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How to Do Good AND Make a Profit

How to Do Good AND Make a Profit

How to do Good AND Make a Profit

    With the world economic and business outlook still so uncertain, a key question is just how the businesses world can continue to do good as well as maintain their bottom line.

    Over the last few years, Corporate Social Responsibility (CSR) has become such a buzz word for business people with companies sprouting all sorts of CSR initiatives, but are companies really embracing CSR because they believe in it or are they in it for entirely selfish reasons?

    Are they really acting out of some kind of moral duty or is the reality still that they only care about the bottom line?

    In simpler terms, CSR means “doing the right thing”. A company’s commitment to CSR therefore implies ethical conduct and a moral sense of what is right and what is wrong, and it should aim to eliminate or minimise any negative impact of its business activities.

    savetheworld1

      With the unscrupulous behaviour of the major banks over the last few years which has led to the current worldwide economic downturn, never before has it  been so pertinent that business people are seen to be doing the right thing.

      Even President Obama has been urging businesses to do the right thing and become socially responsible. His approach and vision is refreshing from all that has gone before us for so long.

      So the business person today faces a major dilemma. Whereas on the one hand, his or her company has to minimise the negative impact of its business activities on the environment, employees, suppliers, customers and the wider community, on the other hand it is only by maximising the company’s return can all these stakeholder groups be served adequately.

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      What is Personal Social Responsibility?

      The pre-requisite for understanding and accepting the need for CSR and subsequently implementing it successfully is the concept of Personal Social Responsibility (PSR).

      PSR is all about doing to others what you would like others do to you. It is about recognising how your behaviour affects others, and holding yourself accountable for your actions. It is about being in integrity and doing the right thing for the right moral reasons.
      The key question to ask is how can we as individuals and businesses improve the world?

      Ideally a PSR aware person will:-

      1. Always endeavour to have a positive effect on others.
      2. Have a mind set to contribute.
      3. Refrain from causing negativity in his environment e.g. by throwing litter on the ground, or by gossiping.
      4. His social and economic activities will have a positive or neutral impact on the environment.

      However the real challenge the world faces today is for people at the top of the business world to do the “right” thing for themselves, their children and the world.

      Increasingly more and more companies must wake up to their responsibilities to the environment, the larger community and the global implications of their activities.

      Create your own PSR vision and journey

      Clearly the business debate is no longer about whether a company should make a substantial commitment to CSR but just how? Business people really do have to get their CSR act together and actually start doing stuff.

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      So where do you begin? Start by firstly becoming aware of the concept of PSR. By coming from a place of being socially responsible for all your actions, you will immediately begin to think differently. And that will form a solid foundation for understanding and developing CSR in your business.

      Remember that PSR is more than just merely recycling paper or giving out money to your chosen charity. It is all about taking a firm stand and making a commitment towards giving back to society and at the same time ensuring the long term viability and profitability of your business.

      To get you started, my PSR vision is that as individuals we always do the best for us and the people in our lives, and at the same time our businesses endeavour to do the best for the world at large.

      Reach your own PSR vision by spending some time and answering the following questions. These questions will help you to develop your own understanding of PSR and CSR and ultimately create a plan of action that suits you and your business:-

      1. How will the world be a better place because you have lived?

      2. How will the world and future generations benefit from your company’s activities?

      3. What legacy are you leaving behind through your work?

      4. What would you like to be said about you after you die? And about your work?

      5. If you only had six months to live, how would you spend some of that time making a difference in the world? In which area would you create the most urgency and why?

      6. What does Corporate Social Responsibility mean to you? What does it mean to your company / business?

      7. Do you believe that you and your business have a moral duty to respond to world problems? Why? What’s the ideal response to the various problems?

      8. Can companies be socially responsible and be profitable at the same time? What level of profits is acceptable to you and why?

      9. What do you think about this statement – “Responsible business should be about profit making, not profiteering?” Why?

      10. What positive lessons can you learn from businesses that you think have a social conscience? What do you really like about the ethics of those businesses whose ethics you admire? What can you learn from them to apply in your own business?

      11. If your children asked you if your business was ethical in all its activities, would you be able to look them in the eye and honestly say YES?! If NOT, what will it take for you to answer YES?

      12. What legacy is your business creating for the children of tomorrow? Socially? Ethically? Environmentally?

      13. What do you NOT want your business to continue doing?

      14. If there was one thing you could change about your business and its ethics policy, what would it be? When will you make this change?

      15. What is really stopping you and your business from being more socially responsible? What will you do next?

      16. Having been on this short journey of discovering Personal Social Responsibility, how will you now live your life differently?

      17. In what ways will you apply Personal Social Responsibility in your life from now on?

      So begin today on your journey through this exciting, challenging and ultimately fulfilling world of business ethics, social responsibility and sustainability.

      Make your life and your actions count from today.

      Make it happen! Good luck and enjoy your journey.

      Come from a place of being socially responsible – you owe it to our future generations. ~ Arvind Devalia

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      Last Updated on June 18, 2019

      15 Ways to Cultivate Continuous Learning for a Sharper Brain

      15 Ways to Cultivate Continuous Learning for a Sharper Brain

      Assuming the public school system didn’t crush your soul, learning is a great activity. It expands your viewpoint. It gives you new knowledge you can use to improve your life. It is important for your personal growth. Even if you discount the worldly benefits, the act of learning can be a source of enjoyment.

      “I have never let my schooling interfere with my education.” — Mark Twain

      But in a busy world, it can often be hard to fit in time to learn anything that isn’t essential. The only things learned are those that need to be. Everything beyond that is considered frivolous. Even those who do appreciate the practice of lifelong learning, can find it difficult to make the effort.

      Here are some tips for installing the habit of contiuous learning:

      1. Always have a book

      It doesn’t matter if it takes you a year or a week to read a book. Always strive to have a book that you are reading through, and take it with you so you can read it when you have time.

      Just by shaving off a few minutes in-between activities in my day I can read about a book per week. That’s at least fifty each year.

      2. Keep a “To-Learn” List

      We all have to-do lists. These are the tasks we need to accomplish. Try to also have a “to-learn” list. On it you can write ideas for new areas of study.

      Maybe you would like to take up a new language, learn a skill or read the collective works of Shakespeare. Whatever motivates you, write it down.

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      3. Get More Intellectual Friends

      Start spending more time with people who think. Not just people who are smart, but people who actually invest much of their time in learning new skills. Their habits will rub off on you.

      Even better, they will probably share some of their knowledge with you.

      4. Guided Thinking

      Albert Einstein once said,

      “Any man who reads too much and uses his own brain too little falls into lazy habits of thinking.”

      Simply studying the wisdom of others isn’t enough, you have to think through ideas yourself. Spend time journaling, meditating or contemplating over ideas you have learned.

      5. Put it Into Practice

      Skill based learning is useless if it isn’t applied. Reading a book on C++ isn’t the same thing as writing a program. Studying painting isn’t the same as picking up a brush.

      If your knowledge can be applied, put it into practice.

      In this information age, we’re all exposed to a lot of information, it’s important to re-learn how to learn so as to put the knowledge into practice.

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      6. Teach Others

      You learn what you teach. If you have an outlet of communicating ideas to others, you are more likely to solidify that learning.

      Start a blog, mentor someone or even discuss ideas with a friend.

      7. Clean Your Input

      Some forms of learning are easy to digest, but often lack substance.

      I make a point of regularly cleaning out my feed reader for blogs I subscribe to. Great blogs can be a powerful source of new ideas. But every few months, I realize I’m collecting posts from blogs that I am simply skimming.

      Every few months, purify your input to save time and focus on what counts.

      8. Learn in Groups

      Lifelong learning doesn’t mean condemning yourself to a stack of dusty textbooks. Join organizations that teach skills.

      Workshops and group learning events can make educating yourself a fun, social experience.

      9. Unlearn Assumptions

      You can’t add water to a full cup. I always try to maintain a distance away from any idea. Too many convictions simply mean too few paths for new ideas.

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      Actively seek out information that contradicts your worldview.

      Our minds can’t be trusted, but this is what we can do about it to be wiser.

      10. Find Jobs that Encourage Learning

      Pick a career that encourages continual learning. If you are in a job that doesn’t have much intellectual freedom, consider switching to one that does.

      Don’t spend forty hours of your week in a job that doesn’t challenge you.

      11. Start a Project

      Set out to do something you don’t know how. Forced learning in this way can be fun and challenging.

      If you don’t know anything about computers, try building one. If you consider yourself a horrible artist, try a painting.

      12. Follow Your Intuition

      Lifelong learning is like wandering through the wilderness. You can’t be sure what to expect and there isn’t always an end goal in mind.

      Letting your intuition guide you can make self-education more enjoyable. Most of our lives have been broken down to completely logical decisions, that making choices on a whim has been stamped out.

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      13. The Morning Fifteen

      Productive people always wake up early. Use the first fifteen minutes of your morning as a period for education.

      If you find yourself too groggy, you might want to wait a short time. Just don’t put it off later in the day where urgent activities will push it out of the way.

      14. Reap the Rewards

      Learn information you can use. Understanding the basics of programming allows me to handle projects that other people would require outside help. Meeting a situation that makes use of your educational efforts can be a source of pride.

      15 .Make Learning a Priority

      Few external forces are going to persuade you to learn. The desire has to come from within. Once you decide you want to make lifelong learning a habit, it is up to you to make it a priority in your life.

      In fact, you can train your brain to crave lifelong learning! Here’s how to become a lifelong learner:

      How to Train Your Brain to Crave Lifelong Learning (And Why It’s Good)

      More Resources About Continuous Learning

      Featured photo credit: Paul Schafer via unsplash.com

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