Advertising

How To Brainstorm Domain Names

Advertising
How To Brainstorm Domain Names
How To Brainstorm Domain Names

If you’re in the business of creating websites and registering domain names you will have encountered the all important question: What do we call it?

When starting a business, now-a-days, thinking of a name that could be registered as a domain is very important [if you will operate a lot on the web]. That said, availability of a name shouldn’t compromise what you are actually trying to achieve with the name.

First of all I’ll draw on Chris Garrett’s post on choosing domain names [see How To Choose A Domain Name]. He identifies some pitfalls of domain name branding and what you should be looking for when choosing one:

  • How original and unique is it?
  • How descriptive is it?
  • What image does it convey?
  • Would you remember it after seeing it once?
  • Could you spell it after hearing it once?
  • Conveniently, those points are pretty much in the correct order for brainstorming names.

    First find one that’s available, then discuss whether it works or not. Does it say what you want? Are there negative images or ideas associated that don’t fit? Is it memorable and easy for new users to find after maybe hearing about it in conversation?

    Brainstorm

    Advertising

    I think the first rule for brainstorming is having a partner. A second opinion is crucial for weeding out what you think might sound good at first but really isn’t right. This is almost like instantly having that realization when you think of an idea, walk away, and then come back to it later.

    Before beginning some guidelines should be laid out. That is, what you are looking for in the name, keywords, length and general ideas associated. This should be kept pretty general and not strictly adhered to if necessary. That way new and better ideas can come up.

    Throwing ideas at each other can be done in two manners:

    1. The first is the no-critique approach where no idea is too dumb and everything gets written down. After which you revise the list and whittle it down to only the good stuff.

    From there you cut more and more until you have the name. If no resolution is found, you do it all over again – eventually the right name will come.

    2. The second method is more of a conversation and, I think, works best for domain registrations. With each name a snap judgment should be made. Making quick decisions is perfect because domain names are your first point of contact and, generally for branding purposes, should make a good first impression.

    What’s great about working with a partner and just throwing ideas at each other is, usually, a name will come up that both parties instantly agree on. It’s a zen sort of moment when nothing is said for a second and everyone is in. Like most idea generation, when it happens you will know.

    Advertising

    How To Brainstorm Domain Names

    Availability

    More important than anything when talking about domain names is availability. You can’t register something that’s already registered, so brainstorming is important. While brainstorming name ideas there are a few tools that will help.

    Using instant domain searches are great because they provide instant notification when a domain name is unavailable. This is important when brainstorming because you can instantly have an idea shut down and move on to the next. This saves a lot of time.

    One’s I’ve used are InstantDomainSearch.com and AjaxDomainSearch.com which work fine, but my preference is AjaxWhois.com for one reason.

    AjaxWhois stands out because of it’s Favoriting feature. When you come across a name that works and is available [your maybe’s] you can save them on the site for future reference.

    To Note

    I have found that sometimes when one of these fast domain searches say a domain is available you will later find, when attempting to register, that it isn’t.

    Advertising

    In which case it’s a good idea to have your host or where ever you register your domains open as well so you can check the ‘available’ domain names. This is just a case of double checking since, for some reason, those searches make mistakes.

    Ideas For The Future

    Darren Rowse brought up an interesting point about future-proofing your domain name and extending it’s use later down the line [see Choosing The Domain Name For Your Blog].

    For instance, you don’t want your site to look dated based on it’s name alone. Likewise, if your business [or blog] outgrows the limits of your domain how could you expand properly?

    Another ‘future factor’ to consider is how many blogs you’re thinking of starting on your domain. Take a look at About.com for an example of how it’s possible to have one domain with many blogs running off it. They blog ‘about’ hundreds of topics and have a domain name that suits this perfectly.

    Top Level Domains

    The benefit of sticking to a .com [instead of .net or .com.au etc] is standardization. When talking about your site and letting word of mouth and other marketing do it’s thing, having something that is easy and known works best.

    Advertising

    When you mention to someone that you have speaker site about monitor speakers that is called Speaker Freaker, you don’t want to be correcting everyone that it’s actually a .net and not the, always assumed, .com.

    Also to consider is cost. In Australia a .com.au is much more expensive than a .com and requires a registered business number [ABN]. This is great for availability and recognition as a business, but bad for keeping the costs down and, generally, international appeal.

    Criteria

    I would group certain criteria to keep in mind when registering any domain name. These are as follows:

  • Availability – is it up for grabs?
  • Suitability – does it fit the business, content or target audience?
  • Memorability – can someone just hear about it and put it in their address bar without errors?
  • There is some leniency for the Suitability criteria. You may decide on a name that is almost completely unrelated to your business based on branding alone. Think of Nike or Darren’s example of BoingBoing.

    With this checklist and a good understanding of what you want the site to do, you should find that all elusive domain name to be easier to snatch than you think.

    More by this author

    Craig Childs

    Craig is an editor and web developer who writes about happiness and motivation at Lifehack

    Eat the Frogs First – A Guide to Prioritizing 8 Steps to Continuous Self Motivation Even During the Difficult Times How To Start a Conversation with Anyone How Not To Suck At Socializing – Do’s & Don’ts Storage Ideas For Small Spaces

    Trending in Featured

    1 8 Simple Ways to Be a Better Listener 2 The Art of Humble Confidence 3 How to Learn Something New Every Day and Stay Smart 4 15 Healthy Eating Tips from a Professional Health Coach 5 Back to Basics: Capture Your Ideas

    Read Next

    Advertising
    Advertising

    8 Simple Ways to Be a Better Listener

    Advertising
    8 Simple Ways to Be a Better Listener

    How would you feel if you were sharing a personal story and noticed that the person to whom you were speaking wasn’t really listening? You probably wouldn’t be too thrilled.

    Unfortunately, that is the case for many people. Most individuals are not good listeners. They are good pretenders. The thing is, true listening requires work—more work than people are willing to invest. Quality conversation is about “give and take.” Most people, however, want to just give—their words, that is. Being on the receiving end as the listener may seem boring, but it’s essential.

    When you are attending to someone and paying attention to what they’re saying, it’s a sign of caring and respect. The hitch is that attending requires an act of will, which sometimes goes against what our minds naturally do—roaming around aimlessly and thinking about whatnot, instead of listening—the greatest act of thoughtfulness.

    Without active listening, people often feel unheard and unacknowledged. That’s why it’s important for everyone to learn how to be a better listener.

    What Makes People Poor Listeners?

    Good listening skills can be learned, but first, let’s take a look at some of the things that you might be doing that makes you a poor listener.

    1. You Want to Talk to Yourself

    Well, who doesn’t? We all have something to say, right? But when you are looking at someone pretending to be listening while, all along, they’re mentally planning all the amazing things they’re going to say, it is a disservice to the speaker.

    Yes, maybe what the other person is saying is not the most exciting thing in the world. Still, they deserve to be heard. You always have the ability to steer the conversation in another direction by asking questions.

    It’s okay to want to talk. It’s normal, even. Keep in mind, however, that when your turn does come around, you’ll want someone to listen to you.

    2. You Disagree With What Is Being Said

    This is another thing that makes you an inadequate listener—hearing something with which you disagree with and immediately tuning out. Then, you lie in wait so you can tell the speaker how wrong they are. You’re eager to make your point and prove the speaker wrong. You think that once you speak your “truth,” others will know how mistaken the speaker is, thank you for setting them straight, and encourage you to elaborate on what you have to say. Dream on.

    Disagreeing with your speaker, however frustrating that might be, is no reason to tune them out and ready yourself to spew your staggering rebuttal. By listening, you might actually glean an interesting nugget of information that you were previously unaware of.

    3. You Are Doing Five Other Things While You’re “Listening”

    It is impossible to listen to someone while you’re texting, reading, playing Sudoku, etc. But people do it all the time—I know I have.

    Advertising

    I’ve actually tried to balance my checkbook while pretending to listen to the person on the other line. It didn’t work. I had to keep asking, “what did you say?” I can only admit this now because I rarely do it anymore. With work, I’ve succeeded in becoming a better listener. It takes a great deal of concentration, but it’s certainly worth it.

    If you’re truly going to listen, then you must: listen! M. Scott Peck, M.D., in his book The Road Less Travel, says, “you cannot truly listen to anyone and do anything else at the same time.” If you are too busy to actually listen, let the speaker know, and arrange for another time to talk. It’s simple as that!

    4. You Appoint Yourself as Judge

    While you’re “listening,” you decide that the speaker doesn’t know what they’re talking about. As the “expert,” you know more. So, what’s the point of even listening?

    To you, the only sound you hear once you decide they’re wrong is, “Blah, blah, blah, blah, blah!” But before you bang that gavel, just know you may not have all the necessary information. To do that, you’d have to really listen, wouldn’t you? Also, make sure you don’t judge someone by their accent, the way they sound, or the structure of their sentences.

    My dad is nearly 91. His English is sometimes a little broken and hard to understand. People wrongly assume that he doesn’t know what he’s talking about—they’re quite mistaken. My dad is a highly intelligent man who has English as his second language. He knows what he’s saying and understands the language perfectly.

    Keep that in mind when listening to a foreigner, or someone who perhaps has a difficult time putting their thoughts into words.

    Now, you know some of the things that make for an inferior listener. If none of the items above resonate with you, great! You’re a better listener than most.

    How To Be a Better Listener

    For conversation’s sake, though, let’s just say that maybe you need some work in the listening department, and after reading this article, you make the decision to improve. What, then, are some of the things you need to do to make that happen? How can you be a better listener?

    1. Pay Attention

    A good listener is attentive. They’re not looking at their watch, phone, or thinking about their dinner plans. They’re focused and paying attention to what the other person is saying. This is called active listening.

    According to Skills You Need, “active listening involves listening with all senses. As well as giving full attention to the speaker, it is important that the ‘active listener’ is also ‘seen’ to be listening—otherwise, the speaker may conclude that what they are talking about is uninteresting to the listener.”[1]

    As I mentioned, it’s normal for the mind to wander. We’re human, after all. But a good listener will rein those thoughts back in as soon as they notice their attention waning.

    Advertising

    I want to note here that you can also “listen” to bodily cues. You can assume that if someone keeps looking at their watch or over their shoulder, their focus isn’t on the conversation. The key is to just pay attention.

    2. Use Positive Body Language

    You can infer a lot from a person’s body language. Are they interested, bored, or anxious?

    A good listener’s body language is open. They lean forward and express curiosity in what is being said. Their facial expression is either smiling, showing concern, conveying empathy, etc. They’re letting the speaker know that they’re being heard.

    People say things for a reason—they want some type of feedback. For example, you tell your spouse, “I had a really rough day!” and your husband continues to check his newsfeed while nodding his head. Not a good response.

    But what if your husband were to look up with questioning eyes, put his phone down, and say, “Oh, no. What happened?” How would feel, then? The answer is obvious.

    According to Alan Gurney,[2]

    “An active listener pays full attention to the speaker and ensures they understand the information being delivered. You can’t be distracted by an incoming call or a Facebook status update. You have to be present and in the moment.

    Body language is an important tool to ensure you do this. The correct body language makes you a better active listener and therefore more ‘open’ and receptive to what the speaker is saying. At the same time, it indicates that you are listening to them.”

    3. Avoid Interrupting the Speaker

    I am certain you wouldn’t want to be in the middle of a sentence only to see the other person holding up a finger or their mouth open, ready to step into your unfinished verbiage. It’s rude and causes anxiety. You would, more than likely, feel a need to rush what you’re saying just to finish your sentence.

    Interrupting is a sign of disrespect. It is essentially saying, “what I have to say is much more important than what you’re saying.” When you interrupt the speaker, they feel frustrated, hurried, and unimportant.

    Interrupting a speaker to agree, disagree, argue, etc., causes the speaker to lose track of what they are saying. It’s extremely frustrating. Whatever you have to say can wait until the other person is done.

    Advertising

    Be polite and wait your turn!

    4. Ask Questions

    Asking questions is one of the best ways to show you’re interested. If someone is telling you about their ski trip to Mammoth, don’t respond with, “that’s nice.” That would show a lack of interest and disrespect. Instead, you can ask, “how long have you been skiing?” “Did you find it difficult to learn?” “What was your favorite part of the trip?” etc. The person will think highly of you and consider you a great conversationalist just by you asking a few questions.

    5. Just Listen

    This may seem counterintuitive. When you’re conversing with someone, it’s usually back and forth. On occasion, all that is required of you is to listen, smile, or nod your head, and your speaker will feel like they’re really being heard and understood.

    I once sat with a client for 45 minutes without saying a word. She came into my office in distress. I had her sit down, and then she started crying softly. I sat with her—that’s all I did. At the end of the session, she stood, told me she felt much better, and then left.

    I have to admit that 45 minutes without saying a word was tough. But she didn’t need me to say anything. She needed a safe space in which she could emote without interruption, judgment, or me trying to “fix” something.

    6. Remember and Follow Up

    Part of being a great listener is remembering what the speaker has said to you, then following up with them.

    For example, in a recent conversation you had with your co-worker Jacob, he told you that his wife had gotten a promotion and that they were contemplating moving to New York. The next time you run into Jacob, you may want to say, “Hey, Jacob! Whatever happened with your wife’s promotion?” At this point, Jacob will know you really heard what he said and that you’re interested to see how things turned out. What a gift!

    According to new research, “people who ask questions, particularly follow-up questions, may become better managers, land better jobs, and even win second dates.”[3]

    It’s so simple to show you care. Just remember a few facts and follow up on them. If you do this regularly, you will make more friends.

    7. Keep Confidential Information Confidential

    If you really want to be a better listener, listen with care. If what you’re hearing is confidential, keep it that way, no matter how tempting it might be to tell someone else, especially if you have friends in common. Being a good listener means being trustworthy and sensitive with shared information.

    Whatever is told to you in confidence is not to be revealed. Assure your speaker that their information is safe with you. They will feel relieved that they have someone with whom they can share their burden without fear of it getting out.

    Advertising

    Keeping someone’s confidence helps to deepen your relationship. Also, “one of the most important elements of confidentiality is that it helps to build and develop trust. It potentially allows for the free flow of information between the client and worker and acknowledges that a client’s personal life and all the issues and problems that they have belong to them.”[4]

    Be like a therapist: listen and withhold judgment.

    NOTE: I must add here that while therapists keep everything in a session confidential, there are exceptions:

    1. If the client may be an immediate danger to himself or others.
    2. If the client is endangering a population that cannot protect itself, such as in the case of a child or elder abuse.

    8. Maintain Eye Contact

    When someone is talking, they are usually saying something they consider meaningful. They don’t want their listener reading a text, looking at their fingernails, or bending down to pet a pooch on the street. A speaker wants all eyes on them. It lets them know that what they’re saying has value.

    Eye contact is very powerful. It can relay many things without anything being said. Currently, it’s more important than ever with the Covid-19 Pandemic. People can’t see your whole face, but they can definitely read your eyes.

    By eye contact, I don’t mean a hard, creepy stare—just a gaze in the speaker’s direction will do. Make it a point the next time you’re in a conversation to maintain eye contact with your speaker. Avoid the temptation to look anywhere but at their face. I know it’s not easy, especially if you’re not interested in what they’re talking about. But as I said, you can redirect the conversation in a different direction or just let the person know you’ve got to get going.

    Final Thoughts

    Listening attentively will add to your connection with anyone in your life. Now, more than ever, when people are so disconnected due to smartphones and social media, listening skills are critical.

    You can build better, more honest, and deeper relationships by simply being there, paying attention, and asking questions that make the speaker feel like what they have to say matters.

    And isn’t that a great goal? To make people feel as if they matter? So, go out and start honing those listening skills. You’ve got two great ears. Now use them!

    More Tips on How to Be a Better Listener

    Featured photo credit: Joshua Rodriguez via unsplash.com

    Reference

    [1] Skills You Need: Active Listening
    [2] Filtered: Body language for active listening
    [3] Forbes: People Will Like You More If You Start Asking Follow-up Questions
    [4] TAFE NSW Sydney eLearning Moodle: Confidentiality

    Read Next