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Build Your Renegade Career! A Review of “Career Renegade” by Jonathan Fields

Build Your Renegade Career! A Review of “Career Renegade” by Jonathan Fields

Build Your Rengade Career

    Jonathan Fields is an extraordinary sort. A corporate lawyer by training, a severe illness – Jonathan says his body “rejected his career” – led him to quit law and follow a path of his own making.

    After a stint as a personal trainer followed by the founding and eventual sale of a successful training business, Jonathan found his true passion in yoga and opened Sonic Yoga, one of the most successful yoga studios in the country, with an also quite successful line of instructional DVDs. Not content to realize just one dream, he started advising first friends and later clients on marketing and PR, eventually launching his own marketing and copywriting business.

    Still not content, he decided to share some of the lessons he’d learned in blazing his own trail, starting his blog Awake @ the Wheel and eventually writing his new book, out this week: Career Renegade: How to Make a Great Living Doing What You Love.

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    What’s a Career Renegade?

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      A career renegade is someone who takes charge of his or her career and makes it work to fulfill their own passions. That may mean starting your own business, as Jonathan has done several times – but it doesn’t have to mean that. It could mean switching careers and going to work for a different company, or it could mean reshaping your attitude towards the job you already have – whatever it takes to transform your work life into a meaningful career – one that won’t eat you up from the inside out.

      Finding Your Passion

      Being a career renegade is all about the passion. If you’re not passionate about your work, even if its work other people would kill for, you’ll eventually start resenting it.

      The problem is, a lot of passions don’t seem to offer any reasonable ability to make a living. That’s where Career Renegade comes in – in a nutshell, the book advises you to stop looking for the reasonable opportunities and start making unreasonable ones.

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      Consider Liv Hansen. Liv is a formally-trained artist whose career seem to be following the same path thousands of other newly-minted BFA graduates have followed – out of college, into unemployment and desperation and, finally, a McJob with no hope for advancement. Meanwhile, the artistic drive withers on the vine, frustrated for lack of money for materials, time not spent job-hunting, and calmness for reflection.

      At the end of her rope, Liv took a job in her parents’ bakery. Soon, she realized that the cupcakes she was decorating could be her canvasses, and icing and melted chocolate her paint. Customers lined up just to look – and ultimately buy – her creations, to the point where her family was able to drastically enlarge their business and Liv was able to assume the role of artistic director and cupcake visionary.

      That’s a renegade career, one that simply didn’t exist until someone thought it up or stumbled into it.

      Getting from Here to There

      Make no mistake, Career Renegade is about careers. That is, it’s about (as the subtitle says) making a living at something you love.

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      To that end, it is packed with detailed information about transforming your passion into a money-making concern. Fields breaks the opportunities for career renegades into 7 categories:

      1. Redeploying your passion in a hungrier market. That’s what Liv did. There are already plenty of markets for the arts, and they’re hard to break into. Liv turned her passion loose in a market that hadn’t previously had much use for artists, the baking world.
      2. Refocus and mine the most lucrative micro-markets. Produce a product aimed towards a small but wealthy audience, who will pay a premium for the distinction. Think Apple.
      3. Exploit an information gap. Find out what people need to know about some activity and provide that information. That’s basically what Jonathan Fields did in writing Career Renegade; people want more meaningful careers but don’t know how to create them, so Jonathan shows how.
      4. Exploit gaps in education. The world doesn’t just need information, it needs skilled teachers to convey that information effectively. If you can teach something there’s a demand for, you’ve got a great opportunity.
      5. Exploit gaps in gear or merchandise. Invent or bring to market a product that doesn’t exist but will make a big difference to people pursuing some activity. Jonathan discusses a woman who invented a non-slip yoga mat for high-intensity styles of yoga (where people sweat a lot). Or think of the after-market in iPod products – a market that was invented out of thin air when the iPod became popular.
      6. Exploit gaps in community. People are social animals in a society that more and more works against social behavior. Provide community and people will love you. Liz Strauss, for example, has built an incredibly popular forum for people to just talk at Successful (and Outstanding) Blog – which has grown into a very successful conference (SOBCon) and speaking engagements.
      7. Exploit gaps in the way a service or product is provided. Make it easier or more compelling for people to use your products, by delivering them where everyone else ain’t. Think on-site car washes, online education, aerobics videotapes way back when, and so on.

      Regegade careers aren’t only about having ideas, though – they’re about implementing them, and to that end Career Renegade is packed with information about researching, launching, marketing, and running your own business.

      Someone to Lean On

      Being a Career Renegade doesn’t mean you have to go it alone. In fact, one of the reasons people choose renegade paths is to escape the isolation and lack of connection traditional career paths often engender.

      The last section of the book is all about getting support. Jonathan devotes a whole chapter to tips on how to convince your family and friends that you aren’t crazy – a key step that too many soon-to-be-failures ignore. You need your family’s support – especially if you are the one who supports them financially and you’re about to imperil their standard of living, or even just seem to. They need reassurance that you’re not going through a mid-, quarter-, third-, 3/8th-, or other-life crisis. You need them have that assurance so they can get behind you and help you get where you’ve got to go.

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      Another chapter deals with finding mentors and advisors, people who can provide you with the information and know-how you need to run your renegade career, or can help you find that information on your own. Jonathan pays special attention to the new social media and social networking platforms that are re-shaping the modern working world, and helps the reader leverage those platforms to build their renegade careers.

      Conclusion

      Jonathan Fields’ Career Renegade is well-written, thoughtful, and ultimately good, solid advice. Parts of it, the parts dealing with launching and running your own business, read like a saner, more profound Tim Ferriss, but there’s enough new stuff here, especially around social networking, to offer even die-hard 4-Hour Work Week devotees something to chew on.

      Beyond the practical advice, though, Jonathan offers a mindset, a way of looking at the world. Career Renegade isn’t about starting your own business or finding a new job, it’s about mastering your work-life so that what you create and build leads to a more meaningful life for yourself and those around you. It’s about taking charge of your career and refusing to dance to anyone else’s music. It is, in short, powerful stuff, and comes highly recommended by this writer.

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      Last Updated on November 5, 2019

      How to Cultivate Continuous Learning to Stay Competitive

      How to Cultivate Continuous Learning to Stay Competitive

      Assuming the public school system didn’t crush your soul, learning is a great activity. It expands your viewpoint. It gives you new knowledge you can use to improve your life. It is important for your personal growth. Even if you discount the worldly benefits, the act of learning can be a source of enjoyment.

      “I have never let my schooling interfere with my education.” — Mark Twain

      But in a busy world, it can often be hard to fit in time to learn anything that isn’t essential. The only things learned are those that need to be. Everything beyond that is considered frivolous. Even those who do appreciate the practice of lifelong learning, can find it difficult to make the effort.

      Here are some tips for installing the habit of continuous learning:

      1. Always Have a Book

      It doesn’t matter if it takes you a year or a week to read a book. Always strive to have a book that you are reading through, and take it with you so you can read it when you have time.

      Just by shaving off a few minutes in-between activities in my day I can read about a book per week. That’s at least fifty each year.

      2. Keep a “To-Learn” List

      We all have to-do lists. These are the tasks we need to accomplish. Try to also have a “to-learn” list. On it you can write ideas for new areas of study.

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      Maybe you would like to take up a new language, learn a skill or read the collective works of Shakespeare. Whatever motivates you, write it down.

      3. Get More Intellectual Friends

      Start spending more time with people who think. Not just people who are smart, but people who actually invest much of their time in learning new skills. Their habits will rub off on you.

      Even better, they will probably share some of their knowledge with you.

      4. Guided Thinking

      Albert Einstein once said,

      “Any man who reads too much and uses his own brain too little falls into lazy habits of thinking.”

      Simply studying the wisdom of others isn’t enough, you have to think through ideas yourself. Spend time journaling, meditating or contemplating over ideas you have learned.

      5. Put it Into Practice

      Skill based learning is useless if it isn’t applied. Reading a book on C++ isn’t the same thing as writing a program. Studying painting isn’t the same as picking up a brush.

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      If your knowledge can be applied, put it into practice.

      In this information age, we’re all exposed to a lot of information, it’s important to re-learn how to learn so as to put the knowledge into practice.

      6. Teach Others

      You learn what you teach. If you have an outlet of communicating ideas to others, you are more likely to solidify that learning.

      Start a blog, mentor someone or even discuss ideas with a friend.

      7. Clean Your Input

      Some forms of learning are easy to digest, but often lack substance.

      I make a point of regularly cleaning out my feed reader for blogs I subscribe to. Great blogs can be a powerful source of new ideas. But every few months, I realize I’m collecting posts from blogs that I am simply skimming.

      Every few months, purify your input to save time and focus on what counts.

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      8. Learn in Groups

      Lifelong learning doesn’t mean condemning yourself to a stack of dusty textbooks. Join organizations that teach skills.

      Workshops and group learning events can make educating yourself a fun, social experience.

      9. Unlearn Assumptions

      You can’t add water to a full cup. I always try to maintain a distance away from any idea. Too many convictions simply mean too few paths for new ideas.

      Actively seek out information that contradicts your worldview.

      Our minds can’t be trusted, but this is what we can do about it to be wiser.

      10. Find Jobs that Encourage Learning

      Pick a career that encourages continual learning. If you are in a job that doesn’t have much intellectual freedom, consider switching to one that does.

      Don’t spend forty hours of your week in a job that doesn’t challenge you.

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      11. Start a Project

      Set out to do something you don’t know how. Forced learning in this way can be fun and challenging.

      If you don’t know anything about computers, try building one. If you consider yourself a horrible artist, try a painting.

      12. Follow Your Intuition

      Lifelong learning is like wandering through the wilderness. You can’t be sure what to expect and there isn’t always an end goal in mind.

      Letting your intuition guide you can make self-education more enjoyable. Most of our lives have been broken down to completely logical decisions, that making choices on a whim has been stamped out.

      13. The Morning Fifteen

      Productive people always wake up early. Use the first fifteen minutes of your morning as a period for education.

      If you find yourself too groggy, you might want to wait a short time. Just don’t put it off later in the day where urgent activities will push it out of the way.

      14. Reap the Rewards

      Learn information you can use. Understanding the basics of programming allows me to handle projects that other people would require outside help. Meeting a situation that makes use of your educational efforts can be a source of pride.

      15. Make Learning a Priority

      Few external forces are going to persuade you to learn. The desire has to come from within. Once you decide you want to make lifelong learning a habit, it is up to you to make it a priority in your life.

      More About Continuous Learning

      Featured photo credit: Paul Schafer via unsplash.com

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