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Does Your Company Support Your Blog?

Does Your Company Support Your Blog?

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    As much as you think blogging and social networking are mainstream, corporate America has not caught up

      quite yet. Many companies are fearful that they are losing control of their brand — and they are.  Companies are trying to put together social media guidelines as quickly as possible, so that employees know what they can and cannot say online, concerning their brand.  You’ve probably seen a blog with a disclaimer and blown it off like it didn’t exist and I don’t blame you.  Everything you say and do, whether online of offline, is a reflection of your brand and all brands you’re associated with, such as a nonprofit you are volunteering for, your company and even your friends. Most companies are top-down, which means if executives are fearful of social media, then there’s a good chance that you won’t be able to blog or share information about the company online.  This, of course, is an opportunity cost because talent is the most important corporate asset!
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      The research says a lot

      Companies haven’t completely embraced social media and some never will. Executives won’t even accept friend requests on Facebook or LinkedIn and most aren’t ever going to use Twitter.  IT departments block many sites, including social networks because there is a security risk associated with

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        them.  Also, any company with a lot of classified information, in certain industries like legal, doesn’t permit social networking use at all.  A lot of journalists aren’t even allowed to have a blog or a website.  As you can see from these statistics, there are a lot of hurdles corporations need to get over for social media to become the basis of how business is run.

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        Should you work for a company that doesn’t let you build your brand?

          No! If a company doesn’t let you build your personal brand using social media tools, your career will be sabotaged because you’ll lose your voice (a freedom that everyone should have).  Aside from the first amendment, if your voice isn’t heard, then you suffer a competitive disadvantage because there are millions of other voices out there.

          Companies are afraid to lose their employees to competition, which is one reason why they are afraid of employees building their own brands.  When employees start blogging and gain visibility through search engines and social networks, they become more marketable and may be recruited by another company.  Let’s be honest though; if a company doesn’t allow their employees to use social media, and another company does, wouldn’t it be smarter for employees to change companies?  Your brand and online network is your insurance against possibly losing your job in the future.  It’s all you’ve got.  Make sure you work for a company that supports your career, not just their own agenda.

          Companies benefit from your brand

          Companies need to understand quickly that their employees can actually help their organization, even when not in the office. A single employee now can pass a corporate message (or even a press release) to the outside world, at a fast space, while maintaining consistency.  Employees can also safeguard the corporate brand by monitoring brand mentions on social networks and Google.  Helpful employees might take it a step further and answer people’s questions about products and services.  Companies don’t even have to pay higher salaries right now to have their employee evangelists support their cause.  All it takes is empowerment and a little bit of trust!

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          Last Updated on October 15, 2019

          Is Procrastination Bad? The Truth About Procrastination Revealed

          Is Procrastination Bad? The Truth About Procrastination Revealed

          Procrastination is very literally the opposite of productivity. To produce something is to pull it forward, while to procrastinate is to push it forward — to tomorrow, to next week, or ultimately to never.

          Procrastination fills us with shame — we curse ourselves for our laziness, our inability to focus on the task at hand, our tendency to be easily led into easier and more immediate gratifications. And with good reason: for the most part, time spent procrastinating is time spent not doing things that are, in some way or other, important to us.

          There is a positive side to procrastination, but it’s important not to confuse procrastination at its best with everyday garden-variety procrastination.

          Sometimes — sometimes! — procrastination gives us the time we need to sort through a thorny issue or to generate ideas. In those rare instances, we should embrace procrastination — even as we push it away the rest of the time.

          Why we procrastinate after all

          We procrastinate for a number of reasons, some better than others. One reason we procrastinate is that, while we know what we want to do, we need time to let the ideas “ferment” before we are ready to sit down and put them into action.

          Some might call this “creative faffing”; I call it, following copywriter Ray Del Savio’s lead, “concepting”.[1]

          Whatever you choose to call it, it’s the time spent dreaming up what you want to say or do, weighing ideas in your mind, following false leads and tearing off on mental wild goose chases, and generally thinking things through.

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          To the outside observer, concepting looks like… well, like nothing much at all. Maybe you’re leaning back in your chair, feet up, staring at the wall or ceiling, or laying in bed apparently dozing, or looking out over the skyline or feeding pigeons in the park or fiddling with the Japanese vinyl toys that stand watch over your desk.

          If ideas are the lifeblood of your work, you have to make time for concepting, and you have to overcome the sensation— often overpowering in our work-obsessed culture — that faffing, however creative, is not work.

          So, is procrastination bad?

          Yes it is.

          Don’t fool yourself into thinking that you’re “concepting” when in fact you’re just not sure what you’re supposed to be doing.

          Spending an hour staring at the wall while thinking up the perfect tagline for a marketing campaign is creative faffing; staring at the wall for an hour because you don’t know how to come up with a tagline, or don’t know the product you’re marketing well enough to come up with one, is just wasting time.

          Lack of definition is perhaps the biggest friend of your procrastination demons. When we’re not sure what to do — whether because we haven’t planned thoroughly enough, we haven’t specified the scope of what we hope to accomplish in the immediate present, or we lack important information, skills, or resources to get the job done.

          It’s easy to get distracted or to trick ourselves into spinning our wheels doing nothing. It takes our mind off the uncomfortable sensation of failing to make progress on something important.

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          The answer to this is in planning and scheduling. Rather than giving yourself an unspecified length of time to perform an unspecified task (“Let’s see, I guess I’ll work on that spreadsheet for a while”) give yourself a limited amount of time to work on a clearly defined task (“Now I’ll enter the figures from last months sales report into the spreadsheet for an hour”).

          Giving yourself a deadline, even an artificial one, helps build a sense of urgency and also offers the promise of time to “screw around” later, once more important things are done.

          For larger projects, planning plays a huge role in whether or not you’ll spend too much time procrastinating to reach the end reasonably quickly.

          A good plan not only lists the steps you have to take to reach the end, but takes into account the resources, knowledge and inputs from other people you’re going to need to perform those steps.

          Instead of futzing around doing nothing because you don’t have last month’s sales report, getting the report should be a step in the project.

          Otherwise, you’ll spend time cooling your heels, justifying your lack of action as necessary: you aren’t wasting time because you want to, but because you have to.

          How bad procrastination can be

          Our mind can often trick us into procrastinating, often to the point that we don’t realize we’re procrastinating at all.

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          After all, we have lots and lots of things to do; if we’re working on something, aren’t we being productive – even if the one big thing we need to work on doesn’t get done?

          One way this plays out is that we scan our to-do list, skipping over the big challenging projects in favor of the short, easy projects. At the end of the day, we feel very productive: we’ve crossed twelve things off our list!

          That big project we didn’t work on gets put onto the next day’s list, and when the same thing happens, it gets moved forward again. And again.

          Big tasks often present us with the problem above – we aren’t sure what to do exactly, so we look for other ways to occupy ourselves.

          In many cases too, big tasks aren’t really tasks at all; they’re aggregates of many smaller tasks. If something’s sitting on your list for a long time, each day getting skipped over in favor of more immediately doable tasks, it’s probably not very well thought out.

          You’re actively resisting it because you don’t really know what it is. Try to break it down into a set of small tasks, something more like the tasks you are doing in place of the one big task you aren’t doing.

          More consequences of procrastination can be found in this article:

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          8 Dreadful Effects of Procrastination That Can Destroy Your Life

          Procrastination, a technical failure

          Procrastination is, more often than not, a sign of a technical failure, not a moral failure.

          It’s not because we’re bad people that we procrastinate. Most times, procrastination serves as a symptom of something more fundamentally wrong with the tasks we’ve set ourselves.

          It’s important to keep an eye on our procrastinating tendencies, to ask ourselves whenever we notice ourselves pushing things forward what it is about the task we’ve set ourselves that simply isn’t working for us.

          Featured photo credit: chuttersnap via unsplash.com

          Reference

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