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Does Your Company Support Your Blog?

Does Your Company Support Your Blog?

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    As much as you think blogging and social networking are mainstream, corporate America has not caught up

      quite yet. Many companies are fearful that they are losing control of their brand — and they are.  Companies are trying to put together social media guidelines as quickly as possible, so that employees know what they can and cannot say online, concerning their brand.  You’ve probably seen a blog with a disclaimer and blown it off like it didn’t exist and I don’t blame you.  Everything you say and do, whether online of offline, is a reflection of your brand and all brands you’re associated with, such as a nonprofit you are volunteering for, your company and even your friends. Most companies are top-down, which means if executives are fearful of social media, then there’s a good chance that you won’t be able to blog or share information about the company online.  This, of course, is an opportunity cost because talent is the most important corporate asset!
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      The research says a lot

      Companies haven’t completely embraced social media and some never will. Executives won’t even accept friend requests on Facebook or LinkedIn and most aren’t ever going to use Twitter.  IT departments block many sites, including social networks because there is a security risk associated with

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        them.  Also, any company with a lot of classified information, in certain industries like legal, doesn’t permit social networking use at all.  A lot of journalists aren’t even allowed to have a blog or a website.  As you can see from these statistics, there are a lot of hurdles corporations need to get over for social media to become the basis of how business is run.

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        Should you work for a company that doesn’t let you build your brand?

          No! If a company doesn’t let you build your personal brand using social media tools, your career will be sabotaged because you’ll lose your voice (a freedom that everyone should have).  Aside from the first amendment, if your voice isn’t heard, then you suffer a competitive disadvantage because there are millions of other voices out there.

          Companies are afraid to lose their employees to competition, which is one reason why they are afraid of employees building their own brands.  When employees start blogging and gain visibility through search engines and social networks, they become more marketable and may be recruited by another company.  Let’s be honest though; if a company doesn’t allow their employees to use social media, and another company does, wouldn’t it be smarter for employees to change companies?  Your brand and online network is your insurance against possibly losing your job in the future.  It’s all you’ve got.  Make sure you work for a company that supports your career, not just their own agenda.

          Companies benefit from your brand

          Companies need to understand quickly that their employees can actually help their organization, even when not in the office. A single employee now can pass a corporate message (or even a press release) to the outside world, at a fast space, while maintaining consistency.  Employees can also safeguard the corporate brand by monitoring brand mentions on social networks and Google.  Helpful employees might take it a step further and answer people’s questions about products and services.  Companies don’t even have to pay higher salaries right now to have their employee evangelists support their cause.  All it takes is empowerment and a little bit of trust!

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          Last Updated on January 2, 2019

          7 Steps For Making a New Year’s Resolution and Keeping It

          7 Steps For Making a New Year’s Resolution and Keeping It

          Are you keen to reinvent yourself this year? Or at least use the new year as a long overdue excuse to get rid of bad habits or pick up new ones?

          Yes, it’s that time of year again. The time of year when we feel as if we have to turn over a new leaf. The time when we misguidedly imagine that the arrival of a new year will magically provide the catalyst, motivation and persistence we need to reinvent ourselves.

          Traditionally, New Year’s Day is styled as the ideal time to kick start a new phase in your life and the time when you must make your all important new year’s resolution. Unfortunately, the beginning of the year is also one of the worst times to make a major change in your habits because it’s often a relatively stressful time, right in the middle of the party and vacation season.

          Don’t set yourself up for failure this year by vowing to make huge changes that will be hard to keep. Instead follow these seven steps for successfully making a new year’s resolution you can stick to for good.

          1. Just pick one thing

          If you want to change your life or your lifestyle don’t try to change the whole thing at once. It won’t work. Instead pick one area of your life to change to begin with.

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          Make it something concrete so you know exactly what change you’re planning to make. If you’re successful with the first change you can go ahead and make another change after a month or so. By making small changes one after the other, you still have the chance to be a whole new you at the end of the year and it’s a much more realistic way of doing it.

          Don’t pick a New Year’s resolution that’s bound to fail either, like running a marathon if you’re 40lbs overweight and get out of breath walking upstairs. If that’s the case resolve to walk every day. When you’ve got that habit down pat you can graduate to running in short bursts, constant running by March or April and a marathon at the end of the year. What’s the one habit you most want to change?

          2. Plan ahead

          To ensure success you need to research the change you’re making and plan ahead so you have the resources available when you need them. Here are a few things you should do to prepare and get all the systems in place ready to make your change.

          Read up on it – Go to the library and get books on the subject. Whether it’s quitting smoking, taking up running or yoga or becoming vegan there are books to help you prepare for it. Or use the Internet. If you do enough research you should even be looking forward to making the change.

          Plan for success – Get everything ready so things will run smoothly. If you’re taking up running make sure you have the trainers, clothes, hat, glasses, ipod loaded with energetic sounds at the ready. Then there can be no excuses.

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          3. Anticipate problems

          There will be problems so make a list of what they’ll be. If you think about it, you’ll be able to anticipate problems at certain times of the day, with specific people or in special situations. Once you’ve identified the times that will probably be hard work out ways to cope with them when they inevitably crop up.

          4. Pick a start date

          You don’t have to make these changes on New Year’s Day. That’s the conventional wisdom, but if you truly want to make changes then pick a day when you know you’ll be well-rested, enthusiastic and surrounded by positive people. I’ll be waiting until my kids go back to school in February.

          Sometimes picking a date doesn’t work. It’s better to wait until your whole mind and body are fully ready to take on the challenge. You’ll know when it is when the time comes.

          5. Go for it

          On the big day go for it 100%. Make a commitment and write it down on a card. You just need one short phrase you can carry in your wallet. Or keep it in your car, by your bed and on your bathroom mirror too for an extra dose of positive reinforcement.

          Your commitment card will say something like:

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          • I enjoy a clean, smoke-free life.
          • I stay calm and in control even under times of stress.
          • I’m committed to learning how to run my own business.
          • I meditate daily.

          6. Accept failure

          If you do fail and sneak a cigarette, miss a walk or shout at the kids one morning don’t hate yourself for it. Make a note of the triggers that caused this set back and vow to learn a lesson from them.

          If you know that alcohol makes you crave cigarettes and oversleep the next day cut back on it. If you know the morning rush before school makes you shout then get up earlier or prepare things the night before to make it easier on you.

          Perseverance is the key to success. Try again, keep trying and you will succeed.

          7. Plan rewards

          Small rewards are great encouragement to keep you going during the hardest first days. After that you can probably reward yourself once a week with a magazine, a long-distance call to a supportive friend, a siesta, a trip to the movies or whatever makes you tick.

          Later you can change the rewards to monthly and then at the end of the year you can pick an anniversary reward. Something that you’ll look forward to. You deserve it and you’ll have earned it.

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          Whatever your plans and goals are for this year, I’d do wish you luck with them but remember, it’s your life and you make your own luck.

          Decide what you want to do this year, plan how to get it and go for it. I’ll definitely be cheering you on.

          Are you planning to make a New Year’s resolution? What is it and is it something you’ve tried to do before or something new?

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