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How to Give a Killer Evaluation

How to Give a Killer Evaluation
Meeting Room

Ever gone into a performance review, had to deliver a speech or make a sales pitch and become more concerned about what the reviewer was going to say or write than what was in the presentation? It can be like going to the dentist for a root canal. This is a tough area, but it can be even more difficult for whoever is doing the evaluation.

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A badly done evaluation can cause the following undesirable outcomes:

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  • the person quits, leaves, walks out or throws coffee in your face.
  • the review becomes an demotivator for future presentations.
  • a friend becomes an enemy. An evaluation reflects on the evaluator as much as it does the person who is receiving it.

A good or great evaluation should do the following:

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  • inspire the person receiving it to new heights.
  • give the recipient specific information that can be used constructively.
  • encourage the person to seek additional input and evaluation.
  • maintain the person’s respect and build your relationship based on trust.

The “sandwich technique” is a simple strategy widely used in Toastmasters International, the world’s leading organization dedicated to helping people improve their communication and leadership skills. It can be used to give a killer evaluation that will leave the recipient in a positive state. The technique simply involves starting the evaluation by mentioning some positive aspects, followed by a couple of specific suggestions for improvement and ending with some positive comments. Better yet, end it with an positive overall impression. For example, “Betty, you had a great smile and engaged the audience well. People connected with you. I noticed though that you were taking too much time going into the discussion about product features, rather then the benefits they would be getting. But they got a lot from the customer examples you gave and the presentation didn’t get bogged down and run too long. Your passion came through great. Good luck on the closing session tomorrow.”

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As an evaluator, here are some tips that work well with evaluations:

  • Know the objectives of the performance, whether it is a speech, sales presentation or job review.
  • Don’t be a critic. This isn’t a movie. This is part of a process of building up team members. Nor is it about passing or failing – leave that in school. Act like a coach, not like a judge.
  • It is not about you, it is about the person receiving the feedback. Sometimes, especially when evaluations are not done one on one, the evaluator can lose sight of the presenter and take tangents. Going off on an inspirational, preachy rant is not going to be as helpful as giving the presenter or team member specific constructive feedback.
  • Keep it simple. Figure out which areas to emphasize and which to leave out. The guts of the most evaluations can be broken into three areas: a) content, b) organization, c) delivery. For an after dinner speech, during drinks, content usually doesn’t matter since people just want to be entertained. Not true for a technical presentation. Organization becomes critical where time constraints are tight.
  • Prioritize and comment only on a couple main points. Like the farmer who has a truckload of feed for when the cows come home at night. If only one shows up, don’t give her the whole load!
  • Create a simple evaluation form. A blank sheet of paper works well in a pinch. A single sheet of notes broken into parts with the top third being some positive specific comments, the middle third being one or two specific suggestions for improvement and the bottom third for overall positive impression and maybe a closing comment. This can help focus the discussion and also can be something the person can take away from the review for later consideration. It does not need to be like those multi-point checkbox things they use for government inspections.
  • Do not give a “whitewash” evaluation. Avoiding candor hurts more than it helps. Being honest and direct adds value. If the presentation is a bomb or if you are going to fire the person, it does not help either party to give a falsely positive evaluation. There can still be positive aspects but if the overall outcome was below par, don’t hide that fact.
  • Practice, practice, practice. If you need a forum, an easy one is one of the local Toastmasters clubs. There are also courses available. An killer evaluation should not take a long time. Three to five minutes is enough for an evaluation of a stage performance and should be given as soon as possible after the performance ends. It should not come after things have been forgotten. For a sales presentation, it often becomes a little more involved depending on the particular circumstances. It can be done in a quick 5 to 10 minute session, or over a long lunch if the sale did not close after months of work on it. Job performance reviews should be done in a pre-determined amount of time that you stick with whether it be 15 minutes, an hour or whatever. The evaluation component should be a certain pre-determined percentage of if it. The remainder used for setting performance targets, etc.

If you are not sure how well you are doing in your evaluations, get an evaluator to evaluate your evaluation. Then ask yourself, would you want to go through that again? If you are consistently receiving bad evaluations from someone, print out this article, highlight the relevant portions and send it to the offender with a polite indication you are giving feedback because you care about the process. We would love to receive an evaluation on our evaluation article! Please post comments and share your experiences giving and receiving evaluations (the good, the bad and the ugly).

Peter Paul Roosen and Tatsuya Nakagawa are co-founders of Atomica Creative Group, a specialized strategic product marketing firm. Through leading edge insight and research, sound strategic planning and effective project management, Atomica helps companies achieve greater success in bringing new products to market and in improving their existing businesses. They have co-authored Overcoming Inventoritis: Happy About® Not flushing Away Your Innovation Dollars now available.

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Last Updated on November 12, 2020

What Is Speed Reading and How to Successfully Learn It

What Is Speed Reading and How to Successfully Learn It

You have so many books waiting for your attention, but you just don’t have enough time! Don’t you wish you could read faster without compromising your knowledge intake? This is where a valuable learning technique comes to the rescue: speed reading.

Speed reading is the top skill to learn in 2020. Read on to find out all about this amazing technique!

What Is Speed Reading?

On average, an adult can read somewhere between 200 to 300 words per minute. With speed reading skills, you can read much fasteraround 1500 words per minute.[1] Yes, that sounds impossible, but it’s true.

In order to understand how this skill works, you first need to know how the reading process works inside a human’s brain.

The Reading Process

The first step is for the eyes to look at a word. This “fixation” on every word takes around 0.25 seconds.

Next, you start moving your eyes to the following word. It takes 0.1 seconds for the brain to move from one word to the next. This is called “saccade.”

Usually, you take in 4-5 words in your head, or a sentence, at once. After all the fixations and saccades, the brain goes over the entire phrase again in order to process the meaning. This takes around half a second.

All in all, this means average people read 200 to 300 words in a minute.

Speeding up the Process

The concept of speed reading is to speed up this process by at least 5 times. Since the saccade period cannot be shortened any further, speed reading emphasizes quicker fixations.

To accomplish this, scientists recommend that the reader skips the sub-vocalization: when the readers actually say the word in their mind, even when reading silently.

Basically, speed reading is the technique of only seeing the words instead of speaking them silently.

Do not confuse this with skimming. When a reader skims through a text, they skip the parts that their brain considers to be unnecessary. You may skip important information in this process, and skimming does not allow the brain to retain what has been read.

Why Speed Read?

Speed reading is not just quick, but it’s also effective. This skill saves a lot of of time without sacrificing information.

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Also, it has been proven to improve memory. The brain’s performance improves during speed reading, which allows the reader to remember more information than before[2].

Since speed reading stabilizes the brain, the information is processed faster and more efficiently.

Believe it or not, this technique leads to improved focus, too. As the brain receives a lot of information during speed reading, there is far less chance of distraction. The brain focuses solely on the job at hand.

Since the brain is, after all, a muscle, the process of speed reading acts as an exercise. Just like the rest of your muscles, your brain needs exercise to grow stronger, too.

A focused brain means improved logical thinking. As your brain gets used to receiving and organizing so much information so quickly, your thinking process will become faster. As soon as a problem is thrown at you, your brain will quickly put two and two together. You will be able to retrieve stored information, figure out correlations, and come up with new solutions, all within seconds!

Still not convinced? Read 10 Reasons Why You Should Learn Speed Reading

Greater Benefits

With a healthier brain, you can expect better things in other parts of your life, too. A boost in self-esteem is just one of them.

As you begin to understand information at a faster pace, you will also begin to figure out more opportunities all around you.

With the ability to deeply understand information in a shorter period of time, your confidence levels will quickly grow.

Moreover, all the aforementioned benefits will relieve you of stress. With all these advantages, your emotional well-being will be healthier than ever. You’ll feel less stress since your brain will learn to tackle problems efficiently. Speed reading will lead to a relaxed, tension-free lifestyle!

How to Learn to Speed Read

Speed reading is a superpower. Fortunately, unlike other superpowers, this one can be learned!

There are different techniques that can be used to master this skill. Opt for the one that best suits your learning style.

1. The Pointer Method

The person who is credited for popularizing speed reading, Evelyn Wood, came up with the pointer method. It is a simple technique in which the reader uses their index finger to slide across the text that they’re reading.

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As the finger moves, the brain coherently moves along with it. It is an effective technique to keep the eyes focused where the finger goes without causing any distraction.

Readers have a tendency to back-skip. The pointer method prevents this from happening, thereby saving at least half the reading time.

2. The Scanning Method

In this technique, the reader’s eyes move along one part of the page only. This can be the left or right side of the text but is usually the center since that is the most convenient.

Instead of pacing through the entire text from left to right, the vision shifts from top to bottom.

This method involves fixation on keywords, such as names, figures, or other specific terms. By doing so, the saccade time is minimized.

3. Perceptual Expansion

Generally, a reader focuses on one word at a time. This technique, on the other hand, encourages the brain to read a chunk of words together. In doing so, this method increases the reader’s peripheral vision.

Here’s the thing: even though the fixation time remains the same with perceptual expansion, the number of words that the eyes fixate on increases.

Basically, the brain receives 5 times more information within the same amount of time.

This technique is the hardest to master and takes the most time to learn. You’ll need help from speed reading tools in order to practice the perceptual expansion method.

However, once you master it, this technique will offer you the fastest reading pace with the maximum knowledge intake.

The Best Speed Reading Apps

The easiest tool to aid any process in any part of life these days is your smartphone.

You can use mobile applications to learn speed reading on the go. It has been proven that regularly practicing speed reading is the fastest way to learn this skill.[3]

Here are a few great options to look into:

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1. Reedy

If you own an Android smartphone, you can download Reedy to your mobile. Otherwise, get the Chrome extension on your laptop to enjoy speed reading with Reedy.

This app trains readers to read faster by displaying words one by one on the screen. Instead of having to go through lines or long texts, Reedy prepares the user to focus on one word at a time.

Although this isn’t an effective method to learn speed reading long texts, it is a great way to start.

2. ReadMe!

Whether you’re an android or iOS user, you can take advantage of the ReadMe! application. This app even comes with some e-book options to practice speed reading on.

Start by choosing your desired font size, color, layout, etc. Other than that, there are different reading modes for the user to choose from.

 

If you want to practice reading sentence by sentence or in short paragraphs, you can choose the focused reading mode.

The beeline reader mode changes the color of the text to guide the eye to read from the beginning to the end at a certain pace.

Lastly, there is the spritz mode in which the app focuses on chunks of words at once. This controls the reader’s peripheral vision. However, this mode is not fully available in the free version of the app.

3. Spreeder

Spreeder is available on both iOS and Android. However, users may also gain benefits from Spreeder’s website. This application lets the reader paste in any text that they would like to speed read.

Starting off at a rather low speed, the app flashes words one by one. Gradually, as the user becomes more comfortable, the speed increases.

Slowly, the user is trained to speed read without having to skip any words.

This app is different from the rest because it tracks the user’s reading improvements, recording the overall reading time and speed.

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The Controversy Surrounding Speed Reading

Truthfully, speed reading does sound too good to be true. It’s hard to believe that it is humanly possible to attain such a fast pace without compromising the quality of information you receive.

Perhaps as a result, there are people who do not trust the process of speed reading. They believe that when you read through a text at such a high speed, speed readers cannot develop good comprehension.

It is true that speed reading will be of no use if you do not understand the text you’re reading, no matter how quickly you did it.

Similarly, if you were to read slowly and still not retain or understand the information you read, that would be useless, too.

However, there are a few factors to consider here. When reading at a normal pace, there is enough time in between every step of the process for the brain to get distracted.

Conversely, speed reading leaves behind no time for the brain to focus on something else. It is unlike skimming. No part of the text is skipped, which means that the brain receives every single bit of information.

If you’re still not convinced, take a look at this video to learn about reading faster:

Conclusion

Keeping all of this in mind, speed reading cannot be labeled a hoax or a failure. Science has backed up this technique, and numerous readers have been using this skill to improve their learning ability and reading comprehension, even when reading for pleasure.

At the end of the day, it is your decision whether or not you want to trust this process.

However, if you decide to take advantage of the opportunities speed reading provides, you will find a world of possibilities opening up to you.

We live in a fast-paced world. Consuming information faster will help you keep up with that pace and find further success.

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Featured photo credit: Blaz Photo via unsplash.com

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