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Build Your Renegade Career! A Review of “Career Renegade” by Jonathan Fields

Build Your Renegade Career! A Review of “Career Renegade” by Jonathan Fields

Build Your Rengade Career

    Jonathan Fields is an extraordinary sort. A corporate lawyer by training, a severe illness – Jonathan says his body “rejected his career” – led him to quit law and follow a path of his own making.

    After a stint as a personal trainer followed by the founding and eventual sale of a successful training business, Jonathan found his true passion in yoga and opened Sonic Yoga, one of the most successful yoga studios in the country, with an also quite successful line of instructional DVDs. Not content to realize just one dream, he started advising first friends and later clients on marketing and PR, eventually launching his own marketing and copywriting business.

    Still not content, he decided to share some of the lessons he’d learned in blazing his own trail, starting his blog Awake @ the Wheel and eventually writing his new book, out this week: Career Renegade: How to Make a Great Living Doing What You Love.

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    What’s a Career Renegade?

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      A career renegade is someone who takes charge of his or her career and makes it work to fulfill their own passions. That may mean starting your own business, as Jonathan has done several times – but it doesn’t have to mean that. It could mean switching careers and going to work for a different company, or it could mean reshaping your attitude towards the job you already have – whatever it takes to transform your work life into a meaningful career – one that won’t eat you up from the inside out.

      Finding Your Passion

      Being a career renegade is all about the passion. If you’re not passionate about your work, even if its work other people would kill for, you’ll eventually start resenting it.

      The problem is, a lot of passions don’t seem to offer any reasonable ability to make a living. That’s where Career Renegade comes in – in a nutshell, the book advises you to stop looking for the reasonable opportunities and start making unreasonable ones.

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      Consider Liv Hansen. Liv is a formally-trained artist whose career seem to be following the same path thousands of other newly-minted BFA graduates have followed – out of college, into unemployment and desperation and, finally, a McJob with no hope for advancement. Meanwhile, the artistic drive withers on the vine, frustrated for lack of money for materials, time not spent job-hunting, and calmness for reflection.

      At the end of her rope, Liv took a job in her parents’ bakery. Soon, she realized that the cupcakes she was decorating could be her canvasses, and icing and melted chocolate her paint. Customers lined up just to look – and ultimately buy – her creations, to the point where her family was able to drastically enlarge their business and Liv was able to assume the role of artistic director and cupcake visionary.

      That’s a renegade career, one that simply didn’t exist until someone thought it up or stumbled into it.

      Getting from Here to There

      Make no mistake, Career Renegade is about careers. That is, it’s about (as the subtitle says) making a living at something you love.

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      To that end, it is packed with detailed information about transforming your passion into a money-making concern. Fields breaks the opportunities for career renegades into 7 categories:

      1. Redeploying your passion in a hungrier market. That’s what Liv did. There are already plenty of markets for the arts, and they’re hard to break into. Liv turned her passion loose in a market that hadn’t previously had much use for artists, the baking world.
      2. Refocus and mine the most lucrative micro-markets. Produce a product aimed towards a small but wealthy audience, who will pay a premium for the distinction. Think Apple.
      3. Exploit an information gap. Find out what people need to know about some activity and provide that information. That’s basically what Jonathan Fields did in writing Career Renegade; people want more meaningful careers but don’t know how to create them, so Jonathan shows how.
      4. Exploit gaps in education. The world doesn’t just need information, it needs skilled teachers to convey that information effectively. If you can teach something there’s a demand for, you’ve got a great opportunity.
      5. Exploit gaps in gear or merchandise. Invent or bring to market a product that doesn’t exist but will make a big difference to people pursuing some activity. Jonathan discusses a woman who invented a non-slip yoga mat for high-intensity styles of yoga (where people sweat a lot). Or think of the after-market in iPod products – a market that was invented out of thin air when the iPod became popular.
      6. Exploit gaps in community. People are social animals in a society that more and more works against social behavior. Provide community and people will love you. Liz Strauss, for example, has built an incredibly popular forum for people to just talk at Successful (and Outstanding) Blog – which has grown into a very successful conference (SOBCon) and speaking engagements.
      7. Exploit gaps in the way a service or product is provided. Make it easier or more compelling for people to use your products, by delivering them where everyone else ain’t. Think on-site car washes, online education, aerobics videotapes way back when, and so on.

      Regegade careers aren’t only about having ideas, though – they’re about implementing them, and to that end Career Renegade is packed with information about researching, launching, marketing, and running your own business.

      Someone to Lean On

      Being a Career Renegade doesn’t mean you have to go it alone. In fact, one of the reasons people choose renegade paths is to escape the isolation and lack of connection traditional career paths often engender.

      The last section of the book is all about getting support. Jonathan devotes a whole chapter to tips on how to convince your family and friends that you aren’t crazy – a key step that too many soon-to-be-failures ignore. You need your family’s support – especially if you are the one who supports them financially and you’re about to imperil their standard of living, or even just seem to. They need reassurance that you’re not going through a mid-, quarter-, third-, 3/8th-, or other-life crisis. You need them have that assurance so they can get behind you and help you get where you’ve got to go.

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      Another chapter deals with finding mentors and advisors, people who can provide you with the information and know-how you need to run your renegade career, or can help you find that information on your own. Jonathan pays special attention to the new social media and social networking platforms that are re-shaping the modern working world, and helps the reader leverage those platforms to build their renegade careers.

      Conclusion

      Jonathan Fields’ Career Renegade is well-written, thoughtful, and ultimately good, solid advice. Parts of it, the parts dealing with launching and running your own business, read like a saner, more profound Tim Ferriss, but there’s enough new stuff here, especially around social networking, to offer even die-hard 4-Hour Work Week devotees something to chew on.

      Beyond the practical advice, though, Jonathan offers a mindset, a way of looking at the world. Career Renegade isn’t about starting your own business or finding a new job, it’s about mastering your work-life so that what you create and build leads to a more meaningful life for yourself and those around you. It’s about taking charge of your career and refusing to dance to anyone else’s music. It is, in short, powerful stuff, and comes highly recommended by this writer.

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      Last Updated on June 26, 2020

      How to Stay Motivated and Reach Your Big Goals in Life

      How to Stay Motivated and Reach Your Big Goals in Life

      It is hardly a secret that the key to successfully accomplishing one goal after another is staying motivated. There are, of course, tasks which successful people may not like at all, yet they find motivation to complete them because they recognize how each particular task serves a greater goal.

      So how to stay motivated most of the time? Here are 5 simple yet effective ways on how to be motivated and get what you want:

      1. Find Your Good Reasons

      Anything you do, no matter how simple, has a number of good reasons behind it.

      You may not be able to find good reasons to do some tasks at first but, if you take just a few moments to analyze them, you will easily spot something good. We also have many tasks which don’t need any reasoning at all – we’ve been doing them for so long that they feel natural.

      If you’re ever stuck with some tasks you hate and there seems to be no motivation to complete it whatsoever, here’s what you need to do: find your good reasons.

      Even when you set goals, there needs to be reasons behind these goals. They may not be obvious, but stay at it until you see some, as this will bring your motivation back and will help you finish the task.

      Some ideas for what a good reason can be:

      • A material reward – quite often, you will get paid for doing something you normally don’t like doing at all.
      • Personal gain – you will learn something new or will perhaps improve yourself in a certain way.
      • A feeling of accomplishment – at least you’ll be able to walk away feeling great about finding the motivation and courage to complete such a tedious task.
      • A step closer to your bigger goal – even the biggest accomplishments in history have started small and relied on simple and far less pleasant tasks than you might be working on. Every task you complete brings you closer to the ultimate goal, and acknowledging this always feels good.

      Here’re 9 Types of Motivation That Make It Possible to Reach Your Dreams.

      2. Make It Fun

      When it comes to motivation, attitude is everything. Different people may have completely opposite feelings towards the same task: some will hate it, others will love it.

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      Why do you think this happens? It’s simple: some of us find ways to make any task interesting and fun to do!

      Take sports for example. Visiting your local gym daily for a half-an-hour workout session sounds rather boring to some. Yet many others love the idea!

      They like exercising not only because they recognize the good reasons behind it, but simply because it’s fun! At certain time of their daily schedule, they find going to gym to be the best thing to do, simply because nothing else will fit their time and lifestyle so perfectly.

      Depending on how you look at it, you can have fun doing just about anything! Just look for ways of having fun, and you’ll find them!

      A simple approach is to start working on any task by asking yourself a few questions:

      • How can I enjoy this task?
      • What can I do to make this task fun for myself and possibly for others?
      • How can I make this work the best part of my day?

      As long as you learn to have the definite expectation of any task being potentially enjoyable, you will start to feel motivated.

      Some of you will probably think of a thing or two which are valid exceptions from this statement, like something you always hate doing no matter how hard you try making it fun. You’re probably right, and that’s why I don’t claim everything to be fun.

      However, most tasks have a great potential of being enjoyable, and so looking for ways to have fun while working is definitely a good habit to acquire.

      3. Change Your Approach And Don’t Give Up

      When something doesn’t feel right, it’s always a good time to take a moment and look for a different approach for the task.

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      You may be doing everything correctly and most efficiently, but such approach isn’t necessarily the most motivating one. Quite often, you can find a number of obvious tweaks to your current approach which will both change your experience and open up new possibilities.

      That’s why saying “one way or another” is so common — if you really want to accomplish your goal, there is always a way; and most likely, there’s more than one way.

      If a certain approach doesn’t work for you, find another one, and keep trying until you find the one which will both keep you motivated and get you the desired results.

      Some people think that trying a different approach means giving up. They take pride in being really stubborn and refusing to try any other options on their way towards the goal.

      My opinion on this is that the power of focus is great, but you should be focusing on your goal, and not limiting your options by focusing on just one way to accomplish it it.

      4. Recognize Your Progress

      Everything you may be working on can be easily split into smaller parts and stages. For most goals, it is quite natural to split the process of accomplishing them into smaller tasks and milestones. There are a few reasons behind doing this, and one of them is tracking your progress.

      We track our progress automatically with most activities. But to stay motivated, you need to recognize your progress, not merely track it.

      Here’s how tracking and recognizing your progress is different:

      Tracking is merely taking a note of having reached a certain stage in your process. Recognizing is taking time to look at a bigger picture and realize where exactly you are, and how much more you have left to do.

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      For example, if you’re going to read a book, always start by going through the contents table. Getting familiar with chapter titles and memorizing their total number will make it easier for you to recognize your progress as you read. Confirming how many pages your book has before starting it is also a good idea.

      You see, reading any book you will be automatically looking at page numbers and chapter titles, but without knowing the total number of pages, this information will have little meaning.

      Somehow, it is human nature to always want things to happen in short term or even at once. Even though we split complex tasks into simpler actions, we don’t quite feel the satisfaction until all is done and the task is fully complete.

      For many scenarios though, the task is so vast that such approach will drain all the motivation out of you long before you have a chance to reach your goal. That’s why it is important to always take small steps and recognize the positive different and progress made. This is how your motivation can sustain in long term.

      5. Reward Yourself

      This is a trick everyone likes: rewarding yourself is always pleasant. This is also one of the easiest and at the same time most powerful ways to stay motivated!

      Feeling down about doing something? Dread the idea of working on some task? Hate the whole idea of working? You’re not alone.

      Right from the beginning, agree on some deliverables which will justify yourself getting rewarded. As soon as you get one of the agreed results, take time to reward yourself in some way.

      For some tasks, just taking a break and relaxing for a few minutes will do.

      For others, you may want to get a fresh cup of coffee and even treat yourself a dessert.

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      For even bigger and more demanding tasks, reward yourself by doing something even more enjoyable, like going to a cinema or taking a trip to some place nice, or even buying yourself something.

      Your progress may not seem to others like anything worth celebrating but, take time and do it anyway! It is your task and your reward, so any ways to stay motivated are good.

      The more you reward yourself for the honestly made progress, the more motivated you will feel about reaching new milestones, thus finally accomplishing your goal.

      Mix and Match for the Best Effect!

      Now that you have these five ways of staying motivated, it is a good moment to give you the key to them all: mix and match!

      Pick one of the techniques and apply it to your situation. If it doesn’t work, or if you simply want to get more motivated, try another technique right away. Mix different approaches and match them to your task for the best results.

      Just think about it: Finding good reasons to work on your task is bound to helping you feel better; and identifying ways to make it fun will help you enjoy the task even more.

      Or, if you plan a few points for easier tracking of your progress and on top of that, agree on rewarding yourself as you go; this will make you feel most motivated about anything you have to work through.

      More Tips to Boost Your Motivation

      Featured photo credit: Lucas Lenzi via unsplash.com

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