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Can’t-Miss Marketing: Just Ask

Can’t-Miss Marketing: Just Ask

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    In the year since I started blogging, I’ve gotten a bunch of freelance writing gigs and regular jobs writing all over the Web. But, initially, no one offered them to me. I had this blog I was proud of, a super-cool design, and yet the offers didn’t flood in. Crazy, right? Tell me about it.

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    I finally decided that if I wanted something to happen, I had to go and get it. So I did the simplest thing I could think of: I just asked for it. I wrote to a bunch of different sites, and asked if they needed writers. I pitched a few ideas, used my blog as a resume, and offered my services.

    I couldn’t give you an exact number, but the response rate to my emails was extraordinarily low. Let’s just say that if I were a baseball player with that batting average, I wouldn’t be a baseball player much longer. Only a couple of people responded at all, and a few of those turned into the jobs I got initially as a freelance blogger. But my batting average wasn’t high.

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    And it didn’t matter. For the opportunities that didn’t come my way, all it cost me was a few minutes of my time to send an email. The hour it took to write ten emails, even if it only generated one response, was well worth it just for that one response.

    I got my dream job this summer from exactly the same thing: I sent an email. I can’t explain why it worked, or why I got a response instead of the hundred or so other people my boss got applications from. It worked, though, and for one reason: I asked. If I never heard back, so be it; it’s a wasted ten minutes. But I did, and it became a fantastic experience for me.

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    Simply asking is the most useful marketing tool I’ve ever discovered. You can have a spectacular resume, the most polished skill set, and the perfect passions for a job or opportunity, but if you don’t ask for it, who’s going to know you want it? Asking, handled the right way, leads to nothing but positive results.

    If you’re anything like me, you’re afraid of asking for things – especially things you really want. I think the problem is that we so fear getting turned down that we run away, in order to be able to somehow hold out hope that we’re good enough for it. Asking, and getting rejected, would somehow only prove our failure and our ineptness for what we really want.

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    The reality, though, is that there are a ton of reasons why an opportunity didn’t come along, most of which have nothing to do with you being a failure: there’s timing, restrictions, personality issues, and a whole litany of other reasons why the opportunity’s not right for you at the moment. Maybe your email just got lost, or maybe the person doesn’t like people with your name – whatever it is, not winning mean doesn’t mean you’re a loser. That can be hard to understand, but not getting down because your batting average isn’t perfect is key to success.

    The more opportunities you put yourself out for, the more you’ll get. Do you want something, whether it’s a job, a cookie, or something else? Ask for it. Do it in a respectful, productive way, and you’ll get a response in kind – even if it’s no. Don’t let the no’s bog you down, and remember: the second “Yes!” is always easier than the first.

    Thanks to simply asking, I’m now writing for ten or so websites I never dreamed would care what I had to say, working for the man with the career I want, and loving every minute of it. All because I asked for it.

    What can you ask for? A better job, more responsibility, more fun, more money, something else? What is there to lose?

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    9 Lists To Keep Updated, and Keep Handy In Defense of Multi-Tasking 10 Ways To Be Productive in 10 Minutes 5 Ways to Make Sure You’re Asking Well Can’t-Miss Marketing: Just Ask

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    Last Updated on September 17, 2018

    Why Do I Have Bad Luck? 2 Simple Things to Change Your Destiny

    Why Do I Have Bad Luck? 2 Simple Things to Change Your Destiny

    Are you one of those people who are always suffering setbacks? Does little ever seem to go right for you? Do you sometimes feel that the universe is out to get you? Do you wonder:

    Why do I have bad luck?

    Let me let you into a secret:

    Your luck is no worse—and no better—than anyone else’s. It just feels that way. Better still, there are two simple things you can do which will reverse your feelings of being unlucky.

    1. Stop believing that what happens in your life is down to the vagaries of luck, destiny, supernatural forces, malevolent other people, or anything else outside your self.

    Psychologists call this “external locus of control.” It’s a kind of fatalism, where people believe that they can do little or nothing personally to change their lives.

    Because of this, they either merely hope for the best, focus on trying to change their luck by various kinds of superstition, or submit passively to whatever comes—while complaining that it doesn’t match their hopes.

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    Most successful people take the opposite view. They have “internal locus of control.” They believe that what happens in their life is nearly all down to them; and that even when chance events occur, what is important is not the event itself, but how you respond to it.

    This makes them pro-active, engaged, ready to try new things, and keen to find the means to change whatever in their lives they don’t like.

    They aren’t fatalistic and they don’t blame bad luck for what isn’t right in their world. They look for a way to make things better.

    Are they luckier than the others? Of course not.

    Luck is random—that’s what chance means—so they are just as likely to suffer setbacks as anyone else.

    What’s different is their response. When things go wrong, they quickly look for ways to put them right. They don’t whine, pity themselves, or complain about “bad luck.” They try to learn from what happened to avoid or correct it next time and get on with living their life as best they can.

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    No one is habitually luckier or unluckier than anyone else. It may seem so, over the short term (Random events often come in groups, just as random numbers often lie close together for several instances—which is why gamblers tend to see patterns where none exist).

    When you take a longer perspective, random chance is just . . . random. Yet those who feel that they are less lucky, typically pay far more attention to short-term instances of bad luck, convincing themselves of the correctness of their belief.

    Your locus of control isn’t genetic. You learned it somehow. If it isn’t working for you, change it.

    2. Remember that whatever you pay attention to grows in your mind.

    If you focus on what’s going wrong in your life—especially if you see it as “bad luck” you can do nothing about—it will seem blacker and more malevolent.

    In a short time, you’ll become so convinced that everything is against you that you’ll notice more and more instances where this appears to be true. As a result, you will almost certainly stop trying, convinced that nothing you can do will improve your prospects.

    Fatalism feeds on itself until people become passive “victims” of life’s blows. The “losers” in life are those who are convinced they will fail before they start anything; sure that their “bad luck” will ruin any prospects of success.

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    They rarely notice that the true reasons for their failure are ignorance, laziness, lack of skill, lack of forethought, or just plain foolishness—all of which they could do something to correct, if only they would stop blaming other people or “bad luck” for their personal deficiencies.

    Your attention is under your control. Send it where you want it to go. Starve the negative thoughts until they die.

    To improve your fortune, first decide that what happens is nearly always down to you; then try focusing on what works and what turns out well, not the bad stuff.

    Your “fate” really does depend on the choices that you make. When random events happen, as they always will, do you choose to try to turn them to your advantage or just complain about them?

    Thomas Jefferson is said to have used these words:

    “I’m a great believer in luck and I find the harder I work, the more I have of it.”

    Ralph Waldo Emerson said:

    “Shallow men believe in luck. Strong men believe in cause and effect.”

    Your luck, in the end, is pretty much what you choose it to be.

    Featured photo credit: LoboStudio Hamburg via unsplash.com

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