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How to Do Good AND Make a Profit

How to Do Good AND Make a Profit

How to do Good AND Make a Profit

    With the world economic and business outlook still so uncertain, a key question is just how the businesses world can continue to do good as well as maintain their bottom line.

    Over the last few years, Corporate Social Responsibility (CSR) has become such a buzz word for business people with companies sprouting all sorts of CSR initiatives, but are companies really embracing CSR because they believe in it or are they in it for entirely selfish reasons?

    Are they really acting out of some kind of moral duty or is the reality still that they only care about the bottom line?

    In simpler terms, CSR means “doing the right thing”. A company’s commitment to CSR therefore implies ethical conduct and a moral sense of what is right and what is wrong, and it should aim to eliminate or minimise any negative impact of its business activities.

    savetheworld1

      With the unscrupulous behaviour of the major banks over the last few years which has led to the current worldwide economic downturn, never before has it  been so pertinent that business people are seen to be doing the right thing.

      Even President Obama has been urging businesses to do the right thing and become socially responsible. His approach and vision is refreshing from all that has gone before us for so long.

      So the business person today faces a major dilemma. Whereas on the one hand, his or her company has to minimise the negative impact of its business activities on the environment, employees, suppliers, customers and the wider community, on the other hand it is only by maximising the company’s return can all these stakeholder groups be served adequately.

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      What is Personal Social Responsibility?

      The pre-requisite for understanding and accepting the need for CSR and subsequently implementing it successfully is the concept of Personal Social Responsibility (PSR).

      PSR is all about doing to others what you would like others do to you. It is about recognising how your behaviour affects others, and holding yourself accountable for your actions. It is about being in integrity and doing the right thing for the right moral reasons.
      The key question to ask is how can we as individuals and businesses improve the world?

      Ideally a PSR aware person will:-

      1. Always endeavour to have a positive effect on others.
      2. Have a mind set to contribute.
      3. Refrain from causing negativity in his environment e.g. by throwing litter on the ground, or by gossiping.
      4. His social and economic activities will have a positive or neutral impact on the environment.

      However the real challenge the world faces today is for people at the top of the business world to do the “right” thing for themselves, their children and the world.

      Increasingly more and more companies must wake up to their responsibilities to the environment, the larger community and the global implications of their activities.

      Create your own PSR vision and journey

      Clearly the business debate is no longer about whether a company should make a substantial commitment to CSR but just how? Business people really do have to get their CSR act together and actually start doing stuff.

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      So where do you begin? Start by firstly becoming aware of the concept of PSR. By coming from a place of being socially responsible for all your actions, you will immediately begin to think differently. And that will form a solid foundation for understanding and developing CSR in your business.

      Remember that PSR is more than just merely recycling paper or giving out money to your chosen charity. It is all about taking a firm stand and making a commitment towards giving back to society and at the same time ensuring the long term viability and profitability of your business.

      To get you started, my PSR vision is that as individuals we always do the best for us and the people in our lives, and at the same time our businesses endeavour to do the best for the world at large.

      Reach your own PSR vision by spending some time and answering the following questions. These questions will help you to develop your own understanding of PSR and CSR and ultimately create a plan of action that suits you and your business:-

      1. How will the world be a better place because you have lived?

      2. How will the world and future generations benefit from your company’s activities?

      3. What legacy are you leaving behind through your work?

      4. What would you like to be said about you after you die? And about your work?

      5. If you only had six months to live, how would you spend some of that time making a difference in the world? In which area would you create the most urgency and why?

      6. What does Corporate Social Responsibility mean to you? What does it mean to your company / business?

      7. Do you believe that you and your business have a moral duty to respond to world problems? Why? What’s the ideal response to the various problems?

      8. Can companies be socially responsible and be profitable at the same time? What level of profits is acceptable to you and why?

      9. What do you think about this statement – “Responsible business should be about profit making, not profiteering?” Why?

      10. What positive lessons can you learn from businesses that you think have a social conscience? What do you really like about the ethics of those businesses whose ethics you admire? What can you learn from them to apply in your own business?

      11. If your children asked you if your business was ethical in all its activities, would you be able to look them in the eye and honestly say YES?! If NOT, what will it take for you to answer YES?

      12. What legacy is your business creating for the children of tomorrow? Socially? Ethically? Environmentally?

      13. What do you NOT want your business to continue doing?

      14. If there was one thing you could change about your business and its ethics policy, what would it be? When will you make this change?

      15. What is really stopping you and your business from being more socially responsible? What will you do next?

      16. Having been on this short journey of discovering Personal Social Responsibility, how will you now live your life differently?

      17. In what ways will you apply Personal Social Responsibility in your life from now on?

      So begin today on your journey through this exciting, challenging and ultimately fulfilling world of business ethics, social responsibility and sustainability.

      Make your life and your actions count from today.

      Make it happen! Good luck and enjoy your journey.

      Come from a place of being socially responsible – you owe it to our future generations. ~ Arvind Devalia

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      Last Updated on February 20, 2019

      How to Get Promoted When You Feel Stuck in Your Current Position

      How to Get Promoted When You Feel Stuck in Your Current Position

      Are you stuck in the same position for too long and don’t really know how to get promoted and advance your career?

      Feeling stuck could be caused by a variety of things:

      • Taking a job for the money
      • Staying with an employer that no longer aligns with your values
      • Realizing that you landed yourself in the wrong career
      • Not feeling valued or feeling underutilized
      • Staying in a role too long out of fear
      • Taking a position without a full understanding of the role

      There are many, many other reasons why you may be feeling this way but let’s focus instead on getting unstuck.

      As in – getting promoted.

      So how to get promoted?

      I’m of the opinion that the best way to get promoted is by showing how you add value to your organization.

      Did you make money, save money, improve a process, or some other amazing thing? How else might you demonstrated added value?

      Let’s dive right in how to get promoted when you feel stuck in your current position:

      1. Be a Mentor

      When I supervised students, I used to warm them – tongue in cheek, of course – about getting really good at their job.

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      “Be careful not to get too good at this, or you’ll never get to do anything else?”

      This was my way of pestering them to take on additional challenges or think outside the box, but there is definitely some reality in doing something so well that your manager doesn’t trust anyone else to do it.

      This can get you stuck.

      Jo Miller of Be Leaderly shares this insight on when your boss thinks you’re too valuable in your current job:[1]

      “Think back to a time when you really enjoyed your current role. I bet there was a time when this job was a stretch for you, and you stepped up to the challenge and performed like a rock star. You became known for doing your job so well that you built up some strong “personal brand” equity, and people know you as the go-to-person for this particular job. That’s what we call “a good problem to have”: you did a really good job of building a positive perception about your suitability for the role, but you may have done “too” good of a job!”

      With this in mind, how do you prove to your employer that you can add value by being promoted?

      In Miller’s insight, she talks about building your personal brand and becoming known for doing a particular job well. So how can you link that work with a position or project that will earn you a promotion?

      Consider leveraging your strengths and skills.

      Let’s say that project you do so well is hiring and training new entry level employees. You have to post the job listing, read and review resumes, schedule interviews, making hiring decisions, and create the training schedules. These tasks require skills such as employee relations, onboarding, human resources software, performance management, teamwork, collaboration, customer service, and project management. That’s a serious amount of skills!

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      Is there anyone else on your team who can perform these skills? Try delegating and training some of your staff or colleagues to learn your job. There are a number of reasons why this is a good idea:

      1. Cross-training helps in any situation in the event that there’s an extended illness and the main performer of a certain task is out for a while.
      2. In becoming a mentor to a supervisee or colleague, you empower then to increase their job skills.
      3. You are already beginning to demonstrate that added value to your employer by encouraging your team or peers to learn your job.

      Now that you’ve trained others to do that work for which you have been so valued, you can see about re-requesting that promotion. Be ready to explain how you have saved the company money, encouraged employees to increase their skills, or reinvented that project of yours.

      2. Work on Your Mindset

      Another reason you may feel stuck in a position is well explained by Ashley Stahl in her Forbes article. Shahl talks about mindset, and says:[2]

      “If you feel stuck at a job you used to love, it’s normally you–not the job–who needs to change. The position you got hired for is probably the exact same one you have now. But if you start to dread the work routine, you’re going to focus on the negatives.”

      In this situation, you should pursue a conversation with your supervisor and share your thoughts and feelings. You can probably get some advice on how to rediscover the aspects of that job you enjoyed, and negotiate either some additional duties or a chance to move up.

      Don’t express frustration. Express a desire for more.

      Share with your supervisor that you want to be challenged and you want to move up. You are seeking more responsibility in order to continue moving the company forward. Focus on how you can do that with the skills you have and will develop with some additional projects and coaching.

      3. Improve Your Soft Skills

      When was the last time you put focus and effort into upping your game with those soft skills? I’m talking about those seemingly intangible things that make you the experienced professional in your specific job skills:

      An article on Levo.com suggests that more than 60 percent of employers look at soft skills when making a hiring decision.[3]

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      You can bone up on these skills and increase your chances of promotion by taking courses or seminars.

      And you don’t necessarily need to request funding from your supervisor, either. There are dozens of online courses being presented by entrepreneurs and authors about these very subjects. Udemy and Creative Live both feature online courses at very reasonable prices. And some come with completion certificates for your portfolio!

      Another way to improve your soft skills is by connecting with an employee at your organization who has the position you are seeking.

      Express your desire to move up in the organization, and ask to shadow that person or see if you can sit in on some of her meetings. Offer to take that individual out for coffee and ask what her secret is! Take copious notes and then immerse yourself in the learning.

      The key here is not to copy your new mentor (think Jennifer Jason Leigh in “Single White Female.” Just kidding). Rather, you want to observe, learn and then adapt according to your strengths. And don’t forget to thank that person for their time.

      4. Develop Your Strategy

      Do you even know specifically WHY you want to be promoted anyway? Do you see a future at this company? Do you have a one year, five year, or ten year plan? How often do you consider your “why” and insure that it aligns with your “what?”

      Sit down and do an old-fashioned Pro and Con list. Two columns:

      Pro’s on one side, Con’s on the other.

      Write down every positive aspect of your current job and then every negative one. Which list is longer? Are there any themes present?

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      Look at your lists and choose the most exciting Pro’s and the most frustrating Con’s. Do those two Pro’s make the Con’s worth it? If you can’t answer that question with a “yes” then getting promoted at your current organization may not be what you really want.

      The two most important days in your life are the day you are born and the day you find out why. –Mark Twain

      Mel Carson writes about this on Goalcast that many other authors and speakers have written about finding your professional purpose.[4]

      Here are some questions to ask yourself:

      • Why is it that you do what you do?
      • What thrills you about your current job role or career?
      • What does a great day look like?
      • What does success look like beyond the paycheck?
      • What does real success feel like for you?
      • How do you want to feel about your impact on the world when you retire?

      These questions would be great to reflect on in a journal or with your supervisor in your next one-on-one meeting. Or, bring it up with one of your Vital Work Friends over coffee.

      See, what you might find is that being stuck is your choice. And you can set yourself on the path of moving up where you are, or moving on to something different.

      Because sometimes the real promotion is finding your life’s purpose. And like Mastercard says, that’s Priceless.

      More Resources About Career Advancement

      Featured photo credit: Razvan Chisu via unsplash.com

      Reference

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