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Build Your Renegade Career! A Review of “Career Renegade” by Jonathan Fields

Build Your Renegade Career! A Review of “Career Renegade” by Jonathan Fields

Build Your Rengade Career

    Jonathan Fields is an extraordinary sort. A corporate lawyer by training, a severe illness – Jonathan says his body “rejected his career” – led him to quit law and follow a path of his own making.

    After a stint as a personal trainer followed by the founding and eventual sale of a successful training business, Jonathan found his true passion in yoga and opened Sonic Yoga, one of the most successful yoga studios in the country, with an also quite successful line of instructional DVDs. Not content to realize just one dream, he started advising first friends and later clients on marketing and PR, eventually launching his own marketing and copywriting business.

    Still not content, he decided to share some of the lessons he’d learned in blazing his own trail, starting his blog Awake @ the Wheel and eventually writing his new book, out this week: Career Renegade: How to Make a Great Living Doing What You Love.

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    What’s a Career Renegade?

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      A career renegade is someone who takes charge of his or her career and makes it work to fulfill their own passions. That may mean starting your own business, as Jonathan has done several times – but it doesn’t have to mean that. It could mean switching careers and going to work for a different company, or it could mean reshaping your attitude towards the job you already have – whatever it takes to transform your work life into a meaningful career – one that won’t eat you up from the inside out.

      Finding Your Passion

      Being a career renegade is all about the passion. If you’re not passionate about your work, even if its work other people would kill for, you’ll eventually start resenting it.

      The problem is, a lot of passions don’t seem to offer any reasonable ability to make a living. That’s where Career Renegade comes in – in a nutshell, the book advises you to stop looking for the reasonable opportunities and start making unreasonable ones.

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      Consider Liv Hansen. Liv is a formally-trained artist whose career seem to be following the same path thousands of other newly-minted BFA graduates have followed – out of college, into unemployment and desperation and, finally, a McJob with no hope for advancement. Meanwhile, the artistic drive withers on the vine, frustrated for lack of money for materials, time not spent job-hunting, and calmness for reflection.

      At the end of her rope, Liv took a job in her parents’ bakery. Soon, she realized that the cupcakes she was decorating could be her canvasses, and icing and melted chocolate her paint. Customers lined up just to look – and ultimately buy – her creations, to the point where her family was able to drastically enlarge their business and Liv was able to assume the role of artistic director and cupcake visionary.

      That’s a renegade career, one that simply didn’t exist until someone thought it up or stumbled into it.

      Getting from Here to There

      Make no mistake, Career Renegade is about careers. That is, it’s about (as the subtitle says) making a living at something you love.

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      To that end, it is packed with detailed information about transforming your passion into a money-making concern. Fields breaks the opportunities for career renegades into 7 categories:

      1. Redeploying your passion in a hungrier market. That’s what Liv did. There are already plenty of markets for the arts, and they’re hard to break into. Liv turned her passion loose in a market that hadn’t previously had much use for artists, the baking world.
      2. Refocus and mine the most lucrative micro-markets. Produce a product aimed towards a small but wealthy audience, who will pay a premium for the distinction. Think Apple.
      3. Exploit an information gap. Find out what people need to know about some activity and provide that information. That’s basically what Jonathan Fields did in writing Career Renegade; people want more meaningful careers but don’t know how to create them, so Jonathan shows how.
      4. Exploit gaps in education. The world doesn’t just need information, it needs skilled teachers to convey that information effectively. If you can teach something there’s a demand for, you’ve got a great opportunity.
      5. Exploit gaps in gear or merchandise. Invent or bring to market a product that doesn’t exist but will make a big difference to people pursuing some activity. Jonathan discusses a woman who invented a non-slip yoga mat for high-intensity styles of yoga (where people sweat a lot). Or think of the after-market in iPod products – a market that was invented out of thin air when the iPod became popular.
      6. Exploit gaps in community. People are social animals in a society that more and more works against social behavior. Provide community and people will love you. Liz Strauss, for example, has built an incredibly popular forum for people to just talk at Successful (and Outstanding) Blog – which has grown into a very successful conference (SOBCon) and speaking engagements.
      7. Exploit gaps in the way a service or product is provided. Make it easier or more compelling for people to use your products, by delivering them where everyone else ain’t. Think on-site car washes, online education, aerobics videotapes way back when, and so on.

      Regegade careers aren’t only about having ideas, though – they’re about implementing them, and to that end Career Renegade is packed with information about researching, launching, marketing, and running your own business.

      Someone to Lean On

      Being a Career Renegade doesn’t mean you have to go it alone. In fact, one of the reasons people choose renegade paths is to escape the isolation and lack of connection traditional career paths often engender.

      The last section of the book is all about getting support. Jonathan devotes a whole chapter to tips on how to convince your family and friends that you aren’t crazy – a key step that too many soon-to-be-failures ignore. You need your family’s support – especially if you are the one who supports them financially and you’re about to imperil their standard of living, or even just seem to. They need reassurance that you’re not going through a mid-, quarter-, third-, 3/8th-, or other-life crisis. You need them have that assurance so they can get behind you and help you get where you’ve got to go.

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      Another chapter deals with finding mentors and advisors, people who can provide you with the information and know-how you need to run your renegade career, or can help you find that information on your own. Jonathan pays special attention to the new social media and social networking platforms that are re-shaping the modern working world, and helps the reader leverage those platforms to build their renegade careers.

      Conclusion

      Jonathan Fields’ Career Renegade is well-written, thoughtful, and ultimately good, solid advice. Parts of it, the parts dealing with launching and running your own business, read like a saner, more profound Tim Ferriss, but there’s enough new stuff here, especially around social networking, to offer even die-hard 4-Hour Work Week devotees something to chew on.

      Beyond the practical advice, though, Jonathan offers a mindset, a way of looking at the world. Career Renegade isn’t about starting your own business or finding a new job, it’s about mastering your work-life so that what you create and build leads to a more meaningful life for yourself and those around you. It’s about taking charge of your career and refusing to dance to anyone else’s music. It is, in short, powerful stuff, and comes highly recommended by this writer.

      More by this author

      Becoming Self-Taught (The How-To Guide) The Science of Setting Goals (And How It Affects Your Brain) How to Take Notes Effectively: Powerful Note-Taking Techniques The Importance of Reminders (And How to Make a Reminder That Works) Building Relationships: 11 Rules for Self-Promotion

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      Last Updated on September 16, 2019

      How to Stop Procrastinating: 11 Practical Ways for Procrastinators

      How to Stop Procrastinating: 11 Practical Ways for Procrastinators

      You have a deadline looming. However, instead of doing your work, you are fiddling with miscellaneous things like checking email, social media, watching videos, surfing blogs and forums. You know you should be working, but you just don’t feel like doing anything.

      We are all familiar with the procrastination phenomenon. When we procrastinate, we squander away our free time and put off important tasks we should be doing them till it’s too late. And when it is indeed too late, we panic and wish we got started earlier.

      The chronic procrastinators I know have spent years of their life looped in this cycle. Delaying, putting off things, slacking, hiding from work, facing work only when it’s unavoidable, then repeating this loop all over again. It’s a bad habit that eats us away and prevents us from achieving greater results in life.

      Don’t let procrastination take over your life. Here, I will share my personal steps on how to stop procrastinating. These 11 steps will definitely apply to you too:

      1. Break Your Work into Little Steps

      Part of the reason why we procrastinate is because subconsciously, we find the work too overwhelming for us. Break it down into little parts, then focus on one part at the time. If you still procrastinate on the task after breaking it down, then break it down even further. Soon, your task will be so simple that you will be thinking “gee, this is so simple that I might as well just do it now!”.

      For example, I’m currently writing a new book (on How to achieve anything in life). Book writing at its full scale is an enormous project and can be overwhelming. However, when I break it down into phases such as –

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      • (1) Research
      • (2) Deciding the topic
      • (3) Creating the outline
      • (4) Drafting the content
      • (5) Writing Chapters #1 to #10,
      • (6) Revision
      • (7) etc.

      Suddenly it seems very manageable. What I do then is to focus on the immediate phase and get it done to my best ability, without thinking about the other phases. When it’s done, I move on to the next.

      2. Change Your Environment

      Different environments have different impact on our productivity. Look at your work desk and your room. Do they make you want to work or do they make you want to snuggle and sleep? If it’s the latter, you should look into changing your workspace.

      One thing to note is that an environment that makes us feel inspired before may lose its effect after a period of time. If that’s the case, then it’s time to change things around. Refer to Steps #2 and #3 of 13 Strategies To Jumpstart Your Productivity, which talks about revamping your environment and workspace.

      3. Create a Detailed Timeline with Specific Deadlines

      Having just 1 deadline for your work is like an invitation to procrastinate. That’s because we get the impression that we have time and keep pushing everything back, until it’s too late.

      Break down your project (see tip #1), then create an overall timeline with specific deadlines for each small task. This way, you know you have to finish each task by a certain date. Your timelines must be robust, too – i.e. if you don’t finish this by today, it’s going to jeopardize everything else you have planned after that. This way it creates the urgency to act.

      My goals are broken down into monthly, weekly, right down to the daily task lists, and the list is a call to action that I must accomplish this by the specified date, else my goals will be put off.

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      Here’re more tips on setting deadlines: 22 Tips for Effective Deadlines

      4. Eliminate Your Procrastination Pit-Stops

      If you are procrastinating a little too much, maybe that’s because you make it easy to procrastinate.

      Identify your browser bookmarks that take up a lot of your time and shift them into a separate folder that is less accessible. Disable the automatic notification option in your email client. Get rid of the distractions around you.

      I know some people will out of the way and delete or deactivate their facebook accounts. I think it’s a little drastic and extreme as addressing procrastination is more about being conscious of our actions than counteracting via self-binding methods, but if you feel that’s what’s needed, go for it.

      5. Hang out with People Who Inspire You to Take Action

      I’m pretty sure if you spend just 10 minutes talking to Steve Jobs or Bill Gates, you’ll be more inspired to act than if you spent the 10 minutes doing nothing. The people we are with influence our behaviors. Of course spending time with Steve Jobs or Bill Gates every day is probably not a feasible method, but the principle applies — The Hidden Power of Every Single Person Around You

      Identify the people, friends or colleagues who trigger you – most likely the go-getters and hard workers – and hang out with them more often. Soon you will inculcate their drive and spirit too.

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      As a personal development blogger, I “hang out” with inspiring personal development experts by reading their blogs and corresponding with them regularly via email and social media. It’s communication via new media and it works all the same.

      6. Get a Buddy

      Having a companion makes the whole process much more fun. Ideally, your buddy should be someone who has his/her own set of goals. Both of you will hold each other accountable to your goals and plans. While it’s not necessary for both of you to have the same goals, it’ll be even better if that’s the case, so you can learn from each other.

      I have a good friend whom I talk to regularly, and we always ask each other about our goals and progress in achieving those goals. Needless to say, it spurs us to keep taking action.

      7. Tell Others About Your Goals

      This serves the same function as #6, on a larger scale. Tell all your friends, colleagues, acquaintances and family about your projects. Now whenever you see them, they are bound to ask you about your status on those projects.

      For example, sometimes I announce my projects on The Personal Excellence Blog, Twitter and Facebook, and my readers will ask me about them on an ongoing basis. It’s a great way to keep myself accountable to my plans.

      8. Seek out Someone Who Has Already Achieved the Outcome

      What is it you want to accomplish here, and who are the people who have accomplished this already? Go seek them out and connect with them. Seeing living proof that your goals are very well achievable if you take action is one of the best triggers for action.

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      9. Re-Clarify Your Goals

      If you have been procrastinating for an extended period of time, it might reflect a misalignment between what you want and what you are currently doing. Often times, we outgrow our goals as we discover more about ourselves, but we don’t change our goals to reflect that.

      Get away from your work (a short vacation will be good, else just a weekend break or staycation will do too) and take some time to regroup yourself. What exactly do you want to achieve? What should you do to get there? What are the steps to take? Does your current work align with that? If not, what can you do about it?

      10. Stop Over-Complicating Things

      Are you waiting for a perfect time to do this? That maybe now is not the best time because of X, Y, Z reasons? Ditch that thought because there’s never a perfect time. If you keep waiting for one, you are never going to accomplish anything.

      Perfectionism is one of the biggest reasons for procrastination. Read more about why perfectionist tendencies can be a bane than a boon: Why Being A Perfectionist May Not Be So Perfect.

      11. Get a Grip and Just Do It

      At the end, it boils down to taking action. You can do all the strategizing, planning and hypothesizing, but if you don’t take action, nothing’s going to happen. Occasionally, I get readers and clients who keep complaining about their situations but they still refuse to take action at the end of the day.

      Reality check:

      I have never heard anyone procrastinate their way to success before and I doubt it’s going to change in the near future.  Whatever it is you are procrastinating on, if you want to get it done, you need to get a grip on yourself and do it.

      More About Procrastination

      Featured photo credit: Malvestida Magazine via unsplash.com

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