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How To Brainstorm Domain Names

How To Brainstorm Domain Names
How To Brainstorm Domain Names

If you’re in the business of creating websites and registering domain names you will have encountered the all important question: What do we call it?

When starting a business, now-a-days, thinking of a name that could be registered as a domain is very important [if you will operate a lot on the web]. That said, availability of a name shouldn’t compromise what you are actually trying to achieve with the name.

First of all I’ll draw on Chris Garrett’s post on choosing domain names [see How To Choose A Domain Name]. He identifies some pitfalls of domain name branding and what you should be looking for when choosing one:

  • How original and unique is it?
  • How descriptive is it?
  • What image does it convey?
  • Would you remember it after seeing it once?
  • Could you spell it after hearing it once?
  • Conveniently, those points are pretty much in the correct order for brainstorming names.

    First find one that’s available, then discuss whether it works or not. Does it say what you want? Are there negative images or ideas associated that don’t fit? Is it memorable and easy for new users to find after maybe hearing about it in conversation?

    Brainstorm

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    I think the first rule for brainstorming is having a partner. A second opinion is crucial for weeding out what you think might sound good at first but really isn’t right. This is almost like instantly having that realization when you think of an idea, walk away, and then come back to it later.

    Before beginning some guidelines should be laid out. That is, what you are looking for in the name, keywords, length and general ideas associated. This should be kept pretty general and not strictly adhered to if necessary. That way new and better ideas can come up.

    Throwing ideas at each other can be done in two manners:

    1. The first is the no-critique approach where no idea is too dumb and everything gets written down. After which you revise the list and whittle it down to only the good stuff.

    From there you cut more and more until you have the name. If no resolution is found, you do it all over again – eventually the right name will come.

    2. The second method is more of a conversation and, I think, works best for domain registrations. With each name a snap judgment should be made. Making quick decisions is perfect because domain names are your first point of contact and, generally for branding purposes, should make a good first impression.

    What’s great about working with a partner and just throwing ideas at each other is, usually, a name will come up that both parties instantly agree on. It’s a zen sort of moment when nothing is said for a second and everyone is in. Like most idea generation, when it happens you will know.

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    How To Brainstorm Domain Names

    Availability

    More important than anything when talking about domain names is availability. You can’t register something that’s already registered, so brainstorming is important. While brainstorming name ideas there are a few tools that will help.

    Using instant domain searches are great because they provide instant notification when a domain name is unavailable. This is important when brainstorming because you can instantly have an idea shut down and move on to the next. This saves a lot of time.

    One’s I’ve used are InstantDomainSearch.com and AjaxDomainSearch.com which work fine, but my preference is AjaxWhois.com for one reason.

    AjaxWhois stands out because of it’s Favoriting feature. When you come across a name that works and is available [your maybe’s] you can save them on the site for future reference.

    To Note

    I have found that sometimes when one of these fast domain searches say a domain is available you will later find, when attempting to register, that it isn’t.

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    In which case it’s a good idea to have your host or where ever you register your domains open as well so you can check the ‘available’ domain names. This is just a case of double checking since, for some reason, those searches make mistakes.

    Ideas For The Future

    Darren Rowse brought up an interesting point about future-proofing your domain name and extending it’s use later down the line [see Choosing The Domain Name For Your Blog].

    For instance, you don’t want your site to look dated based on it’s name alone. Likewise, if your business [or blog] outgrows the limits of your domain how could you expand properly?

    Another ‘future factor’ to consider is how many blogs you’re thinking of starting on your domain. Take a look at About.com for an example of how it’s possible to have one domain with many blogs running off it. They blog ‘about’ hundreds of topics and have a domain name that suits this perfectly.

    Top Level Domains

    The benefit of sticking to a .com [instead of .net or .com.au etc] is standardization. When talking about your site and letting word of mouth and other marketing do it’s thing, having something that is easy and known works best.

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    When you mention to someone that you have speaker site about monitor speakers that is called Speaker Freaker, you don’t want to be correcting everyone that it’s actually a .net and not the, always assumed, .com.

    Also to consider is cost. In Australia a .com.au is much more expensive than a .com and requires a registered business number [ABN]. This is great for availability and recognition as a business, but bad for keeping the costs down and, generally, international appeal.

    Criteria

    I would group certain criteria to keep in mind when registering any domain name. These are as follows:

  • Availability – is it up for grabs?
  • Suitability – does it fit the business, content or target audience?
  • Memorability – can someone just hear about it and put it in their address bar without errors?
  • There is some leniency for the Suitability criteria. You may decide on a name that is almost completely unrelated to your business based on branding alone. Think of Nike or Darren’s example of BoingBoing.

    With this checklist and a good understanding of what you want the site to do, you should find that all elusive domain name to be easier to snatch than you think.

    More by this author

    Craig Childs

    Craig is an editor and web developer who writes about happiness and motivation at Lifehack

    How To Start a Conversation with Anyone 8 Steps to Continuous Self Motivation Even During the Difficult Times How Not To Suck At Socializing – Do’s & Don’ts Ten Ways to Improve Your Quality of Life Storage Ideas For Small Spaces

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    Last Updated on January 13, 2020

    The Importance of Reminders (And How to Make a Reminder Work)

    The Importance of Reminders (And How to Make a Reminder Work)

    No matter how well you set up your todo list and calendar, you aren’t going to get things done unless you have a reliable way of reminding yourself to actually do them.

    Anyone who’s spent an hour writing up the perfect grocery list only to realize at the store that they forgot to bring the list understands the importance of reminders.

    Reminders of some sort or another are what turn a collection of paper goods or web services into what David Allen calls a “trusted system.”[1]

    A lot of people resist getting better organized. No matter what kind of chaotic mess, their lives are on a day-to-day basis because they know themselves well enough to know that there’s after all that work they’ll probably forget to take their lists with them when it matters most.

    Fortunately, there are ways to make sure we remember to check our lists — and to remember to do the things we need to do, whether they’re on a list or not.

    In most cases, we need a lot of pushing at first, for example by making a reminder, but eventually we build up enough momentum that doing what needs doing becomes a habit — not an exception.

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    From Creating Reminders to Building Habits

    A habit is any act we engage in automatically without thinking about it.

    For example, when you brush your teeth, you don’t have to think about every single step from start to finish; once you stagger up to the sink, habit takes over (and, really, habit got you to the sink in the first place) and you find yourself putting toothpaste on your toothbrush, putting the toothbrush in your mouth (and never your ear!), spitting, rinsing, and so on without any conscious effort at all.

    This is a good thing because if you’re anything like me, you’re not even capable of conscious thought when you’re brushing your teeth.

    The good news is you already have a whole set of productivity habits you’ve built up over the course of your life. The bad news is, a lot of them aren’t very good habits.

    That quick game Frogger to “loosen you up” before you get working, that always ends up being 6 hours of Frogger –– that’s a habit. And as you know, habits like that can be hard to break — which is one of the reasons why habits are so important in the first place.

    Once you’ve replaced an unproductive habit with a more productive one, the new habit will be just as hard to break as the old one was. Getting there, though, can be a chore!

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    The old saw about anything you do for 21 days becoming a habit has been pretty much discredited, but there is a kernel of truth there — anything you do long enough becomes an ingrained behavior, a habit. Some people pick up habits quickly, others over a longer time span, but eventually, the behaviors become automatic.

    Building productive habits, then, is a matter of repeating a desired behavior over a long enough period of time that you start doing it without thinking.

    But how do you remember to do that? And what about the things that don’t need to be habits — the one-off events, like taking your paycheck stubs to your mortgage banker or making a particular phone call?

    The trick to reminding yourself often enough for something to become a habit, or just that one time that you need to do something, is to interrupt yourself in some way in a way that triggers the desired behavior.

    The Wonderful Thing About Triggers — Reminders

    A trigger is anything that you put “in your way” to remind you to do something. The best triggers are related in some way to the behavior you want to produce.

    For instance, if you want to remember to take something to work that you wouldn’t normally take, you might place it in front of the door so you have to pick it up to get out of your house.

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    But anything that catches your attention and reminds you to do something can be a trigger. An alarm clock or kitchen timer is a perfect example — when the bell rings, you know to wake up or take the quiche out of the oven. (Hopefully you remember which trigger goes with which behavior!)

    If you want to instill a habit, the thing to do is to place a trigger in your path to remind you to do whatever it is you’re trying to make into a habit — and keep it there until you realize that you’ve already done the thing it’s supposed to remind you of.

    For instance, a post-it saying “count your calories” placed on the refrigerator door (or maybe on your favorite sugary snack itself)  can help you remember that you’re supposed to be cutting back — until one day you realize that you don’t need to be reminded anymore.

    These triggers all require a lot of forethought, though — you have to remember that you need to remember something in the first place.

    For a lot of tasks, the best reminder is one that’s completely automated — you set it up and then forget about it, trusting the trigger to pop up when you need it.

    How to Make a Reminder Works for You

    Computers and ubiquity of mobile Internet-connected devices make it possible to set up automatic triggers for just about anything.

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    Desktop software like Outlook will pop up reminders on your desktop screen, and most online services go an extra step and send reminders via email or SMS text message — just the thing to keep you on track. Sandy, for example, just does automatic reminders.

    Automated reminders can help you build habits — but it can also help you remember things that are too important to be trusted even to habit. Diabetics who need to take their insulin, HIV patients whose medication must be taken at an exact time in a precise order, phone calls that have to be made exactly on time, and other crucial events require triggers even when the habit is already in place.

    My advice is to set reminders for just about everything — have them sent to your mobile phone in some way (either through a built-in calendar or an online service that sends updates) so you never have to think about it — and never have to worry about forgetting.

    Your weekly review is a good time to enter new reminders for the coming weeks or months. I simply don’t want to think about what I’m supposed to be doing; I want to be reminded so I can think just about actually doing it.

    I tend to use my calendar for reminders, mostly, though I do like Sandy quite a bit.

    More on Building Habits

    Featured photo credit: Unsplash via unsplash.com

    Reference

    [1] Getting Things Done: Trusted System

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