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Build Your Platform: How to Show You’re the Right Person for Any Job

Build Your Platform: How to Show You’re the Right Person for Any Job
Build Your Platform

We all deal with the problem of needing to build support for our ideas. Maybe you’re trying to sell your boss on a new program, maybe you’re trying to get a loan or grant to start a small business or to undertake a research project, or maybe you’re just trying to get a job. What do you have to do to convince your audience, whoever they are, that you’re ready and able to handle whatever’s thrown at you?

Writers face this all the time. In publishing, the quality of the writing alone rarely speaks for itself. Publishers need some assurance that a new title will sell, and alas, that involves far more than just whether a book is any good or not. Readers don’t know a book is good until they’ve read it, which means quality doesn’t play much of a role in getting them to read something. Instead, reader’s choices are made on the basis of perceived expertise, name-recognition, and familiarity — the same factors we use to make most of our other decisions in life.

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In publishing, the combination of all these factors is referred to as an author’s “platform”. In Bill O’Hanlon’s book Write is a Verb, O’Hanlon (author of 28 books)describes the following elements or “planks” that are part of a writer’s platform:

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  1. credibility
  2. marketing abilities
  3. marketing channels
  4. mass media presence
  5. media abilities and experience
  6. track record in publishing
  7. celebrity
  8. reputation
  9. unique topic or slant
  10. borrowed planks

While not all of these apply beyond the publishing world, with a little tweaking we can adapt O’Hanlon’s description to just about any situation where you need to show others that you are capable of taking on a task or project.

The Planks of Your Platform

  • Your credibility: How much relevant education or experience you bring to a project. If you have a PhD in physics, you probably have a lot of credibility when it comes to talking about lasers — but not so much when it comes to talking about fashion design.
  • Your willingness and ability to push a project: Your passion and desire to stand behind a project, your leadership qualities, your demonstrated competence, and your skill at promotion all come into play here. If you are lacking in any off these, you run the risk of seeing someone else given control — even when the original idea was your.
  • Your network: Who you know and, more importantly, can draw on to advance your project. The channels — marketing, word-of-mouth, influence — you control and can exploit.
  • Your media presence: Outlets to the public, whether as a whole or in your niche, that you control or have access to.  If you have a TV show, a monthly magazine column, a popular blog, or a series of books, you can easily get the word out about a new project — attracting attention, financial investment, and other resources to move your project forward.
  • Your track record: Your demonstrated record to get projects done, and done well. If you’ve launched a dozen successful marketing campaigns, you are going to be more desirable to start the next one than someone who has launched a dozen failures or someone who has launched just one successful one, all other things equal.
  • Your reputation: What people know or have heard about you. If you have a reputation for being brilliant but lazy, hard to work with, or disloyal, people will be hesitant to work with you. On the other hand, if you always get your work in on time, are easy-going but professional, and bring a single-minded focus to your work, people are going to want you on their team.
  • Your celebrity: The fame and recognition you bring to a project by your involvement, even though your fame is derived from another field. People want, say, self-help books written by pop stars, even though most pop stars don’t have much of a background in psychotherapy. This probably doesn’t apply to most people, but it’s worth including as food for thought.
  • Your uniqueness: Brilliance, insight, an off-beat sensibility — the value you add to a project simply by your own unique talents and abilities. In writing, it’s your unique slant on your topic; in, say, design, it might be your distinct style. 
  • Borrowed planks: The support of others with big platforms. Endorsements, recommendations, awards, outside research — anything from other people with credibility, reputations, celebrity, etc. that supports your idea.

How Big is Your Platform?

As you think through this list, consider how your own experience and life details can be described in a way that contributes to your platform.  How can you describe your own experiences in a way that shows how credible, well-connected, successful, or unique you are?

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Consider, too, the gaps in your platform — what can you do to add planks that aren’t already there, or build up the ones that aren’t particularly strong? It’s not necessary to have every plank above — most people do well without celebrity, for example, and those with celebrity often do well without many of the others — but the more planks you have, and the stronger they are, the more likely others are to see you as someone they can trust to get the job done.

And that means they are more likely to support you, whether by hiring you, promoting you, putting you in charge of a big project, offering you a contract, buying your product, investing in your business, or whatever. In the end, this is about confidence — give people a reason (or many reasons) to have confidence in you, and leverage that confidence to do the things you want to do.

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Last Updated on October 30, 2018

How to Motivate Yourself: 13 Simple Ways You Can Try Right Now

How to Motivate Yourself: 13 Simple Ways You Can Try Right Now

Who needs Tony Robbins when you can motivate yourself? Overcoming the emotional hurdle to get stuff done when you’d rather sit on the couch isn’t always easy. But unless calling in sick and waking up at noon have no consequences for you, it’s often a must.

For those of you who never procrastinate, distract yourself or drag your feet when you should be doing something important, well done so far! But for the rest of you, it’s good to have a library of motivational boosters to move along.

Whether you’re starting a buisiness, trying to los weight or breaking a bad habit, you’ll learn how to motivate yourself with different techniques in this article.

13 Simple Ways to Motivate Yourself Right Now

Despite your best efforts, passion, habits and a flow-producing environment can fail. In that case, it’s time to find whatever emotional pump-up you can use to get started:

1. Go back to “why”

Focusing on a dull task doesn’t make it any more attractive. Zooming out and asking yourself why you are bothering in the first place will make it more appealing.

If you can’t figure out why, then there’s a good chance you shouldn’t bother with it in the first place.

2. Go for five

Start working for five minutes. Often that little push will be enough to get you going.

3. Move around

Get your body moving as you would if you were extremely motivated to do something. This ‘faking it’ approach to motivation may seem silly or crude but it works.

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4. Find the next step

If it seems impossible to work on a project for you, you can try to focus on the next immediate step.

Fighting an amorphous blob of work will only cause procrastination. Chunk it up so that it becomes manageable. Learn how to stop procrastinating in this guide.

5. Find your itch

What is keeping you from working? Don’t let the itch continue without isolating it and removing the problem.

Are you unmotivated because you feel overwhelmed, tired, afraid, bored, restless or angry? Maybe it is because you aren’t sure you have time or delegated tasks haven’t been finished yet?

6. Deconstruct your fears

I’m sure you don’t have a phobia about getting stuff done. But at the same time, hidden fears or anxieties can keep you from getting real work completed.

Isolate the unknowns and make yourself confident, you can handle the worst case scenario.

7. Get a partner

Find someone who will motivate you when you’re feeling lazy. I have a friend I go to the gym with. Besides spotting weight, having a friend can help motivate you to work hard when you’d normally quit.

8. Kickstart your day

Plan out tomorrow. Get up early and place all the important things early in the morning. Building momentum early in the day can usually carry you forward far later.

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Having a morning routine is a good idea for you to stay motivated!

9. Read books

Read not just self-help or motivational books but any book that has new ideas. New ideas get your mental gears turning and can build motivation. Here’re more reasons to read every day.

Learning new ideas puts your brain in motion so it requires less time to speed up to your tasks.

10. Get the right tools

Your environment can have a profound effect on your enthusiasm. Computers that are too slow, inefficient applications or a vehicle that breaks down constantly can kill your motivation.

Building motivation is almost as important as avoiding the traps that can stop it.

11. Be careful with the small problems

The worst killer of motivation is facing a seemingly small problem that creates endless frustration.

Reframe little problems that must be fixed as bigger ones or they will kill any drive you have.

12. Develop a mantra

Find a few statements that focus your mind and motivate you. It doesn’t matter whether they are pulled from a tacky motivational poster or just a few words to tell you what to do.

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If you aren’t sure where to start, a good personal mantra is “Do it now!” You can find more here too: 7 Empowering Affirmations That Will Help You Be Mentally Strong

13. Build on success

Success creates success. When you’ve just won, it is easy to feel motivated about almost anything. Emotions tend not to be situation specific, so a small win, whether it is a compliment from a colleague or finishing two thirds of your tasks before noon can turn you into a juggernaut.

There are many ways you can place small successes earlier on to spur motivation later. Structuring your to-do lists, placing straightforward tasks such as exercising early in the day or giving yourself an affirmation can do the trick.

How to Stay Motivated Forever (Without Motivation Tricks)

The best way to motivate yourself is to organize your life so you don’t have to. If work is a constant battle for you, perhaps it is time to start thinking about a new job. The idea is that explicit motivational techniques should be a backup, not your regular routine.

Here are some other things to consider making work flow more naturally:

Passion

Do things you have a passion for. We all have to do things we don’t want to. But if life has become a chronic source of dull chores, you’ve got a big problem that needs fixing.

Not sure what your passion is to get you motivated? This will help you:

How to Get Motivated and Be Happy Every Day When You Wake Up

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Habits

You can’t put everything on autopilot. I’ve found putting a few core habits in place creates a structure for the day.

Waking up at the same time, working at the same times and having a similar productive routine makes it easier to do the next day.

This guide will be useful for you if you’re looking to build good habits:

Understand Your Habits to Control Them 100%

Flow

Flow is the state where your mind is completely focused on the task at hand. While there are many factors that go into producing this state, having the right challenge level is a big part.

Find ways to tweak your tasks so they hover in that sweet spot between boredom and maddening frustration.

Easily distracted and hard to focus? Here’s your solution.

Final Thoughts

With all these tips I’ve shared with you, now you know what to do when you’re feeling unmotivated.

Find your passion and develop a positive mantra so when the next time negativity hits you again, you know how to stay positive and motivated!

Featured photo credit: Pexels via pexels.com

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