the design responsibilities fall squarely on the shoulders of your web design firm, you have some responsibilities as well. Next week, in the last article in this four-part series, I’ll talk about how you can help your web design firm create a phenomenal web site for your business.

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    Last Updated on July 31, 2018

    40 Top Productivity Apps for iPhone (2018 Updated)

    40 Top Productivity Apps for iPhone (2018 Updated)

    Over the years here at Lifehack, we’ve discussed plenty of apps that you can use to improve your overall productivity.

    There are certain ones that many of our contributors and editors (past and present) have adopted over the long-term — there are always the stalwarts that stick around. But there are also new apps that crop up every day, adding more and more depth to the app category.

    Some of the apps are incredibly plain and simple, while others are more robust and offer more features than you can shake a stick at. And everyone has the one they prefer.

    It’s been our job (and still is our job) to keep abreast of all of the productivity-type apps out there. As a result — and as a bit of a refresher — we’ve put together a list of 40 best productivity apps for iPhone to provide you with an all-in-one resource for you.

    Productivity apps to help you get things done

    1. OmniFocus

    This app is, while pricey, considered to be one of the (if not the) most robust and full-featured productivity apps on the market.

    Download it here.

      2. Forest

      Train yourself to put your phone down and stay focused on the task at hand by playing with this planting game. It’s fun and will help you achieve more.

      Download it here.

        3. Things

        Another robust choice, this app is a favorite amongst “productivityists”.[1]

        Download it here.

          4. 30/30

          Recently covered here at Lifehack

          , 30/30 is a newcomer to the game that incorporates lists and timing of tasks into an elegant and easy-to-use interface.

          Download it here.

            5. Any.Do

            A beautiful-looking app that is both easy on the eyes and your wallet.

            Download it here.

              6. PocketLife Calendar

              This calendar app is specifically designed to be stylish and super easy-to-use. You can organize your life easily with different modern features.

              Download it here.

                7. Asana

                We’ve covered Asana here at Lifehack

                , and it is being actively developed by a strong team committed to making collaborative task management a more efficient and effective experience.

                Download it here.

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                  8. ToDoist

                  This app keeps track of everything – from simple errands to your most important projects – so you can get it all done and enjoy more peace of mind along the way.

                  Download it here.

                    9. FlowTasks

                    From the folks at MetaLab, Flow is a gorgeous collaborative task management app that is easy-to-use and incredibly functional.

                    Download it here.

                      10. Calendars 5

                      This calendar app focuses on events that help you to keep track of upcoming events and tasks easily. It has everything you need to organize, track and complete your to-dos.

                      Download it here.

                        11. Clear – Tasks, Reminders & To-Do Lists

                        A fun and innovative list-making app that relies on swiping and pinching to make things happen. Clear created a lot of buzz when it launched, and might be the perfect to-do list gateway app for many.

                        Download it here.

                          12. Due

                          A robust reminders app that lets you store and maintain reminders of all types. It’s replaced Reminders for me when it comes to the basics, and it’s worth a look if you want to keep the mundane stuff out of your head and cluttering your mind.

                          Download it here.

                            13. Checkmark 2

                            I use this app

                            for location-based reminders (such as groceries I need to get or single items I need to pick up from various locations). Checkmark is simple to use and a valuable addition to my productivity arsenal.

                            Download it here.

                              14. TeuxDeux

                              Created by Tina Roth Eisenberg and Fictive Kin — Teux Deux is simple and incredibly stellar in terms of design. If you like lists (including the popular “Someday Bucket”) and want to associate dates with tasks, then Teux Deux will be right up your alley.

                              Download it here.

                                15. Wunderlist 

                                Another incredibly popular choice is Wunderlist. Part of 6Wunderkinder’s software family, it sports a gorgeous design and is incredibly functional. We’ve talked about the app a couple of times here at Lifehack, so check those posts out here.

                                Download it here.

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                                  16. Nirvana

                                  For the GTD enthusiasts, there’s Nirvana. Straight from the source: “Nirvana frees your mind to focus on actually getting things done. If you’ve had enough of generic to-do lists, it’s time for Nirvana.”

                                  Download it here.

                                    17. Priorities

                                    An elegant-looking task management app that has received decent reviews,[2] this could be the one for you if you’re not a fan of OmniFocus or Things — especially if you need (or want) to share tasks with others.

                                    Download it here.

                                      Productivity apps that help you build habits

                                      18. Productive

                                      With this app, you can plan your habits with an easy-to-use interface, schedule habits for any time of the day, set smart reminders for each time of the day and stay on track with useful feedback. This app is perfect for anyone who wants to build a habit that sticks.

                                      Download it here.

                                        19. Habitica: Gamified Taskmanager

                                        You can complete tasks and build habits in a more fun way with this app. Input your Habits, your Daily goals, and your To-Do list, and then create a custom avatar. Check off tasks to level up your avatar and unlock features such as armor, pets, skills, and even quests.

                                        Download it here.

                                          20. Streaks

                                          This app follows the model of the popular “don’t break the chain method” in that you use the app to track how you are donig in the pursuit of your goal. Great for goal-setting — and an easy and elegant interface to boot.

                                          Download it here.

                                            21. Remember The Milk

                                            Another popular to-do list app, Remember The Milk has a huge following. It has plenty to offer, including the ability to share tasks with others.

                                            Download it here.

                                              22. Day One Journal

                                              When it comes to journaling, nothing really beats Day One. Its latest update added a slew of features that will make you want to start making journaling a habit.

                                              Download it here.

                                                Productivity apps that makes organization easy

                                                23. Evernote

                                                Touted as the world’s most widely-used productivity app, Evernote an be used simply as a notetaking app or can be customized to be your GTD app of choice — among other things.

                                                Download it here.

                                                  24. Pocket

                                                  You can save an article, video or link you want to read or watch later to Pocket from anywhere including your computer, Safari, email, and your favorite apps like Facebook, Twitter, Flipboard, and Feedly.

                                                  Download it here.

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                                                    25. Sync.Me

                                                    This app identifies unknown phone calls, warns you from annoying spam calls, and adds a caller picture to your contacts from Facebook, Twitter and Google+.

                                                    Download it here.

                                                      26. Droplr

                                                      One of the most popular file-sharing apps out there today. Straight from the source: “Stay productive on the go. Droplr for iPhone keeps you in sync and makes sharing on the iPhone natural.”

                                                      Download it here.

                                                        27. Dropbox

                                                        Before iCloud, there was Dropbox. And there still is Dropbox, which is still widely used by both Mac and PC users all over the globe. It’s like having a flash drive in your iPhone. A must-have.

                                                        Download it here.

                                                          28. iDolly 

                                                          In conjunction with Dolly Drive and DollySync, iDolly allows you to edit and share your documents from your iPhone.

                                                          Since all your changes sync automatically to all your devices, the current version of a document will always be accessible because Dolly Sync keeps everything in sync. Very handy.

                                                          Download it here.

                                                            29. Soulver

                                                            It may seem odd that a calculator app shows up on this list, but this is no ordinary calendar app. Ben Brooks over at The Brooks review describes Soulver as follows: “It is what calculators would have been if they were invented at the same time computers were, instead of what we have with most calculator apps.” [3]

                                                            Download it here.

                                                              Productivity apps that help you work smart

                                                              30. Captio

                                                              A simple capture tool. Straight from the developers: “It’s simple. Open Captio and start typing. When you’re done, hit Send. The note is immediately delivered to your email inbox.”

                                                              Download it here.

                                                                31. Drafts

                                                                A tremendous capture tool that allows for simple capture, followed by sending items to various applications such as OmniFocus, Things and more.

                                                                Download it here.

                                                                  32. NoteShelf 2

                                                                  This is a perfect note-taking app for you. You can take beautiful handwritten notes, type, annotate PDFs, record audio & create lists. You can organize them into categories or groups.

                                                                  Download it here.

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                                                                    33. Doodle

                                                                    This app links directly with the Doodle service, which is one that allows you to plan and organize meetings far more efficiently and effectively. Lifehack contributor Steve Dotto has written about Doodle more in-depth here.

                                                                    Download it here.

                                                                      34. TextExpander (Legacy)

                                                                      I have saved countless hours of time with TextExpander, and despite its inability to be as robust on iOS as it is on the Mac, it is still a worthy app to have in your arsenal.

                                                                      Download it here.

                                                                        35. Launch Center Pro

                                                                        A quick launcher for the iPhone that doesn’t just launch an app…with some of them it can do much more. This app saves you time by launching complex actions in a single tap.

                                                                        Download it here.

                                                                          36. GoodReader

                                                                          This may seem to be an odd one to make this list, but here are plenty of reasons why it is here with this article.

                                                                          Download it here.

                                                                            37. LogMeIn

                                                                            Want to be able to control your Mac from wherever you are? Then get this app.

                                                                            Download it here.

                                                                              Productivity apps that improve security

                                                                              38. 1Password

                                                                              There is simply no better password manager out there. I’ve even put together a 1Password Emergency Kit worth looking at here.

                                                                              Download it here.

                                                                                39. LastPass Password Manager

                                                                                You can store passwords and logins, create online shopping profiles, generate strong passwords, track personal information in photo and audio notes.

                                                                                All you have to do is remember your LastPass master password, and LastPass autofills web browser and app logins for you.

                                                                                Download it here.

                                                                                  40. Truecallers

                                                                                  Identify and block spammers, search for unknown numbers and call friends easily with this app. With a community-based spam list from over 250 million users, you’ll need this app.

                                                                                  Download it here.

                                                                                    There are plenty of other options out there (and we’ve heard from readers in the past as to what they enjoyed using), but these 40 are among the best.

                                                                                    Reference

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