Advertising
Advertising

Digg Life: How Social Media Will Change the World

Digg Life: How Social Media Will Change the World
News

    With a very simple concept, Digg.com has changed the fundamental nature of the news media and how millions of people access information. Digg (and its fellow social media sites) democratized the media, and wrenched control of what gets read from the gatekeepers of print and broadcast corporations and gave it to the people. Now, argue about whether this is good or bad, but it’s now a fact of life.

    And someday soon this concept will spread to just about every area of our lives, from politics to entertainment to business to … you name it.

    Advertising

    Get ready for the democratization of everything, like it or not.

    What Digg Did

    Advertising

    Digg

      Before we can see how the concept of social media will spread to other areas of life, let’s take a look at what has happened, and why it’s so important.

      In the days before Digg and friends, how did we access news? Through newspapers, magazines, radio and television. And who decided what news there was to access? Editors, and their bosses, publishers and corporations. To some extent — the extent that we still access new through traditional media — this still happens. A small few controls the gates of information to the masses.

      Advertising

      But then social media came along, just within the last few years, and the gates broke open. Now, the traditional media still covers the news … but now many, many people don’t read or watch the stories through the traditional media outlets. They go to Digg, and see what’s hot. If there’s a story that sounds interesting, we click on the link and read or watch it.

      And who decides what’s hot? The masses. And what’s more, it’s no longer the traditional media stories that are hot. Everyday writers, the bloggers and You Tube masters of the world, can be just as popular as the Dan Rathers and Tom Brokaws. Getting information to the masses depends on how good you are, not who you know.

      Advertising

      Digg story

        How Our Lives Will Become Dugg
        Corporate media is not the only area of life where a small few control the gates of information for the masses — it happens everywhere. The powerful concept of social media will break open those gates — maybe not today or tomorrow, but eventually. It’s inevitable, as once someone decides to offer a Digg-like site for other areas of life, people will undoubtedly want to be in control of their information, and would never give it back to the gatekeepers.

        What areas of life will be affected? Here are just a few examples:

        • Music: Controlled right now by corporate production companies and distributors, and fed to us by radio stations and music television (MTV, et. al.), music is already becoming freer through peer-to-peer networks. Though the legal battles will continue for years, because of the huge amount of money involved, it is impossible to catch and prosecute every person who downloads music. The business structure of the music industry is already changing, and will eventually change completely. But who will decide what music is popular? The masses, through a Digg-like social interface. And it will be open to all musicians, not just ones with record deals.
        • Movies: Also controlled by corporate production and distribution systems, movies are already becoming socialized through sites like You Tube. Soon DVDs will become obsolete as entire movies become distributed through You Tube-like sites, and the popularity of movies becomes Digg-like. And as more filmmakers turn to self-publishing on the Internet, just as writers do on blogs, it will no longer require a production and distribution company will millions of dollars to make a successful film.
        • TV shows: Same as movies.
        • Politics: But our government is already democratized, right? Sure. We elect officials every two or four years, but who votes on each individual proposal? The gatekeepers. A Digg.gov site will allow the masses to decide on issues, rather than having politicians do it for us. And those who are afraid of the masses deciding on issues are not truly in favor of a democratic government.
        • Marketplace: Who controls what clothes are available to us? Clothing companies and department stores. Social media can change that — imagine a digital marketplace where you can go to see what clothes are hot. What about cars? Restaurants? Gadgets? Books? As you can probably tell, these things are already starting to happen with sites like Amazon and eBay.
        • Work: Who controls what work we do and how we get paid? Traditionally, the corporations and managers — the gatekeepers of decisions and money and information. But what if your work was run by a Digg-like site? Where business decisions, project decisions, pay and benefits and workplace environment decisions, were all made by the masses of the company? That’s hard to imagine in traditional companies. But consider that these days, many people are working remotely, as free-lancers or consultant or telecommuters. If work becomes less centralized, and more spread out and free (as in free-lance, not free beer), why does a central person or group of people need to control all decisions? If a group of free-lancers begins to democratize their work, this idea could have much more appeal than the traditional corporate structure … and once people have their work under their own control, they are less likely to want to go back under the control of the gatekeepers.

        These changes, again, won’t happen overnight. But the winds of change are already obviously blowing in this direction, and once people get a taste of freedom, they aren’t likely to want to stay under the control of a few.

        More by this author

        Leo Babauta

        Founder of Zen Habits and expert in habits building and goals achieving.

        The Gentle Art of Saying No How to Find Your Passion and Live a Fulfilling Life Simple Productivity: 10 Ways to Do More by Focusing on the Essentials How to Pare Your To-do List Down to the Essentials A Guide to Becoming a Better Writer: 15 Practical Tips

        Trending in Featured

        1 8 Replacements for Google Notebook 2 22 Tips for Effective Deadlines 3 How to Get out of a Rut: 12 Useful Ways to Get Unstuck 4 15 Ways to Cultivate Lifelong Learning for a Sharper Brain 5 How to Get Promoted When You Feel Stuck in Your Current Position

        Read Next

        Advertising
        Advertising
        Advertising

        Last Updated on May 14, 2019

        8 Replacements for Google Notebook

        8 Replacements for Google Notebook

        Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

        1. Zoho Notebook
          If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
        2. Evernote
          The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
        3. Net Notes
          If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
        4. i-Lighter
          You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
        5. Clipmarks
          For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
        6. UberNote
          If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
        7. iLeonardo
          iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
        8. Zotero
          Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

        I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

        Advertising

        In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

        Advertising

        Advertising

        Read Next