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Expertise: Is It Your Ticket To Bigger and Better Things?

Expertise: Is It Your Ticket To Bigger and Better Things?

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    Being an expert isn’t always as beneficial to your career as you might hope: some companies target their expert employees during layoffs in favor of employees still learning the ropes. It isn’t because those employees are necessarily assets — it’s just that they’re cheaper. Either way, though, it makes you question how worthwhile your expertise really is.

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    If you take a look at companies that get rid of their experts, though, they are never better off. Sure, a company can cut its payroll quickly by getting rid of some of its highest paid employees — but there is usually a reason that an employee has earned such a salary. It can take months to get a newer employee up to the performance level of a missing expert, assuming it’s possible at all. At least a few balls will get dropped and it’s likely that a few clients will be disappointed. In the mean time, you can use your expertise as a way to move on to bigger and better things.

    Expertise Opens Doors

    Even during a hiring freeze, many companies will find a way to bring the right expert on to their team. And if business is going well — depending on your field of expertise, you may be able to name your own terms. No matter what industry you work in, you’ll get a better deal over all if you’re an expert. You have to make your abilities work for you, of course: most resumes don’t convey true brilliance any more than they prove that a person really is an expert in a field.

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    Instead, prospective employers — or clients, if you’re ready to take your expertise solo — need to be able to easily find out about your impressive abilities. You can toot your own horn a bit, but it’s better if they find out about just how great you are from parties with less interest in the end result. In an ideal world, running an online search for your expertise would return your name. An employer mentioning that they need an expert in your field would hear your name from all of their friends and colleagues. Everyone would know your name right off the bat.

    Unfortunately, things aren’t quite that simple. In most industries there are thousands of experts and only one or two are known by absolutely everyone involved. It’s only more complicated if a prospective employer isn’t actually involved in your particular field — if, for instance, a company needs IT personnel but actually sells clothing. Name recognition just isn’t going to get the job done.

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    What you need is recognition for your expertise. When someone says your name, they should immediately add “the sales expert” or “the contract expert” or whatever your area of specialty might be. If you can’t be in the top ten search results for your field, your field should be in the top ten results for your name. It may not get you an immediate consulting job or immediately convince a hiring manager, but after a web search or a reference backs up your expertise, you’ll be on your way to that bigger and better thing.

    Getting Recognition For Your Expertise

    Relatively speaking, becoming an expert is easy: you read, you go to classes, you try out new things and so forth. Getting known as the go-to guy or gal, though, is a bit harder. In a sense, you have to advertise your expertise. And while getting known can be a little more complicated than becoming an expert — there are so many ways to go about it — it’s worth doing right.

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    Lately, blogging has been described as a great way to get credit for your expertise — after all, if you write about a topic regularly, you’ll get recognition for knowing your stuff, right? It’s an arguable point. If you put in a lot of time and effort on a blog, you can really show off your expertise. But you have to spend an incredible amount of time on it: the ROI on that kind of work is just not good enough to rely on blogging to establish your expertise. Writing an article for a trade publication will do a better job — the fact that an editor has to agree that you know your stuff can make it a much better indicator of your expertise. The same goes for getting quoted as an expert source in a magazine article, on the nightly news or anywhere you can reach. An added bonus is that you won’t have to work nearly as hard to make sure that a magazine article shows up in the search results for your name as you would to promote your own blog.

    Here are just a handful of ideas that can get you a little recognition as an expert:

    • Respond to requests for information from journalists on HARO
    • Volunteer your expert services for a non-profit
    • Give a talk at a conference — and if you can apply your field to another industry’s conference, go for it!
    • Offer a guest post to a blog
    • Submit an article to a trade magazine
    • Present to local organizations, like the Chamber of Commerce

    All of these options work equally well whether you act as your employer’s expert, you run your own business or you’re looking for a new opportunity to use your expertise. But there are a million more — if you have one to add, let me know in the comments!

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    Last Updated on November 18, 2020

    15 Tips to Restart the Exercise Habit (and How to Keep It)

    15 Tips to Restart the Exercise Habit (and How to Keep It)

    It’s okay, you can finally admit it. It’s been two months since you’ve seen the inside of the gym. Getting sick, family crisis, overtime at work and school papers that needed to get finished all kept you for exercising. Now, the question is: how do you start again?
    Once you have an exercise habit, it becomes automatic. You just go to the gym, there is no force involved. But after a month, two months or possibly a year off, it can be hard to get started again. Here are some tips to climb back on that treadmill after you’ve fallen off.

    1. Don’t Break the Habit – The easiest way to keep things going is simply not to stop. Avoid long breaks in exercising or rebuilding the habit will take some effort. This may be advice a little too late for some people. But if you have an exercise habit going, don’t drop it at the first sign of trouble.
    2. Reward Showing Up – Woody Allen once said that, “Half of life is showing up.” I’d argue that 90% of making a habit is just making the effort to get there. You can worry about your weight, amount of laps you run or the amount you can bench press later.
    3. Commit for Thirty Days – Make a commitment to go every day (even just for 20 minutes) for one month. This will solidify the exercise habit. By making a commitment you also take pressure off yourself in the first weeks back of deciding whether to go.
    4. Make it Fun – If you don’t enjoy yourself at the gym, it is going to be hard to keep it a habit. There are thousands of ways you can move your body and exercise, so don’t give up if you’ve decided lifting weights or doing crunches isn’t for you. Many large fitness centers will offer a range of programs that can suit your tastes.
    5. Schedule During Quiet Hours – Don’t put exercise time in a place where it will easily be pushed aside by something more important. Right after work or first thing in the morning are often good places to put it. Lunch-hour workouts might be too easy to skip if work demands start mounting.
    6. Get a Buddy – Grab a friend to join you. Having a social aspect to exercising can boost your commitment to the exercise habit.
    7. X Your Calendar – One person I know has the habit of drawing a red “X” through any day on the calendar he goes to the gym. The benefit of this is it quickly shows how long it has been since you’ve gone to the gym. Keeping a steady amount of X’s on your calendar is an easy way to motivate yourself.
    8. Enjoyment Before Effort – After you finish any work out, ask yourself what parts you enjoyed and what parts you did not. As a rule, the enjoyable aspects of your workout will get done and the rest will be avoided. By focusing on how you can make workouts more enjoyable, you can make sure you want to keep going to the gym.
    9. Create a Ritual – Your workout routine should become so ingrained that it becomes a ritual. This means that the time of day, place or cue automatically starts you towards grabbing your bag and heading out. If your workout times are completely random, it will be harder to benefit from the momentum of a ritual.
    10. Stress Relief – What do you do when your stressed? Chances are it isn’t running. But exercise can be a great way to relieve stress, releasing endorphin which will improve your mood. The next time you feel stressed or tired, try doing an exercise you enjoy. When stress relief is linked to exercise, it is easy to regain the habit even after a leave of absence.
    11. Measure Fitness – Weight isn’t always the best number to track. Increase in muscle can offset decreases in fat so the scale doesn’t change even if your body is. But fitness improvements are a great way to stay motivated. Recording simple numbers such as the number of push-ups, sit-ups or speed you can run can help you see that the exercise is making you stronger and faster.
    12. Habits First, Equipment Later – Fancy equipment doesn’t create a habit for exercise. Despite this, some people still believe that buying a thousand dollar machine will make up for their inactivity. It won’t. Start building the exercise habit first, only afterwards should you worry about having a personal gym.
    13. Isolate Your Weakness – If falling off the exercise wagon is a common occurrence for you, find out why. Do you not enjoy exercising? Is it a lack of time? Is it feeling self-conscious at the gym? Is it a lack of fitness know-how? As soon as you can isolate your weakness, you can make steps to improve the situation.
    14. Start Small – Trying to run fifteen miles your first workout isn’t a good way to build a habit. Work below your capacity for the first few weeks to build the habit. Otherwise you might scare yourself off after a brutal workout.
    15. Go for Yourself, Not to Impress – Going to the gym with the only goal of looking great is like starting a business with only the goal to make money. The effort can’t justify the results. But if you go to the gym to push yourself, gain energy and have a good time, then you can keep going even when results are slow.

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