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How to Grow Your Small Business in Any Economy, Part 1

How to Grow Your Small Business in Any Economy, Part 1

    Think your small business can’t grow in this economy? You’re wrong. Improving your mindset and minimizing your risk are possible in all economies.

    If you pay attention to the media and get sucked into an “economic panic,” you might think that trying to grow a business in today’s economy is a crazy notion. But many of the companies you know and trust were started in economic conditions much like the ones we’re experiencing today. Disney, Johnson & Johnson and Microsoft were all started during recessions. The economic conditions in which they were started didn’t doom them to failure.

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    But let’s face it: Small business is multi-faceted and as such, requires a multi-faceted approach. What you’re thinking and how you’re thinking have as much of an impact on the level of your success as anything else, especially for the small business owner.

    That’s why this week I’m focusing on getting your head in the right place for small business success. Next week, I’ll move on to logistics and strategies for minimizing risk and growing your business.

    Let’s start off with a conversation about where most small business owners start getting into trouble. It all starts at home, right in the brain, especially in an economy like this.

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    Lack-Based Thinking

    Lack-based thinking is when you think things like: “I can’t afford….” “I don’t know how I’m going to pay for….” It’s all about fear, uncertainty and self-doubt.

    Lack-based thinking constantly hammers away at the mindset you need to succeed. You won’t have the drive to succeed or put your dollars in the right places if you have “I can’t afford it” floating around in your head. Focus on making a shift so you can start putting your mind and your money where they can bring you back the most return.

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    Strategies to Make the Shift

    Develop and Use Affirmations:

    The first thing that you can do to start making the shift out of lack-based thinking is to use affirmations. This is just good psychology: in essence, you’re re-training your brain. To get started, make a list of affirmations or declarations and say them aloud every day, at least three times a day, for 30 days. If you miss a day, start over at Day 1. It’s absolutely imperative that you do this continuously, without a break, for 30 days. Research shows that’s how long it takes your brain to retrain itself, so if you do something for two weeks, miss a day, and then start up again, even if you do it for another two weeks, your brain won’t be retrained. It has to be 30 consecutive days, without missing a day.

    The best way to get into this habit is to decide on Day 1 that you are fully, 100 percent committed to taking this action. Don’t accept any excuses from yourself.

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    Focus on the Larger Purpose:

    Maybe you started a business so you could travel the world or just so you could relax, knowing you have money invested for a long and enjoyable retirement. Create tangible reminders of the reason you started down this path: a vision board, a picture, or a bold statement posted in your workspace. Reaffirm what you’re working toward and you’ll find a continuously renewed will to keep going.

    Track Your Successes:

    Stay focused on the positive by keeping track of your successes, even the small ones. Make a list and review them every morning and evening. This focuses your attention on what you’re doing right and keeps you concentrated on moving in a positive direction.

    Once you get your brain engaged for success, you’ll be in a much better position to take action and achieve your goals and dreams.

    Stay tuned: In Part 2, I’ll cover some of the best strategies for growing your business in any economic climate.

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    Last Updated on December 13, 2019

    7 Steps For Making a New Year’s Resolution and Keeping It

    7 Steps For Making a New Year’s Resolution and Keeping It

    Are you keen to reinvent yourself this year? Or at least use the new year as a long overdue excuse to get rid of bad habits or pick up new ones?

    Yes, it’s that time of year again. The time of year when we feel as if we have to turn over a new leaf. The time when we misguidedly imagine that the arrival of a new year will magically provide the catalyst, motivation and persistence we need to reinvent ourselves.

    Traditionally, New Year’s Day is styled as the ideal time to kick start a new phase in your life and the time when you must make your all important new year’s resolution. Unfortunately, the beginning of the year is also one of the worst times to make a major change in your habits because it’s often a relatively stressful time, right in the middle of the party and vacation season.

    Don’t set yourself up for failure this year by vowing to make huge changes that will be hard to keep. Instead follow these seven steps for successfully making a new year’s resolution you can stick to for good.

    1. Just Pick One Thing

    If you want to change your life or your lifestyle don’t try to change the whole thing at once. It won’t work. Instead pick one area of your life to change to begin with.

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    Make it something concrete so you know exactly what change you’re planning to make. If you’re successful with the first change you can go ahead and make another change after a month or so. By making small changes one after the other, you still have the chance to be a whole new you at the end of the year and it’s a much more realistic way of doing it.

    Don’t pick a New Year’s resolution that’s bound to fail either, like running a marathon if you’re 40lbs overweight and get out of breath walking upstairs. If that’s the case resolve to walk every day. When you’ve got that habit down pat you can graduate to running in short bursts, constant running by March or April and a marathon at the end of the year. What’s the one habit you most want to change?

    2. Plan Ahead

    To ensure success you need to research the change you’re making and plan ahead so you have the resources available when you need them. Here are a few things you should do to prepare and get all the systems in place ready to make your change.

    Read up on it – Go to the library and get books on the subject. Whether it’s quitting smoking, taking up running or yoga or becoming vegan there are books to help you prepare for it. Or use the Internet. If you do enough research you should even be looking forward to making the change.

    Plan for success – Get everything ready so things will run smoothly. If you’re taking up running make sure you have the trainers, clothes, hat, glasses, ipod loaded with energetic sounds at the ready. Then there can be no excuses.

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    3. Anticipate Problems

    There will be problems so make a list of what they’ll be. If you think about it, you’ll be able to anticipate problems at certain times of the day, with specific people or in special situations. Once you’ve identified the times that will probably be hard work out ways to cope with them when they inevitably crop up.

    4. Pick a Start Date

    You don’t have to make these changes on New Year’s Day. That’s the conventional wisdom, but if you truly want to make changes then pick a day when you know you’ll be well-rested, enthusiastic and surrounded by positive people. I’ll be waiting until my kids go back to school in February.

    Sometimes picking a date doesn’t work. It’s better to wait until your whole mind and body are fully ready to take on the challenge. You’ll know when it is when the time comes.

    5. Go for It

    On the big day go for it 100%. Make a commitment and write it down on a card. You just need one short phrase you can carry in your wallet. Or keep it in your car, by your bed and on your bathroom mirror too for an extra dose of positive reinforcement.

    Your commitment card will say something like:

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    • I enjoy a clean, smoke-free life.
    • I stay calm and in control even under times of stress.
    • I’m committed to learning how to run my own business.
    • I meditate daily.

    6. Accept Failure

    If you do fail and sneak a cigarette, miss a walk or shout at the kids one morning don’t hate yourself for it. Make a note of the triggers that caused this set back and vow to learn a lesson from them.

    If you know that alcohol makes you crave cigarettes and oversleep the next day cut back on it. If you know the morning rush before school makes you shout then get up earlier or prepare things the night before to make it easier on you.

    Perseverance is the key to success. Try again, keep trying and you will succeed.

    7. Plan Rewards

    Small rewards are great encouragement to keep you going during the hardest first days. After that you can probably reward yourself once a week with a magazine, a long-distance call to a supportive friend, a siesta, a trip to the movies or whatever makes you tick.

    Later you can change the rewards to monthly and then at the end of the year you can pick an anniversary reward. Something that you’ll look forward to. You deserve it and you’ll have earned it.

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    Whatever your plans and goals are for this year, I’d do wish you luck with them but remember, it’s your life and you make your own luck.

    Decide what you want to do this year, plan how to get it and go for it. I’ll definitely be cheering you on.

    Are you planning to make a New Year’s resolution? What is it and is it something you’ve tried to do before or something new? Why not pick one from this list: 50 New Year’s Resolution Ideas And How To Achieve Each Of Them

    Featured photo credit: Ian Schneider via unsplash.com

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