Advertising
Advertising

Build Your Platform: How to Show You’re the Right Person for Any Job

Build Your Platform: How to Show You’re the Right Person for Any Job
Build Your Platform

We all deal with the problem of needing to build support for our ideas. Maybe you’re trying to sell your boss on a new program, maybe you’re trying to get a loan or grant to start a small business or to undertake a research project, or maybe you’re just trying to get a job. What do you have to do to convince your audience, whoever they are, that you’re ready and able to handle whatever’s thrown at you?

Writers face this all the time. In publishing, the quality of the writing alone rarely speaks for itself. Publishers need some assurance that a new title will sell, and alas, that involves far more than just whether a book is any good or not. Readers don’t know a book is good until they’ve read it, which means quality doesn’t play much of a role in getting them to read something. Instead, reader’s choices are made on the basis of perceived expertise, name-recognition, and familiarity — the same factors we use to make most of our other decisions in life.

Advertising

In publishing, the combination of all these factors is referred to as an author’s “platform”. In Bill O’Hanlon’s book Write is a Verb, O’Hanlon (author of 28 books)describes the following elements or “planks” that are part of a writer’s platform:

Advertising

  1. credibility
  2. marketing abilities
  3. marketing channels
  4. mass media presence
  5. media abilities and experience
  6. track record in publishing
  7. celebrity
  8. reputation
  9. unique topic or slant
  10. borrowed planks

While not all of these apply beyond the publishing world, with a little tweaking we can adapt O’Hanlon’s description to just about any situation where you need to show others that you are capable of taking on a task or project.

The Planks of Your Platform

  • Your credibility: How much relevant education or experience you bring to a project. If you have a PhD in physics, you probably have a lot of credibility when it comes to talking about lasers — but not so much when it comes to talking about fashion design.
  • Your willingness and ability to push a project: Your passion and desire to stand behind a project, your leadership qualities, your demonstrated competence, and your skill at promotion all come into play here. If you are lacking in any off these, you run the risk of seeing someone else given control — even when the original idea was your.
  • Your network: Who you know and, more importantly, can draw on to advance your project. The channels — marketing, word-of-mouth, influence — you control and can exploit.
  • Your media presence: Outlets to the public, whether as a whole or in your niche, that you control or have access to.  If you have a TV show, a monthly magazine column, a popular blog, or a series of books, you can easily get the word out about a new project — attracting attention, financial investment, and other resources to move your project forward.
  • Your track record: Your demonstrated record to get projects done, and done well. If you’ve launched a dozen successful marketing campaigns, you are going to be more desirable to start the next one than someone who has launched a dozen failures or someone who has launched just one successful one, all other things equal.
  • Your reputation: What people know or have heard about you. If you have a reputation for being brilliant but lazy, hard to work with, or disloyal, people will be hesitant to work with you. On the other hand, if you always get your work in on time, are easy-going but professional, and bring a single-minded focus to your work, people are going to want you on their team.
  • Your celebrity: The fame and recognition you bring to a project by your involvement, even though your fame is derived from another field. People want, say, self-help books written by pop stars, even though most pop stars don’t have much of a background in psychotherapy. This probably doesn’t apply to most people, but it’s worth including as food for thought.
  • Your uniqueness: Brilliance, insight, an off-beat sensibility — the value you add to a project simply by your own unique talents and abilities. In writing, it’s your unique slant on your topic; in, say, design, it might be your distinct style. 
  • Borrowed planks: The support of others with big platforms. Endorsements, recommendations, awards, outside research — anything from other people with credibility, reputations, celebrity, etc. that supports your idea.

How Big is Your Platform?

As you think through this list, consider how your own experience and life details can be described in a way that contributes to your platform.  How can you describe your own experiences in a way that shows how credible, well-connected, successful, or unique you are?

Advertising

Consider, too, the gaps in your platform — what can you do to add planks that aren’t already there, or build up the ones that aren’t particularly strong? It’s not necessary to have every plank above — most people do well without celebrity, for example, and those with celebrity often do well without many of the others — but the more planks you have, and the stronger they are, the more likely others are to see you as someone they can trust to get the job done.

And that means they are more likely to support you, whether by hiring you, promoting you, putting you in charge of a big project, offering you a contract, buying your product, investing in your business, or whatever. In the end, this is about confidence — give people a reason (or many reasons) to have confidence in you, and leverage that confidence to do the things you want to do.

Advertising

More by this author

Building Relationships: 11 Rules for Self-Promotion How to Become an Expert (And Spot out One Nearby) The Importance of Reminders (And How to Make a Reminder That Works) Is Procrastination Bad? The Truth About Procrastination Revealed Back to Basics: Your Calendar

Trending in Featured

1 8 Replacements for Google Notebook 2 22 Tips for Effective Deadlines 3 How to Get out of a Rut: 12 Useful Ways to Get Unstuck 4 15 Ways to Cultivate Lifelong Learning for a Sharper Brain 5 How to Get Promoted When You Feel Stuck in Your Current Position

Read Next

Advertising
Advertising
Advertising

Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

Advertising

In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

Advertising

Advertising

Read Next