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Does Your Company Support Your Blog?

Does Your Company Support Your Blog?

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    As much as you think blogging and social networking are mainstream, corporate America has not caught up

      quite yet. Many companies are fearful that they are losing control of their brand — and they are.  Companies are trying to put together social media guidelines as quickly as possible, so that employees know what they can and cannot say online, concerning their brand.  You’ve probably seen a blog with a disclaimer and blown it off like it didn’t exist and I don’t blame you.  Everything you say and do, whether online of offline, is a reflection of your brand and all brands you’re associated with, such as a nonprofit you are volunteering for, your company and even your friends. Most companies are top-down, which means if executives are fearful of social media, then there’s a good chance that you won’t be able to blog or share information about the company online.  This, of course, is an opportunity cost because talent is the most important corporate asset!
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      The research says a lot

      Companies haven’t completely embraced social media and some never will. Executives won’t even accept friend requests on Facebook or LinkedIn and most aren’t ever going to use Twitter.  IT departments block many sites, including social networks because there is a security risk associated with

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        them.  Also, any company with a lot of classified information, in certain industries like legal, doesn’t permit social networking use at all.  A lot of journalists aren’t even allowed to have a blog or a website.  As you can see from these statistics, there are a lot of hurdles corporations need to get over for social media to become the basis of how business is run.

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        Should you work for a company that doesn’t let you build your brand?

          No! If a company doesn’t let you build your personal brand using social media tools, your career will be sabotaged because you’ll lose your voice (a freedom that everyone should have).  Aside from the first amendment, if your voice isn’t heard, then you suffer a competitive disadvantage because there are millions of other voices out there.

          Companies are afraid to lose their employees to competition, which is one reason why they are afraid of employees building their own brands.  When employees start blogging and gain visibility through search engines and social networks, they become more marketable and may be recruited by another company.  Let’s be honest though; if a company doesn’t allow their employees to use social media, and another company does, wouldn’t it be smarter for employees to change companies?  Your brand and online network is your insurance against possibly losing your job in the future.  It’s all you’ve got.  Make sure you work for a company that supports your career, not just their own agenda.

          Companies benefit from your brand

          Companies need to understand quickly that their employees can actually help their organization, even when not in the office. A single employee now can pass a corporate message (or even a press release) to the outside world, at a fast space, while maintaining consistency.  Employees can also safeguard the corporate brand by monitoring brand mentions on social networks and Google.  Helpful employees might take it a step further and answer people’s questions about products and services.  Companies don’t even have to pay higher salaries right now to have their employee evangelists support their cause.  All it takes is empowerment and a little bit of trust!

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          Last Updated on June 26, 2019

          How to Stop Procrastinating: 11 Practical Ways for Procrastinators

          How to Stop Procrastinating: 11 Practical Ways for Procrastinators

          You have a deadline looming. However, instead of doing your work, you are fiddling with miscellaneous things like checking email, social media, watching videos, surfing blogs and forums. You know you should be working, but you just don’t feel like doing anything.

          We are all familiar with the procrastination phenomenon. When we procrastinate, we squander away our free time and put off important tasks we should be doing them till it’s too late. And when it is indeed too late, we panic and wish we got started earlier.

          The chronic procrastinators I know have spent years of their life looped in this cycle. Delaying, putting off things, slacking, hiding from work, facing work only when it’s unavoidable, then repeating this loop all over again. It’s a bad habit that eats us away and prevents us from achieving greater results in life.

          Don’t let procrastination take over your life. Here, I will share my personal steps on how to stop procrastinating. These 11 steps will definitely apply to you too:

          1. Break Your Work into Little Steps

          Part of the reason why we procrastinate is because subconsciously, we find the work too overwhelming for us. Break it down into little parts, then focus on one part at the time. If you still procrastinate on the task after breaking it down, then break it down even further. Soon, your task will be so simple that you will be thinking “gee, this is so simple that I might as well just do it now!”.

          For example, I’m currently writing a new book (on How to achieve anything in life). Book writing at its full scale is an enormous project and can be overwhelming. However, when I break it down into phases such as –

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          • (1) Research
          • (2) Deciding the topic
          • (3) Creating the outline
          • (4) Drafting the content
          • (5) Writing Chapters #1 to #10,
          • (6) Revision
          • (7) etc.

          Suddenly it seems very manageable. What I do then is to focus on the immediate phase and get it done to my best ability, without thinking about the other phases. When it’s done, I move on to the next.

          2. Change Your Environment

          Different environments have different impact on our productivity. Look at your work desk and your room. Do they make you want to work or do they make you want to snuggle and sleep? If it’s the latter, you should look into changing your workspace.

          One thing to note is that an environment that makes us feel inspired before may lose its effect after a period of time. If that’s the case, then it’s time to change things around. Refer to Steps #2 and #3 of 13 Strategies To Jumpstart Your Productivity, which talks about revamping your environment and workspace.

          3. Create a Detailed Timeline with Specific Deadlines

          Having just 1 deadline for your work is like an invitation to procrastinate. That’s because we get the impression that we have time and keep pushing everything back, until it’s too late.

          Break down your project (see tip #1), then create an overall timeline with specific deadlines for each small task. This way, you know you have to finish each task by a certain date. Your timelines must be robust, too – i.e. if you don’t finish this by today, it’s going to jeopardize everything else you have planned after that. This way it creates the urgency to act.

          My goals are broken down into monthly, weekly, right down to the daily task lists, and the list is a call to action that I must accomplish this by the specified date, else my goals will be put off.

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          4. Eliminate Your Procrastination Pit-Stops

          If you are procrastinating a little too much, maybe that’s because you make it easy to procrastinate.

          Identify your browser bookmarks that take up a lot of your time and shift them into a separate folder that is less accessible. Disable the automatic notification option in your email client. Get rid of the distractions around you.

          I know some people will out of the way and delete/deactivate their facebook accounts. I think it’s a little drastic/extreme as addressing procrastination is more about being conscious of our actions than counteracting via self-binding methods, but if you feel that’s what’s needed, go for it.

          5. Hang out with People Who Inspire You to Take Action

          I’m pretty sure if you spend just 10 minutes talking to Steve Jobs or Bill Gates, you’ll be more inspired to act than if you spent the 10 minutes doing nothing. The people we are with influence our behaviors. Of course spending time with Steve Jobs or Bill Gates every day is probably not a feasible method, but the principle applies.

          Identify the people, friends or colleagues who trigger you – most likely the go-getters and hard workers – and hang out with them more often. Soon you will inculcate their drive and spirit too.

          As a personal development blogger, I “hang out” with inspiring personal development experts by reading their blogs and corresponding with them regularly via email and social media. It’s communication via new media and it works all the same.

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          6. Get a Buddy

          Having a companion makes the whole process much more fun. Ideally, your buddy should be someone who has his/her own set of goals. Both of you will hold each other accountable to your goals and plans. While it’s not necessary for both of you to have the same goals, it’ll be even better if that’s the case, so you can learn from each other.

          I have a good friend whom I talk to regularly, and we always ask each other about our goals and progress in achieving those goals. Needless to say, it spurs us to keep taking action.

          7. Tell Others About Your Goals

          This serves the same function as #6, on a larger scale. Tell all your friends, colleagues, acquaintances and family about your projects. Now whenever you see them, they are bound to ask you about your status on those projects.

          For example, sometimes I announce my projects on The Personal Excellence Blog, Twitter and Facebook, and my readers will ask me about them on an ongoing basis. It’s a great way to keep myself accountable to my plans.

          8. Seek out Someone Who Has Already Achieved the Outcome

          What is it you want to accomplish here, and who are the people who have accomplished this already? Go seek them out and connect with them. Seeing living proof that your goals are very well achievable if you take action is one of the best triggers for action.

          9. Re-Clarify Your Goals

          If you have been procrastinating for an extended period of time, it might reflect a misalignment between what you want and what you are currently doing. Often times, we outgrow our goals as we discover more about ourselves, but we don’t change our goals to reflect that.

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          Get away from your work (a short vacation will be good, else just a weekend break will do too) and take some time to regroup yourself. What exactly do you want to achieve? What should you do to get there? What are the steps to take? Does your current work align with that? If not,what can you do about it?

          10. Stop Over-Complicating Things

          Are you waiting for a perfect time to do this? That maybe now is not the best time because of X, Y, Z reasons? Ditch that thought because there’s never a perfect time. If you keep waiting for one, you are never going to accomplish anything.

          Perfectionism is one of the biggest reasons for procrastination. Read more about why perfectionist tendencies can be a bane than a boon: Why Being A Perfectionist May Not Be So Perfect.

          11. Get a Grip and Just Do It

          At the end, it boils down to taking action. You can do all the strategizing, planning and hypothesizing, but if you don’t take action, nothing’s going to happen. Occasionally, I get readers and clients who keep complaining about their situations but they still refuse to take action at the end of the day.

          Reality check:

          I have never heard anyone procrastinate their way to success before and I doubt it’s going to change in the near future.  Whatever it is you are procrastinating on, if you want to get it done, you need to get a grip on yourself and do it.

          More About Procrastination

          Featured photo credit: Malvestida Magazine via unsplash.com

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