Advertising
Advertising

Build Your Platform: How to Show You’re the Right Person for Any Job

Build Your Platform: How to Show You’re the Right Person for Any Job
Build Your Platform

We all deal with the problem of needing to build support for our ideas. Maybe you’re trying to sell your boss on a new program, maybe you’re trying to get a loan or grant to start a small business or to undertake a research project, or maybe you’re just trying to get a job. What do you have to do to convince your audience, whoever they are, that you’re ready and able to handle whatever’s thrown at you?

Writers face this all the time. In publishing, the quality of the writing alone rarely speaks for itself. Publishers need some assurance that a new title will sell, and alas, that involves far more than just whether a book is any good or not. Readers don’t know a book is good until they’ve read it, which means quality doesn’t play much of a role in getting them to read something. Instead, reader’s choices are made on the basis of perceived expertise, name-recognition, and familiarity — the same factors we use to make most of our other decisions in life.

Advertising

In publishing, the combination of all these factors is referred to as an author’s “platform”. In Bill O’Hanlon’s book Write is a Verb, O’Hanlon (author of 28 books)describes the following elements or “planks” that are part of a writer’s platform:

Advertising

  1. credibility
  2. marketing abilities
  3. marketing channels
  4. mass media presence
  5. media abilities and experience
  6. track record in publishing
  7. celebrity
  8. reputation
  9. unique topic or slant
  10. borrowed planks

While not all of these apply beyond the publishing world, with a little tweaking we can adapt O’Hanlon’s description to just about any situation where you need to show others that you are capable of taking on a task or project.

The Planks of Your Platform

  • Your credibility: How much relevant education or experience you bring to a project. If you have a PhD in physics, you probably have a lot of credibility when it comes to talking about lasers — but not so much when it comes to talking about fashion design.
  • Your willingness and ability to push a project: Your passion and desire to stand behind a project, your leadership qualities, your demonstrated competence, and your skill at promotion all come into play here. If you are lacking in any off these, you run the risk of seeing someone else given control — even when the original idea was your.
  • Your network: Who you know and, more importantly, can draw on to advance your project. The channels — marketing, word-of-mouth, influence — you control and can exploit.
  • Your media presence: Outlets to the public, whether as a whole or in your niche, that you control or have access to.  If you have a TV show, a monthly magazine column, a popular blog, or a series of books, you can easily get the word out about a new project — attracting attention, financial investment, and other resources to move your project forward.
  • Your track record: Your demonstrated record to get projects done, and done well. If you’ve launched a dozen successful marketing campaigns, you are going to be more desirable to start the next one than someone who has launched a dozen failures or someone who has launched just one successful one, all other things equal.
  • Your reputation: What people know or have heard about you. If you have a reputation for being brilliant but lazy, hard to work with, or disloyal, people will be hesitant to work with you. On the other hand, if you always get your work in on time, are easy-going but professional, and bring a single-minded focus to your work, people are going to want you on their team.
  • Your celebrity: The fame and recognition you bring to a project by your involvement, even though your fame is derived from another field. People want, say, self-help books written by pop stars, even though most pop stars don’t have much of a background in psychotherapy. This probably doesn’t apply to most people, but it’s worth including as food for thought.
  • Your uniqueness: Brilliance, insight, an off-beat sensibility — the value you add to a project simply by your own unique talents and abilities. In writing, it’s your unique slant on your topic; in, say, design, it might be your distinct style. 
  • Borrowed planks: The support of others with big platforms. Endorsements, recommendations, awards, outside research — anything from other people with credibility, reputations, celebrity, etc. that supports your idea.

How Big is Your Platform?

As you think through this list, consider how your own experience and life details can be described in a way that contributes to your platform.  How can you describe your own experiences in a way that shows how credible, well-connected, successful, or unique you are?

Advertising

Consider, too, the gaps in your platform — what can you do to add planks that aren’t already there, or build up the ones that aren’t particularly strong? It’s not necessary to have every plank above — most people do well without celebrity, for example, and those with celebrity often do well without many of the others — but the more planks you have, and the stronger they are, the more likely others are to see you as someone they can trust to get the job done.

And that means they are more likely to support you, whether by hiring you, promoting you, putting you in charge of a big project, offering you a contract, buying your product, investing in your business, or whatever. In the end, this is about confidence — give people a reason (or many reasons) to have confidence in you, and leverage that confidence to do the things you want to do.

Advertising

More by this author

Is Procrastination Bad? The Truth About Procrastination Revealed How to Take Notes Effectively: Powerful Note-Taking Techniques Becoming Self-Taught (The How-To Guide) The Science of Setting Goals (And How It Affects Your Brain) The Importance of Reminders (And How to Make a Reminder That Works)

Trending in Featured

1 How to Cultivate Continuous Learning to Stay Competitive 2 Simple Productivity: 10 Ways to Do More by Focusing on the Essentials 3 Is Procrastination Bad? The Truth About Procrastination Revealed 4 12 Rules for Self-Management 5 How to Take Notes Effectively: Powerful Note-Taking Techniques

Read Next

Advertising
Advertising
Advertising

Last Updated on November 5, 2019

How to Cultivate Continuous Learning to Stay Competitive

How to Cultivate Continuous Learning to Stay Competitive

Assuming the public school system didn’t crush your soul, learning is a great activity. It expands your viewpoint. It gives you new knowledge you can use to improve your life. It is important for your personal growth. Even if you discount the worldly benefits, the act of learning can be a source of enjoyment.

“I have never let my schooling interfere with my education.” — Mark Twain

But in a busy world, it can often be hard to fit in time to learn anything that isn’t essential. The only things learned are those that need to be. Everything beyond that is considered frivolous. Even those who do appreciate the practice of lifelong learning, can find it difficult to make the effort.

Here are some tips for installing the habit of continuous learning:

1. Always Have a Book

It doesn’t matter if it takes you a year or a week to read a book. Always strive to have a book that you are reading through, and take it with you so you can read it when you have time.

Just by shaving off a few minutes in-between activities in my day I can read about a book per week. That’s at least fifty each year.

2. Keep a “To-Learn” List

We all have to-do lists. These are the tasks we need to accomplish. Try to also have a “to-learn” list. On it you can write ideas for new areas of study.

Advertising

Maybe you would like to take up a new language, learn a skill or read the collective works of Shakespeare. Whatever motivates you, write it down.

3. Get More Intellectual Friends

Start spending more time with people who think. Not just people who are smart, but people who actually invest much of their time in learning new skills. Their habits will rub off on you.

Even better, they will probably share some of their knowledge with you.

4. Guided Thinking

Albert Einstein once said,

“Any man who reads too much and uses his own brain too little falls into lazy habits of thinking.”

Simply studying the wisdom of others isn’t enough, you have to think through ideas yourself. Spend time journaling, meditating or contemplating over ideas you have learned.

5. Put it Into Practice

Skill based learning is useless if it isn’t applied. Reading a book on C++ isn’t the same thing as writing a program. Studying painting isn’t the same as picking up a brush.

Advertising

If your knowledge can be applied, put it into practice.

In this information age, we’re all exposed to a lot of information, it’s important to re-learn how to learn so as to put the knowledge into practice.

6. Teach Others

You learn what you teach. If you have an outlet of communicating ideas to others, you are more likely to solidify that learning.

Start a blog, mentor someone or even discuss ideas with a friend.

7. Clean Your Input

Some forms of learning are easy to digest, but often lack substance.

I make a point of regularly cleaning out my feed reader for blogs I subscribe to. Great blogs can be a powerful source of new ideas. But every few months, I realize I’m collecting posts from blogs that I am simply skimming.

Every few months, purify your input to save time and focus on what counts.

Advertising

8. Learn in Groups

Lifelong learning doesn’t mean condemning yourself to a stack of dusty textbooks. Join organizations that teach skills.

Workshops and group learning events can make educating yourself a fun, social experience.

9. Unlearn Assumptions

You can’t add water to a full cup. I always try to maintain a distance away from any idea. Too many convictions simply mean too few paths for new ideas.

Actively seek out information that contradicts your worldview.

Our minds can’t be trusted, but this is what we can do about it to be wiser.

10. Find Jobs that Encourage Learning

Pick a career that encourages continual learning. If you are in a job that doesn’t have much intellectual freedom, consider switching to one that does.

Don’t spend forty hours of your week in a job that doesn’t challenge you.

Advertising

11. Start a Project

Set out to do something you don’t know how. Forced learning in this way can be fun and challenging.

If you don’t know anything about computers, try building one. If you consider yourself a horrible artist, try a painting.

12. Follow Your Intuition

Lifelong learning is like wandering through the wilderness. You can’t be sure what to expect and there isn’t always an end goal in mind.

Letting your intuition guide you can make self-education more enjoyable. Most of our lives have been broken down to completely logical decisions, that making choices on a whim has been stamped out.

13. The Morning Fifteen

Productive people always wake up early. Use the first fifteen minutes of your morning as a period for education.

If you find yourself too groggy, you might want to wait a short time. Just don’t put it off later in the day where urgent activities will push it out of the way.

14. Reap the Rewards

Learn information you can use. Understanding the basics of programming allows me to handle projects that other people would require outside help. Meeting a situation that makes use of your educational efforts can be a source of pride.

15. Make Learning a Priority

Few external forces are going to persuade you to learn. The desire has to come from within. Once you decide you want to make lifelong learning a habit, it is up to you to make it a priority in your life.

More About Continuous Learning

Featured photo credit: Paul Schafer via unsplash.com

Read Next