Advertising
Advertising

Does Your Company Support Your Blog?

Does Your Company Support Your Blog?

20090928-keyboard

    As much as you think blogging and social networking are mainstream, corporate America has not caught up

      quite yet. Many companies are fearful that they are losing control of their brand — and they are.  Companies are trying to put together social media guidelines as quickly as possible, so that employees know what they can and cannot say online, concerning their brand.  You’ve probably seen a blog with a disclaimer and blown it off like it didn’t exist and I don’t blame you.  Everything you say and do, whether online of offline, is a reflection of your brand and all brands you’re associated with, such as a nonprofit you are volunteering for, your company and even your friends. Most companies are top-down, which means if executives are fearful of social media, then there’s a good chance that you won’t be able to blog or share information about the company online.  This, of course, is an opportunity cost because talent is the most important corporate asset!
      Advertising

      The research says a lot

      Companies haven’t completely embraced social media and some never will. Executives won’t even accept friend requests on Facebook or LinkedIn and most aren’t ever going to use Twitter.  IT departments block many sites, including social networks because there is a security risk associated with

      Advertising

        them.  Also, any company with a lot of classified information, in certain industries like legal, doesn’t permit social networking use at all.  A lot of journalists aren’t even allowed to have a blog or a website.  As you can see from these statistics, there are a lot of hurdles corporations need to get over for social media to become the basis of how business is run.

        Advertising

        Should you work for a company that doesn’t let you build your brand?

          No! If a company doesn’t let you build your personal brand using social media tools, your career will be sabotaged because you’ll lose your voice (a freedom that everyone should have).  Aside from the first amendment, if your voice isn’t heard, then you suffer a competitive disadvantage because there are millions of other voices out there.

          Companies are afraid to lose their employees to competition, which is one reason why they are afraid of employees building their own brands.  When employees start blogging and gain visibility through search engines and social networks, they become more marketable and may be recruited by another company.  Let’s be honest though; if a company doesn’t allow their employees to use social media, and another company does, wouldn’t it be smarter for employees to change companies?  Your brand and online network is your insurance against possibly losing your job in the future.  It’s all you’ve got.  Make sure you work for a company that supports your career, not just their own agenda.

          Companies benefit from your brand

          Companies need to understand quickly that their employees can actually help their organization, even when not in the office. A single employee now can pass a corporate message (or even a press release) to the outside world, at a fast space, while maintaining consistency.  Employees can also safeguard the corporate brand by monitoring brand mentions on social networks and Google.  Helpful employees might take it a step further and answer people’s questions about products and services.  Companies don’t even have to pay higher salaries right now to have their employee evangelists support their cause.  All it takes is empowerment and a little bit of trust!

          Advertising

          More by this author

          Personal Branding Basics 3 Areas You Must Invest in During an Economic Recession Your Personal Brand is Equal to Your Google Results Command and Control Your Google Results 5 Things to Do Before You Build Your Personal Brand

          Trending in Featured

          1 Why Do I Have Bad Luck? 2 Simple Things to Change Your Destiny 2 The Gentle Art of Saying No 3 How to Motivate Yourself: 13 Simple Ways You Can Try Right Now 4 15 Ways to Cultivate Lifelong Learning for a Sharper Brain 5 How to Overcome Procrastination and Start Doing What Truly Matters

          Read Next

          Advertising
          Advertising

          Last Updated on November 28, 2018

          Why Do I Have Bad Luck? 2 Simple Things to Change Your Destiny

          Why Do I Have Bad Luck? 2 Simple Things to Change Your Destiny

          Are you one of those people who are always suffering setbacks? Does little ever seem to go right for you? Do you sometimes feel that the universe is out to get you? Do you wonder:

          Why do I have bad luck? Is bad luck real?

          A couple of months ago, I met up with an old friend of mine who I hadn’t seen since last year. Over lunch, we talked about all kinds of things, including our careers, relationships and hobbies.

          My friend told me his job had become dull and uninteresting to him, and despite applying for promotion – he’d been turned down. His personal life wasn’t great either, as he told me that he’d recently separated from his long-term girlfriend.

          When I asked him why things had seemingly gone wrong at home and work, he paused for a moment, and then replied:

          “I’m having a run of bad luck.”

          I was surprised by his response as I’d never thought of him as someone who thought that luck controlled his life. He always appeared to be someone who knew what he wanted – and went after it with gusto.

          He told me he did believe in bad luck because of everything happened to me.

          Advertising

          It was at this point, that I shared my opinion on luck and destiny:

          While chance events certainly occur, they are purely random in nature. In other words, good luck and bad luck don’t exist in the way that people believe. And more importantly, even if random negative events do come along, our perspective and reaction can turn them into positive things.

          Your luck is no worse—and no better—than anyone else’s. It just feels that way. Better still, there are two simple things you can do which will reverse your feelings of being unlucky and change your luck.

          1. Stop believing that what happens in life is out of your control.

          Stop believing that what happens in your life is down to the vagaries of luck, destiny, supernatural forces, malevolent other people, or anything else outside yourself.

          Psychologists call this “external locus of control.” It’s a kind of fatalism, where people believe that they can do little or nothing personally to change their lives.

          Because of this, they either merely hope for the best, focus on trying to change their luck by various kinds of superstition, or submit passively to whatever comes—while complaining that it doesn’t match their hopes.

          Most successful people take the opposite view. They have “internal locus of control.” They believe that what happens in their life is nearly all down to them; and that even when chance events occur, what is important is not the event itself, but how you respond to it.

          This makes them pro-active, engaged, ready to try new things, and keen to find the means to change whatever in their lives they don’t like.

          Advertising

          They aren’t fatalistic and they don’t blame bad luck for what isn’t right in their world. They look for a way to make things better.

          Are they luckier than the others? Of course not.

          Luck is random—that’s what chance means—so they are just as likely to suffer setbacks as anyone else.

          What’s different is their response. When things go wrong, they quickly look for ways to put them right. They don’t whine, pity themselves, or complain about “bad luck.” They try to learn from what happened to avoid or correct it next time and get on with living their life as best they can. They have this Motivation Engine, which most people lack, to keep them going.

          No one is habitually luckier or unluckier than anyone else. It may seem so, over the short term (Random events often come in groups, just as random numbers often lie close together for several instances—which is why gamblers tend to see patterns where none exist).

          When you take a longer perspective, random chance is just . . . random. Yet those who feel that they are less lucky, typically pay far more attention to short-term instances of bad luck, convincing themselves of the correctness of their belief.

          Your locus of control isn’t genetic. You learned it somehow. If it isn’t working for you, change it.

          2. Remember that whatever you pay attention to grows in your mind.

          If you focus on what’s going wrong in your life—especially if you see it as “bad luck” you can do nothing about—it will seem blacker and more malevolent.

          Advertising

          In a short time, you’ll become so convinced that everything is against you that you’ll notice more and more instances where this appears to be true. As a result, you will drown yourself in negative energy and almost certainly stop trying, convinced that nothing you can do will improve your prospects.

          Not long ago, a reader (I’ll call her Kelly) has shared with me about how frustrated she felt and how unlucky she was. Kelly’s an aspiring entrepreneur. She had been trying to find investors to invest in her project. It hadn’t been going well as she was always rejected by the potential investors. And at her most stressful time, her boyfriend broke up with her. And the day after her breakup, she missed an important opportunity to meet an interested investor. She was about to give up because she felt that she’d not be lucky enough to build her business successfully.

          It definitely wasn’t an easy time for her. She was stressful and tired. But it wasn’t bad luck that was playing the role.

          Fatalism feeds on itself until people become passive “victims” of life’s blows. The “losers” in life are those who are convinced they will fail before they start anything; sure that their “bad luck” will ruin any prospects of success.

          They rarely notice that the true reasons for their failure are ignorance, laziness, lack of skill, lack of forethought, or just plain foolishness—all of which they could do something to correct, if only they would stop blaming other people or “bad luck” for their personal deficiencies.

          Your attention is under your control. Send it where you want it to go. Starve the negative thoughts until they die.

          I explained to Kelly that to improve her fortune and have “good luck”, first decide that what happens is nearly always down to her; then try to focus on what works and what turns out well, not the bad stuff.

          Then Kelly tried to review her current situation objectively. She realized that she only needed a short break for herself — from work and her just broken-up relationship. She really needed some time to clear up her mind before moving on with her work and life. When she got her emotions settled down from her heartbreak, she started to work on improving her business’ selling points and looked for new investors that are more suitable.

          Advertising

          A few months later, she told me that she finally found two investors who were really interested in her project and would like to work with her to grow the business. I was really glad that she could take back control of her destiny and achieved what she wanted.

          Your “fate” really does depend on the choices that you make. When random events happen, as they always will, do you choose to try to turn them to your advantage or just complain about them?

          What’s Next?

          Now that you’ve learned the 2 simple things you can do to take control of your fate and create your own luck. But this isn’t it! These simple techniques you’ve learned here are just part of the essential 7 Cornerstone Skills — a skillset that will give you the power to create permanent solutions to big problems in life — any problem in any area of your life!

          If you think you’re “suffering from bad luck”, you can really change things up and start life over with these 7 Cornerstone Skills. It may even be a lot easier than you thought:

          How to Start Over and Reboot Your Life When It Seems Too Late

          Thomas Jefferson is said to have used these words:

          “I’m a great believer in luck and I find the harder I work, the more I have of it.”

          Your luck, in the end, is pretty much what you choose it to be.

          More Ideas About Creating Your Own Luck

          Books About Taking Control of Your Life

          Featured photo credit: LoboStudio Hamburg via unsplash.com

          Read Next