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Four Instructive Questions for Instructions

Four Instructive Questions for Instructions

Instructions

    Whether you’re telling the new intern at work just how to file a new client’s folder, or giving your sister a rundown on how Fido likes his dinner prepared, you’re giving instructions. As a general rule, it’s easier to give instructions in person — the instructee can ask for clarification on anything he doesn’t understand.

    When you’re writing down instructions, though, it can be much harder to explain each step needed to complete the task. Think about doing your own taxes: the IRS’ instructions are enough to drive some of us to paying hundreds of dollars just to avoid dealing with the dratted things. As you write your instructions, keep the following questions in mind to make both writing them and following them at least a little easier.

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    What is the end result?

    “Rinse. Wash. Repeat.” The typical shampoo instructions bother me on a fundamental level. It’s mostly that I’m not sure when I should stop repeating. Just how shiny is my hair supposed to be in the end? How will I know when it’s clean enough to stop washing? I try to avoid getting existential in the shower, but this set of instructions shows the problem with half the directions that cross my desk. There’s no end, no goal, no product that makes it easy for the person following along at home to know that she can stop.

    When writing a set of instructions, the first thing you should make note of is the end result. Even a good title can take care of this task: a cook following instructions on “How to Boil a Pot of Water” can probably figure out that he can stop when the water starts boiling. Want to prove the point? Leave an untitled set of instructions on an office assistant’s desk and head out for the weekend. Long before you get to the beach, you’ll be getting a phone call to ask just what is sitting on the desk.

    Do you have the same starting point?

    I once wound up driving almost fifteen miles out of my way trying to get to a friend’s house. I followed his directions to the letter — I thought. Turns out, he had given me directions from some place quite close to his house, assuming I could get there on my own. And I probably could have gotten that far without directions, if I had known that I needed to start there.

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    Make your starting point clear, whether you’re giving driving directions or telling someone how to hook up their new television. The starting point may not even be an address; it may be a list on ingredients or necessary equipment that your user should have ahead of time. Think about running a combine out at the farm. If you had to run one, you might be able to, with good instructions. But would you recognize the combine in the first place?

    Are you speaking the same language?

    My version of the English language doesn’t quite match one of my clients. I mentioned that perhaps we should use social networking to market his business. He was with me to that point, but when I put together a list of steps for how we should proceed, he wasn’t familiar with a whole set of terms: “What the heck is tweeting? Do I need to buy a bird?” Some times we get so used to the jargon or dialect of our day-to-day conversations that we don’t realize that someone new to the concept — the exact type of person needing instructions — doesn’t use the same words in the same way.

    Your instructions don’t need to devolve into tasks within tasks and attempts to introduce that new intern to all the office terminology in one go. Just write your instructions to a less knowledgeable audience — think about your dear grandma who just isn’t up on modern day slang while you’re writing.

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    These questions can apply to visual instructions just as much as written directions. Symbols and icons don’t always communicate well, despite the claim that ‘a picture is worth a thousand words.’ One lasting example is the sign on the ladies’ room door — that all-important instruction on just who is allowed entry. In the U.S., we have that funky stick figure with the fins on either side, meant to represent a skirt. In many Middle Eastern countries, though, the ladies’ room is indicated with a veil. Icons can trip us up just as easily as words.

    Can you test it?

    A set of instructions don’t need the same user testing that your new website design should probably undergo. But handing it to the guy at the next desk over, and asking “Does this make sense?” can speed up the time it takes someone to follow your directions by hours. Even thirty seconds of minor corrections is not too much effort, especially if you’re paying someone by the hour to complete this task. In some situations, of course, testing is impossible. It’s worth the effort if you can arrange it, though.

    If you are planning to use the same set of instructions multiple times, it’s worth asking the person who carried out the task to let you know of any specific problems. Clear them up now and you can minimize problems down the road.

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    Last thoughts

    And even perfectly-phrased instructions aren’t a guarantee that everyone will figure out what you mean. But they do up the odds that your new intern will survive her first day in the office and that you’ll manage to keep all of your hair. So write your instructions, breath deeply and relax with the knowledge that you’ve written a darn good set of instructions.

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    Last Updated on October 18, 2018

    10 Key Characteristics of a Highly Successful Entrepreneur

    10 Key Characteristics of a Highly Successful Entrepreneur

    When it comes to starting your own business and pursuing your dream of becoming an entrepreneur, it can be advantageous to go all in and embrace the flexibility of finally quitting your day job.

    Keep in mind, though, that it takes a special kind of person to take the business world by storm: a person who has cultivated the key characteristics of entrepreneurial success.

    People with these characteristics are likely to succeed, whereas people without them have difficulty moving forward with even the most brilliant business ideas.

    These characteristics of an entrepreneur are so important that I’ve decided to cover all 10 of them in detail so that you can start your business with your best foot forward.

    1. Successful Entrepreneurs Practice Discipline

    Plenty of business experts claim that you can’t get anywhere as an entrepreneur without vision or creativity, but that’s simply not the truth. Instead, the one quality that no entrepreneur can be successful without is discipline.

    To build an idea into a business, you have to have the discipline to spend time slogging through the least fun parts of running a business (like the bookkeeping), rather than taking that time to do something fun.

    Andrew Carnegie, one of the most financially successful Americans of all time, grew up working dull and difficult jobs in factories. Despite going to bed hungry some nights, he continued doing his best work. He was eventually hired by a railroad company and continued to move up the ladder until starting his own successful businesses. Carnegie is a fine example of an entrepreneur dedicated to discipline and hard work. He truly earned his dreams of prosperity and success.

    When you’re the boss, there’s no one to keep you at work except yourself — and there’s no short-term consequences for skipping out early.

    Sure, if an entrepreneur plays hooky enough he knows that the business just won’t happen, but it’s very hard to convince someone that ‘just this once’ won’t hurt (and to keep ‘just this once’ from becoming a daily occurrence).

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    2. Successful Entrepreneurs Keep Calm

    Things go wrong when you run your own business.

    Most entrepreneurs go through crises with their businesses — and more than a few wind up with outright failures on their hands. But when you’re responsible for a business, you have to be able to keep calm in any situation. Any other reaction — whether you lose your temper or get flustered — compounds the problem.

    Instead, a good entrepreneur must have the ability to keep his cool in an emergency or crisis. It may not make the problem easier to solve, but it certainly won’t make it harder.

    Honestly, losing your calm is a quick path to becoming the kind of person who gives up in the face of adversity. Instead giving in to frustration, remember classic entrepreneur Benjamin Franklin.

    Franklin kept his calm as he experimented and tweaked his inventions again and again in pursuit of success. He didn’t give up during his many failures – he chose to innovate. You can choose innovation, too.

    If an entrepreneur can handle failure without frustration or anger, s/he can move past it to find success.

    3. Successful Entrepreneurs Pay Attention to Details

    Restricting your attention to the big picture can be even more problematic than ‘sweating the small stuff.’

    As an entrepreneur, unless venture capital has magically dropped out of the sky, a small expense can be a killer. It’s attention to detail that can make a small business successful when it has competition and it’s attention to detail that can keep costs down.

    Attention to detail can be difficult to maintain — going over ledgers can be tedious even when you aren’t trying to pay close attention — but keeping your eye on a long-term vision is just asking for a problem to sneak in under a radar.

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    After a business grows, an entrepreneur might be able to hire someone to worry about the details. In the beginning, though, only one person can take responsibility for the details.

    Skeptical about the importance of details? Look no further than Howard Schultz, who grew a small coffee shop called Starbucks into one of the most globally successful coffee businesses in the world through his extreme attention to detail.

    He is famous for taking all aspects of growing a business into account, paying attention not only to financially smart business decisions, but also focusing on socially responsible business decisions. Details can take you far.

    4. Successful Entrepreneurs Embrace Risks

    No entrepreneur has a sure thing, no matter how much money s/he stands to earn on a given product. Even if a product tests well, the market can change, the warehouse can burn down and a whole slew of other misfortune can befall a small business.

    It’s absolutely risky to run a business of your own and while you can get some insurance, it’s not like most investment options. Even worse, if something does go wrong, it’s the entrepreneur’s responsibility — no matter the actual cause. In order to deal with all of that without developing an ulcer, you have to have a good tolerance for risk.

    You don’t need to channel your inner frat boy and take on absolutely stupid risks, but you need to know just how much you can afford to risk — and get a good idea of how likely you are to lose it. If the numbers make you uncomfortable, the risk is too great.

    Embracing risks is essential for growth and additional success, as well. Walt Disney, for example, could have stayed comfortable with his advances in the film and animation industries, but decided to expand his brand with a new dream: a theme park that soared above the competition. Without taking this risk, the incredibly successful Disney theme park empire would never have come about.

    An entrepreneur has to be willing to accept pretty big risks, with some level of comfort.

    5. Successful Entrepreneurs are Balanced

    You can take any characteristic too far. There’s a point at which attention to detail can become obsession or calm can become unemotional response.

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    As an entrepreneur, you have to be able to balance your characteristics, getting the most of them without going over the edge. But balance for an entrepreneur goes far beyond keeping your characteristics in check, though.

    Just as an entrepreneur doesn’t have a boss to keep them at work when necessary, they don’t have one to send them home when they’re done. If you are working for yourself, you have to decide how to balance your work and home life — and if you have a day job to add into the equation, balance just gets more complicated.

    Oprah Winfrey, one of the most successful and influential entrepreneurs out there, understands the importance of balance. Winfrey has a lot going on; she runs her own media kingdom, acts, produces films, publishes print, and more. In an interview with Fast Company,[1] she talks about her efforts to balance priorities and self care, saying that she must ask herself what is truly important in each limited day.

    You may or may not have as much on your plate as Oprah, but learning how to balance whatever you have going on in life will certainly help you farther along down the road as you learn to be a great entrepreneur.

    6. Successful Entrepreneurs are Passionate and Motivated

    In order to develop any of the above characteristics, you must have a foundation of passion. Staying disciplined day after day during the building of your business takes unrivaled motivation.

    Before you start any business, ask yourself if you can sustain true excitement about your idea during even the darkest days ahead of you. If the answer is yes, then good for you! Nurture your natural motivation by taking these action steps throughout your business journey:

    • Commit to making short and long-term goals. Check in with them often to stay on task.
    • Have a plan in place for the inevitable days when you feel discouraged. Make a list of things that will help keep you motivated and focused.
    • Share your ideas with trusted individuals who are just as excited as you are. They will help keep your enthusiasm rolling even when you are feeling down.

    By being prepared for apathetic days and holding fast to your authentic passion, you can actually enjoy your journey to success.

    7. Successful Entrepreneurs Adapt

    Remember this one word: flexibility. Seasoned entrepreneurs know that change is not only a part of life, but also a part of the business world. Expect change and choose to adapt.

    As a new entrepreneur, it will be tempting to cling to your original business plan with no exceptions, even if you notice it isn’t working. Good entrepreneurs know that it’s okay to make smart, informed changes in order to ensure efficiency.

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    8. Successful Entrepreneurs are Marketing and Sales Experts

    No matter what kind of business you are starting, a knowledge of marketing and sales will save you many headaches. A passion for creating a beautiful handmade lifestyle product is not enough to run a successful lifestyle brand; it is critical that you understand key business principles in addition to your natural skills or great product line.

    Not sure how to start? Taking business courses is a great idea, but you can also easily brush up on sales and marketing through free online resources. Check out these 10 Sales Skills Everyone Should Master To Be Successful to begin now.

    9. Successful Entrepreneurs Have Strong Money Management

    Along with sales and marketing skills, money management is a very useful tool in the box of the entrepreneur. Understanding how to best manage your money can be the difference between early success and early failure in the business world.

    If money management isn’t your strongest skill, prepare to hire a financial expert to help you with any tricky business that comes up. Financial guidance and knowledge is never a bad idea.

    10. Successful Entrepreneurs Ask Questions and Continually Improve

    Pride is a natural human quality, but it’s important to humbly conduct some constructive criticism every now and again on both yourself as a leader and your new business as a whole.

    Assess how things are going and be willing to make positive changes if necessary. Here’re 15 ways to cultivate lifelong learning.

    If you are always improving, then how can you ultimately fail?

    The Bottom Line

    Let me remind you of one important fact: the qualities of an entrepreneur listed here are not exclusively available to some people and elusive to others.

    Although some people may have natural strengths and weaknesses, these qualities can be learned by anyone interested in taking up the entrepreneurial challenge. It might not be easy to change old habits, but it is absolutely possible to cultivate these characteristics in yourself.

    Whether you’re a business owner or an aspiring entrepreneur, with hard work, you can train yourself to develop the qualities that truly determine the entrepreneurial spirit and future success.

    Featured photo credit: Unsplash via unsplash.com

    Reference

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