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How to Grow Your Small Business in Any Economy, Part 1

How to Grow Your Small Business in Any Economy, Part 1

    Think your small business can’t grow in this economy? You’re wrong. Improving your mindset and minimizing your risk are possible in all economies.

    If you pay attention to the media and get sucked into an “economic panic,” you might think that trying to grow a business in today’s economy is a crazy notion. But many of the companies you know and trust were started in economic conditions much like the ones we’re experiencing today. Disney, Johnson & Johnson and Microsoft were all started during recessions. The economic conditions in which they were started didn’t doom them to failure.

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    But let’s face it: Small business is multi-faceted and as such, requires a multi-faceted approach. What you’re thinking and how you’re thinking have as much of an impact on the level of your success as anything else, especially for the small business owner.

    That’s why this week I’m focusing on getting your head in the right place for small business success. Next week, I’ll move on to logistics and strategies for minimizing risk and growing your business.

    Let’s start off with a conversation about where most small business owners start getting into trouble. It all starts at home, right in the brain, especially in an economy like this.

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    Lack-Based Thinking

    Lack-based thinking is when you think things like: “I can’t afford….” “I don’t know how I’m going to pay for….” It’s all about fear, uncertainty and self-doubt.

    Lack-based thinking constantly hammers away at the mindset you need to succeed. You won’t have the drive to succeed or put your dollars in the right places if you have “I can’t afford it” floating around in your head. Focus on making a shift so you can start putting your mind and your money where they can bring you back the most return.

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    Strategies to Make the Shift

    Develop and Use Affirmations:

    The first thing that you can do to start making the shift out of lack-based thinking is to use affirmations. This is just good psychology: in essence, you’re re-training your brain. To get started, make a list of affirmations or declarations and say them aloud every day, at least three times a day, for 30 days. If you miss a day, start over at Day 1. It’s absolutely imperative that you do this continuously, without a break, for 30 days. Research shows that’s how long it takes your brain to retrain itself, so if you do something for two weeks, miss a day, and then start up again, even if you do it for another two weeks, your brain won’t be retrained. It has to be 30 consecutive days, without missing a day.

    The best way to get into this habit is to decide on Day 1 that you are fully, 100 percent committed to taking this action. Don’t accept any excuses from yourself.

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    Focus on the Larger Purpose:

    Maybe you started a business so you could travel the world or just so you could relax, knowing you have money invested for a long and enjoyable retirement. Create tangible reminders of the reason you started down this path: a vision board, a picture, or a bold statement posted in your workspace. Reaffirm what you’re working toward and you’ll find a continuously renewed will to keep going.

    Track Your Successes:

    Stay focused on the positive by keeping track of your successes, even the small ones. Make a list and review them every morning and evening. This focuses your attention on what you’re doing right and keeps you concentrated on moving in a positive direction.

    Once you get your brain engaged for success, you’ll be in a much better position to take action and achieve your goals and dreams.

    Stay tuned: In Part 2, I’ll cover some of the best strategies for growing your business in any economic climate.

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    Last Updated on February 20, 2019

    How to Get Promoted When You Feel Stuck in Your Current Position

    How to Get Promoted When You Feel Stuck in Your Current Position

    Are you stuck in the same position for too long and don’t really know how to get promoted and advance your career?

    Feeling stuck could be caused by a variety of things:

    • Taking a job for the money
    • Staying with an employer that no longer aligns with your values
    • Realizing that you landed yourself in the wrong career
    • Not feeling valued or feeling underutilized
    • Staying in a role too long out of fear
    • Taking a position without a full understanding of the role

    There are many, many other reasons why you may be feeling this way but let’s focus instead on getting unstuck.

    As in – getting promoted.

    So how to get promoted?

    I’m of the opinion that the best way to get promoted is by showing how you add value to your organization.

    Did you make money, save money, improve a process, or some other amazing thing? How else might you demonstrated added value?

    Let’s dive right in how to get promoted when you feel stuck in your current position:

    1. Be a Mentor

    When I supervised students, I used to warm them – tongue in cheek, of course – about getting really good at their job.

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    “Be careful not to get too good at this, or you’ll never get to do anything else?”

    This was my way of pestering them to take on additional challenges or think outside the box, but there is definitely some reality in doing something so well that your manager doesn’t trust anyone else to do it.

    This can get you stuck.

    Jo Miller of Be Leaderly shares this insight on when your boss thinks you’re too valuable in your current job:[1]

    “Think back to a time when you really enjoyed your current role. I bet there was a time when this job was a stretch for you, and you stepped up to the challenge and performed like a rock star. You became known for doing your job so well that you built up some strong “personal brand” equity, and people know you as the go-to-person for this particular job. That’s what we call “a good problem to have”: you did a really good job of building a positive perception about your suitability for the role, but you may have done “too” good of a job!”

    With this in mind, how do you prove to your employer that you can add value by being promoted?

    In Miller’s insight, she talks about building your personal brand and becoming known for doing a particular job well. So how can you link that work with a position or project that will earn you a promotion?

    Consider leveraging your strengths and skills.

    Let’s say that project you do so well is hiring and training new entry level employees. You have to post the job listing, read and review resumes, schedule interviews, making hiring decisions, and create the training schedules. These tasks require skills such as employee relations, onboarding, human resources software, performance management, teamwork, collaboration, customer service, and project management. That’s a serious amount of skills!

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    Is there anyone else on your team who can perform these skills? Try delegating and training some of your staff or colleagues to learn your job. There are a number of reasons why this is a good idea:

    1. Cross-training helps in any situation in the event that there’s an extended illness and the main performer of a certain task is out for a while.
    2. In becoming a mentor to a supervisee or colleague, you empower then to increase their job skills.
    3. You are already beginning to demonstrate that added value to your employer by encouraging your team or peers to learn your job.

    Now that you’ve trained others to do that work for which you have been so valued, you can see about re-requesting that promotion. Be ready to explain how you have saved the company money, encouraged employees to increase their skills, or reinvented that project of yours.

    2. Work on Your Mindset

    Another reason you may feel stuck in a position is well explained by Ashley Stahl in her Forbes article. Shahl talks about mindset, and says:[2]

    “If you feel stuck at a job you used to love, it’s normally you–not the job–who needs to change. The position you got hired for is probably the exact same one you have now. But if you start to dread the work routine, you’re going to focus on the negatives.”

    In this situation, you should pursue a conversation with your supervisor and share your thoughts and feelings. You can probably get some advice on how to rediscover the aspects of that job you enjoyed, and negotiate either some additional duties or a chance to move up.

    Don’t express frustration. Express a desire for more.

    Share with your supervisor that you want to be challenged and you want to move up. You are seeking more responsibility in order to continue moving the company forward. Focus on how you can do that with the skills you have and will develop with some additional projects and coaching.

    3. Improve Your Soft Skills

    When was the last time you put focus and effort into upping your game with those soft skills? I’m talking about those seemingly intangible things that make you the experienced professional in your specific job skills:

    An article on Levo.com suggests that more than 60 percent of employers look at soft skills when making a hiring decision.[3]

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    You can bone up on these skills and increase your chances of promotion by taking courses or seminars.

    And you don’t necessarily need to request funding from your supervisor, either. There are dozens of online courses being presented by entrepreneurs and authors about these very subjects. Udemy and Creative Live both feature online courses at very reasonable prices. And some come with completion certificates for your portfolio!

    Another way to improve your soft skills is by connecting with an employee at your organization who has the position you are seeking.

    Express your desire to move up in the organization, and ask to shadow that person or see if you can sit in on some of her meetings. Offer to take that individual out for coffee and ask what her secret is! Take copious notes and then immerse yourself in the learning.

    The key here is not to copy your new mentor (think Jennifer Jason Leigh in “Single White Female.” Just kidding). Rather, you want to observe, learn and then adapt according to your strengths. And don’t forget to thank that person for their time.

    4. Develop Your Strategy

    Do you even know specifically WHY you want to be promoted anyway? Do you see a future at this company? Do you have a one year, five year, or ten year plan? How often do you consider your “why” and insure that it aligns with your “what?”

    Sit down and do an old-fashioned Pro and Con list. Two columns:

    Pro’s on one side, Con’s on the other.

    Write down every positive aspect of your current job and then every negative one. Which list is longer? Are there any themes present?

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    Look at your lists and choose the most exciting Pro’s and the most frustrating Con’s. Do those two Pro’s make the Con’s worth it? If you can’t answer that question with a “yes” then getting promoted at your current organization may not be what you really want.

    The two most important days in your life are the day you are born and the day you find out why. –Mark Twain

    Mel Carson writes about this on Goalcast that many other authors and speakers have written about finding your professional purpose.[4]

    Here are some questions to ask yourself:

    • Why is it that you do what you do?
    • What thrills you about your current job role or career?
    • What does a great day look like?
    • What does success look like beyond the paycheck?
    • What does real success feel like for you?
    • How do you want to feel about your impact on the world when you retire?

    These questions would be great to reflect on in a journal or with your supervisor in your next one-on-one meeting. Or, bring it up with one of your Vital Work Friends over coffee.

    See, what you might find is that being stuck is your choice. And you can set yourself on the path of moving up where you are, or moving on to something different.

    Because sometimes the real promotion is finding your life’s purpose. And like Mastercard says, that’s Priceless.

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    Featured photo credit: Razvan Chisu via unsplash.com

    Reference

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