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How to Be A Good Web Firm Consumer

How to Be A Good Web Firm Consumer
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lifehack-web

    So you’ve hired a web firm to design your new web site. Now what? Today I’m completing my Business Web Series and talking about what you can do to be a good consumer of web site developers and designers.

    Just like most business owners have tales of woe from having their web sites designed, most web developers and designers have stories of their own. Educate yourself, hire the right experts to help you through this process, and hold up your end of the bargain and you may sail through without being the star of one of the web firm’s horror stories (or your own!).

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    1. Negotiate knowledgeably.

    When you get a quote from a web firm, it just makes good sense to shop around. But when you shop around, compare apples to apples. Comparing a quote from an American firm, where you’ll most likely have an English-speaking team to work with, with a quote from a firm in a Third World country, where living expenses are a fraction of U.S. costs, just isn’t fair. You don’t want to approach your web firm with, “Why does it cost this much, when I can have a site built in India for $300?”

    Also, if you’re working with that rare breed of web firm where you’ll get both web strategy advice and search engine optimization, you simply cannot compare the pricing with your standard web design firm. So make sure you’re comparing like quotes before you consider asking for a price match.

    2. Hold up your end of the bargain.

    One of the most frustrating things for a web developer is when the client doesn’t provide timely feedback. In many cases, when you hire a web firm, you pay for part of your web site upfront, then you have to pay the rest just before launch. If you’re not providing timely feedback, not only are you holding up the launch and jeopardizing your timeline, but you’re also keeping your team from getting paid. In this economy, that’s not good for anyone. So make sure you pay your bills on time and provide responsive, useful feedback quickly to keep things moving along.

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    In addition, if you haven’t hired the web firm to provide you with content or copywriting, make sure you provide them with your content in a timely manner. The last thing you want is for your web site to be held up because you haven’t delivered the materials, or worse, launch without content. Make sure you

    3. Be smart and educate yourself.

    I recently talked with a potential client who’d been spending hundreds of dollars each month for a firm to “do search engine optimization” on her web site. She had no idea what that meant, but kept paying them anyway. In the meantime, this firm hadn’t touched her code or her copy, two of the hallmarks of a pretty substantial scam in my book.

    I’m not suggesting that every small business owner should know everything about what constitutes good or bad SEO. If you don’t have the time or the technical know-how to educate yourself in what your web site needs or to learn enough to know when you’re being scammed, then you need a trusted adviser who does know these things and can watch over your project and protect your interests.

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    4. Don’t be swayed by “pretty.”

    This one isn’t so much about being a good web consumer for your developer’s benefit as being a good consumer for your business. Too many business owners today are persuaded that “pretty” is the most important part of their web design. It’s not.

    An attractive web site certainly is important, but it’s not the most important thing. There are specific business elements and “screen real estate” issues
    like what goes “above the fold” that you need to pay attention to as well. And these things may be even more important than “pretty.” Stay too focused on the appearance of your site and you’ll likely end up with a site that doesn’t meet your business needs and has poor usability. Instead, try to strike a balance between the appearance of the site and meeting your business goals. Again, if you don’t know how to do this, hire someone who does.

    Having a web site designed can seem like a harrowing experience for many business owners. The investment in a strong web site can seem substantial for the micro-entrepreneur, especially considering the many potential pitfalls. That said, if you don’t have the time, inclination, or tech-savvy spirit to learn what you need to know to avoid those pitfalls and be a good consumer (for your own good, as well as the good of your design firm), hire an expert who can navigate the process for you and help you meet your business goals.

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    Susan Baroncini-Moe

    Susan Baroncini-Moe is an executive coach and business leader with over sixteen years’ experience.

    How to Find Your Entrepreneurial Passion and Purpose How to Stay Motivated and On-Track When You’re Struggling How to Hire A Web Design Firm Are You Having A Scarcity Conversation? 5 Topics To Address When Talking With Your Partner About Starting A Business

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    Last Updated on November 18, 2020

    15 Tips to Restart the Exercise Habit (and How to Keep It)

    15 Tips to Restart the Exercise Habit (and How to Keep It)
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    It’s okay, you can finally admit it. It’s been two months since you’ve seen the inside of the gym. Getting sick, family crisis, overtime at work and school papers that needed to get finished all kept you for exercising. Now, the question is: how do you start again?
    Once you have an exercise habit, it becomes automatic. You just go to the gym, there is no force involved. But after a month, two months or possibly a year off, it can be hard to get started again. Here are some tips to climb back on that treadmill after you’ve fallen off.

    1. Don’t Break the Habit – The easiest way to keep things going is simply not to stop. Avoid long breaks in exercising or rebuilding the habit will take some effort. This may be advice a little too late for some people. But if you have an exercise habit going, don’t drop it at the first sign of trouble.
    2. Reward Showing Up – Woody Allen once said that, “Half of life is showing up.” I’d argue that 90% of making a habit is just making the effort to get there. You can worry about your weight, amount of laps you run or the amount you can bench press later.
    3. Commit for Thirty Days – Make a commitment to go every day (even just for 20 minutes) for one month. This will solidify the exercise habit. By making a commitment you also take pressure off yourself in the first weeks back of deciding whether to go.
    4. Make it Fun – If you don’t enjoy yourself at the gym, it is going to be hard to keep it a habit. There are thousands of ways you can move your body and exercise, so don’t give up if you’ve decided lifting weights or doing crunches isn’t for you. Many large fitness centers will offer a range of programs that can suit your tastes.
    5. Schedule During Quiet Hours – Don’t put exercise time in a place where it will easily be pushed aside by something more important. Right after work or first thing in the morning are often good places to put it. Lunch-hour workouts might be too easy to skip if work demands start mounting.
    6. Get a Buddy – Grab a friend to join you. Having a social aspect to exercising can boost your commitment to the exercise habit.
    7. X Your Calendar – One person I know has the habit of drawing a red “X” through any day on the calendar he goes to the gym. The benefit of this is it quickly shows how long it has been since you’ve gone to the gym. Keeping a steady amount of X’s on your calendar is an easy way to motivate yourself.
    8. Enjoyment Before Effort – After you finish any work out, ask yourself what parts you enjoyed and what parts you did not. As a rule, the enjoyable aspects of your workout will get done and the rest will be avoided. By focusing on how you can make workouts more enjoyable, you can make sure you want to keep going to the gym.
    9. Create a Ritual – Your workout routine should become so ingrained that it becomes a ritual. This means that the time of day, place or cue automatically starts you towards grabbing your bag and heading out. If your workout times are completely random, it will be harder to benefit from the momentum of a ritual.
    10. Stress Relief – What do you do when your stressed? Chances are it isn’t running. But exercise can be a great way to relieve stress, releasing endorphin which will improve your mood. The next time you feel stressed or tired, try doing an exercise you enjoy. When stress relief is linked to exercise, it is easy to regain the habit even after a leave of absence.
    11. Measure Fitness – Weight isn’t always the best number to track. Increase in muscle can offset decreases in fat so the scale doesn’t change even if your body is. But fitness improvements are a great way to stay motivated. Recording simple numbers such as the number of push-ups, sit-ups or speed you can run can help you see that the exercise is making you stronger and faster.
    12. Habits First, Equipment Later – Fancy equipment doesn’t create a habit for exercise. Despite this, some people still believe that buying a thousand dollar machine will make up for their inactivity. It won’t. Start building the exercise habit first, only afterwards should you worry about having a personal gym.
    13. Isolate Your Weakness – If falling off the exercise wagon is a common occurrence for you, find out why. Do you not enjoy exercising? Is it a lack of time? Is it feeling self-conscious at the gym? Is it a lack of fitness know-how? As soon as you can isolate your weakness, you can make steps to improve the situation.
    14. Start Small – Trying to run fifteen miles your first workout isn’t a good way to build a habit. Work below your capacity for the first few weeks to build the habit. Otherwise you might scare yourself off after a brutal workout.
    15. Go for Yourself, Not to Impress – Going to the gym with the only goal of looking great is like starting a business with only the goal to make money. The effort can’t justify the results. But if you go to the gym to push yourself, gain energy and have a good time, then you can keep going even when results are slow.

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